Doets Reizen

What Doets Reizen does

Doets Reizen is a privately held Dutch B2C tour operator founded in 1981 and headquartered in Heerhugowaard, Netherlands, specializing in curated round trips to North America (USA and Canada), Iceland, and Scandinavia (Sweden, Norway, Finland), with extended offerings to Japan, China, and Denmark. The company maintains a catalog of 231 unique itineraries across camper trips, self-drive car tours, train journeys (including Rocky Mountaineer), guided group tours, city breaks, winter sports, wildlife safaris, beach vacations, family trips, golf holidays, and a premium luxury line called Doets Deep Desires. Prices range from approximately €1,146 per person for city breaks to over €11,000 per person for luxury itineraries, with package components including flights, accommodations, vehicle rentals (camper or car), excursions, and ground transport.

The company operates a sales-led, advisory-driven GTM model targeting Dutch individual travelers and families, supported by a Dutch-language website, phone, email, WhatsApp, scheduled in-person appointments, and Microsoft Teams video consultations (Doets Digi Date). Supporting digital tools include the Campertool (online self-service camper trip builder with real-time pricing), Mijn Doets Reizen customer portal, a per-trip CO2 Meter developed with Milieu Centraal, and a digital travel assistant called Bob. Doets Reizen is certified by IATA, ANVR, SGR, and Calamiteitenfonds and partners with Cruise America, Fraserway RV, Rocky Mountaineer, Bindlestiff, KLM, Hertz, and Pacific Wild.

Revenue is generated primarily through one-time package holiday sales priced per person, with ancillary streams from optional excursions, travel insurance upsells, KLM flight tickets, Hertz car rentals, and gift vouchers (Cadeaubon Doets Reizen). A €40 reservation fee and €2.50 Calamiteitenfonds contribution apply per booking, and a €200 early-booking discount is offered on USA trips. The company employs 25+ staff under founder and Director Elske Doets ('Mrs. Canada'), with no disclosed external investors, funding rounds, or parent company; technology relies on consumer web infrastructure rather than proprietary platforms, and AI/ML capabilities appear limited to light digital assistance.

Name

Doets Reizen

Legal name

Doets Reizen

Website

https://doetsreizen.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Doets Reizen is a Dutch B2C tour operator founded in 1981, selling curated package holidays and luxury round trips to North America, Iceland, Scandinavia, and select Asian destinations directly to Dutch consumers through a website and advisory-driven sales model.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

akta.pro primary industry

Destination-Specific Custom Itinerary Specialists (THAKAOAN)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Luxury Multi-Day Tour Operators (THAKADAE)

Keywords

• Package holidays
• Self-drive tours
• Camper round trips
• Group travel
• Destination travel agency

Headquarters

HQ city

Heerhugowaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Package Holiday Sales: Doets Reizen generates revenue primarily through the sale of pre-packaged and customized round trips to America, Canada, Iceland, and Scandinavia. Customers pay for bundled travel products including flights, accommodations, vehicle rentals (camper or car), excursions, and ground transportation. Pricing is per person and varies by season, trip duration, accommodation tier, and included extras. Additional revenue streams include optional excursion add-ons, travel insurance upsells, and gift vouchers (Cadeaubon Doets Reizen).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Doets Reizen is a Dutch tour operator that sells pre-packaged and customized round trips to North America (USA, Canada), Iceland, and Scandinavia (Sweden, Norway, Finland), as well as Japan and China. The core offering includes self-drive car tours (Autorondreizen), motorhome/camper round trips (Camperrondreizen), train tours including Rocky Mountaineer (Treinreizen), city breaks (Stedentrips), and guided group tours (Groepsreizen), bundled with flights, accommodations, vehicle rentals, and excursions.

Product overview

Doets Reizen is a Dutch travel agency specializing in customized round trips to North America (USA, Canada), Iceland, and Scandinavia (Sweden, Norway, Finland). The core portfolio consists of self-drive tours (camper, car, train) and guided experiences across these destinations. Key product lines include Camperrondreizen (motorhome trips), Autorondreizen (self-drive car tours), Treinreizen (train tours including Rocky Mountaineer), Doets Deep Desires (luxury experiential travel), and specialized offerings like wintersport, safari's, golfvakanties, and groepsreizen. Supporting tools include the Campertool for custom trip building, a CO₂ Meter for environmental impact awareness, and Doets Digi Date video consultation service. The company positions itself as delivering premium, 'Very VIP' experiences with personalized service and expert travel advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Camperrondreizen
• Autorondreizen
• Treinreizen
• Stedentrips
• Doets Deep Desires
• Wintersport
• Safari's
• Zonvakanties
• Familievakanties
• Golfvakanties
• Groepsreizen
• Excursies
• Doets Digi Date
• Campertool
• CO2 Meter
• Cadeaubon Doets Reizen

Quantifiable outcome

• Over 230 unique trip itineraries across 12+ countries
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Stichting ELBHOminorStrategic or Co-development Partner · 1 January 2022Stichting ELBHO (Expertisecentrum Leren met Beeld) is a knowledge institution that recognized Doets Reizen as an HBO-approved internship company. The foundation published an interview about Doets Reizen's internship program in April 2022, highlighting the company's open attitude toward student trainees.
• Pacific WildcoreStrategic or Co-development PartnerPacific Wild is a non-profit organization dedicated to protecting British Columbia's temperate rainforest ecosystem. Doets Reizen structurally donates to Pacific Wild as part of its commitment to environmental sustainability. Director Elske Doets stated that the extraordinary natural areas enjoyed by travelers also matter deeply to the company, and supporting Pacific Wild ensures the bear habitat in West Canada remains intact for future generations.
• Milieu CentraalcoreStrategic or Co-development PartnerMilieu Centraal is a Dutch environmental advisory organization that provides independent data on the ecological footprint of travel. Doets Reizen partners with Milieu Centraal on a non-commercial basis to calculate and display CO2 emissions per trip on their website, enabling customers to make conscious holiday choices. The CO2 meter uses Milieu Centraal's emissions factors, which are reviewed annually for accuracy.
• Cruise AmericacoreChannel Partner/ Reseller/ DistributorCruise America is a major RV rental provider featured prominently on Doets Reizen's website for camper trips in the USA. The company acts as a reseller/broker, incorporating Cruise America vehicles into its packaged camper trip itineraries.
• Fraserway RVcoreChannel Partner/ Reseller/ DistributorFraserway RV is a leading Canadian RV rental company featured on Doets Reizen's website for camper trips in Canada. The company is incorporated into Doets Reizen's packaged Canada camper itineraries, offering vehicles across Canadian provinces.
• Rocky MountaineerminorChannel Partner/ Reseller/ DistributorRocky Mountaineer is a world-renowned luxury scenic train service operating in Western Canada. Doets Reizen offers several Canada trip packages that include Rocky Mountaineer train journeys as a featured highlight and included excursion.
• Bindlestiff (Group Tours)minorChannel Partner/ Reseller/ DistributorBindlestiff provides guided group camping tours in the USA that are packaged and resold by Doets Reizen under its group travel offering. The Yellowstone & Rocky Mountains Explorer (camping) trip uses Bindlestiff as the ground operator.
• KLM Royal Dutch AirlinesminorChannel Partner/ Reseller/ DistributorDoets Reizen offers KLM flight tickets as an add-on through its website (KLM Vliegtickets page), facilitating the air travel component of its packaged trips.
• HertzminorChannel Partner/ Reseller/ DistributorDoets Reizen offers Hertz car rentals for America and Canada through dedicated partner pages on its website, enabling customers to add vehicle rental to their trip packages.

Scale indicators3 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• TUI Nederland: The largest Dutch tour operator offering package holidays across Europe and long-haul destinations. Comparable as a B2C tour operator serving Dutch consumers, but operates at vastly larger scale with broader destination coverage and integrated airline/hotel assets.
• Traveldeal: Dutch online travel agency offering package holidays across multiple destinations. Comparable as a Dutch B2C online travel seller, though more focused on price-competitive European holidays than Doets Reizen's premium long-haul niche.
• ANWB Reizen: Travel arm of the Dutch ANWB mobility association, offering packaged holidays including long-haul destinations. Comparable as a Dutch consumer-facing tour operator, but benefits from the larger ANWB membership base and broader product portfolio.

Direct peers

• Corendon: Dutch tour operator and airline offering package holidays, including long-haul destinations. Directly comparable as a B2C Dutch tour operator with similar sales motion and customer base, though Corendon is more diversified across European beach destinations.
• Koning Aap: Dutch tour operator specializing in group travel and individual 'verre reizen' to Africa, Asia, and the Americas. Comparable as a Dutch specialist tour operator with curated itineraries and similar targeted adventure/nature traveler demographic.
• Djoser Reizen: Dutch tour operator specializing in small-group adventure travel to Asia, Africa, and the Americas. Comparable as a Dutch B2C tour operator with curated itineraries and an emphasis on experiential, off-the-beaten-path travel.
• Sawadee Reizen: Dutch tour operator offering group and individual travel to long-haul destinations including the Americas, Asia, and Africa. Comparable as a Dutch B2C tour operator with similar advisory sales approach and destination portfolio overlap.
• Fox Verre Reizen: Dutch specialist tour operator focused on long-haul, individual, and 'verre' (far) destinations including the Americas, Asia, and Africa. Direct competitor in the niche Dutch long-haul package travel segment with similar advisory-led sales model.

Emerging players

• Travelhome: Dutch specialist in camper and motorhome travel and rental across Europe and beyond. Comparable through Doets Reizen's camper tour product lines, with overlapping customer base among Dutch RV/camper enthusiasts.
• SNP Natuurreizen: Dutch specialist in nature-focused and active travel to Scandinavia, Iceland, and other wilderness destinations. Directly comparable to Doets Reizen's Scandinavia/Iceland focus and its nature/adventure positioning, with similar premium pricing and advisory model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doetsreizen
• Facebookfacebook.com/DoetsReizen
• LinkedInlinkedin.com/company/doets-reizen

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doets Reizen