Yelloh

What Yelloh does

Yelloh is a U.S. direct-to-consumer frozen food delivery company, founded in 1952 in rural Minnesota and originally known as Schwan's Home Delivery before rebranding to Yelloh in 2023. Operating under Cygnus Home Service, LLC (Delaware-domiciled, headquartered in Marshall, MN), the company delivers a broad frozen catalog — meats, seafood, meals, breakfast, snacks, pizza, ice cream, desserts, and pet food — directly to consumer homes through its owned e-commerce storefront (yelloh.com) and native iOS/Android mobile apps.

The business is structured around a captive last-mile delivery network using reusable insulated bags that keep product frozen for hours, enabling next-day delivery and unattended drop-off. Sub-brands segment the catalog by use case: LiveSmart for better-for-you options, Signature for ultra-premium selections, and Quick & Easy Meals for convenience. The technology layer is a standard DTC e-commerce platform with a mobile app for ordering, account management, and delivery notifications; no proprietary AI or advanced technology components are disclosed.

Yelloh monetizes through per-unit product sales priced roughly $15-$60, supplemented by a 25% first-order discount, an Auto-Reorder subscription program for recurring deliveries, a Refer-a-Friend program, and AARP Member Benefits targeting seniors. The company employs 251-500 people, sells only within the United States, and serves a long-tail base of individual consumers with horizontal segmentation rather than enterprise contracts.

Name

Yelloh

Legal name

Cygnus Home Service, LLC

Website

https://yelloh.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

251–500 employees

Short description

Yelloh is a U.S. direct-to-consumer frozen food delivery company delivering meats, seafood, meals, ice cream, and pet food to individual households via its own e-commerce platform, mobile apps, and captive last-mile delivery fleet across America.

Ownership category

akta.pro rank

Product category

Frozen Food Delivery

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Online Cold-Chain & Frozen Food Delivery (AFAIAMAL)

akta.pro secondary industries

Temperature-Controlled Food & Grocery Delivery (Chilled/Frozen) (TLAAAHAL), Frozen Prepared Meals Retail (CRAHAJAE)

Keywords

• Frozen food delivery
• Direct-to-consumer delivery
• Frozen meals
• Online grocery delivery
• Frozen pet food

Headquarters

HQ city

Marshall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Frozen Food Product Sales: Direct sale of frozen food products to consumers through online ordering with home delivery. Products include meats, seafood, meals, breakfast items, snacks, pizza, ice cream, desserts, and pet food. The company offers an Auto-Reorder program for recurring delivery orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Yelloh is a direct-to-consumer frozen food delivery service that ships a curated assortment of frozen meats, seafood, meals, breakfast items, snacks, pizza, ice cream, desserts, fruits and vegetables, and pet food straight to customer doors, with delivery available as soon as the next day. Customers place orders through the yelloh.com e-commerce site or iOS/Android mobile apps, with optional Auto-Reorder recurring delivery, a 25% first-order discount, and a Refer a Friend program. Deliveries are made in refrigerated trucks using reusable insulated bags that keep products frozen for hours if no one is home.

Product overview

Yelloh is a frozen food delivery service (formerly Schwan's Home Delivery) operating as a single unified platform with direct-to-consumer delivery. The core offering is frozen food delivery with product sub-brands including LiveSmart (health-conscious options), Signature (premium selections), and Quick & Easy (convenience meals). Additional services include an Auto-Reorder Program for subscription-based recurring deliveries and a mobile app for iOS and Android. Product categories span Meats, Seafood, Meals, Potatoes/Bread/Rice, Fruits/Vegetables, Breakfast, Snacks & Appetizers, Pizza, Ice Cream & Treats, Desserts, and Pet Food. The company delivers frozen foods straight to customer doors using reusable insulated bags, with operations spanning over 70 years since founding in rural Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Yelloh Frozen Food Delivery Direct-to-consumer frozen food delivery service that ships a curated assortment of frozen meats, seafood, meals, breakfast items, snacks, pizza, ice cream, desserts, fruits and vegetables, and pet food straight to customer doors, with delivery available as soon as the next day and reusable insulated bags that keep food frozen for hours if no one is home.
• Auto-Reorder Program Subscription-based recurring delivery service that lets customers schedule automatic reorders of frozen food products on a regular cadence, providing a convenient auto-stock option for freezer staples.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daily Harvest: Daily Harvest ships frozen, ready-to-make smoothies, meals, snacks, and bowls direct-to-consumer. It mirrors Yelloh's DTC frozen-food distribution model but skews toward health-conscious, digitally native consumers.
• Veestro: Veestro delivers plant-based, fully prepared frozen meals directly to consumers nationwide. It overlaps with Yelloh in DTC frozen prepared-meal delivery and frozen-meal category merchandising.
• Sun Basket: Sun Basket delivers fresh and frozen meal solutions (kits and prepared meals) direct to consumers. It overlaps with Yelloh in DTC meal/food delivery with both refrigerated and frozen SKUs and a national shipping footprint.
• Thrive Market: Thrive Market is an online membership-based retailer delivering groceries (including a deep frozen assortment) direct to consumers. It is comparable to Yelloh in DTC online grocery and frozen-food delivery, with subscription-style ordering.
• CookUnity: CookUnity delivers chef-prepared meals (many shipped refrigerated/frozen) directly to consumers. It is comparable to Yelloh in DTC prepared-meal delivery and direct-to-door cold-chain logistics.
• Factor (formerly Factor 75): Factor delivers fully prepared, chef-made frozen meals directly to consumers nationwide. It is the closest direct peer to Yelloh in DTC frozen-meal delivery business model, with overlapping product format (frozen, ready-to-heat) and overlapping target customer (convenience-driven households).
• Trifecta Nutrition: Trifecta delivers organic, ready-to-eat frozen meals directly to consumers. It is comparable to Yelloh in DTC frozen prepared-meal delivery, with an emphasis on premium/health positioning.

Broad incumbents

• HelloFresh: HelloFresh is the largest DTC meal-delivery subscription service in the U.S., shipping meal kits and prepared meals direct to consumers. It is a broad incumbent that competes with Yelloh for the same household meal-occasion budget, though primarily via fresh meal kits.
• FreshDirect: FreshDirect is an online grocer delivering groceries (including a meaningful frozen assortment) directly to consumers' homes. It is comparable to Yelloh in DTC grocery delivery with frozen SKUs and direct cold-chain home delivery.
• Blue Apron: Blue Apron ships meal kits and prepared meals direct to consumers nationwide. It overlaps with Yelloh in DTC home-delivered food, though its core product is fresh meal kits rather than frozen groceries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YellohFrozenDelivery
• Instagraminstagram.com/yelloh
• Pinterestpinterest.com/yelloh
• LinkedInlinkedin.com/company/yellohdelivery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yelloh