Nero Trade
Nero Trade is a privately held Czech group that manufactures, sells, and rents amusement equipment (arcade machines, simulators, dart machines, payment terminals), operates a nationwide gambling-hall and casino network under NERO GAMES, and runs the Wellness Hotel Zavadilka hospitality cluster, serving B2B venue operators, gambling consumers, and tourists.
- Company typePrivate
- Founded1996
- HeadquartersDolni Becva, Czechia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nero Trade does
Nero Trade is a privately held Czech entertainment and hospitality group operating four distinct divisions: NERO AMUSEMENT (manufacture, sale, rental, and operation of amusement equipment including arcade machines, racing simulators, dart machines, and skill-based games), NERO GAMES (operation of a nationwide network of gambling halls and casinos across the Czech Republic), E-SHOP (a Shoptet-based online store selling entertainment equipment, spare parts, and accessories with multi-currency/multi-language support), and a hospitality cluster anchored by Wellness Hotel Zavadilka and the Valašský Šenk restaurant in the Valašsko region.
Core products span proprietary and distributed equipment. Proprietary items include the EU-patented Colorful World ball-catching arcade machine, the NEROBOX and SPIRAL GLOBE dispensing machines, the BEST CATCH skill-based crane machine, the NITRO SPEED 3PL racing simulator, and the UN20 Android 11 self-service payment terminal supporting Apple Pay/Google Pay and GPE/MDB protocols. Distributed categories include billiard/air hockey tables, dart machines, jukeboxes, vending capsules, VR systems, and coin/bill acceptors from third-party manufacturers such as Comestero and Nayax. The company leverages in-house electrical, wood, and metal manufacturing for vertical integration into equipment production.
The business model combines unit-priced equipment sales (3,290–297,600 CZK range), B2B profit-share and fixed-rental arrangements that allow venue partners to deploy equipment without upfront capital, transaction-fee revenue from gambling operations across the Czech Republic, and managed-services revenue from hospitality. Go-to-market is multi-channel: e-commerce for retail, direct field sales and franchise partnerships (e.g., Toboga Fantasy Zličín) for amusement equipment, and direct operations for gambling and hospitality. Customer segments include shopping centers and airports (entertainment-center builds), gambling operators, B2B entertainment operators (profit-share partners), and tourism/hospitality consumers in the Valašsko region. The company is structured as NERO TRADE a.s. (joint-stock company) with operating subsidiaries NERO VLT a.s. and Nero Trading s.r.o.
Nero Trade firmographics
Firmographics- Name
- Nero Trade
- Legal name
- NERO TRADE a.s.
- Website
- https://nerotrade.cz
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nero Trade is a privately held Czech group that manufactures, sells, and rents amusement equipment (arcade machines, simulators, dart machines, payment terminals), operates a nationwide gambling-hall and casino network under NERO GAMES, and runs the Wellness Hotel Zavadilka hospitality cluster, serving B2B venue operators, gambling consumers, and tourists.
- Ownership category
- akta.pro rank
Nero Trade industry classification
Industry- Product category
- Amusement Equipment Manufacturing
- NAICS
- Amusement Arcades (713120), Hobby, Toy, and Game Retailers (45912), Casinos (except Casino Hotels) (71321), Amusement Parks and Arcades (7131)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
- akta.pro secondary industries
- Gaming Hardware, Consoles & Accessories Distribution (CRAOACAG), Games & Puzzles Distribution (CRAOAMAB), Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ)
Keywords
Where Nero Trade is headquartered
LocationHeadquarters
- HQ city
- Dolni Becva
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
Nero Trade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Entertainment Equipment Sales: Sale of gaming machines, simulators, arcade equipment, spare parts and accessories through e-commerce platform and direct sales to B2B customers
- Entertainment Equipment Rental and B2B Partnerships: Profit share or fixed rental models for entertainment and arcade equipment offered to B2B partners such as arcade centers and shopping malls
- Gambling Operations: Operation of gambling halls and casinos throughout the Czech Republic under NERO GAMES brand
- Hospitality Services: Hotel, wellness center, and restaurant operations including Wellness Hotel Zavadilka, Zavadilka recreation area, and Valašský Šenk restaurant
- E-commerce Retail: Online sales of entertainment technology, toys, candy, home and garden products through eshop.nerotrade.cz with payment options including bank transfer, card, and cash on delivery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | NEROBOX compact dispenser |
| Unit Pricing | Pay-as-you-go | Colorful World ball-catching arcade machine |
| Unit Pricing | Pay-as-you-go | Nitro Speed racing simulator cabinet |
| Subscription | Monthly | B2B rental/profit share models |
| Unit Pricing | Pay-as-you-go | Spare parts and accessories |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Nero Trade product offering
Product offeringCore offering
NERO TRADE a.s. develops, manufactures, sells, rents, and operates amusement and entertainment technology (arcade machines, racing simulators, vending dispensers, payment terminals). The company also operates a nationwide network of gambling halls and casinos under the NERO GAMES brand and runs hospitality assets including Wellness Hotel Zavadilka, outdoor recreation area, and Valašský Šenk restaurant in the Czech Republic. Products are sold directly via its e-shop and through B2B rental/profit-share arrangements with entertainment operators and franchise partners.
Product overview
Nero Trade operates as a diversified entertainment and hospitality conglomerate offering a portfolio of complementary products and services. The core business consists of: NERO AMUSEMENT (manufacturing, sales, rental and operation of entertainment technology for amusement centers); an E-SHOP selling entertainment equipment, accessories and spare parts; and NERO GAMES (gambling operations through gaming parlors and casinos across Czech Republic). The company also maintains hospitality investments including WELLNESS HOTEL ZAVADILKA, AREÁL ZAVADILKA recreation area, and VALAŠSKÝ ŠENK restaurant. Product portfolio includes arcade machines (NITRO SPEED racing simulators, BEST CATCH crane machines, Colorful World ticket arcade), coin-operated equipment (NEROBOX dispensing machines, jukeboxes, dart machines), payment systems (UN20 terminals with Android 11, Nayax solutions), billiard/air hockey tables, virtual reality experiences, and decorative home/garden items (fountains, flower pots, garden furniture). The company leverages in-house electrical, wood and metal manufacturing capabilities to produce proprietary products and maintain quality control across operations.
Differentiator
Problem solved
Functional benefit
Brands
- NERO AMUSEMENT: Manufacturing, sale, operation and rental of entertainment technology
- NERO GAMES
- WELLNESS HOTEL ZAVADILKA
- AREÁL ZAVADILKA
- VALAŠSKÝ ŠENK
- NEROBOX
Products and services
- NEROBOX Compact capsule and bounce ball dispenser with mechanical coin acceptor for 20/50 CZK or EUR coins, combining plastic and metal construction, designed for B2B entertainment operators and retail venues.
- BEST CATCH Skill-based crane arcade machine with distinctive yellow-white design, RGBW LED lighting, featuring licensed plush toys as prizes, targeted at entertainment centers and arcades.
- Colorful World EU patented arcade machine for catching falling balls with colorful design, LED lighting, and ticket reward system, targeted at entertainment venues and family entertainment centers.
- NITRO SPEED 3PL Arcade racing game with LED cabin, fast controls, and multiplayer capability for up to 4 players; dimensions 197x183x239 cm and 500 kg weight, targeted at arcades and entertainment centers.
- UN20 Payment Terminal Self-service Android 11 payment terminal with touchscreen, supports GPE and MDB protocols, accepts card, Apple Pay, and Google Pay with IP65 durability, designed for amusement machine operators.
- NERO GAMES Gambling Operations Turnkey gambling operation services including establishment and management of gambling halls and casinos throughout the Czech Republic.
- Wellness Hotel Zavadilka Hotel and wellness center in the heart of Valašsko region featuring accommodation and spa facilities, including a renovated building reconstructed with EU co-funding (2020-2023).
- Areál Zavadilka Recreation Area Outdoor recreation and sports area offering leisure activities in the Valašsko region.
- Valašský Šenk Restaurant Traditional Valašská restaurant featuring local gastronomy in the Valašsko region.
- E-SHOP Entertainment Equipment Retail Shoptet-based online store selling entertainment technology, accessories, spare parts, billiard/pool tables, dart machines, jukeboxes, simulators, vending machines, and decorative home/garden items to retail and B2B buyers across the Czech Republic and neighboring markets.
- SPIRAL GLOBE 54 cm Children's dispensing machine (54 cm) for various fillings, including hopscotch balls and capsules, designed for retail and entertainment venues.
Companies that use Nero Trade
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Nero Trade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nero Trade partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Toboga Fantasy ZličíncoreToboga Fantasy Zličín operates as a franchise partner under the NERO AMUSEMENT brand, representing the company's entrance into franchise-style distribution of entertainment equipment and arcade operations in key commercial locations.
Scale indicators4 records
Recent moves6 records
Nero Trade competitors and assessment
Company assessmentDirect peers
- Elaut: Belgian designer and manufacturer of coin-operated amusement machines including crane/claw, basketball, and ticket games distributed to arcades, FECs, and family entertainment centers worldwide — directly overlapping with Nero's BEST CATCH and Colorful World offerings.
- UNIS Technology: Chinese-based global manufacturer and operator of arcade and amusement gaming machines, including redemption, prize, and skill-based cabinets. Comparable to Nero on both the equipment manufacturing and venue operation side of NERO AMUSEMENT.
- Andamiro: South Korean manufacturer of coin-operated amusement and arcade equipment (e.g., basketball, redemption, prize games) for global FEC and arcade markets. Highly comparable to Nero's NERO AMUSEMENT product line of claw, ball-catching, and ticket-reward machines.
- LAI Games: Australian designer and manufacturer of coin-operated amusement and prize games (e.g., crane, basketball, vending) sold to FECs and arcades globally. Direct peer on the manufacturing, IP, and prize-merchandise aspects of Nero's product range.
- Coastal Amusements: US-based manufacturer of coin-operated amusement equipment including crane games, kiddie rides, and ticket-redemption machines. Direct competitor in the same coin-op product categories as Nero Trade.
- Synot Group: Czech gambling and lottery operator (Synot Tip, Synot Games) running gaming halls, VLT networks, and online betting domestically. Direct domestic peer to NERO GAMES and NERO VLT a.s. in the Czech gambling market.
Emerging players
- Jakar Games: International gaming equipment brand referenced in Nero's customer testimonials as a trusted partner. Niche/emerging player in the gaming equipment ecosystem that interfaces with the same B2B amusement buyers as NERO AMUSEMENT.
Broad incumbents
- Sazka Group: Czech Republic's largest lottery and gaming operator, with nationwide retail and digital channels. Broad incumbent comparable to NERO GAMES on gambling operations and VLT distribution, though at much greater scale.
- Sega Sammy Holdings (SEGA AMUSEMENT): Japanese entertainment conglomerate with a large amusement-machine manufacturing arm and global arcade operations. Broad incumbent in coin-op equipment and arcade venue operations, substantially larger than Nero but operating in overlapping product categories.
- Bandai Namco Amusement: Major Japanese amusement machine manufacturer and arcade/facility operator (including non-Japanese operations). Broad incumbent in the same coin-op equipment and amusement-center categories that Nero competes in via NERO AMUSEMENT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nero Trade social profiles
Digital presenceNero Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nero Trade leadership team
Management profileNumber of profiles
Nero Trade subsidiaries and ownership
Company hierarchySubsidiaries2 records
Nero Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nero Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nero Trade
What does Nero Trade do?
NERO TRADE a.s. develops, manufactures, sells, rents, and operates amusement and entertainment technology (arcade machines, racing simulators, vending dispensers, payment terminals). The company also operates a nationwide network of gambling halls and casinos under the NERO GAMES brand and runs hospitality assets including Wellness Hotel Zavadilka, outdoor recreation area, and Valašský Šenk restaurant in the Czech Republic. Products are sold directly via its e-shop and through B2B rental/profit-share arrangements with entertainment operators and franchise partners.
Is Nero Trade a public or private company?
Nero Trade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nero Trade founded?
Nero Trade was founded in 1996. It employs 11 to 50 people.
Where is Nero Trade based?
Nero Trade is headquartered in Dolni Becva, Czechia, in the Europe region.
How does Nero Trade make money?
Five revenue lines are on record. Entertainment Equipment Sales are the primary driver. The others are entertainment Equipment Rental and B2B Partnerships, gambling Operations, hospitality Services and E-commerce Retail.
Who are Nero Trade's main competitors?
Direct peers on record are Elaut, UNIS Technology, Andamiro, LAI Games, Coastal Amusements and Synot Group. Jakar Games is listed as an emerging player. Broad incumbents are Sazka Group, Sega Sammy Holdings (SEGA AMUSEMENT) and Bandai Namco Amusement.
Does Nero Trade have an API?
No public API is recorded for Nero Trade.
What industry is Nero Trade in?
Nero Trade's product category is Amusement Equipment Manufacturing. Its primary akta.pro industry code is MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards), with a secondary code of CRAOACAG, Gaming Hardware, Consoles & Accessories Distribution. Its NAICS code is 713120 and its SIC code is 5945.