Trend Asia

What Trend Asia does

Trend Asia is an independent civil society organization (legally Yayasan Trend Asia) headquartered in Jakarta, Indonesia, that operates as an advocacy and research body accelerating the phase-out of fossil fuels and the phase-in of renewable energy across Southeast Asia. Its work is organized around three programmatic pillars — fossil fuels, renewable energy, and bioenergy — delivered through investigative research, coalition campaigns, regulatory complaints to venues such as the SGX and OECD, and engagement with multilateral development banks (ADB, IFC). The organization does not sell commercial products or services and is funded through donations and institutional grants from foundations and partner NGOs.

Its core outputs are research reports, news and press releases, op-eds, podcasts, and documentary-style video (including the widely cited 'Sexy Killers' film), distributed via a bilingual website, bimonthly newsletter, social media, and in-person presence at COP conferences and ASEAN Summits. The organization runs a portfolio-manager structure with ~26 named staff and a C-suite led by Executive Director Yuyun Indradi, alongside specialized fossil fuels, renewable energy, and bioenergy portfolio managers and dedicated digital, media, creative, and campaign functions.

Trend Asia's business model is a nonprofit, donation- and grant-funded foundation model. It does not have commercial pricing; revenue flows from public donations and institutional grants channeled through civil-society networks (Recourse, CREA, CELIOS, Greenpeace Indonesia, WALHI, JATAM, Market Forces, BersihkanIndonesia movement, Global Biomass Working Group, NGO Forum on ADB). Its customers in the conventional sense are indirect: civil-society partners, affected communities and Indigenous Peoples, policymakers, financial institutions, and media, all of whom consume its research, campaign materials, and accountability interventions.

Name

Trend Asia

Legal name

Yayasan Trend Asia

Website

https://trendasia.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Trend Asia (Yayasan Trend Asia) is a Jakarta-based civil society foundation that uses research, coalition campaigns, and regulatory complaints to advance fossil fuel phase-out and renewable energy adoption across Southeast Asia.

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

NAICS

Human Rights Organizations (813311)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Climate Change Mitigation/Adaptation & Natural Resource Management Technical Assistance (BPADAEAJ), Transition Risk Modeling & Policy/Market Pathways (Carbon Price, Regulation, Technology Adoption) (EUABALAD)

Keywords

• Energy transition advocacy
• Fossil fuel divestment
• Renewable energy campaigns
• Climate policy research
• Environmental justice

Headquarters

HQ city

Kuningan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Funded through public donations and institutional grants from foundations and international organizations supporting climate and energy transition work in Southeast Asia.
2. Institutional Funding: Receives support from various organizations as documented in their network and coalition partnerships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Trend Asia is an independent civil society organization that produces research reports, advocacy campaigns, and multimedia content focused on accelerating the phase-out of fossil fuels and the phase-in of renewable energy in Southeast Asia. It engages with governments, financial institutions, multilateral development banks, affected communities, and coalition partners to advance just energy transition policies, expose fossil fuel financing, and protect Indigenous Peoples' rights against extractive industries.

Product overview

Trend Asia is an independent civil society organization focused on accelerating energy transformation and sustainable development in Southeast Asia. Rather than a technology product company, it operates as a nonprofit advocacy organization that produces research publications, news content, press releases, reports, and multimedia materials (podcasts, videos, photo galleries) related to energy transition, fossil fuel advocacy, and environmental justice. The organization does not offer commercial products or services but provides educational and advocacy content through its website.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Transformation Advocacy and Campaign Services Coordinated advocacy campaigns targeting fossil fuel financing, coal power plants, nickel mining, and biomass projects across Southeast Asia, including coalition-building, filings against financial institutions, and engagement with governments and multilateral development banks.
• Research and Policy Reports Evidence-based research reports on coal plants, nickel mining impacts, biomass projects, fossil fuel financing, ADB/IFC loopholes, and biomass/bioenergy issues, co-authored with partners including CREA, CELIOS, and Recourse.
• Documentary and Multimedia Productions Documentary videos, podcasts, and photo galleries on coal, nickel mining, and energy transition issues, including 'Sexy Killers' (36 million viewers), 'Love Letters from the Pantura', and 'Baradwipa', produced in collaboration with Greenpeace Indonesia and other partners.

Quantifiable outcome

• Co-authored 'Toxic Twenty' report identifying coal plants causing 156,000 projected premature deaths and USD 109 billion in economic losses
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• BersihkanIndonesia MovementcoreStrategic or Co-development PartnerCoalition movement focused on exposing and stopping fossil fuel financing and projects in Indonesia. Trend Asia serves as a key member providing research, advocacy, and campaign support.
• Environmental Paper NetworkminorStrategic or Co-development PartnerInternational network addressing environmental impacts of paper production. Collaboration focuses on biomass and bioenergy issues related to wood pellets and energy plantations.
• Global Biomass Working GroupcoreStrategic or Co-development PartnerRegional working group focused on biomass energy issues. Trend Asia participates in campaigns against biomass co-firing and false renewable energy solutions.
• PACAKARDminorStrategic or Co-development PartnerPartner organization supporting organizational goals and providing continuous support for Trend Asia's operations.
• Fashion Forward (FF)minorStrategic or Co-development PartnerOrganization providing ongoing support for organizational objectives related to sustainable fashion and biomass issues.
• RecoursecoreStrategic or Co-development PartnerJoint research partner producing reports on fossil fuel financing through MDBs and financial institutions. Co-authored reports on IFC Paris alignment loopholes and captive coal on Obi Island.
• NGO Forum on ADBcoreStrategic or Co-development PartnerCoalition partner on Asian Development Bank advocacy. Jointly publishes briefings on ADB fossil gas financing and accountability issues.
• CLEAN (Climate Land Agriculture and Nutrition)minorStrategic or Co-development PartnerPartner in joint research and advocacy on ADB energy policies and fossil fuel investments in Asia.
• Centre for Research on Energy and Clean Air (CREA)coreStrategic or Co-development PartnerCo-authored 'Toxic Twenty' report on Indonesia's most dangerous coal power plants. Joint research on energy transition policies.
• Center of Economic and Law Studies (CELIOS)coreStrategic or Co-development PartnerCo-authored 'Toxic Twenty' report identifying health and economic impacts of coal plants in Indonesia.
• RecoursecoreStrategic or Co-development PartnerLong-term research partner producing multiple joint reports including 'Closing loopholes: How the IFC can help stop fossil fuel finance', 'Inviting Disaster', and captive coal investigations.
• Greenpeace IndonesiacoreStrategic or Co-development PartnerCampaign partner on coal financing, Java 9/10 coal plant opposition, biomass issues. Joint capacity building and documentary production including 'Sexy Killers' and 'Love Letters from the Pantura'.
• JATAM (Indonesian Mining Advocacy Network)coreStrategic or Co-development PartnerLong-term coalition partner on mining and coal issues. Joint advocacy on Rempang Island, Wawonii nickel mining, and policy campaigns.
• WALHI (Friends of the Earth Indonesia)coreStrategic or Co-development PartnerEnvironmental NGO partner on coal, mining, and extractive industry campaigns. Joint work on Marunda coal pollution, Java 9/10 plants, and national policy advocacy.
• LBH MakassarcoreStrategic or Co-development PartnerLegal aid partner on nickel smelter impacts in Bantaeng and workplace accidents. Joint research on smelter operations and worker safety issues.
• Market ForcescoreStrategic or Co-development PartnerInternational advocacy partner on fossil fuel financing. Joint campaigns against DBS bank, Maybank, and coal plant financing.
• E3GminorStrategic or Co-development PartnerInternational climate think tank partner on energy transition and coal financing campaigns.
• EMBERminorStrategic or Co-development PartnerEnergy analytics partner on coal phase-out and energy transition analysis.
• CIEL (Center for International Environmental Law)minorStrategic or Co-development PartnerLegal partner on renewable energy financing research through World Bank.
• Climate Bank AdvocatesminorStrategic or Co-development PartnerPartner in joint research on IFC's support for captive coal-fired power plants on Obi Island.
• Inclusive Development InternationalminorStrategic or Co-development PartnerPartner in research on coal financing through IFC and financial institution accountability.
• Senik Centre AsiaminorStrategic or Co-development PartnerPartner in joint research on green transition and IMF economic oversight ('Blind Spots' report).
• GFLACminorStrategic or Co-development PartnerPartner in joint research on green transition and IMF economic oversight.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Recourse: International civil society organization focused on MDB and financial institution accountability. Direct peer and core research partner producing joint reports on IFC captive coal and fossil gas loopholes.
• Centre for Research on Energy and Clean Air (CREA): Research-driven climate and clean air organization producing the joint 'Toxic Twenty' report with Trend Asia. Closely comparable in fossil fuel research methodology, Indonesia focus, and policy-facing output.
• WALHI (Friends of the Earth Indonesia): Indonesia's largest environmental NGO coalition, campaigning on coal, mining, and extractive industries. Direct peer given overlapping coal/nickel campaign work, joint advocacy on Java 9/10 and Marunda pollution, and similar Jakarta-based footprint.
• JATAM (Indonesian Mining Advocacy Network): Indonesian mining-focused advocacy network. Direct peer on nickel mining campaigns (Wawonii, Rempang), coal advocacy, and extractive industry accountability — areas where Trend Asia collaborates extensively.
• Market Forces: Financial advocacy organization campaigning against bank financing of fossil fuels. Direct peer given joint campaigns against DBS, Maybank, and coal plant financing in SE Asia.
• Greenpeace Indonesia: Direct peer on coal financing, biomass, and fossil fuel advocacy in Indonesia, and an active coalition partner with Trend Asia on campaigns including 'Sexy Killers' and Java 9/10. Operates similar advocacy + research + media model.

Broad incumbents

• 350.org: Global climate advocacy movement with significant Southeast Asia presence. Operates a much broader global portfolio but overlaps on fossil fuel divestment, coal phase-out campaigns, and movement-building in the region.
• Center for International Environmental Law (CIEL): International environmental law organization with focus on World Bank renewable energy financing. Comparable in legal/policy advocacy on financial institutions and active partner with Trend Asia.
• E3G: International climate think tank operating across energy transition and coal financing. Comparable in policy-facing climate advocacy and partnership overlap with Trend Asia on energy transition campaigns.

Emerging players

• Climate Action Network Southeast Asia (CANSEA): Regional network coordinating Southeast Asian climate civil society. Directly comparable in regional SE Asia climate advocacy scope, though focused on network coordination rather than independent research campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TrendAsia_Org
• LinkedInlinkedin.com/company/trend-asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trend Asia