Cook Medical Supply

What Cook Medical Supply does

Cook Medical Supply is a family-owned durable medical equipment (DME) and assistive technology provider founded in 1995 and headquartered in Carthage, Mississippi. The company operates three physical offices across the state (Morton, Flowood/Brandon, Carthage) and serves patients throughout Mississippi and Alabama. Its product portfolio spans traditional home medical equipment — custom power and manual wheelchairs, hospital beds, patient lifts, walkers, rollators, braces, diabetic shoes, shower chairs, lift chairs, and bedside commodes — alongside specialized Augmentative and Alternative Communication (AAC) speech-generating devices (The Nuvo, Nuvo S, Inspire XL, and Inspire Lite) introduced in 2020 for individuals with severe speech impairments. The AAC line features multiple access methods (direct touch, assistive touch, switch access, eye gaze, head mouse), water-resistant military-grade shockproof housings, and integration with the third-party Grid 3 symbol- and text-based communication software.

The business operates a sales-led, referral-driven go-to-market model: physicians, nurse practitioners, physical and occupational therapists, home health providers, hospitals, and outpatient therapy centers refer patients to Cook Medical Supply, where office staff coordinate equipment selection, insurance documentation, and patient training. The company holds Exemplary Provider Accreditation from The Compliance Team and employs multiple RESNA-certified Assistive Technology Professionals (ATPs) with CRTS/RRTS credentials in seating, positioning, and mobility. Revenue is generated primarily through one-time hardware sales billed via insurance (most AAC devices are fully covered), supplemented by equipment repair, calibration, and heavy-duty equipment rental. As a privately held, family-controlled business with 1–10 employees and no external funding, Cook Medical Supply represents a small, regionally focused provider of specialized medical and assistive technology products.

Name

Cook Medical Supply

Legal name

Cook Medical Supply

Website

https://cookmedicalsupply.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Cook Medical Supply is a family-owned Mississippi-based provider of durable medical equipment and AAC speech-generating devices, serving patients across Mississippi and Alabama through three offices and a healthcare-referral go-to-market model since 1995.

Ownership category

akta.pro rank

Product category

Durable Medical Equipment Supply

NAICS

Home Health Equipment Rental (532283), Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ), Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO)

Keywords

• Durable medical equipment
• Speech generating devices
• AAC communication devices
• Mobility equipment supplies
• Home medical equipment

Headquarters

HQ city

Carthage

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Equipment Sales: Sales of durable medical equipment including power and manual wheelchairs, hospital beds, patient lifts, walkers, rollators, wheelchairs, canes, diabetic shoes, shower chairs, power wheelchairs, braces, lift chairs, and bedside commodes. Equipment sales may be direct to patients or through insurance billing.
2. AAC Device Sales: Sales of speech-generating devices (Nuvo, Nuvo S, Inspire XL, Inspire Lite) for individuals with severe speech impairments. Most insurance providers fully cover these devices.
3. Equipment Repair Services: Repair services for medical equipment including power wheelchairs, hoyer lifts, and hospital beds, as well as equipment maintenance and calibration.
4. Equipment Rental/Leasing: Heavy-duty equipment rental options available for patients with temporary needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cook Medical Supply sells and rents durable medical equipment (custom power and manual wheelchairs, hospital beds, patient lifts, walkers, rollators, canes, diabetic shoes, shower chairs, lift chairs, braces, and bedside commodes) and distributes AAC speech-generating devices (The Nuvo, Nuvo S, Inspire XL, Inspire Lite) for individuals with severe speech impairments. The company also provides equipment evaluation, fitting, insurance documentation assistance, repair, calibration, maintenance, and patient training across three Mississippi offices, serving patients in Mississippi and Alabama.

Product overview

Cook Medical Supply offers a unified portfolio of medical equipment and AAC (Augmentative and Alternative Communication) speech-generating devices. Their product line includes four dedicated speech-generating devices (The Nuvo, The Nuvo S, The Inspire XL, and The Inspire Lite) designed for individuals with severe speech impairments, along with custom and manual power wheelchairs and comprehensive home medical equipment. The devices feature multiple access methods, durable/water-resistant designs, and mounting options. The company also provides repair services and accepts most insurance providers.

Differentiator

Problem solved

Functional benefit

Products and services

• The Nuvo Speech-Generating Device Speech-generating device product launch under Cook Medical Supply's AAC line.
• The Inspire XL Speech-Generating Device Largest AAC device in the lineup with eye gaze and head mouse access.
• The Nuvo S Speech-Generating Device Compact speech-generating device for severe speech impairments.
• The Inspire Lite Speech-Generating Device Lightweight AAC device running Windows and Grid 3 software.
• Custom Power and Manual Wheelchairs Custom-fitted manual and power wheelchairs with ATP-assisted evaluation and selection.
• Home Medical Equipment Broad catalog of home medical equipment and DME for patients in Mississippi and Alabama.
• Equipment Repair, Maintenance, and Calibration Services Repair, maintenance, and calibration services for owned medical equipment.
• Heavy-Duty Equipment Rental Rental and leasing of heavy-duty medical equipment for temporary patient needs.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Grid 3 Communication Software ProvidercoreTechnology or IntegrationCook Medical Supply uses Grid 3 communication software in their Inspire XL and Inspire Lite speech-generating devices. Grid 3 is an advanced symbol- and text-based communication software that provides users with speech impairments access to verbal communication.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Numotion: National provider of complex rehab technology (CRT) wheelchairs, seating, and mobility equipment with ATP-credentialed staff. Directly comparable to Cook's wheelchair and mobility equipment business, though at vastly larger scale and broader geographic reach.
• National Seating & Mobility (NSM): National complex rehab and mobility provider supplying custom wheelchairs and seating solutions with ATPs on staff. Closest functional peer to Cook's custom power/manual wheelchair and seating line, operating across many U.S. states.
• Tobii Dynavox: Leading manufacturer and provider of AAC speech-generating devices and communication software for individuals with speech impairments. Directly competes with Cook's AAC device line (Nuvo, Inspire XL, Nuvo S, Inspire Lite).
• PRC-Saltillo: Manufacturer and supplier of AAC speech-generating devices (e.g., PRC and Saltillo brands). Directly comparable to Cook's AAC device offerings and represents an alternative device choice for patients in Cook's region.

Broad incumbents

• Apria Healthcare: Major national DME and home medical equipment provider serving patients across the U.S. Overlaps broadly with Cook's home medical equipment, wheelchair, and hospital bed offerings as a scaled incumbent.
• Lincare: National DME and respiratory services provider offering mobility, home medical equipment, and related products. Adjacent competitor to Cook's DME portfolio, particularly in respiratory and home-care equipment.
• AdaptHealth: Large national DME provider offering a broad range of home medical equipment including mobility products, respiratory, and sleep supplies. Overlaps with Cook's DME sales and rental services as a much larger incumbent competitor.

Emerging players

• Smartbox Assistive Technology: Provider of AAC software (Grid 3) and hardware solutions for individuals with communication needs. Directly comparable as the software partner behind Cook's Inspire devices and a competitor in the AAC market.

Others

• Medline Industries: Largest privately held manufacturer and distributor of medical supplies and equipment in the U.S. Relevant as an upstream supplier and ecosystem participant that influences the broader DME and medical equipment supply chain in which Cook operates.

Regional players

• At Home Medical: Regional home medical equipment supplier serving the southeastern U.S. with wheelchairs, hospital beds, and related DME. Comparable to Cook as a similarly-scaled regional DME provider, though operating in different southeastern states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61552037695849
• LinkedInlinkedin.com/company/cook-medical-supply

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cook Medical Supply