oRo Japan

What oRo Japan does

oRo Co., Ltd. (oRo Japan) is a Tokyo-headquartered Japanese technology company founded in 1999 that develops and sells cloud-based business management SaaS solutions primarily to knowledge service industries — advertising, IT services, and consulting. Its core proprietary portfolio spans ZAC, a cloud ERP purpose-built for project-based service businesses covering project management, resource allocation, billing, and financial consolidation; Reforma PSA, a professional services automation platform targeting growing firms; dxeco, an enterprise SaaS management and shadow-IT security platform; Perluna, a contract and billing automation system for SES and dispatch companies; and Hayasub, a subscription-sales management system. The portfolio is rounded out by authorized Japan distribution of the Semrush SEM platform, including the AI-search-era Semrush Enterprise AIO SKU launched in December 2025.

The company's technology foundation is a cloud-native SaaS architecture deployed across multiple product lines, with vertical-specific functional depth in project-to-billing workflows and SaaS lifecycle management. Revenue is generated primarily through annual subscription-based SaaS contracts priced on a quote basis (no public tier list), supplemented by professional services revenue from two adjacent service lines: marketing communication (marketing strategy, customer experience design, creative development, and data-driven marketing) and global business support delivered through 7 overseas bases in China, Taiwan, and ASEAN. GTM motion is enterprise and mid-market field sales with a consultative cycle, complemented by self-serve product websites and inside sales for mid-market acquisition. The company is publicly listed on the Tokyo Stock Exchange (tyo:3983), employs 501-1000 people, and is led by founder Atsushi Kawata (president & CEO) and co-founder Yasuhisa Hino (Executive Managing Director).

Name

oRo Japan

Legal name

oRo Co., Ltd.

Website

https://oro.co.jp

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

oRo Japan is a Tokyo-based public SaaS vendor providing cloud ERP (ZAC), PSA, SaaS management, and SEM tools — including Semrush distribution — primarily to advertising, IT, and consulting firms across Japan and select Asian markets.

Ownership category

akta.pro rank

Product category

Cloud Business Management Software

NAICS

Software Publishers (513210), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Service Management (ESM) Platforms (HDAEALAB)

akta.pro secondary industries

Cloud FinOps & SaaS Spend Management (BPAEAOAH), Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• Cloud ERP software
• Professional services automation
• SaaS management platform
• Subscription billing software
• Marketing communication services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cloud Solutions Subscription (SaaS): oRo generates primary revenue from subscription-based SaaS licenses for its proprietary cloud solutions including ZAC, Reforma PSA, dxeco, Perluna, and branded resales of Semrush. Customers pay recurring subscription fees for access to the platform, typically on a per-seat or tiered plan basis.
2. Marketing Communication Services: Provides comprehensive marketing support services including marketing strategy planning, customer experience design, creative development, and data-driven marketing. Revenue generated through professional services engagements.
3. Global Business Support: Supports Japanese companies expanding overseas and foreign companies entering Japan through 7 overseas bases across China, Taiwan, and ASEAN. Provides market entry support, local entity establishment, and ongoing operational assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

oRo Japan develops and sells a portfolio of cloud-native SaaS solutions specialized for knowledge service industries (advertising, IT, and consulting), including the ZAC cloud ERP, Reforma PSA for professional services automation, dxeco for enterprise SaaS management, ハヤサブ (Hayasub) for subscription sales management, and Perluna for SES/dispatch contract and billing automation. The company also distributes the Semrush SEM platform in Japan and provides marketing communication services and global business expansion support across 7 overseas locations.

Product overview

oRo Japan offers a portfolio of cloud-based solutions for knowledge service industries alongside marketing communication services. The core product lineup includes: ZAC (specialized cloud ERP for advertising, IT, and consulting firms), Reforma PSA (project management automation for professional services), dxeco (enterprise SaaS management and security), Perluna (SES/contract billing automation), and ハヤサブ (subscription sales management). The company also distributes Semrush (all-in-one SEM platform) and provides marketing communication services including marketing support and global business expansion assistance across 7 overseas locations.

Differentiator

Problem solved

Functional benefit

Brands

• ZAC: Cloud ERP specialized for knowledge service industries including advertising, IT, and consulting. Offers comprehensive business management functions and enables overall optimization through centralized management information.
• Reforma PSA
• dxeco
• ハヤサブ
• Semrush
• Perluna
• Perluna
• マーケティング支援

Products and services

• ZAC Cloud ERP solution specialized for knowledge service industries (advertising, IT, consulting). Offers comprehensive business management functions and enables overall optimization through consolidated business intelligence across project management, resource allocation, billing, and financial consolidation.
• Reforma PSA Cloud PSA (Professional Services Automation) for knowledge service industries. Automates complex back-office operations and enables cost accounting systems for growing companies at affordable prices, centralizing project management workflows.
• dxeco Enterprise SaaS management platform that improves effectiveness of SaaS usage by managing identity accounts, costs, and discovering shadow IT security risks across the enterprise.
• ハヤサブ (Hayasub) Sales management system for subscription service operators. Automates billing, customer management, and provides detailed analytics to run subscription businesses faster and more accurately.
• Semrush (Japan distribution) All-in-one SEM (Search Engine Marketing) tool covering market research, SEO, advertising, and social media competitive analysis, distributed in Japan by oRo under its authorized partnership with Semrush.
• Perluna Contract and billing management system for SES and dispatch industries. Automates billing and contracts to eliminate excess/deduction settlement calculations at month-end.
• マーケティング支援 (Marketing Support) Marketing communication services including marketing strategy planning, customer experience design, creative development, and data-driven marketing to maximize effectiveness of corporate marketing activities.
• グローバルビジネス支援 (Global Business Support) Global business support services utilizing 7 overseas locations to support business operations in China, Taiwan, and ASEAN regions, providing local corporation networks for overseas expansion and inbound support into Japan.

Named customers1 record

Segments1 record

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Vietnam market partnersminorChannel Partner/ Reseller/ Distributor · 12 June 2026oRo announced the full-scale overseas expansion of its cloud ERP 'ZAC' starting with Vietnam as the first international market in June 2026. Local channel and distribution partnerships in Vietnam are being established to serve the market.
• SemrushcoreTechnology or Integration · 26 December 2025oRo is the authorized distributor of Semrush, an all-in-one SEM (Search Engine Marketing) tool, in Japan. The partnership involves distributing Semrush's SEO, advertising, social media, and competitive research platform to Japanese enterprise clients. In December 2025, oRo launched sales of 'Semrush Enterprise AIO' adapted for the AI search era.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sansan: Sansan provides business cloud services including contact management, contract management, and invoicing for Japanese enterprises. Relevant as a broader Japanese SaaS incumbent with overlapping admin/contract workflows addressed by oRo's products.
• freee K.K. freee is a leading Japanese cloud SaaS company offering HR, accounting, and payroll software to SMBs. A broader-incumbent Japanese SaaS player that could expand into service-industry ERP/PSA, competing with oRo for IT/consulting firm back-office wallets.
• Workday: Workday provides cloud ERP, HCM, and financial management for services organizations globally. Comparable as a broader enterprise cloud-ERP incumbent serving professional and IT services firms, competing at the upper end of oRo's target market.
• NetSuite (Oracle): NetSuite is a global cloud ERP platform supporting services and project-based businesses. Comparable as a broader cloud-ERP incumbent that competes for the same mid-market services buyer that oRo targets with ZAC.
• Money Forward: Money Forward offers a suite of cloud finance, accounting, HR, and SaaS management products to Japanese businesses. Relevant as a broader Japanese SaaS incumbent whose SaaS management offering overlaps with oRo's dxeco, and whose corporate back-office suite overlaps with ZAC.

Direct peers

• Kantata (formerly Mavenlink): Kantata is a cloud PSA platform for professional services firms offering project management, resource allocation, billing, and financial consolidation. Directly comparable to oRo's Reforma PSA and ZAC cloud ERP offerings for service-based businesses.
• Deltek: Deltek is a leading global provider of ERP and PSA software for professional services firms (consulting, engineering, marketing agencies). Overlaps with oRo's ZAC/Reforma PSA value proposition in agency/project-based business management.
• Certinia (formerly FinancialForce): Certinia provides PSA and ERP solutions built on Salesforce for services companies, covering project accounting, resource management, and billing. Operates in the same cloud PSA/ERP for professional services category as oRo's Reforma PSA and ZAC.
• Plusna: Plusna provides cloud CRM and sales automation for advertising agencies and service companies in Japan. Comparable to oRo's vertical-specialized approach and overlapping customer base in advertising and IT services.
• Knowledge Suite: Knowledge Suite is a Japanese cloud ERP/groupware targeting SMBs and service firms. Comparable as a Japan-headquartered vertical SaaS vendor selling integrated business management to service-oriented companies, competing for the same buyer as ZAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oro-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oRo Japan