Canada’s Food System

What Canada’s Food System does

Canada's Food System is a national public awareness campaign — not a commercial enterprise — operated by The Canadian Centre for Food Integrity (CCFI), a Canadian non-profit headquartered in Mississauga, Ontario. The campaign launched in October 2025 to educate Canadian consumers about how food is produced, transported, processed, and sold across the country, positioning itself as the first national initiative of its kind dedicated to the farm-to-fork narrative. Its core product is a WordPress-based digital platform (canadasfoodsystem.ca) that hosts educational articles on topics including food labels, quality standards, agricultural economics, and food system careers. The primary sub-product is "Our Food. Our Future.", a bilingual (6-part English, 2-part French) audio docuseries distributed via Spotify between October 6 and November 10, 2025. The campaign also runs a "Show Your Support" pledge program with monthly $500 grocery gift card incentives to drive consumer engagement and email capture. Distribution is amplified across Facebook, Instagram, X, Bluesky, and earned media channels.

The business model is non-commercial: no products or services are sold to consumers, and all content is provided free of charge. Funding comes from a coalition of approximately 20 agricultural industry supporters — including Egg Farmers of Canada, Dairy Farmers of Canada, Canadian Cattle Association, Turkey Farmers of Canada, Farm Credit Canada, Mowi, Richardson International, Farm & Food Care Ontario/Saskatchewan, Canadian Federation of Agriculture, and Agriculture in the Classroom Canada — who underwrite the campaign as part of broader public trust and food literacy initiatives. The underlying technology stack consists of cookie-based web analytics, email marketing, and social media integrations; no proprietary technology, AI capabilities, or APIs are described. No revenue figures, headcount, or financial disclosures are available, consistent with the entity's non-profit, coalition-funded structure.

Name

Canada’s Food System

Legal name

The Canadian Centre for Food Integrity

Website

https://canadasfoodsystem.ca

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Canada's Food System is a national public awareness campaign operated by the non-profit Canadian Centre for Food Integrity (CCFI), educating Canadian consumers about food production, supply chains, and agricultural policy through digital content and a bilingual audio docuseries, funded by agricultural industry supporters.

Ownership category

akta.pro rank

Product category

Public Awareness Campaign

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industry

Food Systems & Value Chain Development for Nutrition (BPADAJAG)

Keywords

• Food system education
• Agricultural communications
• Public awareness campaign
• Food industry outreach
• Consumer food education

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Industry supporter funding: Canada's Food System is operated by the Canadian Centre for Food Integrity (CCFI) and funded through supporter organizations from across Canada's food system, including agricultural associations, farming groups, and food industry partners. The campaign does not generate direct revenue from consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Canada's Food System is a national public awareness campaign that educates Canadian consumers about the food system through a dedicated website, a bilingual audio docuseries (Our Food. Our Future.), and a pledge/contest engagement initiative. The campaign shares trusted information on agriculture, supply chains, sustainability, nutrition, food labels, and food policy, and is offered free of charge to the general public.

Product overview

Canada's Food System is a national educational campaign and digital platform operated by the Canadian Centre for Food Integrity (CCFI). The core offering is the Canada's Food System website, which serves as a hub for public education about Canada's food system. The primary sub-product is the "Canada's Food System: Our Food. Our Future" audio docuseries, a 6-part English and 2-part French series exploring food production across Canada. The campaign also includes a "Show Your Support" pledge and contest initiative to engage Canadians. The platform connects users with trusted information from industry supporters including agricultural organizations, food producers, and agricultural human resource councils. It does not offer a traditional software product or technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Our Food. Our Future. A 6-part English and 2-part French audio docuseries exploring the people, innovations, and challenges shaping how food is produced and shared across Canada.

Products and services

• Canada's Food System Website The primary digital platform for the Canada's Food System national campaign, providing educational content about Canada's food system, featuring the audio docuseries, and hosting the pledge/contest campaign to engage Canadians in supporting the food system. Free to use, aimed at the general Canadian public.
• Canada's Food System: Our Food. Our Future. Audio Docuseries A 6-part English and 2-part French audio docuseries exploring the people, innovations, and challenges shaping how food is produced and shared across Canada, released weekly from October to November 2025 and distributed via Spotify.
• Show Your Support Pledge and Contest Campaign A campaign initiative inviting Canadians to sign a pledge supporting Canada's Food System by submitting their name, province, postal code, and a message of support, with the opportunity to win a $500 gift card to a Canadian grocery retailer of their choice. New winners are selected every 30 days.

Quantifiable outcome

• Building public trust in Canada's food system
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Egg Farmers of CanadacoreOthersMajor Canadian egg producer organization supporting the campaign with food safety and quality content, including information about the Start Clean–Stay Clean program and Egg Quality Assurance symbol.
• Dairy Farmers of CanadacoreOthersNational dairy organization providing quality and sustainability expertise, including the proAction program for milk quality, animal care, and environmental stewardship.
• Canadian Cattle AssociationcoreOthersNational beef cattle organization sharing science-based practices for animal health and food safety, with 2030 sustainability goals.
• Canadian Agricultural Human Resource Council (CAHRC)coreOthersNational organization providing research and solutions on labour and workforce planning in agriculture, helping strengthen jobs across the food system.
• Farm & Food Care OntariocoreOthersOntario organization connecting consumers with farmers and food production information, providing educational resources about farming practices.
• Farm & Food Care SaskatchewancoreOthersSaskatchewan organization similar to Farm & Food Care Ontario, connecting consumers with prairie food production.
• Canadian Food FocuscoreOthersOrganization helping Canadians understand food labels and seasonal eating, providing content about finding Canadian foods at the grocery store.
• Canadian Federation of Agriculture (CFA)coreStrategic or Co-development PartnerNational voice of Canadian farmers providing insights into economic impact of agriculture, policy priorities, and challenges facing the food system.
• Turkey Farmers of CanadacoreOthersNational turkey producer organization sharing sustainability and food safety information from farm to fridge.
• Canada BeefcoreOthersOrganization representing Canada's beef industry, providing information on quality assurance and food safety practices.
• Agriculture in the Classroom CanadacoreOthersNational organization providing educational resources for children to learn about their food system, including the ThinkAG career program.
• Richardson InternationalcoreOthersMajor Canadian agribusiness focused on innovation in fertilizer management and 4R Nutrient Stewardship practices.
• MowicoreOthersGlobal aquaculture company providing information on sustainable salmon farming and its importance for Indigenous communities and food security.
• Farm Credit Canada (FCC)coreOthersGovernment-backed agricultural lender supporting innovation in the food system through financing and tool development.
• Animal Nutrition Association of Canada (ANAC)coreOthersNational organization representing animal feed manufacturers, with FeedAssure program covering over 70% of Canada's commercial feed.
• Canadian Centre for Food Integrity (CCFI)coreStrategic or Co-development PartnerThe operating organization behind Canada's Food System, providing trusted information about food system topics and campaign coordination.
• CropLife CanadaminorOthersIndustry organization representing plant science companies supporting agricultural innovation.
• Canadian Hatching Egg Producers (CHEP)minorOthersNational organization representing hatching egg producers, providing information on animal care programs.
• Fertilizer CanadaminorOthersOrganization promoting responsible fertilizer use and 4R Nutrient Stewardship practices.
• MNPminorOthersNational accounting and business advisory firm providing agricultural expertise and advisors to the food system.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/cdnfoodsystem
• YouTubeopen.spotify.com/show/canadasfoodsystem
• Facebookfacebook.com/canadasfoodsystem
• Instagraminstagram.com/canadasfoodsystem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canada’s Food System