SubOut
- Company typePrivate
- Founded2011
- HeadquartersHolmdel, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
SubOut firmographics
Firmographics- Name
- SubOut
- Legal name
- SubOut
- Website
- https://subout.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where SubOut is headquartered
LocationHeadquarters
- HQ city
- Holmdel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SubOut business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Zero-Transaction Fee Marketplace: Currently the platform operates with zero transaction fees for transportation operators. Revenue generation model is not explicitly disclosed in available sources - the company appears to be in growth/investment phase prioritizing operator acquisition and market expansion alongside US Coachways.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free marketplace access for all approved vendors |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
SubOut product offering
Product offeringCore offering
SubOut is an online marketplace that aggregates pre-booked charter work (primarily sourced from US Coachways) and distributes it to a nationwide database of approved transportation operator vendor-affiliates. Operators can view detailed itineraries, instantly claim a job via "Match Now" at a suggested fair market-value price, or submit a custom bid. The platform uses geofencing to surface only charters inside each operator's configured service area, and SubOut handles all client communications so operators focus solely on trip fulfillment. The platform is free to join with zero transaction fees.
Product overview
SubOut is a unified marketplace platform for charter bus and transportation operators. The core offering consists of the SubOut Platform itself, which aggregates pre-booked charter work primarily sourced from US Coachways, combined with two complementary claiming mechanisms: the 'Match Now' instant-claim feature for one-click acceptance at predicted fair market-value pricing, and a Bidding System for operators who wish to submit custom offers. The platform uses geofencing technology to deliver personalized work notifications based on each operator's configured service areas.
Differentiator
Problem solved
Functional benefit
Products and services
- SubOut Platform A free, zero-transaction-fee online marketplace that aggregates pre-booked charter work primarily sourced from US Coachways and makes it available to approved transportation operator vendor-affiliates nationwide. Operators set personalized service areas via geofencing, review detailed trip itineraries, and either instantly claim jobs at a predicted fair market-value price via Match Now or submit custom bids. SubOut handles all client communications, allowing operators to focus solely on trip fulfillment.
Quantifiable outcome
- Pre-booked charters with full itinerary details eliminate operator discovery and bidding overhead
- +1 more outcomes
Companies that use SubOut
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
SubOut technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
SubOut partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- US CoachwayscoreSubOut is perfectly positioned alongside US Coachways, the nation's leading bus broker. SubOut has the unique ability to connect charter bus clients from US Coachways to a nationwide database of vendor-affiliates on the platform. All pre-booked work on the platform now contains pre-booked work from US Coachways, providing operators access to a continuous pipeline of charters.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
SubOut competitors and assessment
Company assessmentDirect peers
- CharterUP: CharterUP is an online charter bus marketplace that connects customers and operators with technology-mediated booking, very similar in operator-broker matching model to SubOut's pre-booked charter marketplace approach.
- National Charter Bus: National Charter Bus operates as an online charter bus broker aggregating operator inventory nationwide, comparable to the broker side of SubOut's marketplace and competing for similar end-customer charter demand.
- Gogo Charters: Gogo Charters is an online charter bus booking marketplace that aggregates charter operators across the US, providing directly comparable technology-mediated charter booking to SubOut's marketplace model.
- BusBank: BusBank is a charter bus booking platform that aggregates bus operators for group transportation, comparable to SubOut in the charter marketplace category though typically positioned toward end-customer booking rather than broker-mediated supply.
Emerging players
- HopSkipDrive: HopSkipDrive is a marketplace platform connecting riders with vetted drivers for youth and student transportation, comparable in marketplace architecture to SubOut but serving a different transport niche.
- Zum: Zum operates a transportation platform with marketplace-style fleet matching for student transportation, comparable in technology-mediated driver/fleet matching to SubOut but focused on K-12 rather than charter buses.
Broad incumbents
- Uber Charter: Uber's broader transportation platform includes charter and group transportation offerings, providing technology-mediated matching at massive scale that could expand into SubOut's charter bus niche from a much larger capital and technology base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SubOut financial estimates
Financial estimateRevenue estimate
Valuation estimate
SubOut leadership team
Management profileNumber of profiles
SubOut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SubOut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SubOut
What does SubOut do?
SubOut is an online marketplace that aggregates pre-booked charter work (primarily sourced from US Coachways) and distributes it to a nationwide database of approved transportation operator vendor-affiliates. Operators can view detailed itineraries, instantly claim a job via "Match Now" at a suggested fair market-value price, or submit a custom bid. The platform uses geofencing to surface only charters inside each operator's configured service area, and SubOut handles all client communications so operators focus solely on trip fulfillment. The platform is free to join with zero transaction fees.
Is SubOut a public or private company?
SubOut is a private company. It is classified as unknown and is currently operating.
When was SubOut founded?
SubOut was founded in 2011. It employs 1 to 10 people.
Where is SubOut based?
SubOut is headquartered in Holmdel, United States, in the North America region.
How does SubOut make money?
One revenue line is on record: zero-Transaction Fee Marketplace.
Who are SubOut's main competitors?
Direct peers on record are CharterUP, National Charter Bus, Gogo Charters and BusBank. Emerging players are HopSkipDrive and Zum. Uber Charter is listed as a broad incumbent.
Does SubOut have an API?
No public API is recorded for SubOut.