Protek
Protek is a Quebec-based specialist that designs, distributes and installs vehicle electrical systems, interior outfitting, heating, safety and green-technology equipment for commercial, service, emergency and municipal fleet customers across the province.
- Company typePrivate
- Founded1994
- HeadquartersLaval, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Protek does
Protek (legal entity: Les Contrôles Véhiculaires Protek) is a privately held Laval, Quebec-based specialist that designs, distributes and installs vehicle electrical systems, interior outfitting, lighting, heating, storage and warning equipment for commercial, service, emergency and municipal fleets. Founded in 1994 and operating as a single-province business with 11-50 employees, the company combines an authorized and exclusive distribution function (Vanner, Kussmaul, Webasto, Espar, Federal Signal, InPower, Brigade, Xantrex and others) with proprietary product development under the Benne-Alerte, Duotek and ÉcoFlotte brands, the most notable being the SAAQ-compliant Benne-Alerte electronic dump-truck warning system.
The company sells and outfits fleets for private enterprises, telecommunications firms, healthcare and energy operators, and government buyers including ministries, municipalities and state-owned enterprises (e.g., Ville de Montréal, Radio Canada/CBC). Its technical differentiation is built on domain specialization: rule-based electro-mechanical controllers and sensors (speed detection, voltage thresholds, low-voltage disconnects), hybrid power management for engine idle reduction, and SAAQ-compliant safety signaling rather than software or AI. Benne-Alerte is additionally deployed via a 130+ point reseller-and-installation network across Quebec, including Vitro Plus and Dr. Pare-Brise.
Protek earns revenue through three mechanics: (1) hardware distribution of branded vehicle equipment, (2) installation, custom outfitting, and fleet-conversion professional services, and (3) authorized diagnostic, repair and warranty services for Vanner, Kussmaul, Xantrex and Dimensions products. Quoting is opaque (contact-form driven), pricing is not publicly disclosed, and the company's go-to-market is sales-led, combining direct enterprise field sales, an Odoo-based contact portal, and a referral-driven post-sale channel. The firm backs all installations with a 4-year warranty, which is presented as the longest in its niche, and has designated its owner Doug Wiseman as its Loi 25 Privacy Officer. No funding rounds, M&A, or geographic expansion beyond Quebec are disclosed.
Protek firmographics
Firmographics- Name
- Protek
- Legal name
- Les Contrôles véhiculaires Protek
- Website
- https://covepro.ca
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Protek is a Quebec-based specialist that designs, distributes and installs vehicle electrical systems, interior outfitting, heating, safety and green-technology equipment for commercial, service, emergency and municipal fleet customers across the province.
- Ownership category
- akta.pro rank
Protek industry classification
Industry- Product category
- Commercial Vehicle Upfitting & Equipment Distribution
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI)
- akta.pro secondary industry
- Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)
Keywords
Where Protek is headquartered
LocationHeadquarters
- HQ city
- Laval
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Protek business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Equipment Sales and Distribution: Protek distributes and sells specialized vehicle equipment including electrical systems, lighting, storage solutions, heating systems, and accessories. Products are sourced from major brands like Vanner, Kussmaul, Webasto, Espar, InPower, and others. Revenue is generated through product sales as a distributor.
- Vehicle Outfitting and Modification Services: Custom interior outfitting and electrical system installation for commercial vehicles. Services include storage module installation, partition walls, ladder/stepladder supports, and complete system integration. The company also performs fleet conversions.
- Repair and Diagnostic Services: Electronic repair services including diagnostics and repairs for vehicle electrical systems. Authorized repair center for Vanner, Kussmaul, Xantrex, and Dimensions products with warranty service capabilities.
- Service Verification and Configuration: Electrical installation verification, equipment configuration services, and needs assessment documentation for vehicle electrical and conversion systems.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Protek product offering
Product offeringCore offering
Protek specializes in vehicle electrification and upfitting for commercial, service, utility, and emergency vehicles. The company distributes specialized vehicle electrical equipment from leading brands (Vanner, Kussmaul, Webasto, Espar, Federal Signal, InPower, Brigade, Xantrex) and provides custom interior outfitting, electrical system integration, and authorized electronic diagnostic and repair services from its Laval, Quebec headquarters. It also sells its own proprietary products including the Benne-Alerte dump truck warning system and the Duotek hybrid anti-idle energy system.
Product overview
Protek (Les Contrôles véhiculaires Protek) is a specialist provider of vehicle equipment and electrical systems for commercial, service, and emergency vehicles. The company offers a comprehensive portfolio centered around four main pillars: (1) Vehicle interior design and electrical system integration (Aménagement), (2) Green technologies including Duotek hybrid energy systems and Ecoflotte sustainability solutions, (3) Benne-Alerte dump truck warning systems, and (4) Distributed third-party products including InPower electronic controls, Webasto heating systems, Federal Signal camera systems, Brigade backup alarms, and various battery, converter, and lighting products. The company also provides electronic repair services and holds exclusive distribution rights for Vanner and Kussmaul products. Protek operates with a 4-year industry-leading warranty on installed products and serves diverse sectors including energy, healthcare, telecommunications, construction, government, and municipalities.
Differentiator
Problem solved
Functional benefit
Brands
- Duotek: Hybrid energy conversion and distribution solution for utility, service and emergency vehicles that eliminates unnecessary engine idling at work sites.
- DuoTek
- ÉcoFlotte
- Benne-Alerte
Products and services
- Benne-Alerte 100% electronic dump truck warning system that alerts operators via visual and audible warnings when the dump bed is raised and the vehicle is in motion; fully compliant with SAAQ regulations and distributed to commercial fleets across Quebec.
- Duotek Hybrid Anti-Idle System Hybrid alternative energy conversion and distribution system that eliminates engine idling at work sites by managing batteries with automatic engine restart, maximizing battery lifespan for utility, service, and emergency vehicles.
- ÉcoFlotte Green Technology Solutions Sustainable development solutions that help commercial fleets achieve corporate sustainability goals economically without compromising performance; eligible for the Écocamionnage program.
- Vehicle Interior Outfitting & Electrical System Integration Custom interior design, storage module installation, partition walls, ladder/stepladder supports, and complete electrical system integration services for commercial, service, utility, and emergency vehicles; includes fleet conversions.
- Electronic Diagnostic & Repair Services Electronic diagnostic and repair services for vehicle electrical and electronic systems; includes authorized warranty service for Vanner, Kussmaul, Xantrex, and Dimensions products.
- Vehicle Heating Systems Distribution Distribution and authorized installation of complete vehicle heating and recharge systems from Webasto, Espar/Eberspächer, and Defa, enabling engine-off heating to avoid idling while maintaining performance.
- Battery Products Distribution (AGM, BMS) Distribution of vehicle battery products including AGM batteries, deep cycle AGM batteries, and BMS-managed batteries from brands such as Lithionics, Lifeline, and Ioxus.
- Power Conversion Equipment Distribution Distribution of current conversion equipment (DC/AC inverters/converters) from brands such as Xantrex, Kisae, Iota, and Vanner for vehicle applications.
- InPower Vehicle Control Systems (VCMS) Distribution Distribution of InPower electronic control products including VCMS modular vehicle control systems, battery management, engine idle controls, programmable smart relays, solid-state relays, DC current sensors, DC power contactors, flashers, and shift-interlocks.
- Specialized Vehicle Lighting Distribution Distribution of specialized interior and exterior lighting products for commercial, utility, and emergency vehicles from industrial brands including Tomar.
- Brigade Backup Alarm Distribution Distribution of Brigade Electronics bbs-tek White Noise backup alarms that provide instantly localizable reversing warnings, only audible in the danger zone, reducing noise complaints while improving safety.
- Federal Signal Camera Systems Distribution Distribution of Federal Signal backup and surveillance camera systems, light bars, and warning equipment to maximize safety during vehicle reversing maneuvers.
Quantifiable outcome
- 4-year warranty on all installations - best in the industry
- +1 more outcomes
Companies that use Protek
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Protek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Protek partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and minor.
- VannercoreExclusive distributor of Vanner products in Quebec. Vanner is a leading manufacturer of electrical conversion and power management systems for commercial vehicles.
- KussmaulcoreExclusive distributor of Kussmaul products in Quebec. Kussmaul specializes in battery charging, power distribution, and vehicle charging systems for commercial applications.
- WebastomajorAuthorized dealer and installer of Webasto heating systems including Air Top Evo 40/55, Air Top 2000 STC, and SmarTemp 2.0 controls. Webasto is a global leader in heating systems for vehicles.
- Espar / EberspächermajorAuthorized dealer and installer of Espar heating products. Provides comprehensive heating solutions for commercial vehicles in Quebec.
- Federal SignalmajorDistributor of Federal Signal products including camera systems, light bars, and warning equipment for vehicles.
- InPowermajorDistributor of InPower electronic products including VCMS systems, battery management, idle controls, DC power contactors, current sensors, and programmable smart relays.
- Brigade ElectronicsmajorDistributor of Brigade Electronics reversing alarms and safety products. Specializing in bbs-tek White Noise alarms for vehicle safety applications.
- XantrexmajorDistributor of Xantrex power conversion products. Authorized repair and warranty service center.
- Vitro PlusmajorBenne-Alerte installation partner with 130+ points of sale and installation across Quebec.
- Dr. Pare-BrisemajorBenne-Alerte installation partner offering dump truck warning system installation services.
- DefaminorAuthorized dealer of Defa heating products for vehicle applications.
- General ComponentsminorAuthorized dealer of General Components heating and vehicle equipment products.
- Aqua-HotminorDistributor of Aqua-Hot heating systems for vehicles.
- IotaminorDistributor of Iota battery charging and power products.
- LifelineminorDistributor of Lifeline AGM batteries including deep cycle batteries for vehicle applications.
- MerlinminorDistributor of Merlin equipment products for commercial vehicles.
- SWSminorDistributor of SWS products for vehicle applications.
- WELDONminorDistributor of WELDON products for vehicle applications.
- IntermotiveminorDistributor of Intermotive electronic control products for vehicles.
- TomarminorDistributor of Tomar lighting and warning products.
- LithionicsminorDistributor of Lithionics battery products with BMS technology.
- IoxusminorDistributor of Ioxus power products including UStart smart power solutions.
- KisaeminorDistributor of Kisae power conversion products.
- Ranger DesignminorDistributor of Ranger Design interior protection products for vehicles.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Protek competitors and assessment
Company assessmentDirect peers
- Masterack: US-based manufacturer of engineered interior storage and equipment systems for commercial vans and trucks. Direct peer because both companies specialize in custom interior upfitting solutions for service and commercial fleets using modular, brand-distributed components.
- Ranger Design: Canadian manufacturer of modular storage, shelving, and interior protection systems for commercial vehicles. Direct peer because both serve North American commercial fleets with engineered interior solutions; Ranger Design is also an existing Protek distribution partner.
- Havis: US-based manufacturer of vehicle mounting, docking, and mobile workstation solutions for public safety, utility, and fleet vehicles. Direct peer because both integrate electronics, controls, and specialized equipment into commercial and emergency vehicles for similar end-customer verticals.
- Reading Truck: US-based commercial vehicle upfitter that designs and installs custom truck bodies, interiors, and equipment for commercial fleets. Direct peer because both companies integrate electrical systems, storage, and specialized equipment into commercial vehicles for fleet customers.
- Adrian Steel: US-based manufacturer and distributor of commercial van and truck storage, shelving, and equipment solutions. Direct peer because both serve commercial fleet upfitting needs with modular interior systems, equipment integration, and a distribution-plus-installation model.
Regional players
- Bott: UK-based manufacturer of professional vehicle storage, racking, and workspace systems for commercial vans and trucks. Comparable in-van outfitting and equipment integration offering to Protek, but primarily serves UK and European fleets.
- Sortimo: Germany-based manufacturer of modular in-vehicle storage, organization, and mobile workspace systems. Comparable product offering to Protek's interior outfitting solutions, but primarily serves the European market rather than competing directly in Quebec.
Broad incumbents
- Commercial Vehicle Group: US-listed broader supplier of commercial vehicle cab structures, seating, trim, and electrical systems. Operates across a wider portfolio than Protek and serves global OEMs, but overlaps in commercial vehicle electrical and interior integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Protek social profiles
Digital presenceProtek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Protek leadership team
Management profileNumber of profiles
Profiles1 record
Protek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Protek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Protek
What does Protek do?
Protek specializes in vehicle electrification and upfitting for commercial, service, utility, and emergency vehicles. The company distributes specialized vehicle electrical equipment from leading brands (Vanner, Kussmaul, Webasto, Espar, Federal Signal, InPower, Brigade, Xantrex) and provides custom interior outfitting, electrical system integration, and authorized electronic diagnostic and repair services from its Laval, Quebec headquarters. It also sells its own proprietary products including the Benne-Alerte dump truck warning system and the Duotek hybrid anti-idle energy system.
Is Protek a public or private company?
Protek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Protek founded?
Protek was founded in 1994. It employs 11 to 50 people.
Where is Protek based?
Protek is headquartered in Laval, Canada, in the North America region.
How does Protek make money?
Four revenue lines are on record. Vehicle Equipment Sales and Distribution is the primary driver. The others are vehicle Outfitting and Modification Services, repair and Diagnostic Services and service Verification and Configuration.
Who are Protek's main competitors?
Direct peers on record are Masterack, Ranger Design, Havis, Reading Truck and Adrian Steel. Regional players are Bott and Sortimo. Commercial Vehicle Group is listed as a broad incumbent.
Does Protek have an API?
No public API is recorded for Protek.
What industry is Protek in?
Protek's product category is Commercial Vehicle Upfitting & Equipment Distribution. Its primary akta.pro industry code is IMACAJAI, Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches), with a secondary code of IMACABAK, Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells). Its NAICS code is 336320 and its SIC code is 3600.