Verzekeringssite

Name

Verzekeringssite

Legal name

Pricewise

Website

https://verzekeringssite.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Price Comparison Services

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA), Auto-Switching & Price Comparison Platforms (EUAGAEAD), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Price comparison platform
• Insurance comparison
• Energy comparison
• Consumer switching service
• Telecom comparison

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate/Referral Commissions: Earns commissions from insurance providers, energy suppliers, internet providers, and lenders when customers switch or purchase through the platform. The site explicitly states it receives regular discounts that are not available directly through providers.
2. Advertising Revenue: Uses cookies and tracking tools to display personalized advertisements from third parties based on user internet behavior

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pricewise is an independent Dutch price comparison website that lets consumers compare and switch providers across insurance, energy, internet/TV, mobile, and loan products in one self-service platform. Users access comparison tools, read provider reviews, and complete switching within approximately 5 minutes, after which they can manage all fixed costs through the free My Pricewise dashboard. The platform earns revenue through affiliate commissions from providers and targeted advertising rather than charging consumers.

Product overview

Pricewise is a multi-category price comparison platform that aggregates insurance products (auto, home, health, motorcycle, scooter, bicycle, liability, legal, travel, funeral, and pet insurance), energy contracts (fixed, variable, dynamic), internet/TV packages, SIM-only mobile plans, and loans. The platform operates as a comparison marketplace where users can compare, select, and switch providers. The core offering includes brand-specific comparison tools and a personal dashboard (My Pricewise) for managing fixed expenses across all categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Autoverzekering (Car Insurance Comparison)

Quantifiable outcome

• Customers can save up to €3,600 annually on fixed costs
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Consumentenbond: Consumentenbond is the Dutch consumer association that publishes independent product and service comparisons, including insurance and energy, serving as a broader incumbent alternative to Pricewise for high-trust comparison.
• PriceRunner: PriceRunner is a generalist price comparison platform with a Dutch presence, covering consumer products and adjacent financial services as a broader incumbent against Pricewise's niche.

Direct peers

• Gaslicht.com: Gaslicht.com is a Dutch energy and telecom comparison site owned by Pricewise's broader competitive set, directly overlapping on energy and utility switching flows.
• Kieskeurig.nl: Kieskeurig.nl is a long-running Dutch comparison site covering insurance, energy, telecom, and consumer products, directly competing with Pricewise for the same Dutch consumer comparison intent.
• Overstappen.nl: Overstappen.nl is a Dutch comparison-and-switching service focused on insurance, energy, and telecom, directly comparable to Pricewise's core switching proposition.
• Verzekering.nl: Verzekering.nl is a Dutch insurance comparison site that aggregates auto, home, health, and other personal lines, directly competing with Pricewise's insurance vertical.
• Independer: Independer is the largest Dutch price comparison and switching platform for insurance, energy, and financial services, overlapping directly with Pricewise across nearly every product category and customer segment.
• Energieleveranciers.nl: Energieleveranciers.nl is a specialist Dutch energy comparison and switching site, directly competing with Pricewise's Energie vergelijken product on the same Dutch consumer base.

Others

• Pricewise UK: Pricewise (UK) is a UK personal-finance comparison brand using the same Pricewise name. It is a brand neighbor rather than a direct competitor because it operates in a different geography and product mix.

Regional players

• Pricewise.co.uk: Note: secondary UK Pricewise exposure noted; overlaps on brand identity but operates in UK market rather than the Netherlands and therefore does not directly compete with Pricewise NL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/hoyhoynl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verzekeringssite