Winni Cakes And More

What Winni Cakes And More does

Winni Cakes And More, operated by Dhawala Online Solutions Private Limited (CIN: U51109KA2012PTC065653), is a Bangalore-headquartered (Whitefield) Indian e-commerce platform founded in 2013 that sells cakes, flowers, plants, chocolates, personalized gifts, and curated combos through its winni.in website and native Android and iOS applications. The company functions as a marketplace and aggregator for occasion-based gifting, routing orders to 350+ franchise retail stores across India and to international destinations covering 40+ countries. Its core technology stack is a transactional e-commerce platform supporting order placement, payment processing (cards, UPI, wallets, net banking, PayPal, COD), order tracking, and a tiered delivery management system offering 30-minute, 2-hour, same-day, and midnight delivery options across 700+ Indian cities and 18,000+ pincodes.

The company's revenue model is direct-to-consumer product sales on a transaction-fee basis, with cake pricing spanning INR 429 to INR 6,219 and complementary categories priced through unit-based pay-as-you-go. Beyond the primary individual consumer segment, Winni runs an enterprise corporate gifting vertical handling bulk orders for Diwali, employee recognition, and client gifts on inquiry-based pricing, and pursues product-led growth through personalization features such as edible photo printing, name cakes, and a free virtual birthday cake image generator. Marketing is executed across a content blog (Celebrate Relations), social channels (Facebook, Instagram, YouTube, LinkedIn, X, WhatsApp), organic SEO for category and city-level keywords, mobile app-exclusive promotions, and seasonal campaigns tied to Indian festivals and Western occasions.

Winni claims to have served over 20 million customers cumulatively, holds a self-described position as India's No. 1 online gifting brand, and maintains a 4.7/5 rating based on 19,029 verified product reviews. The company is privately held with no disclosed institutional investors, funding rounds, management team profiles, or financial figures in the available source data, and operates without any disclosed M&A activity, regulatory actions, or restructuring events.

Name

Winni Cakes And More

Legal name

Dhawala Online Solutions Private Limited

Website

https://winni.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Winni is an India-based e-commerce platform that delivers cakes, flowers, plants, chocolates, and personalized gifts to consumers across 700+ cities and 40+ countries, served via its website, mobile apps, and 350+ franchise stores.

Ownership category

akta.pro rank

Product category

Online Gifting Services

NAICS

Baked Goods Retailers (445291)

SIC

Retail-Food Stores (5400), Bakery Products (2050)

akta.pro primary industry

Online Bakery & Desserts Delivery (CRAHAIAK)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Online cake delivery
• Gift ecommerce
• Flower delivery
• Same-day delivery
• Personalized gifts

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Cakes, Flowers, Gifts): Direct sales of cakes, flowers, plants, chocolates, personalized gifts, and combos to consumers and corporate customers. Revenue generated through transaction fees on individual orders.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Winni (operated by Dhawala Online Solutions Private Limited) is an Indian e-commerce platform that sells and delivers cakes, flowers, gifts, plants, chocolates, combo hampers, and personalized items through winni.in, Android/iOS apps, and 350+ franchise retail stores. The platform offers 30-minute, 2-hour, same-day, and midnight delivery across 700+ Indian cities and 18,000+ pin codes, and ships to 40+ countries internationally, with photo-cake personalization and corporate bulk gifting as core capabilities.

Product overview

Winni is an Indian e-commerce company offering online delivery of cakes, flowers, gifts, plants, chocolates, and personalized items across India and 40+ countries internationally. The core product portfolio centers around occasions-based gifting with same-day, express, and midnight delivery options. Key product categories include: Cakes (available in various flavors and types like photo cakes, pinata cakes, and themed designs), Flowers (roses, orchids, lilies, gerberas), Gifts (home decor, jewellery, perfumes, soft toys), Plants (indoor, outdoor, air purifying), Chocolates (various brands including Winni Exclusive), Combos (gift hampers with multiple items), and Personalized Gifts (custom mugs, cushions, photo frames). The platform also offers a virtual birthday cake image generator for social media greetings and a mobile app for Android and iOS with exclusive discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Winni Exclusive Chocolates: A proprietary line of chocolates exclusively available through Winni.

Products and services

• Cakes Freshly baked cakes in chocolate, butterscotch, vanilla, red velvet, black forest, pineapple, rasmalai, fruit, truffle, and coffee varieties. Includes photo cakes, pinata cakes, heart-shaped cakes, fondant cakes, designer cakes, dry cakes, cupcakes, pastries, jar cakes, and themed kids cakes, with same-day and midnight delivery.
• Flowers Fresh flower arrangements including roses, orchids, lilies, gerberas, carnations, and assorted mixed bouquets available for various occasions and color preferences.
• Gifts Diverse gifting selection including personalized items, home decor, jewellery, perfumes, handbags, wallets, soft toys, idols, figurines, candles, diffusers, greeting cards, and experiential add-ons such as balloons, decorations, and guitarist services.
• Plants Live plants including indoor, outdoor, flowering, air-purifying, succulent, bonsai, money plant, lucky bamboo, jade, rose, cactus, and personalized-plant offerings in various planters.
• Chocolates Chocolate products across dark, milk, white, sugar-free, and hand-made varieties, including branded lines from Cadbury, Ferrero Rocher, and Jus Trufs, the proprietary Winni Exclusive Chocolates line, plus chocolate bouquets and hampers.
• Combos Gift combinations pairing cake with flowers, cake with chocolates, cake with teddies, flowers with chocolates, flowers with teddies, and all-in-one hampers, customizable for various occasions.
• Personalized Gifts Customizable gift items including personalized mugs, cushions, water bottles, key chains, clocks, chocolates, t-shirts, stationery, accessories, photo frames, LED frames, caricatures, and glassware with name or photo customization.
• Corporate Gifts Bulk gifting solution for businesses covering Diwali gifts, employee appreciation, client gifts, and branded gift hampers with customizable options and inquiry-based pricing.

Quantifiable outcome

• 20 million+ customers served worldwide
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Delivery Service PartnerscoreOthersThird-party delivery and courier partners enable Winni's logistics network covering 700+ cities, 18,000+ pincodes, and international destinations. Delivery partners handle last-mile delivery of cakes, flowers, and gifts to end customers.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FlowerAura: India-based online florist and gifting platform offering flowers, cakes, and personalized gifts with same-day delivery across India and international shipping. Comparable product mix, customer base, and express fulfillment model to Winni.
• Bakingo: Online-first bakery focused on premium and designer cake delivery across major Indian cities with same-day and midnight delivery options. Competes most directly with Winni's cake core category and shares the same express-fulfillment value proposition.
• Theobroma: Premium Indian bakery and patisserie chain with physical stores and online ordering for cakes, desserts, breads, and savories across major Indian metros. Comparable in cake category focus and gifting occasion-driven demand, with stronger premium positioning than Winni.
• IGP (Indian Gifts Portal) / Interflora India: Major Indian online gifting platform specializing in cakes, flowers, and personalized gifts with same-day and midnight delivery across India and international destinations. Directly competes with Winni for the same occasion-driven B2C customer base with comparable fulfillment speed.
• Ferns N Petals (FNP): India's largest and most established online gifting and florist platform, offering cakes, flowers, gifts, and personalized items across India and internationally. Closest direct competitor to Winni with overlapping product range, same occasion-driven model, and similar franchise-retail-plus-ecommerce structure.

Broad incumbents

• Swiggy Instamart / Swiggy Genie: India's largest food and grocery delivery platform with rapid dark-store based fulfillment for gifts, flowers, and impulse purchases. Adjacent competitor that can leverage existing logistics infrastructure to encroach on Winni's express gifting category.
• 1-800-Flowers.com: Long-established US online florist and gifting platform with multi-category offerings (flowers, plants, gifts, food) and an international delivery franchise network. Useful international comparable showing the mature shape of online gifting business models at scale.
• Zomato / Zomato Instant: Major Indian food delivery and restaurant discovery platform with growing gifting and quick-commerce capabilities. A broad incumbent whose scale, brand, and restaurant relationships enable it to expand into Winni's cake and gifting territory.

Others

• Cadbury Gifting / Mondelez Direct: Branded chocolate gifting programs from major confectionery manufacturers that compete for the same corporate and occasion-based gifting spend. Adjacent competitor rather than direct, as they focus on chocolate hampers rather than full-occasion fulfillment.
• OYO Rooms / OYO Weddings: While primarily a hotel chain, OYO has explored adjacent celebration/occasion services including gifting and event management. Thematically relevant as a large Indian consumer brand that could expand into Winni's category through partnerships or acquisitions.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/winni_gifts
• YouTubeyoutube.com/channel/UCsXnWQIHuO3DOr-AhtftD2w
• Facebookfacebook.com/WinniGifts
• LinkedInlinkedin.com/company/winnigifts
• Instagraminstagram.com/winnigifts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winni Cakes And More