Vama trade Povšič & co.

Name

Vama trade Povšič & co.

Legal name

VAMA TRADE POVŠIČ & CO. d.o.o.

Website

https://vamatrade.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Nova Gorica

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution of Consumer Electronics: Revenue generated through margin on wholesale distribution of mobile phones, smartphones, tablets, smart devices (robotic vacuum cleaners, smart watches, electric scooters), audio-video products, white goods, and air conditioners under brands including Xiaomi, Doro, Crosscall, LG, Ceia, Flex, Gilardoni, ONDA TLC, and VTECH. The company handles import, customs procedures, logistics, inventory management, sales support, technical service, and marketing activities as part of its integrated distribution model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vama Trade Povšič & Co. d.o.o. is a wholesale distributor of mobile phones, smartphones, tablets, smart devices (robotic vacuum cleaners, smart watches, electric scooters), audio-video products, white goods, air conditioners, and selected security and industrial equipment from brands such as Xiaomi, LG, Doro, Crosscall, Ceia, Flex, Gilardoni, ONDA TLC, and VTECH. The company serves telecom operators and consumer electronics retailers in Slovenia, Croatia, and broader South-Eastern Europe through an integrated model that combines import, customs clearance, logistics, inventory, sales support, technical service, field training, and marketing activities.

Product overview

Vama Trade Povšič & Co. d.o.o. is a wholesale distributor of mobile telephony and consumer electronics operating primarily in Slovenia and Croatia, with presence across South-Eastern Europe. The company distributes multiple brands through a comprehensive model that includes importing, customs handling, logistics, inventory management, sales support, technical service, and marketing activities. Core distributed brands include Xiaomi (smartphones and smart devices including robotic vacuum cleaners, smart watches, and electric scooters), Doro (phones designed for elderly users), and Crosscall (outdoor/rugged mobile phones). Since 2007, the company has been closely associated with LG Electronics, distributing their audio video products (TVs including OLED, NANOCELL, QNED, UHD), white goods (refrigerators, washing machines, dishwashers), and air conditioners. Additional distributed brands include Ceia (metal detectors and security systems), Flex (signage and display solutions), Gilardoni (X-ray security systems), ONDA TLC (5G devices and notebooks), and VTECH (electronic learning products and residential phones). The company operates a B2B portal for partners and provides full 360-degree support including sales, technical service, marketing, and field training.

Differentiator

Problem solved

Functional benefit

Products and services

• Xiaomi smartphones and smart devices Smartphones, tablets, robotic vacuum cleaners, smart watches, and electric scooters distributed under the Xiaomi brand for telecom operators and consumer electronics retailers in Slovenia and South-Eastern Europe.
• Doro phones Mobile phones designed for elderly users, emphasizing simplicity, safety, and ease of use, distributed in Slovenia and the region.
• Crosscall phones Outdoor mobile phones and smartphones that are waterproof, dustproof, and shock-resistant with long-lasting batteries, distributed in Slovenia and the region.
• LG audio video products LG TVs (OLED, NANOCELL, QNED, UHD) and audio-video products distributed since 2007 across Slovenia and South-Eastern Europe.
• LG white goods and air conditioners LG home appliances including refrigerators, washing machines, dryers, dishwashers, freezers, and air conditioning units distributed across Slovenia and the region.
• Ceia metal detectors Metal detectors and electromagnetic inspection devices for security, industrial, and ground search applications, distributed in Slovenia.
• Flex signage and display systems Directional signage, communication systems, pedestrian traffic management, and display systems for indoor and outdoor public spaces, distributed in Slovenia.
• Gilardoni security X-ray systems X-ray systems for airport security, anti-terrorism systems, body scanners, and trace detectors for narcotics and explosives, distributed in Slovenia.
• ONDA TLC broadband and wireless devices 5G and WiFi-based smartphones, mobile data devices, fixed data devices and notebooks, distributed in Slovenia.
• VTECH electronic learning products Electronic learning products for infants through preschool, residential phones, and contract manufacturing services, distributed in Slovenia.
• B2B partner portal Self-service B2B ordering platform for registered partners, providing product catalog browsing, account access, and order management for distributed brands including Xiaomi, LG, Doro, and Crosscall.

Quantifiable outcome

• 30 years of experience on regional market with established presence in Slovenia, Croatia, and South-Eastern Europe
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• LG ElectronicscoreChannel Partner/ Reseller/ DistributorVama Trade has been closely associated with global giant LG Electronics since 2007. The partnership originally began with mobile phone sales and has expanded to include audio-video products, white goods, and air conditioners. Vama Trade serves as a key distribution partner for LG products in Slovenia and the broader South-Eastern European market.
• XiaomicoreChannel Partner/ Reseller/ DistributorVama Trade distributes Xiaomi phones, tablets, and smart devices including robotic vacuum cleaners, smart watches, electric scooters, and other IoT/smart home products in Slovenia and the region. Xiaomi represents one of the three primary brands marketed by the company.
• DorocoreChannel Partner/ Reseller/ DistributorSwedish telecommunications company Doro specializes in phones for the elderly. Vama Trade distributes Doro smartphones, feature phones, and tablets designed for senior users in Slovenia and the region.
• CrosscallcoreChannel Partner/ Reseller/ DistributorFrench company Crosscall creates rugged, waterproof mobile phones and smartphones for outdoor and professional use. Vama Trade distributes Crosscall products in Slovenia and the region.
• CeiaminorChannel Partner/ Reseller/ DistributorItalian manufacturer Ceia specializes in metal detectors and electromagnetic inspection devices for security and industrial applications. Vama Trade distributes Ceia products in Slovenia.
• FlexminorChannel Partner/ Reseller/ DistributorItalian company Flex is a leader in directional signage, communication displays, and pedestrian traffic management systems. Vama Trade distributes Flex products in Slovenia.
• GilardoniminorChannel Partner/ Reseller/ DistributorItalian company Gilardoni provides X-ray security systems for airports and anti-terrorism applications, including body scanners and trace detectors. Vama Trade distributes Gilardoni products in Slovenia.
• ONDA TLCminorChannel Partner/ Reseller/ DistributorONDA TLC is a telco company specializing in broadband and wireless mobile devices based on 5G and WiFi technologies. Vama Trade distributes ONDA TLC products in Slovenia.
• VTECHminorChannel Partner/ Reseller/ DistributorGlobal leader in electronic learning products and residential phones, VTech also provides contract manufacturing services. Vama Trade distributes VTech products in Slovenia.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ingram Micro: Global technology and consumer electronics distributor with extensive European operations. Comparable as a multi-vendor wholesale distributor serving retail, telecom, and reseller channels.
• TD SYNNEX: Global IT and consumer electronics distributor with broad European presence. Comparable as a large-scale multi-brand distributor serving resellers, retailers, and telecom operators with hardware and adjacent services.
• ALSO Group: Switzerland-based European broadliner for IT and consumer electronics distribution. Operates a logistics and channel platform serving resellers across multiple European countries, including Slovenia and Croatia.
• ASBISc Enterprises: Cyprus-headquartered value-added distributor of IT and consumer electronics across CEE and emerging markets. Comparable business model distributing smartphones, IT hardware, and consumer devices through a regional channel network.

Regional players

• Kontron (formerly S&T): European IT solutions provider and distributor with historical presence in Slovenia and Croatia. Comparable as a regional multi-brand value-added distributor serving enterprise and retail channels.
• Lanaco: Bosnia and Herzegovina-based IT and consumer electronics distributor operating in the Western Balkans. Comparable as a regional B2B distributor distributing consumer electronics across adjacent SEE markets.
• Selectium: European IT distribution alliance with member distributors across multiple countries. Comparable as a regional wholesale distributor network serving resellers and retailers with consumer electronics and IT products.
• Comtrade Distribution: Regional IT and consumer electronics distributor operating across the Western Balkans and SEE. Comparable in operating geography and product mix, serving telecom operators and retailers in adjacent markets.

Direct peers

• Actual I.T. Slovenia-based IT and consumer electronics distributor. Comparable as a domestic B2B wholesale distributor serving Slovenian resellers and retailers with branded hardware.
• Avtera: Slovenia-based wholesale distributor of IT and consumer electronics products. Directly comparable as a national-level B2B distributor serving Slovenian resellers and retailers with a multi-brand product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vamatrade
• Facebookfacebook.com/outletvamatrade

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vama trade Povšič & co.