SERV
SERV is a privately held Overland Park, Kansas hospitality venue that combines a multi-concept food hall, full bar, eight pickleball courts, private event spaces, live entertainment, and a seasonal ice rink, serving consumers, corporate groups, and event bookers in the Kansas City metro.
- Company typePrivate
- Founded2022
- HeadquartersOverland Park, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What SERV does
SERV LLC is a privately held hospitality and entertainment venue founded in 2022 in Overland Park, Kansas, operating a single location at 9051 Metcalf Avenue that combines a multi-concept food hall, a full bar, eight pickleball courts, private event spaces, and entertainment programming. The food hall features four to eight street-style food concepts plus the Go Joe coffee walk-up window and drive-thru, supplied through partnerships with Messenger Coffee, Ibis Bakery, and Hugo Tea Company. The pickleball program includes six indoor courts and two outdoor courts with riser seating, supporting open play, lessons, classes, leagues, tournaments, and themed events such as Friday Night Smash and glow pickleball.
The venue generates revenue through four primary streams: food and beverage sales (dine-in, takeout, drive-thru), pickleball court rentals and lessons, private event hosting for corporate, wedding, and celebration bookings, and entertainment-driven spend (live music, trivia, watch parties on two large video boards, seasonal ice skating). Distribution is direct-to-consumer at the physical venue, supplemented by online ordering and gift cards through Toast Tab, Tripleseat for event bookings, and an active local SEO and Instagram presence. Customer segments are diversified across families, corporate groups, pickleball enthusiasts, wedding and celebration parties, and sports fans, with no single customer or segment dominating the mix. The business has no disclosed outside funding, no parent company, and no proprietary technology beyond standard POS and event management integrations.
SERV firmographics
Firmographics- Name
- SERV
- Legal name
- SERV LLC
- Website
- https://servfun.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SERV is a privately held Overland Park, Kansas hospitality venue that combines a multi-concept food hall, full bar, eight pickleball courts, private event spaces, live entertainment, and a seasonal ice rink, serving consumers, corporate groups, and event bookers in the Kansas City metro.
- Ownership category
- akta.pro rank
SERV industry classification
Industry- Product category
- Hospitality and Entertainment Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industries
- Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where SERV is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SERV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Food and Beverage Sales: Multi-concept food hall offering street-style food from 4-8 different vendors, plus full bar with craft cocktails, beers, whiskey, and NA beverages. Revenue generated from dine-in, takeout, and drive-thru orders.
- Pickleball Court Rentals: Six indoor courts and two outdoor courts available for reservation. Open play sessions and league registration available. Revenue from court time rentals and lessons.
- Private Event Hosting: Event spaces available for corporate events, private parties, weddings, and celebrations. Revenue from venue rental, catering packages, and custom event planning services. Spaces accommodate 6 to 1,100+ attendees.
- Entertainment and Events: Live music, trivia nights, watch parties, and themed events. Revenue from cover charges for special events and increased food/beverage sales during entertainment programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Weekly food and drink specials |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
SERV product offering
Product offeringCore offering
SERV operates an outdoor dining bar and restaurant entertainment complex at 9051 Metcalf Ave in Overland Park, Kansas, combining four street-food-inspired food concepts, a full craft bar, six indoor and two outdoor pickleball courts, and versatile private event spaces into a single destination venue. The venue also hosts live music, sports watch parties, themed events, wedding ceremonies/receptions, corporate events and team building, ready-made pickleball party packages, and a seasonal outdoor ice skating rink. Customers access offerings through walk-in dining, online ordering via Toast Tab, the Go Joe drive-thru, and direct event bookings through Tripleseat.
Product overview
SERV is an outdoor dining bar and restaurant entertainment complex featuring a unified experience combining four street-food-inspired food concepts, a full craft bar, six indoor and two outdoor pickleball courts, private event spaces, live entertainment, and seasonal activities. The core offering integrates dining (Food Hall Concepts), recreation (Pickleball Courts), and events (Private Event Spaces, Weddings, Corporate Events) into a single destination venue. Additional offerings include live music performances, watch parties on large video boards, catering services, and a seasonal ice skating rink.
Differentiator
Problem solved
Functional benefit
Brands
- Go Joe: Walk-up window and drive-thru coffee and tea concept featuring Messenger Coffee, Ibis Bakery, and Hugo Tea Company products including espresso drinks, pastries, and frappuccinos.
Products and services
- Outdoor Bar & Restaurant Full-service outdoor dining bar and restaurant at 9051 Metcalf Ave, Overland Park, KS, offering craft beers, creative cocktails, a whiskey selection, and daily food and drink specials for dine-in guests.
- Food Hall Concepts Distinct street-food-inspired food concepts offering diverse cuisines including handheld favorites, shareable plates, burgers, tacos, specialty pizza, grain bowls, BBQ, chicken, wings, and desserts for dine-in and takeaway guests.
- Pickleball Courts Six indoor pickleball courts and two outdoor courts with riser seating, offering open play, lessons, classes, league play, and tournaments (including the 21+ Friday Night Smash) for players of all skill levels in the Overland Park, KS area.
- Private Event Spaces Indoor and outdoor private event venues including cabanas, The Parlor/Drawing Room/Board Room, a large VIP indoor/outdoor room, and a courtyard with stage, accommodating groups from 6 to 1,100+ for celebrations, corporate gatherings, and team building.
- Wedding Services Wedding venue hosting ceremonies, receptions, rehearsal dinners, bachelor/bachelorette parties, engagement parties, bridal showers, day-after brunches, anniversaries, and vow renewals for couples and families in the Kansas City area, with access to a preferred vendor network for florals, photography, and cake.
- Pickleball Party Packages Ready-made party packages including Kids Party Package, Brunch + Pickleball, Pancakes + Pickleball, and Pickleball Bash, providing dedicated court time, food, drinks, event coordination, and optional Intro to Pickleball sessions with certified instructors.
- Entertainment & Events Programming Recurring entertainment offerings including live music, trivia nights, bingo, glow pickleball, sports watch parties on two large video boards, Sunset Sessions, Dog Days, and seasonal themed events, with a stage for performances.
- Seasonal Skate Rink Seasonal outdoor ice skating rink available during cooler months for open skate sessions and holiday experiences, with reservation-based open skate booking via the Toast Tab platform.
- Corporate Events Corporate event packages covering team building, meetings, lunch & learns, watch parties, and full venue buyouts, with on-site AV equipment, large video boards for presentations, and customizable food and beverage offerings.
- Go Joe (Coffee, Espresso, Tea & Pastries) Walk-up window and drive-thru coffee and tea concept featuring Messenger Coffee espresso drinks, Ibis Bakery pastries, and Hugo Tea Company specialty tea drinks (including frappuccinos), providing quick-service coffee and breakfast without entering the main venue.
Quantifiable outcome
- Serves as one of the most popular pickleball destinations in Overland Park, KS
Companies that use SERV
Customer profileSegments5 records
Ideal customer profiles4 records
SERV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
SERV partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Messenger CoffeecorePartnership to provide coffee and espresso drinks at SERV's Go Joe walk-up window and drive-thru. Messenger Coffee provides daily fresh espresso drinks, and the partnership extends SERV's food hall offerings to include premium coffee service.
- Ibis BakerycorePartnership to provide fresh pastries and baked goods at SERV's Go Joe concept. Ibis Bakery supplies daily fresh pastries as part of the coffee and breakfast offering.
- Hugo Tea CompanycorePartnership to provide specialty tea drinks at SERV's Go Joe concept. Hugo Tea Company provides tea-based beverages including frappuccinos and specialty drinks.
- Katie's KennelminorPartnership for Dog Days events, a dog-friendly event series at SERV. Katie's Kennel co-presents the event, bringing pet lovers together at SERV for social gatherings with their furry companions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SERV competitors and assessment
Company assessmentDirect peers
- Swingers: Swingers is a crazy-golf and cocktail venue with food vendors. Direct conceptual peer to SERV's combination of street-food-inspired food hall, bar, and competitive play.
- Punch Bowl Social: Punch Bowl Social combines a full-service restaurant and bar with bowling, karaoke, and other social games. Comparable to SERV's multi-concept food + bar + entertainment positioning and event hosting.
- Flight Club: Flight Club is a social darts concept paired with a cocktail bar and food menu. Operates in the same "social game + bar + food" experiential dining segment as SERV.
- Puttshack: Puttshack is a tech-enabled mini-golf venue combined with a full bar and food menu. Comparable to SERV on the food/bar + participatory social entertainment formula.
- Chicken N Pickle: Chicken N Pickle operates multi-location indoor/outdoor pickleball venues combined with a restaurant, bar, and games. Closest direct competitor to SERV's pickleball-plus-F&B-plus-bar model, though Chicken N Pickle has expanded to multiple cities.
Broad incumbents
- Pinstripes: Pinstripes pairs Italian-American dining with bowling, bocce, and event spaces. Operates in the same intersection of upscale F&B, social games, and private events as SERV.
- Topgolf: Topgolf combines a tech-enabled driving range with a full bar, restaurant, and event spaces. Larger, more established player in the sport-themed social entertainment category that competes for the same group/corporate-event and casual dining occasions.
- Lucky Strike Entertainment: National operator of bowling, dining, and beverage venues. Comparable as an established multi-concept entertainment-and-hospitality operator competing for similar group entertainment and corporate event occasions.
- Dave & Buster's: National chain combining arcade gaming, sports viewing, full bar, and a restaurant. Competes for the same adult group entertainment + dining + events occasions that SERV targets.
Emerging players
- WhirlyBall: WhirlyBall pairs a bumper-car-like team sport with a full restaurant and bar. Comparable niche-concept competitor in the sport-plus-hospitality social entertainment category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SERV social profiles
Digital presenceSERV financial estimates
Financial estimateRevenue estimate
Valuation estimate
SERV leadership team
Management profileNumber of profiles
SERV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SERV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SERV
What does SERV do?
SERV operates an outdoor dining bar and restaurant entertainment complex at 9051 Metcalf Ave in Overland Park, Kansas, combining four street-food-inspired food concepts, a full craft bar, six indoor and two outdoor pickleball courts, and versatile private event spaces into a single destination venue. The venue also hosts live music, sports watch parties, themed events, wedding ceremonies/receptions, corporate events and team building, ready-made pickleball party packages, and a seasonal outdoor ice skating rink. Customers access offerings through walk-in dining, online ordering via Toast Tab, the Go Joe drive-thru, and direct event bookings through Tripleseat.
Is SERV a public or private company?
SERV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SERV founded?
SERV was founded in 2022. It employs 1 to 10 people.
Where is SERV based?
SERV is headquartered in Overland Park, United States, in the North America region.
How does SERV make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are pickleball Court Rentals, private Event Hosting and entertainment and Events.
Who are SERV's main competitors?
Direct peers on record are Swingers, Punch Bowl Social, Flight Club, Puttshack and Chicken N Pickle. Broad incumbents are Pinstripes, Topgolf, Lucky Strike Entertainment and Dave & Buster's. WhirlyBall is listed as an emerging player.
Does SERV have an API?
No public API is recorded for SERV.
What industry is SERV in?
SERV's product category is Hospitality and Entertainment Venue. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of HSACAAAH, Catering Coordination & Bar Service Management (Non-restaurant). Its NAICS code is 722410 and its SIC code is 5810.