Innate Chiropractic

What Innate Chiropractic does

Innate Chiropractic is a single-location chiropractic practice headquartered at 52 NY-17K Suite 203, Newburgh, NY, serving the Hudson Valley region. Founded in 2010, the practice describes itself as one of the largest chiropractic offices in the Northeast and reports having served tens of thousands of patients. Service delivery is built around three primary offerings: chiropractic adjustments using the Torque Release Technique (TRT) combined with manual spinal manipulations, FDA-cleared non-surgical Spinal Decompression Therapy for disc-related conditions (herniated discs, bulging discs, sciatica, degenerative disc disease, stenosis), and SoftWave Therapy (acoustic wave technology) for tissue regeneration and pain relief. Diagnostic workups leverage electromyography (surface EMG), rolling thermography, and digital x-rays.

The clinical team comprises five Doctors of Chiropractic — Drs. Erik Brower, Katie McMahon, Ali Medina, Tyler Ottesen, and Matthew Nesheiwat — each holding differentiated specialty certifications including Webster Technique (prenatal), pediatrics, sports performance and rehabilitation, NASM personal training, and SoftWave Tissue Regeneration Therapy. The practice serves a broad consumer base spanning newborns through seniors, with dedicated programs for families, athletes, prenatal patients, and general wellness.

Revenue is generated entirely through professional service fees on a direct-to-consumer basis. Pricing is determined per visit after initial evaluation, with a $37 New Patient Special bundling consultation, neurological evaluation using thermal-infrared and surface EMG technology, and report of findings. Most insurance plans covering chiropractic care are accepted. Adjacent higher-ticket service lines (spinal decompression runs of 12-20 visits; SoftWave therapy series) drive incremental revenue per patient beyond core adjustments. The practice operates headcount in the 11-50 range and does not disclose revenues, funding, or ownership structure; no parent company, subsidiaries, or M&A activity are reported.

Name

Innate Chiropractic

Legal name

Innate Chiropractic

Website

https://goinnate.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Innate Chiropractic is a single-location chiropractic practice in Newburgh, NY, founded in 2010, delivering spinal adjustments, FDA-cleared decompression, and SoftWave therapy to families, athletes, and chronic-pain patients across the Hudson Valley.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Corrective Chiropractic & Spinal Decompression (HSADALAE), Pediatric & Family Chiropractic (HSADALAC), Prenatal & Postpartum Chiropractic (HSADALAD), Sports Chiropractic & Performance Care (HSADALAB)

Keywords

• Chiropractic services
• Spinal decompression therapy
• Softwave therapy
• Pediatric chiropractic
• Prenatal chiropractic care

Headquarters

HQ city

Newburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chiropractic Adjustments: Per-visit fees for chiropractic adjustments and treatments. Pricing determined after initial evaluation based on individual case needs.
2. SoftWave Therapy: Additional therapy sessions for pain relief and tissue regeneration using SoftWave technology.
3. Spinal Decompression Therapy: FDA-cleared spinal decompression sessions, typically 12-20 visits over 8-12 weeks per care protocol.
4. Insurance Billing: Accepts most insurance plans covering chiropractic care. Complimentary benefits check performed at initial visit to inform patients of coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Innate Chiropractic is a Newburgh, NY chiropractic practice that delivers hands-on spinal adjustments using the Torque Release Technique (TRT) alongside manual adjustments, supplemented by FDA-cleared Spinal Decompression Therapy and SoftWave Therapy. It treats individual patients — newborns through seniors — for chronic pain conditions (headaches, neck, back, sciatica, pelvic pain), sports injuries, prenatal discomfort, and general wellness/prevention, with advanced diagnostics (sEMG, thermography, digital x-ray) used to identify root-cause issues.

Product overview

Innate Chiropractic offers a unified suite of chiropractic healthcare services centered around spinal adjustments using Torque Release Technique (TRT) and manual adjustments. The practice operates three primary therapeutic offerings: Chiropractic Care as the core service, Spinal Decompression Therapy for disc-related conditions, and SoftWave Therapy for tissue regeneration. These core services are complemented by condition-specific treatments for headaches, neck pain, upper and lower back pain, pelvic pain, sciatica, and numbness, as well as specialized care categories for families including pediatric care, pregnancy care, and athletes care. A wellness care program provides ongoing preventive maintenance. The practice also offers a $37 New Patient Special that includes consultation, neurological evaluation using thermal-infrared technology and surface electromyography, and a findings report.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Core chiropractic adjustment service using Torque Release Technique (TRT) and manual spinal adjustments to correct spinal misalignments, relieve nerve pressure, and support natural healing for patients from newborns to seniors.
• Spinal Decompression Therapy FDA-cleared non-surgical treatment using a specialized decompression chair to relieve pressure on spinal discs for herniated discs, bulging discs, pinched nerves, sciatica, degenerative disc disease, spinal stenosis, and post-surgical pain; typically delivered as 12-20 visits over 8-12 weeks.
• SoftWave Therapy Non-invasive acoustic-wave therapy that promotes tissue healing and regeneration, reduces chronic pain, accelerates recovery, supports angio/vasculogenesis (new blood vessel creation), releases immune factors, and increases ATP at treatment sites.
• Family Care Comprehensive chiropractic care serving all family members from infants to seniors, addressing posture issues, sports injuries, stress, growing pains, pregnancy support, and overall wellness across the family's life stages.
• New Patient Special $37 introductory offering that includes a health history review, neurological evaluation using thermal-infrared technology, surface electromyography (sEMG) muscle assessment, and a detailed report of findings with treatment recommendations.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HealthSource Chiropractic: Franchised chiropractic network focused on corrective care, rehabilitation, and pain relief using progressive rehab and advanced techniques. Overlaps with Innate's mix of adjustments, rehabilitation, and condition-specific treatment tracks.
• LifeClinic: Chiropractic and rehab network attached to Life Time fitness centers, offering spinal adjustments, recovery, and wellness services. Comparable in combining chiropractic care with broader wellness and recovery modalities.
• Palmercare Chiropractic: Multi-location chiropractic group offering family, prenatal, and pediatric care. Comparable to Innate in lifecycle-based service segmentation and community-clinic model.
• The Joint Chiropractic: Largest chiropractic franchise in the U.S. with hundreds of locations offering spinal adjustments on a membership/affordable-cash-pay model. Directly comparable to Innate in core service (chiropractic adjustments) and family-friendly positioning, but competes on price and convenience rather than advanced modalities.
• 100% Chiropractic: Multi-clinic chiropractic brand offering family care, prenatal/pediatric services, and wellness programs. Directly comparable in family-lifecycle positioning and full-service chiropractic offering.
• Chiro One Wellness Centers: Multi-location chiropractic group practice in the Midwest offering family chiropractic care, wellness programs, and condition-specific treatments. Comparable to Innate in delivering full-family chiropractic with an outcomes and wellness orientation.
• Tuck Chiropractic Clinic: Regional multi-doctor chiropractic group in Virginia serving families, athletes, and chronic-pain patients with a multi-modality approach. Comparable in scale (multiple doctors per location) and condition-specific service mix.

Others

• Physitrack: Digital platform providing home exercise programming and remote patient engagement for physical therapists and chiropractors. Adjacent/ecosystem — relevant if Innate seeks to digitize home exercise prescription and retention.

Emerging players

• Airrosti: National MSK care provider delivering outcome-focused, non-invasive treatment for soft tissue and joint pain. Overlaps with Innate in pain-management and conservative-care positioning, though it operates in a provider/insurance model rather than a single community practice.

Broad incumbents

• WebMD (WebMD Health Services): Large incumbent health-information platform. Listed as a broad incumbent because its content ranks for many of the same condition-specific queries (back pain, sciatica, headaches) that Innate targets with its SEO pages — competing for the same top-of-funnel patient demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newburghchiropractor
• Instagraminstagram.com/innate_chiropractic
• LinkedInlinkedin.com/company/innate-chiropractic-wappingers-falls

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innate Chiropractic