Vaganza Sukses Internasional

What Vaganza Sukses Internasional does

PT. Vaganza Sukses Internasional, operating as Vaganza Indonesia, is an Indonesian direct-selling company founded in April 2006 by owner Jasintus Setijawan and headquartered in Sidoarjo, East Java, as a member of the Vaganza Group. The company distributes a portfolio of household kitchen appliances — most prominently the Multifunction Food Processor (a 7-in-1 juicer/grinder/mixer), the Smart Cooker Touch Screen Series (a 1.8L multi-function rice cooker), the Kompor Gas GGS-8 gas stove (SNI-certified), the Regulator Manometer (LPG regulator with manometer), and ancillary products such as the Pressure Cooker, Alkaril Ion Water Filter, Swing Stand Mixer, Vacuum Container, and Alkaril Exclusive Bottle. Technology is conventional rather than proprietary: the differentiators cited are ease-of-use design, durability, and safety features (e.g., a heat-sensor shutoff on the food processor, SNI compliance on the gas stove), with no AI, software, or connectivity components disclosed.

Vaganza's go-to-market is a door-to-door direct-selling model executed by trained 'promotor' sales agents; products are explicitly not distributed through retail stores or online marketplaces, and pricing is quoted on a per-inquiry basis via WhatsApp. The company supports the channel with a physical footprint of 7 branch offices across Java (Sidoarjo HQ, Malang, Jember, Solo, Semarang, Bekasi, Jakarta) and a 7-city service center network (Sukoharjo, Kudus, Kendal, Jepara, Rembang, Batu, Bondowoso) plus a home-service option. A lifetime warranty on official Vaganza-branded products and a digital warranty-activation portal underpin an after-sales proposition. The primary customer segment is Indonesian homemakers ('bunda') and families; secondary audiences are prospective sales promotors, with named promotor success stories (e.g., Rp14-25 million monthly earnings) used as recruiting collateral. Headcount is reported at 11-50 employees, and there is no disclosed external funding, revenue, or ownership beyond the founder.

Name

Vaganza Sukses Internasional

Legal name

PT. Vaganza Sukses Internasional

Website

https://vaganza-indonesia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Vaganza Sukses Internasional is an Indonesian direct-selling company, founded in 2006 and based in Sidoarjo, that distributes household kitchen appliances — including food processors, smart cookers, gas stoves, and water filters — exclusively through a door-to-door promotor network serving Indonesian families across Java and Bali.

Ownership category

akta.pro rank

Product category

Household Kitchen Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro industry

PRIMARYCRACADAF

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

Keywords

• Household kitchen appliances
• Direct selling
• Food processors
• Small kitchen equipment
• Door-to-door sales

Headquarters

HQ city

Sidoarjo

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Household Appliance Sales: Vaganza generates revenue through direct sales of household kitchen appliances. Products are sold exclusively through a network of trained sales promotors who conduct door-to-door demonstrations. The company offers a lifetime warranty on official Vaganza-branded products, suggesting a focus on customer retention and after-sales service revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vaganza Sukses Internasional (Vaganza Indonesia) distributes and sells household kitchen appliances — including smart rice cookers, multifunction food processors, gas stoves, pressure cookers, LPG regulators, and water filters — through an exclusive direct-selling (door-to-door) network of trained sales promoters across Indonesia. Products are marketed under the Vaganza brand with lifetime warranty support on official items.

Product overview

Vaganza Indonesia operates as a direct selling company established in 2006, offering a portfolio of household kitchen appliances. The core product lineup includes the Smart Cooker Touch Screen Series (smart rice cooker with multiple cooking functions), Multifunction Food Processor (7-in-1 kitchen appliance), Kompor Gas GGS-8 Series (tempered glass gas stove with SNI certification), and Regulator Manometer (LPG regulator). The company also offers Pressure Cooker, Swing Stand Mixer, Alkaril Ion Water Filter, Alkaril Exclusive Bottle, and Vacuum Container. Products are sold exclusively through a direct selling model via professional sales promotors and are backed by lifetime warranty for official Vaganza products.

Differentiator

Problem solved

Functional benefit

Brands

• Vaganza Group: Parent group umbrella brand under which Vaganza Indonesia operates

Products and services

• Smart Cooker Touch Screen Series Multi-function smart rice cooker with touch-screen controls offering 7 cooking functions (rice cooking, warming, cake oven, steaming/boiling, soup, porridge, and auto cook). 220V, 480W, 1.8L capacity, 50Hz, with stainless steel inner pot, timer function, and steamer accessory. Designed for Indonesian homemakers and families.
• Multifunction Food Processor (MFP) 7-in-1 kitchen machine combining juicer, ice cream maker, coconut milk extractor, spice grinder, soybean milk maker, meat mincer, and fruit/vegetable shredder for Indonesian household use.
• Kompor Gas GGS-8 Series Two-burner LPG gas stove with tempered glass top, enamel-coated grid, rust-resistant body, modern and elegant design, SNI certified. Comes with free warranty service for certain areas in Java.
• Regulator Manometer LPG gas regulator with manometer, modern and elegant design, strong, safe, durable, practical to use, designed to help save gas consumption.
• Pressure Cooker Pressure cooker for faster cooking with a safety seal mechanism. Marketed as part of the Vaganza household kitchen appliance range.
• Alkaril Ion Water Filter Water filtration system marketed under the Alkaril brand by Vaganza Indonesia for household water purification needs.
• Alkaril Exclusive Bottle Branded reusable bottle under the Alkaril line, sold as part of Vaganza Indonesia's household product portfolio.
• Swing Stand Mixer Stand mixer with swing-arm design for household baking and food preparation needs.
• Vacuum Container Vacuum-sealed storage container for household food preservation, part of the Vaganza kitchen product lineup.

Quantifiable outcome

• 4,755+ Smart Cooker units, 176,644+ Multifunction Food Processor units, 28,210+ Gas Stove units, 82,178+ Regulator units sold
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Vaganza GroupOthersVaganza Indonesia is a member of Vaganza Group, a parent corporate group that includes other business entities. The group includes Es Batu Pinyo (ice cube business) as a related entity. The group operates through multiple entities to serve Indonesian consumers.
• Ace Human ResourceminorStrategic or Co-development PartnerAce Human Resource, led by Bapak Hasan Askari, provided training to Vaganza Regional Managers. Training conducted on February 2, 2022 at Gedung A27, focusing on leadership development and coaching skills (cura personalis).
• Tanrise (Warehouse Complex)minorOthersVaganza headquarters is located at Pergudangan Tanrise Southgate Blok A-25 in Sidoarjo, indicating a commercial real estate relationship with the Tanrise warehouse/industrial complex.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PT Sharp Electronics Indonesia: Major multinational appliance player in Indonesia with broad kitchen lineup (rice cookers, microwave ovens, refrigerators). Overlaps with Vaganza on small kitchen appliances but operates at much larger scale and uses traditional retail and modern-trade distribution rather than direct selling.
• PT Philips Indonesia (Philips Domestic Appliances): Global brand with a meaningful Indonesian household appliances presence, including blenders, food processors, rice cookers, and air fryers. Competes with Vaganza on the same homemaker customer but at a premium price point and through modern retail rather than direct selling.
• PT Amway Indonesia: Large multinational direct-selling company with an Indonesia presence covering household, personal care, and nutrition products. Comparable business model (multi-level direct selling to Indonesian families) and overlapping homemaker customer base, though with a much wider product portfolio.
• Tupperware Brands Indonesia: Global direct-selling icon for kitchen and household products, operating in Indonesia through a party-plan and door-to-door promotor model that is structurally identical to Vaganza's GTM. Comparable in business model, target customer, and reliance on a self-employed sales force.

Regional players

• PT K-Link Indonesia: Indonesian direct-selling company with a broad wellness, personal care, and household product range distributed through a network-marketing model. Same Indonesia-only direct-selling DNA as Vaganza with similar housewife/homemaker customer targeting.

Direct peers

• PT Modena Indonesia: Indonesian home and kitchen appliance brand covering cookers, ovens, water heaters, and small appliances. Direct product overlap with Vaganza's kitchen portfolio and similar Indonesian-family target customer, with a more premium and modern-trade positioning.
• PT Cosmos (Cosmos Indonesia): One of Indonesia's largest local kitchen and home appliance brands, with a portfolio of rice cookers, stoves, water heaters, and food processors that overlaps almost entirely with Vaganza's lineup. Comparable in target customer (Indonesian families/homemakers) and price-point positioning.
• PT Denpoo Indonesia: Indonesian small kitchen appliance manufacturer selling blenders, mixers, rice cookers, and juicers through both retail and direct-selling channels. Closely matches Vaganza's product mix and homemaker target, often competing on the same shelf.
• PT Miyako (Miyako Indonesia): Indonesian household kitchen appliance brand best known for rice cookers, blenders, and food processors. Directly competes with Vaganza's Smart Cooker and Multifunction Food Processor SKUs in the same homemaker segment, with overlapping retail and direct-distribution channels.

Emerging players

• PT Unipack Indonesia (Unifam): Indonesian multi-level marketing company distributing household and consumer products via direct selling. Similar GTM structure to Vaganza and overlapping homemaker customer, but with a more diversified product line and earlier-stage brand presence.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/VaganzaIndonesia
• Facebookfacebook.com/VaganzaIndonesia
• Instagraminstagram.com/vaganza_indonesia
• TikToktiktok.com/@vaganza.indonesia
• Xx.com/vaganza_lovers
• LinkedInlinkedin.com/company/vaganza-indonesia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaganza Sukses Internasional