What Sound Choice Pro Audio does

Sound Choice Pro Audio Pty Ltd is an Australian-owned, web-based distributor of professional audio equipment, established in 2007 and headquartered on the Gold Coast (Bonogin, QLD) with a registered office in Tweed Heads, NSW. Trading as SCP Audio, the company services the South Pacific region — Australia, New Zealand, and Pacific Island markets including Fiji and Vanuatu — distributing products from its e-commerce storefront at scpaudio.com and a parallel B2B ordering portal. Pricing is set in Australian Dollars inclusive of GST, with free freight dispatched from Gold Coast warehouses to most Australian postcodes (WA and NT may incur freight charges), and payments accepted via direct bank deposit or Stripe.

The product portfolio spans powered and passive loudspeakers (CELTO and Beta 3 lines, plus house series including VX, MU, ACS, IsoRay, and CMP), commercial and professional power amplifiers (C Series, A Series, UA Series), commercial mixers and mixer-amplifiers (CM, M, MA series with Bluetooth, USB, FM, and multi-zone paging), commercial installation speakers (weatherproof, ceiling, pendant, horn, and garden varieties), processors, LED stage and architectural lighting, and a full accessory range of mounting hardware, road cases, and padded bags. Featured reference installations include Australia's largest CELTO club audio system at Kommunity Night Club, multi-purpose hall deployments at Brisbane South State College and Trinity College, observation-deck audio at Q1 Skypoint Gold Coast, and audio systems for Seaworld Gold Coast and Seaworld Resort.

Revenue is generated predominantly through one-time hardware sales with a complementary installation services offering. Catalog price points range from A$39 for small accessories to A$5,500 for high-end powered speakers, with individual product installations visibly an order of magnitude larger. The company is privately held with no external funding, no public financial reporting, and a small identified leadership group anchored by Director Rodger Rapsey. The structure is a lean regional distributor leaning on its e-commerce channel, a dealer network, and project-based installation work.

Name

Sound Choice Pro Audio

Legal name

Sound Choice Pro Audio Pty Ltd

Website

https://scpaudio.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Sound Choice Pro Audio is an Australian-owned web-based distributor of professional audio equipment, founded in 2007 and serving the South Pacific region with speakers, amplifiers, mixers, LED lighting, and installation services for entertainment, education, hospitality, tourism, and rental customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Audio Equipment Sales: One-time hardware sales of professional audio equipment including speakers, amplifiers, mixers, processors, LED lighting, and accessories. Products are sold at listed prices in Australian Dollars with GST included. Freight charges additional except to most Australian addresses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Sound Choice Pro Audio Pty Ltd is a web-based Australian-owned distributor selling professional audio equipment — including powered and passive speakers, line arrays, subwoofers, commercial and professional amplifiers, mixers, processors, and LED lighting — to customers across Australia, New Zealand, and the South Pacific. The company also provides engineering advice, system design support, and installation services for commercial, educational, religious, hospitality, and entertainment venue clients.

Product overview

Sound Choice Pro Audio is an Australian-owned web-based distributor serving the South Pacific region with professional audio equipment and solutions. The product portfolio centers on powered and passive speakers (including CELTO, Beta 3, and proprietary brands), commercial and professional amplifiers (C Series, A Series, UA Series, DT Series), commercial mixers and mixer amplifiers (CM, M, MA series), LED lighting fixtures, and comprehensive mounting hardware and road cases. The company also provides installation services showcased through commercial venue installations. The offering is structured as a distributed product ecosystem rather than a unified platform, with separate product categories for speakers, amplifiers, mixers, processors, commercial speakers, LED lighting, and hardware accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• VX10A Powered Speaker

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sweetwater Sound: Large US-based pro audio and musical instrument retailer with strong technical advisory and B2B portal. Comparable because of the web-direct distribution model with engineering support, though at vastly greater scale and primarily serving the North American market.
• Hills Limited (AV Division): Large Australian-listed AV and communications distributor with a pro audio portfolio. Overlaps with Sound Choice's commercial installation channel but operates at significantly greater scale and breadth across multiple technology verticals.
• Guitar Center (and Musician's Friend): Largest US specialty retailer of musical instruments and pro audio equipment. Comparable as a multi-channel pro audio retailer serving both consumer and professional/installation customers, though operating at much larger scale and without Sound Choice's regional specialization.

Direct peers

• National Audio Systems: Australian pro audio retailer specializing in speakers, amplifiers, mixers, and lighting for venues, churches, and education. Highly comparable product mix and customer segments to Sound Choice's commercial and religious/educational verticals.
• Jands: Australia's largest pro audio, lighting, and staging distributor. Directly comparable as a domestic Australian channel partner distributing professional audio brands to venues, integrators, and production companies across the same vertical segments Sound Choice serves.
• Factory Sound: Australian pro audio retailer and integrator serving recording, live sound, and installation markets. Comparable to Sound Choice in product breadth across speakers, amplifiers, and studio gear, with a similar Australian focus on commercial and educational customers.
• CMI Music & Audio: Australian distributor of professional audio and music technology brands. Closely comparable business model as a multi-brand pro audio distributor with technical support, serving recording studios, live venues, and commercial installations in Australia and New Zealand.
• Tag Global Productions: Australian event production and audio-visual rental company that also supplies installed audio solutions. Comparable because it combines equipment supply with venue installation services in the same Australian market segments.

Others

• Bowers & Wilkins Group (Sound United brands): Manufacturer of premium loudspeakers with a global dealer/integrator network. Comparable as a brand whose products flow through specialist regional channel partners like Sound Choice; relevant for understanding competitive pressure at the brand-manufacturer level.

Regional players

• AV Partners Australia: Australian AV integration and supply company focused on hospitality, corporate, and venue installations. Comparable in commercial installation scope and customer type but more focused on integrated AV solutions than pure audio distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/soundchoiceproaudio
• LinkedInlinkedin.com/company/sound-choice-pro-audio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Choice Pro Audio