Real Search

What Real Search does

Real Search is an Australian property technology platform headquartered in Sydney that provides property search, research, and decision-support tools to home buyers, sellers, investors, renters, landlords, and real estate agents across all eight Australian states and territories. The platform combines three core technical components: (1) an AI-powered natural language property search engine that allows users to describe what they are looking for in conversational queries, (2) Realbot, a conversational AI assistant for property research and agent connection, and (3) Google-powered immersive 3D property maps for bird's-eye and aerial neighbourhood exploration. On top of these core capabilities, the platform sells a modular portfolio of property intelligence reports — Property Profile, Suburb Profile, Title Search (covering all Australian jurisdictions), Comparative Market Analysis (CMA) with 3-year forecasts, Buyer Due Diligence, Property Snapshot, Off-the-Plan Progress Tracker, and Nearby Construction and Change Monitor — priced from $48 to $149 per report on a one-time basis.

The business model operates across three concurrent streams. D2C, the largest consumer-facing motion, monetises pay-per-report purchases and a free listing service supported by a rewards points program that incentivises verified transactions through RealSearch-connected agents. Realbot, a wholly-owned subsidiary, drives a B2B sales motion targeting real estate agencies and agents with digital marketing campaigns, 24/7 AI virtual assistant support, premier agent profile visibility, and property showcase tools, including white-label licensing of the Super Immersive 3D Maps technology to agency websites. Distribution combines a self-serve PLG web platform with direct B2B sales, supported by organic SEO/content marketing, social channels (Facebook, Instagram, YouTube), email newsletters, and sustained industry partnerships with the Real Estate Institute of Australia (REIA, 2021-2025) and the Real Estate Institute of Victoria (REIV, 2024). The platform reports 1.3M weekly unique visits, 15.36M weekly requests, and has earned 2024 and 2025 Proptech Awards plus a 2025 Google Maps Platform Awards Honorable Mention.

Name

Real Search

Legal name

Real Search

Website

https://realsearch.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Search is an Australian property technology platform serving home buyers, sellers, investors, renters, and real estate agents with AI-powered natural language property search, a conversational AI assistant (Realbot), Google-powered 3D property maps, and a portfolio of paid property intelligence reports covering all Australian states and territories.

Ownership category

akta.pro rank

Product category

Real Estate Technology Platform

NAICS

Offices of Real Estate Agents and Brokers (5312), Web Search Portals and All Other Information Services (51929), Title Abstract and Settlement Offices (541191)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industry

Title Search & Examination (BPAJAOAB)

Keywords

• AI property search
• Real estate research
• Property intelligence reports
• Immersive 3D maps
• Australian property platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Property Reports: One-time purchase or subscription model for property intelligence reports including Property Profile Reports, Suburb Profile Reports, Title Search Reports, Comparative Market Analysis Reports, Buyer Due Diligence Reports, Property Snapshot Reports, Construction Monitoring Reports and Off-the-Plan Progress Trackers. Reports are delivered via email as downloadable documents.
2. Free Property Listings with Rewards Program: Free listing platform for sellers, landlords and agents to post properties. Revenue supported through rewards program where agents pay to boost visibility or use paid features. Listing owners and agents earn/redeem reward points for actions like verified sales through RealSearch-connected agents.
3. Agent and Agency Services (Realbot): B2B services for real estate agencies including digital marketing campaigns, 24/7 virtual assistant support, premier agent profile visibility, and pre-listing tools. Realbot provides white-label/virtual assistant services to agencies for lead engagement and brand visibility.
4. Agency 3D Maps Licensing: Licensing of immersive 3D property map technology to real estate agencies for embedding on their own websites (Super Immersive 3D Maps for Agency Websites).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Real Search is an Australian property search and research platform that combines AI-powered natural language property search, an AI conversational assistant (Realbot), Google-powered immersive 3D property maps, and a suite of property intelligence reports (Property Profile, Suburb Profile, Title Search, Comparative Market Analysis, Buyer Due Diligence). It serves property buyers, sellers, investors, renters, and real estate professionals across all Australian states and territories.

Product overview

Real Search is an Australian property search and research platform combining AI-powered natural language property search, Realbot AI conversational assistant, Google-powered immersive 3D property maps, and a suite of property intelligence reports. The core platform enables discovery of properties for sale, rent, and sold across Australia, augmented by a modular report portfolio including Property Profile Reports, Suburb Profile Reports, Title Search Reports, Comparative Market Analysis Reports, Buyer Due Diligence Reports, Property Snapshot Reports, Off-the-Plan Progress Trackers, and Nearby Construction monitors. The platform also offers a free property listing service with a rewards program. Together, these products provide buyers, sellers, investors, renters, and agents with property discovery, research, due diligence, and decision-support tools in a single integrated platform.

Differentiator

Problem solved

Functional benefit

Brands

• Realbot: AI-powered real estate assistant and B2B service platform for real estate agencies and agents, providing digital marketing campaigns, 24/7 virtual assistant support, property showcase tools, and premier agent profile visibility.

Products and services

• AI Property Search AI-powered natural language property search that allows users to search Australian real estate using conversational everyday language instead of traditional filters, delivering more relevant property results, insights, and recommendations.
• Realbot AI Assistant AI-powered conversational real estate chatbot that assists users with property search, suburb discovery, market analysis, agent connections, and answering real estate questions, functioning as a virtual property assistant.
• 3D Property Maps Google-powered immersive 3D property maps enabling users to explore properties, streets, suburbs, and neighbourhoods from bird's-eye and aerial perspectives for visual property discovery.
• Property Profile Report Detailed residential property report providing property characteristics, estimated value and value range, sale history, rental history, comparable sales, nearby listings, local schools, and suburb-level insights including median values and rental yields.
• Suburb Profile Report Suburb-level market analysis report containing number of sales, median value, change in median value, number sold by price, median days on market, median vendor discount, median asking rent, and indicative gross rental yield.
• Title Search Report Legal property report providing ownership information, mortgages, caveats, easements, encumbrances, and title verification across all Australian states and territories.
• Comparative Market Analysis Report Data-driven property valuation report providing comparable sales analysis, property value range estimates, market insights, infrastructure and investment scoring, 3-year growth forecast, seller calculators, and risk/due diligence checklists.
• Buyer Due Diligence Report Comprehensive due diligence checklist covering legal, structural, and compliance risks before purchasing property, designed for home buyers, investors, and family purchasers, including state-specific requirements across all Australian states and territories.
• Property Snapshot Report Quick property overview report providing a condensed view of property information for fast decision-making.
• Off-the-Plan Progress Tracker Construction monitoring tool that tracks progress of off-the-plan property developments, allowing buyers to monitor build status.
• Nearby Construction and Change Monitor Monitoring tool that tracks nearby development activity and changes that may affect property values or neighbourhood characteristics.
• Free Property Listing Free property listing service with a rewards program enabling owners, landlords, and agents to list properties at no cost and earn reward points for participation, verified sales, and referrals.

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Google Maps PlatformcoreTechnology or Integration · 1 January 2025RealSearch integrates Google Maps technology to power its immersive 3D property maps, enabling bird's-eye and aerial property exploration. The platform received an Honorable Mention in the Google Maps Platform Awards 2025 for innovation in immersive property experiences and mapping-led discovery.
• Real Estate Institute of Victoria (REIV)coreStrategic or Co-development Partner · 1 January 2024RealSearch and Realbot were proud partners at the REIV Getting Real Conference 2024, showcasing Real Estate AI technology and engaging directly with real estate agents and agencies across Victoria.
• Real Estate Institute of Australia (REIA)flagshipStrategic or Co-development Partner · 1 January 2021RealSearch and Realbot have maintained active sponsorship and partnership presence at the REIA National Awards for Excellence from 2021 through 2025, celebrating 100 years of industry service. The partnership includes thought leadership, award partnerships, visible engagement at major national events and industry recognition programs.
• Realbot (a RealSearch company)flagshipOthersRealbot is the B2B subsidiary company of RealSearch, built to help real estate agencies and agents grow with modern digital tools, stronger visibility and smarter lead engagement. Realbot provides digital marketing campaigns, 24/7 virtual assistant support, property showcase tools and premier agent profile services to the Australian real estate industry.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• REA Group (realestate.com.au): Operates Australia's dominant property portal and the broader PropTrack data and ratings suite. Comparable as a digital property marketplace and research tool; broader incumbent with massive listings inventory, agent relationships and market capitalization that dwarfs Real Search.
• Zillow: US-based property marketplace and AI-driven search platform with Zestimate valuations and rich property research tools. Comparable as a scaled, AI-native consumer property research and discovery platform operating in a distinct geography but with a closely analogous product strategy.

Emerging players

• Microburbs: AI-driven Australian property research platform providing suburb-level analytics, comparable sales and investment scoring. Competes directly with Real Search's suburb and CMA reports on the AI-augmented research positioning rather than the listings volume.
• PropTrack: REA-owned property data and analytics platform providing property reports, automated valuations and suburb insights. Overlaps with Real Search's Property Profile, Suburb Profile and CMA offerings as an alternative source of property intelligence for Australian consumers.

Direct peers

• OpenAgent: Australian agent comparison and lead-generation platform connecting consumers with real estate agents. Comparable as a digital marketplace serving both sides of the buyer-seller-agent workflow, with overlapping B2B agent services.
• Domain Holdings: Major Australian residential property portal and listed media company. Directly comparable as a property discovery and research platform serving buyers, sellers, agents and investors across Australia, and Real Search's closest head-to-head competitor for both listings and agent marketing spend.
• RateMyAgent: Australian agent review and listings platform helping vendors compare and select agents. Comparable in serving both consumers and agents via a digital marketplace model, including agent profile visibility similar to Realbot's premier agent offering.

Others

• Cotality (Australia): Property data and analytics provider (formerly CoreLogic Australia) supplying valuations, property attributes and market insights to the real estate industry. Comparable as an upstream data and analytics layer that Real Search competes with and partially relies on for report content.
• SQM Research: Australian residential property research and data provider offering market analytics, vacancy statistics and suburb-level insight reports. Comparable as an alternative paid source of Australian property research and due diligence material.

Regional players

• PropertyGuru Group: Leading Southeast Asian property portal operating across Singapore, Malaysia, Thailand, Vietnam and Indonesia with AI-led property search and agent tools. Comparable as a regional AI-enabled property marketplace model, although geographically distinct from Real Search's Australia-only footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@realsearchau
• Facebookfacebook.com/realsearchau
• Instagraminstagram.com/realsearchcomau
• LinkedInlinkedin.com/company/realsearch-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Search