SQM Research
SQM Research is an Australian independent investment research and data firm providing subscription-based property, managed-funds, and equities analytics — including weekly price indices, vacancy-rate series, and the proprietary Price Per SQM valuation curve — for individual investors and financial media.
- Company typePrivate
- Founded2006
- HeadquartersNorth Sydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What SQM Research does
SQM Research is an Australian independent investment research and data company operating as SQM Research Pty Ltd, headquartered in North Sydney, NSW. Founded in 2006 and privately held, the firm covers Australia's three major asset classes — residential property, managed funds, and equities — through a self-serve, online research platform accessed via sqmresearch.com.au. Its core technology is a property and financial data aggregation system that maintains weekly asking-price and rent indices, a monthly vacancy-rate series running since January 2005, rental yield calculations, demographics compilation, auction results, and the proprietary Price Per SQM Co-Efficient Curve methodology for postcode-level property valuation. The product suite spans an interactive Property Explorer, Postcode Snapshot reports, personalised My Property Report, a Distressed Properties Report, the flagship annual Boom & Bust housing outlook, the Top 60 Postcodes ranking, downloadable Chart Data, a Fund Explorer with managed-funds Ratings Reports, and a Shares Basic equities service.
Revenue is generated almost entirely through recurring monthly subscriptions, priced at A$320/month for property research and A$350/month for managed funds research and ratings access, supplemented by premium add-on report purchases, a freemium tier on selected property data, and custom commercial data requests. Distribution is product-led: customers subscribe directly on the website, with top-of-funnel demand driven by a weekly email newsletter, organic social presence on LinkedIn, X, and Facebook, and an unusually strong earned-media relationship — the firm is repeatedly cited on-air by finance journalists Ross Greenwood (Nine) and David Koch (Sunrise). Customer segments are horizontal, primarily individual property investors and managed-fund investors, with financial media and equities researchers as secondary segments.
The firm is bootstrapped and subscriber-funded rather than venture-backed, with no institutional investors, parent company, M&A activity, or funding rounds disclosed. Coverage is national — every Australian state and territory — but exclusively domestic, with no app, public API, SDK, or MCP integration. Operations are continuous, evidenced by weekly newsletter publications running July 2025 through June 2026 and regular press releases on vacancy rates, total property listings, and auction clearance activity.
SQM Research firmographics
Firmographics- Name
- SQM Research
- Legal name
- SQM Research Pty Ltd
- Website
- https://sqmresearch.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SQM Research is an Australian independent investment research and data firm providing subscription-based property, managed-funds, and equities analytics — including weekly price indices, vacancy-rate series, and the proprietary Price Per SQM valuation curve — for individual investors and financial media.
- Ownership category
- akta.pro rank
SQM Research industry classification
Industry- Product category
- Property Data and Investment Research
- NAICS
- Portfolio Management and Investment Advice (523940), Marketing Research and Public Opinion Polling (541910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)
- akta.pro secondary industries
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Strategy & Thematic Research (FSACAGAG), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)
Keywords
Where SQM Research is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SQM Research business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Subscription Research Services: Monthly subscription access to managed funds research and ratings reports. Property data products include both free basic access and premium paid features. Customers subscribe online for $320-$350 per month for fund research access.
- Custom Data Requests: Custom data requests are available for commercial use, with pricing based on specific requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed Funds Research Subscription |
| Subscription | Monthly | Managed Funds Research Subscription - Alternative Pricing |
| Freemium | Monthly | Property Data - Basic Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
SQM Research product offering
Product offeringCore offering
SQM Research sells subscription-based property research, managed funds research, and equities information for the Australian market. Its offerings include interactive tools such as Property Explorer and Fund Explorer, downloadable Chart Data series (vacancy rates, weekly rents, asking prices, rental yields, demographics, sold properties, auction results), an annual Boom & Bust housing outlook report, Top 60 Postcodes ranking, and personalized Postcode Snapshot and My Property Report products, delivered through a self-serve website with monthly subscriptions starting at $320 and $350.
Product overview
SQM Research operates as a multi-asset class research platform offering independent, data-driven insights into Australian residential property, managed funds, and equities markets. The platform consists of a core property research suite (Property Explorer, Postcode Snapshot, My Property Report, Boom & Bust Report, Top 60 Postcodes, Chart Data) alongside extensive property data products (Vacancy Rates, Weekly Rents, Asking Property Prices, Total Property Listings, Sold Properties, Rental Yield, Demographics, Auction Results). Managed Funds research is delivered through Fund Explorer and Ratings Reports, while equities coverage is provided via Shares Basic. The platform monetizes through subscription tiers, with property research starting at $320/month and managed funds at $350/month, supplemented by paid report purchases and custom data requests.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Explorer Interactive property search and analysis tool that allows users to explore property data by location, with capabilities to view historical prices, rental data, and demographic information.
- Postcode Snapshot Quick reference report providing key property metrics and statistics for a specific postcode area.
- My Property Report Personalized property report for a specific address, providing comprehensive data and valuation estimates.
- Distressed Properties Report Report identifying and analyzing distressed property sales, including motivated sellers and below-market transactions.
- Boom & Bust Report Annual housing market outlook report providing forecasts on property market cycles, price movements, and investment opportunities across Australian cities.
- Top 60 Postcodes Research report ranking the top 60 Australian postcodes based on property investment performance metrics.
- Chart Data Downloadable property market data series including asking prices, vacancy rates, rental yields, and other key metrics.
- Fund Explorer Managed funds research and comparison tool allowing users to explore fund performance, ratings, and investment strategies.
- Ratings Reports Detailed research reports and ratings for managed funds, available as paid subscription reports.
- Shares Basic Basic equities research and information service covering ASX-listed stocks and shares.
- Vacancy Rates Monthly rental vacancy rate data by postcode, region, and nationally, tracking the percentage of rental properties unoccupied from January 2005 onward.
- Weekly Rents Weekly rental price data index tracking asking rents by property type across Australian markets.
- Asking Property Prices Weekly asking price index for residential properties, providing price trend data by location and property type.
- Total Property Listings Monthly stock-on-market data showing total number of residential properties advertised for sale.
- Sold Properties Historical sold property data including sale prices, dates, and property characteristics for research and analysis.
- Rental Yield Property rental yield calculations by location, showing gross and net rental returns as a percentage of property value.
- Demographics Demographic data including population age, household income, and housing characteristics by postcode and region.
- Auction Results Auction clearance rate data and results across Australian capital cities.
- Custom Data Requests Custom property and financial data available for commercial use, with pricing based on specific requirements.
Companies that use SQM Research
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
SQM Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SQM Research partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
SQM Research competitors and assessment
Company assessmentEmerging players
- Suburbtrends: Australian suburb-level property data and trend analytics platform targeting investors; narrower in scope than SQM but competes for the same investor research dollar on postcode-level analytics.
- Herron Todd White: Australian valuation and property research firm producing monthly residential market reports; smaller scale than SQM but provides overlapping property-market commentary used by investors and lenders.
- APM (Australian Property Monitor): Residential property research and data service in Australia producing house price reports and investment rankings, overlapping with SQM's Top 60 Postcodes and asking-prices offerings.
Broad incumbents
- REA Group: Parent of realestate.com.au and PropTrack, REA operates the dominant Australian property listing and data ecosystem, making it a broad incumbent whose data assets dwarf SQM's standalone research.
- Domain Group: Major Australian property portal that publishes its own market research and price/rental insights; broader consumer-facing platform but increasingly overlapping with SQM's investor-focused data products.
- Morningstar Australia: Global investment research leader operating a substantial Australian business across funds and equities research; broader portfolio but directly competes for SQM's managed funds and Shares Basic subscribers.
Direct peers
- Zenith Investment Partners: Australian investment research and ratings provider covering managed funds and listed investments; highly comparable to SQM's managed funds research vertical in both methodology and target audience.
- PropTrack: REA Group's property data and analytics arm providing automated valuations and market insights; competes head-to-head with SQM on residential price, rental, and demand data used by investors and media.
- Lonsec: Australian managed-fund research and ratings house that competes directly with SQM's Fund Explorer and Ratings Reports for the same pool of retail and advised-investor subscribers.
- CoreLogic Australia: Australia's largest property data and analytics provider, offering transaction, valuation, and market intelligence products that directly overlap with SQM's property research, asking price, and rental data series.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SQM Research social profiles
Digital presenceSQM Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
SQM Research leadership team
Management profileNumber of profiles
Profiles1 record
SQM Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SQM Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SQM Research
What does SQM Research do?
SQM Research sells subscription-based property research, managed funds research, and equities information for the Australian market. Its offerings include interactive tools such as Property Explorer and Fund Explorer, downloadable Chart Data series (vacancy rates, weekly rents, asking prices, rental yields, demographics, sold properties, auction results), an annual Boom & Bust housing outlook report, Top 60 Postcodes ranking, and personalized Postcode Snapshot and My Property Report products, delivered through a self-serve website with monthly subscriptions starting at $320 and $350.
Is SQM Research a public or private company?
SQM Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SQM Research founded?
SQM Research was founded in 2006. It employs 11 to 50 people.
Where is SQM Research based?
SQM Research is headquartered in North Sydney, Australia, in the Oceania region.
How does SQM Research make money?
Two revenue lines are on record. Subscription Research Services are the primary driver. The others are custom Data Requests.
Who are SQM Research's main competitors?
Emerging players on record are Suburbtrends, Herron Todd White and APM (Australian Property Monitor). Broad incumbents are REA Group, Domain Group and Morningstar Australia. Direct peers are Zenith Investment Partners, PropTrack, Lonsec and CoreLogic Australia.
Does SQM Research have an API?
No public API is recorded for SQM Research.
What industry is SQM Research in?
SQM Research's product category is Property Data and Investment Research. Its primary akta.pro industry code is BPAJANAD, Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics), with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 523940 and its SIC code is 6282.