VETOS group

What VETOS group does

VETOS group s.r.o. is a Czech family-owned interior products distributor and installer founded in 1995 by Václav Větrovec and Hana Větrovcová, headquartered in Benešov with a secondary showroom in Prague. The company operates a one-stop-shop model across doors and frames, flooring, bathrooms, kitchens, attic stairs, mobile partitions, beds and mattresses, and hardware, selling exclusively to the Czech market. It holds exclusive Czech distribution rights for Dextüra doors (white since 2013, black since 2023) and operates proprietary brands SANDE (doors) and VETO (hardware), alongside partnerships with WIPPRO, Quick-Step, Tilo, LEBO, Magniflex, PURTEX, and others. Revenue is generated primarily through direct product sales, professional installation services, and own-brand margin uplift, distributed through a 2,500 m² Benešov showroom, Prague showroom, field-sales account management for major Czech construction firms, home exhibitions, and a newly launched mattress e-commerce channel (zdravamatrace.cz, 2026) with Home Credit installment financing for larger ticket items. The company employs 51–100 people, executes roughly 3,000 projects annually, and remains privately held with no disclosed external investment.

Name

VETOS group

Legal name

VETOS group s.r.o.

Website

https://vetos.cz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

VETOS group is a Czech family-owned interior products retailer and installer founded in 1995, supplying doors, flooring, bathrooms, kitchens, and sleep products to homeowners and major Czech construction companies through showrooms, field sales, and exclusive European brand distribution rights.

Ownership category

akta.pro rank

Product category

Interior Building Products Distribution and Installation

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

akta.pro secondary industries

Interior Doors (IMADAIAB), Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ), Drywall, Partitions & Suspended Ceilings (IMAFANAG)

Keywords

• Interior building products
• Door and frame supply
• Flooring installation services
• Bathroom and kitchen solutions
• Attic stairs and partitions

Headquarters

HQ city

Benesov

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: VETOS generates revenue primarily through direct sales of interior building products including doors, frames, flooring, bathrooms, kitchens, attic stairs, hardware, and mobile partitions. Products are sourced from European manufacturers (Dextüra, WIPPRO, LEBO, Sande, Quick-Step, Tilo) and sold with professional installation services.
2. Installation and Assembly Services: Professional installation and assembly of all product categories including doors, flooring, bathrooms, kitchens, and attic stairs. This service component adds value to product sales and differentiates VETOS from pure distributors.
3. Own Brand Products: Revenue from proprietary brands including SANDE doors (launched 2011) and VETO hardware (launched 2014), offering differentiated products with higher margins.
4. Installment Payment Financing: Partnership with Home Credit offering installment payment plans for customers purchasing beds, mattresses, kitchens, and bathrooms, facilitating higher transaction values.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

VETOS group distributes and professionally installs interior building products for construction companies and homeowners across the Czech Republic, including interior doors and frames, flooring (laminate, vinyl, solid wood), bathrooms, kitchens, beds and mattresses, attic stairs, mobile partitions, building casings and door hardware. The company complements product distribution with measurement, 3D bathroom visualisation, in-house installation teams and consumer financing to deliver complete turnkey interior solutions.

Product overview

VETOS group is a Czech interior products company offering a comprehensive portfolio of building and furnishing solutions. The core offering centers on doors and frames (featuring exclusive Dextüra distribution, own SANDE brand, and WIPPRO/LEBO partnerships), flooring (Quick-Step and TILO), bathrooms, kitchens, and sleep products. Additional offerings include attic stairs, mobile partitions, building casings, and hardware. The company operates on a one-stop-shop model under the 'IN STORE' concept, providing not just products but installation, measurement, and technical services. The portfolio is positioned through exclusive distributions (Dextüra) and proprietary brands (SANDE doors, VETO hardware) alongside third-party brand partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• VETO: Own brand of sliding hardware and handles launched in 2014
• SANDE
• OC VETOS
• Centrum zdravého spánku (Health Sleep Center)
• VETOS Koupelny
• InStore koncept

Products and services

• Doors and Frames (Dveře a zárubně) Interior doors and door frames in wood, CPL and lacquer finishes from brands including Dextüra (exclusive Czech distribution), LEBO, WIPPRO, SANDE (own brand) and SAPELI, with professional measurement and installation by VETOS's own teams.
• Flooring (Podlahy) Laminate, vinyl and solid-wood flooring from Quick-Step (Uniclic installation system, water resistance) and Tilo (Austrian solid wood), supplied with professional installation.
• Bathrooms (Koupelny) Complete bathroom solutions including tiles, wall panels, bathroom furniture, sanitary equipment and accessories, with design consultation and 3D visualisation through the SOFIdesign and Laufen partnership.
• Kitchens (Kuchyně) Custom kitchen solutions and kitchen furniture, supplied and installed as part of VETOS's turnkey interior package.
• Sleep products (Spánek) - mattresses, beds and bedding Mattresses, beds and bedding from Magniflex (including Magnistretch health-focused range), PURTEX (ISO 9001/14001 certified Czech and Slovak manufacturer) and other brands, offered through the dedicated Health Sleep Center showrooms and the zdravamatrace.cz e-shop.
• Stairs and Attic Ladders (Schody a půdní schody) Indoor stairs and attic ladders from WIPPRO (Klimatec 160, Eurostep, FDA roof access) and Minka, with various fire-resistance ratings and certification documents available for download.
• Mobile Partitions - Parthos (Mobilní příčky Parthos) Mobile partition systems from Dutch manufacturer Parthos for dividing large spaces in commercial and large residential applications, supplied and installed by VETOS.
• Door Hardware (Kování) Door hardware including handles, locks and other fittings from the proprietary VETO brand (sliding hardware and handles) and from M&T, EVVA and AC-T.
• Building Casings (Stavební pouzdra) Building casings for concealed-pocket doors and other construction applications, supplied through the VETOS range.
• Outlet (discounted/discontinued inventory) Discounted or discontinued inventory of doors, frames, stairs, floors, bathroom fixtures, tiles and ceramics offered at reduced prices through the outlet channel.
• Installation, Measurement and Technical Services (Služby a servis) Measurement, professional installation and assembly of all product categories (doors, frames, flooring, bathrooms, kitchens, stairs) by VETOS's own experienced installation teams, plus 3D bathroom visualisation and technical support.

Quantifiable outcome

• 3000 average annual project orders
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• ProBydleníminorChannel Partner/ Reseller/ Distributor · 1 January 2017Partnership arrangement hosting VETOS showroom within ProBydlení facilities in Prague since 2017.
• VETOminorOEM/ Whitelabel/ Licensing Partner · 1 January 2014Own brand of sliding hardware systems and handles introduced in 2014, expanding product portfolio with proprietary branded accessories.
• DextüracoreStrategic or Co-development Partner · 1 January 2013Exclusive distributor of Dextüra white interior doors for Czech market since 2013. In 2023, expanded to become exclusive distributor of Dextüra BLACK (black doors) for Czech market as well. Dextüra is recognized as a leader in white door segment in Czech Republic with their unique EPC Superlak surface technology.
• SANDEcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2011Own door brand SANDE introduced to market in 2011. VETOS developed and branded this product line, positioning it as a proprietary market offering.
• WIPPROcoreTechnology or Integration · 1 January 1999Partnership with Austrian manufacturer of premium doors and attic stairs (půdní schody) since 1999. WIPPRO products include design doors (KRISTALL, ZITRIN, ATLANTIS, SPINELL series), frame doors, attic stairs (Klimatec 160, Eurostep), and FDA roof access solutions.
• LEBO DoorscoreTechnology or IntegrationLongstanding partnership with LEBO, a Czech door manufacturer. VETOS offers LEBO doors in CPL, lacquer, and veneer finishes across multiple model lines (FORMELLE, LANDHAUS, LACUNA).
• Quick-StepcoreTechnology or IntegrationPartnership for laminate and vinyl flooring products. VETOS promotes Quick-Step as a premium flooring choice with unique features including Uniclic installation system, water resistance, and design options indistinguishable from natural wood.
• MagniflexcoreTechnology or IntegrationItalian mattress manufacturer partnership. VETOS offers Magniflex mattresses including Magnistretch (health-focused) in their healthy sleep center, with multiple customer testimonials citing health benefits.
• Home CreditminorChannel Partner/ Reseller/ DistributorFinancing partner enabling installment payment options for customers purchasing beds, mattresses, kitchens, and bathrooms. Contact at [email protected].
• SOFIdesignminorStrategic or Co-development PartnerBathroom studio partnership offering design consultations and Italian tile products. Authorized Laufen (Swiss sanitary equipment) dealer with 3D visualization services.

Scale indicators7 records

Recent moves22 records

Expansion highlights6 records

Broad incumbents

• SAPELI: SAPELI is the largest Czech door manufacturer and a long-standing supplier to VETOS. It competes with VETOS on door brand recognition and is a benchmark for the Czech interior doors category in which VETOS is a major distributor and installer.
• IKEA: IKEA is the global leader in home furnishings with a strong Czech retail footprint. Comparable to VETOS as a multi-category interior retailer, but with vastly larger scale, in-house logistics, and growing e-commerce that pressures category specialists like VETOS.
• Möbelix: Möbelix (part of XXXLutz) is a discount furniture and home furnishings retailer with showrooms in the Czech Republic. Comparable to VETOS as a Czech multi-category interior retailer targeting value-conscious homeowners and developers.
• JYSK: JYSK is a large international home furnishings retailer with strong Czech presence, including beds, mattresses, and basic interior products. Comparable to VETOS in the beds/mattresses category and as a Czech showroom-based retailer, but with much broader assortment and lower price positioning.
• SCONTO: SCONTO is a Czech furniture retailer with showrooms and online sales across multiple categories. Comparable to VETOS in the multi-category Czech interior retail model but with a stronger furniture rather than doors/flooring focus.
• Kika (XXXLutz): Kika, part of the XXXLutz group, is a major Central European furniture retailer with showrooms in the Czech Republic. Comparable to VETOS in multi-category interior retail and showroom-led sales, particularly in kitchens and home furnishings.
• ASKO nábytek: ASKO is a major Czech furniture and home furnishings retailer. Comparable to VETOS as a multi-category interior retailer serving Czech consumers, though focused more on furniture than installed interior building products.

Direct peers

• Siko: Siko is one of the largest Czech retailers of bathroom equipment, tiles, and interior finishing products, with a showroom-led sales model. Directly comparable to VETOS's bathroom retail and installation business and competing for the same Czech homeowner segment.
• Porta Doors: Porta is a major Central European door manufacturer and retailer with showrooms across Poland and surrounding markets. Comparable to VETOS in its combination of door manufacturing/distribution and showroom-led sales of interior building products.

Emerging players

• Hörmann: Hörmann is a leading European manufacturer of doors, frames, and building openings with Czech operations. Comparable to VETOS as a door-and-frame supplier for residential and commercial projects, though primarily a manufacturer rather than a multi-category retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vetoscz
• Instagraminstagram.com/vetos.cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VETOS group