You Have

What You Have does

You Have is an Indonesian women's intimate apparel brand operating a direct-to-consumer e-commerce business headquartered in Jakarta. The company manufactures and sells bras, tank tops, corsets, panties, and pants through its own WooCommerce/WordPress-based online storefront at youhave.co.id, targeting Indonesian women across use cases including everyday intimate wear, body shaping, maternity, and traditional silhouettes such as the kemben. The product portfolio spans roughly 22+ active SKUs priced in Indonesian Rupiah, with promotional discounts ranging from 13% to 87% off original list prices; payment processing is limited to BCA bank transfer confirmation.

The company's go-to-market is product-led growth via its own online storefront, supplemented by organic social presence on Instagram (@youhaveofficial), Facebook (Youve Page), and TikTok, plus an email newsletter for mid-funnel engagement. Distribution is entirely domestic to Indonesia, with no marketplace listings, wholesale accounts, or international shipping evidenced. The brand differentiates through a dual positioning of aesthetic appeal and feminine intimate health, supported by a localized tagline and SKU naming conventions.

You Have operates as a privately-held, founder-owned business with no disclosed institutional investors, parent company, funding rounds, partnerships, certifications, or management team information in the public source material. Headcount is reported at 11-50 employees. The technology stack is a standard WooCommerce implementation with no proprietary AI/ML features, APIs, or integrations disclosed, and no app presence on iOS or Android app stores.

Name

You Have

Legal name

You Have

Website

https://youhave.co.id

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

You Have is an Indonesian women's intimate apparel brand that sells bras, tank tops, corsets, panties, and pants directly to consumers through its own WooCommerce storefront at youhave.co.id, targeting Indonesian women across everyday, maternity, and body-shaping use cases.

Ownership category

akta.pro rank

Product category

Women's Intimate Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Women’s Apparel Retail (CRAAABAB), Shapewear & Body Contouring (CRAAAIAC)

Keywords

• Women's intimate apparel
• Undergarments e-commerce
• Body shaping garments
• Nursing bras
• Indonesian fashion brand

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells women's intimate apparel directly to consumers through its own online store (youhave.co.id). Products are sold at discounted prices ranging from 13% to 87% off original prices. Revenue is generated through one-time transaction purchases with no subscription model apparent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

You Have designs, manufactures, and sells women's intimate apparel — bras, panties, tank tops with built-in bras, corsets/body-shaping garments, leggings, stockings, and maternity underwear — directly to consumers through its own WooCommerce e-commerce storefront at youhave.co.id, targeting the Indonesian domestic market with heavy discount pricing (13%–87% off).

Product overview

You Have is an Indonesian women's intimate apparel brand offering a comprehensive range of undergarments and body-shaping products. The product portfolio spans five main categories: Bra (including underwire, wireless, padded, sport, triangle, nursing, and bralette styles), Tank Top (with built-in bras in various sizes), Korset/Corset (body-shaping garments including long bra corsets and highwaist corset pants), Panty (seamless, highwaist, maxi, cotton, jumbo varieties), and Celana/Pants (leggings, maternity boxer shorts, stockings). The brand emphasizes quality materials including cotton, spandex, polyester blends, and focuses on both aesthetic appeal and women's intimate health. Products are primarily sold through their WooCommerce e-commerce platform at youhave.co.id with a focus on the Indonesian domestic market.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Commitment to delivering products with perfection to customers

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Wacoal: Global intimate apparel and shapewear brand with deep presence in Indonesia. Directly comparable to You Have on product category (bras, shapewear, panties) and target customer (women seeking quality intimate wear), though at larger scale and broader assortment.
• La Senza: Lingerie-focused retailer selling bras, panties, sleepwear, and shapewear. Shares You Have's intimate-apparel category focus and women-targeted positioning; operates at much larger international scale.
• 6ixty8ight: Lingerie and loungewear brand targeted at young women with strong Asian market presence. Directly comparable to You Have on category (bras, panties, loungewear), price-accessible positioning, and digital-first retail model.
• Etam: International lingerie and intimate apparel retailer with stores across Southeast Asia. Comparable on product category (bras, panties, loungewear), DTC + retail model, and emphasis on feminine aesthetic positioning.

Regional players

• Berrybenka: Long-standing Indonesian online fashion retailer carrying women's apparel, lingerie, and accessories. Comparable on geography, target customer (Indonesian women), and DTC e-commerce model.
• Sorabel (formerly Sale Stock): Indonesian fashion e-commerce platform offering women's apparel including intimates basics. Comparable on Indonesian DTC women-focused model, though broader category breadth than You Have's intimate-only focus.
• Cottonink: Indonesian women's fashion brand selling apparel, including basics and innerwear-adjacent products, online and through retail. Comparable as an Indonesian women-focused apparel brand competing for the same local female consumer wallet.

Others

• Shopee Indonesia: Dominant Indonesian e-commerce marketplace. Relevant as the channel through which many intimate apparel competitors reach Indonesian consumers and the platform You Have does not currently leverage for distribution.

Broad incumbents

• Victoria's Secret: Global lingerie and intimate apparel incumbent expanding across Indonesia via offline stores and e-commerce. Overlaps with You Have on bras and panties but at a much larger brand and assortment scale.
• Cotton On: Australian-founded mass-market apparel retailer with significant Indonesian footprint, including basics and intimates. Overlaps with You Have on accessible price points and women's apparel, though much broader assortment and brand scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/youhaveofficial
• TikTokvt.tiktok.com/ZSectbJtn
• LinkedInlinkedin.com/company/youhave

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You Have