Holland Heater
Holland Heater manufactures hot-air heaters, recirculation fans, dehumidifiers, and ventilation systems for agricultural livestock buildings and commercial greenhouses, distributing through 300+ global dealers as a subsidiary of Belgian Roxell (CTB group) serving poultry, pig, and ornamental-crop operators worldwide.
- Company typePrivate
- Founded1976
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Holland Heater does
Holland Heater is a Netherlands-based manufacturer of heating and ventilation systems for agricultural livestock buildings and commercial greenhouses, founded in 1976 by J. van Dijk (senior) in De Lier and relocated to Rotterdam in October 2023. The company designs and produces a complete range of equipment including direct-fired gas heaters (HHB series, 40-120kW), indirect-fired closed-combustion gas heaters (LCSA-V vertical, LCSA-H horizontal, LTU long-throw up to 70 meters, LCSA-External for outside-the-barn mounting, and P series up to 240kW), oil-fired heaters (HHO series), hot-water heaters (HHW series compatible with biomass boilers), recirculation and gable fans (CAF45 AC, CAF45 EC GreenTech with up to 90% motor efficiency, CAF45 MF IP65 for barns, GV45), and mechanical dehumidification units (HH520 to HH2000, 4,300 to 23,000 m3/h airflow), supported by thermostats, flue systems, mounting brackets, and service accessories. Technical differentiators include Low NOx combustion technology (green-label certified), RAV-compliant closed-combustion systems for ammonia-emission reduction, MODBUS/RS485 integration with climate computers, and EC motor electronics with integrated metal housing enabling long cable runs without shielding.
Holland Heater operates a hardware-centric revenue model selling capital equipment through a global network of more than 300 certified dealers who handle sales, installation, and aftermarket service across Europe, North America, Russia, China, Australia, the UK, Ireland, and Central and Eastern Europe. Pricing is project-based and quote-driven rather than publicly disclosed. Complementary service revenue comes from a 5-step expert partner consultation process (analysis, design, custom advice) delivered through regional account managers and direct enterprise sales. Customers are concentrated in two primary verticals: livestock (poultry houses, pig pens) and commercial greenhouse horticulture, with named end users spanning Positive Poultry (Northern Ireland), HOG SLAT Ukraine (17,000-bird broiler farm), Grelavi Poland, Hodowca Sp. z o.o. (mass Polish installer), FAS Bouw (Netherlands), and multiple greenhouse operators cultivating ornamentals, aromatics, and educational crops. The firm sells through both channel partners and direct enterprise motions, with marketing conducted via LinkedIn, YouTube, Facebook, trade shows (TSW Kielce, Goluchów horticulture shows), and an interactive dealer-finder tool on the company website.
Since 2021 Holland Heater has been a wholly owned subsidiary of Belgian livestock-equipment group Roxell B.V., itself owned by CTB Legacy Holding, with the 2021 acquisition enabling a combined 360-degree equipment offering for poultry and pig operations. Following a 25-year tenure, founder-family CEO Jan van Dijk jr. departed in 2023, with a new management team of Robert Nijding, Monica Rodenburg, and Hans Koornneef taking over daily operations while the broader Roxell platform provides strategic-capital backing for continued geographic and product expansion.
Holland Heater firmographics
Firmographics- Name
- Holland Heater
- Legal name
- Holland Heater bv
- Website
- https://hollandheater.nl
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holland Heater manufactures hot-air heaters, recirculation fans, dehumidifiers, and ventilation systems for agricultural livestock buildings and commercial greenhouses, distributing through 300+ global dealers as a subsidiary of Belgian Roxell (CTB group) serving poultry, pig, and ornamental-crop operators worldwide.
- Ownership category
- akta.pro rank
Holland Heater industry classification
Industry- Product category
- Agricultural and Horticultural Climate Control Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)
- akta.pro secondary industries
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
Keywords
Where Holland Heater is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Holland Heater business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Heater and Fan Equipment Sales: Manufactures and sells a full range of heaters (gas-fired, oil-fired, hot water) and ventilation fans for agricultural and horticultural applications through dealer network and direct sales.
- Expert Partner Consultation Services: Provides custom climate solutions through 5-step consultation process including analysis, design, and custom advice for optimal greenhouse and barn climate.
- Accessories and Spare Parts: Sells accessories including thermostats, flue systems, mounting brackets, nozzle sets, burner controls, and service packs for their equipment.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Holland Heater product offering
Product offeringCore offering
Holland Heater manufactures and sells hot-air heaters (gas-fired, oil-fired, hot water), ventilation fans, and mechanical dehumidification units for agricultural livestock facilities and commercial greenhouses. The company offers a full product range including direct-fired and indirect-fired heaters, EC-technology recirculation fans, and accessories, sold through a global dealer network of 300+ certified installers and direct account managers.
Product overview
Holland Heater is a manufacturer of heating and ventilation solutions for agricultural and horticultural applications. The product portfolio consists of four main heater categories (gas-fired, oil-fired, hot water, and dehumidification units) complemented by recirculation and gable fans, all supported by a comprehensive accessories line. Gas heaters range from direct-fired open-combustion units (HHB series for horticulture, HHO for oil-fired applications) to indirect-fired closed-combustion systems (LCSA-V, LCSA-H, LTU, LCSA-External, and P series) designed to reduce ammonia emissions while improving animal welfare. The fan portfolio includes standard AC recirculation fans (CAF45), energy-efficient EC technology fans (CAF45 EC), and IP65-rated barn fans (CAF45 MF). Accessories include thermostats, flu systems, mounting brackets, nozzle sets, and service packs. All products are designed for integration with climate computers and Modbus networks for automated control.
Differentiator
Problem solved
Functional benefit
Products and services
- HHB Series Gas Heaters
- LCSA-V Series Gas Heaters
- LCSA-H Series Gas Heaters
- LTU Series Long Throw Unit Heaters
- LCSA-External Series Heaters
- P Series Gas Heaters
- HHO Series Oil-Fired Heaters
- HHW Hot Water Heaters
- CAF45 Recirculation Fans
- CAF45 EC GreenTech Fans
- CAF45 MF Barn Fans
Quantifiable outcome
- Heat distribution up to 70 meters with LTU heaters
- +4 more outcomes
Companies that use Holland Heater
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Holland Heater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Holland Heater partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Positive PoultryminorNorthern Ireland-based company that distributes and installs Holland Heater equipment. Professional installation of LTU heaters in their region.
- HOG SLAT UkraineminorUkrainian company providing professional installation of Holland Heater equipment and strengthening brand presence in Ukrainian market.
- Hodowca Sp. z o.o.minorRenowned installer of livestock equipment in Poland. Contract signed in 2015 resulted in excellent cooperation and mass sales of Holland Heater equipment in Poland.
- Agro-SurminorCompany from Rogoznik in Silesia, Poland that promotes Holland Heater fans and provides reliable advice for ventilation and heating of greenhouse projects in Central and Eastern Europe region.
- Sere TransilvaniaminorRomanian partner distributing Holland Heater equipment in their region with years of fruitful cooperation.
- FAS BouwminorDealer from Friesland, Netherlands that collaborated on unique project using patented FAS construction system with high insulation value.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Holland Heater competitors and assessment
Company assessmentEmerging players
- Stienen BE: Dutch supplier of climate computers and automation for livestock and horticulture. Comparable to Holland Heater as an adjacent Dutch specialist in agricultural climate, with overlap in integrated control and heating product bundles.
Direct peers
- Munters: Swedish global leader in air treatment and climate solutions for agriculture (livestock, greenhouses) and industrial applications. Directly comparable to Holland Heater as both serve poultry/pig and greenhouse operators with ventilation, heating, and dehumidification equipment.
- Fancom: Dutch specialist in climate computers and ventilation systems for livestock houses. Highly comparable to Holland Heater on agricultural barn climate control, with stronger positioning in control software and automation.
- Vostermans Ventilation: Dutch manufacturer of multi-purpose industrial and agricultural ventilation fans. Directly comparable to Holland Heater's CAF45 fan portfolio and serves overlapping livestock and horticulture customers globally.
- Big Dutchman: German family-owned market leader in poultry and pig equipment, covering feeding, climate control, and housing. Overlaps directly with Holland Heater on barn heating and ventilation systems, and shares the Roxell/CTB competitive landscape.
- Ridder Group: Dutch supplier of greenhouse climate solutions including screens, ventilation, and heating systems. Directly comparable to Holland Heater's horticulture segment, with broader product scope and stronger presence in high-tech glasshouses.
- Priva: Dutch provider of climate and process control systems for horticulture and indoor farming. Comparable to Holland Heater in greenhouse climate control, though Priva focuses on control software and integrated systems rather than standalone heaters.
- DACS: Danish manufacturer of ventilation and climate systems for pig and poultry houses. Directly comparable niche player to Holland Heater in livestock barn ventilation, with strong Northern European market overlap.
Broad incumbents
- Hoval: Liechtenstein-based manufacturer of heating and ventilation systems with agricultural and industrial exposure. Overlaps with Holland Heater on industrial/commercial heat exchangers and biomass-compatible hot water heating relevant to HHW series.
- Roxell: Belgian parent company of Holland Heater and broader livestock equipment supplier (feeding, drinking, nesting). Comparable as it now bundles Holland Heater's heating portfolio into a complete poultry/pig housing solution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Holland Heater social profiles
Digital presenceHolland Heater compliance and trust
Trust signalCompliance1 record
Holland Heater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holland Heater leadership team
Management profileNumber of profiles
Profiles5 records
Holland Heater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holland Heater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holland Heater
What does Holland Heater do?
Holland Heater manufactures and sells hot-air heaters (gas-fired, oil-fired, hot water), ventilation fans, and mechanical dehumidification units for agricultural livestock facilities and commercial greenhouses. The company offers a full product range including direct-fired and indirect-fired heaters, EC-technology recirculation fans, and accessories, sold through a global dealer network of 300+ certified installers and direct account managers.
Is Holland Heater a public or private company?
Holland Heater is a private company. It is classified as corporate owned and is currently operating.
When was Holland Heater founded?
Holland Heater was founded in 1976. It employs 11 to 50 people.
Where is Holland Heater based?
Holland Heater is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Holland Heater make money?
Three revenue lines are on record. Heater and Fan Equipment Sales are the primary driver. The others are expert Partner Consultation Services and accessories and Spare Parts.
Who are Holland Heater's main competitors?
Stienen BE is listed as an emerging player. Direct peers are Munters, Fancom, Vostermans Ventilation, Big Dutchman, Ridder Group, Priva and DACS. Broad incumbents are Hoval and Roxell.
Does Holland Heater have an API?
No public API is recorded for Holland Heater.
What industry is Holland Heater in?
Holland Heater's product category is Agricultural and Horticultural Climate Control Equipment. Its primary akta.pro industry code is IMAHAKAC, Heat Exchangers & Thermal Transfer Equipment, with a secondary code of IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components. Its NAICS code is 33341 and its SIC code is 3585.