What AVIA Marees does

AVIA Marees is a family-owned fuel and energy company founded in 1922 in Kolhorn, Netherlands, operating independently under the international AVIA cooperative brand since 2004 and structured under Marees Groep BV with operating subsidiaries including Marees en Kistemaker BV, Marees Zelf Tank Service BV, Marees Installatie & Techniek B.V., and WashKing B.V. The company operates more than 60 retail AVIA tank stations concentrated in Noord-Holland and Friesland, alongside a Kolhorn-based fuel depot from which trucks perform daily deliveries of fuels, lubricants, oils, and greases to commercial customers in agriculture, transport/logistics, construction, and the MKB segment.

Its core product portfolio spans conventional and renewable fuels (Euro 95/E10, Super 98/E5, B7 and B0 diesel, HVO100 with up to 89-90% CO2 reduction, and green hydrogen via the Fieldlab Waterstof in Agri consortium), EV charging infrastructure under the AVIA VOLT brand (AC chargers, DC fast chargers up to 400 kW for electric trucks, mobile chargers, load balancing), car wash services under WashKing, on-site above-ground fuel tank installation (up to 60,000L) with GPS remote monitoring and automatic refill alerts, AdBlue, lubricants, and dynamic business energy supply (AVIA Energie). The AVIA Card is the unifying fleet platform, providing consolidated weekly invoicing across fuel, EV charging, and car washing with acceptance at 2,500+ stations and 1 million+ EV charging points across Europe, including Tesla Supercharger integration.

Revenue mechanics are predominantly transactional (fuel volume sales at pump and via B2B delivery, per-kWh EV charging) with smaller recurring subscriptions (AVIA VOLT Light €2.50/month, Heavy €7.50/month) and one-time fees (€10 AVIA Card administration). Go-to-market combines direct-to-consumer retail across the station network, dedicated B2B account management with on-site tank and EV infrastructure installation, and channel partnerships through the AVIA cooperative and AVIA VOLT Nederland B.V. joint venture. The company serves primary segments of agriculture, transport/logistics, MKB, and ZZP, with consumers as a secondary segment via the ViaAVIA loyalty program.

Name

AVIA Marees

Legal name

Marees & Kistemaker B.V.

Website

https://aviamarees.nl

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Short description

AVIA Marees is a family-owned Dutch fuel and energy company founded in 1922, operating 60+ AVIA retail stations and a Kolhorn depot serving commercial fleets across Noord-Holland and Friesland with fuels, EV charging, on-site tanks, car wash, and hydrogen logistics.

Ownership category

akta.pro rank

Product category

Fuel Distribution & Energy Services

akta.pro primary industry

Fleet Fuel, Toll & Expense Management Programs (TLABAHAL)

Keywords

• Fuel supply services
• EV charging infrastructure
• Fleet fuel management
• Renewable diesel distribution
• Hydrogen logistics

Headquarters

HQ city

Kolhorn

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel delivery (B2B): Daily delivery of fuels (diesel B7, B0, HVO100), lubricants, oils, and greases from the Kolhorn depot to commercial customers including agrarians, transport companies, and SMEs. Revenue generated through volume-based product sales, with the option for customers to install on-site tanks (up to 60,000L) with GPS monitoring and automatic refilling.
2. Retail fuel sales at AVIA tank stations: Sales of Euro 95 (E10), Super 98 (E5), B7 diesel, B0 diesel, HVO100, and AdBlue to private individuals and businesses at 60+ AVIA tank stations in Noord-Holland and Friesland. Additional revenue from on-site shops and car washes (WashKing concept).
3. EV charging infrastructure: Revenue from installation and management of AC and DC charging stations (AVIA VOLT) at customer sites and public locations. Includes the AVIA VOLT Heavy subscription (€7.50/month) with no additional costs and AVIA VOLT Light (€2.50/month) with per-session fees. Access to Tesla Supercharger network (940+ chargers in NL, 20,000+ in Europe) integrated into AVIA Card.
4. On-site fuel tank installation and maintenance: Installation, maintenance, and monitoring of above-ground fuel tanks at customer premises (agriculture, transport, construction). Tanks up to 60,000 liters for diesel, gasoline, and HVO. Includes GPS inventory monitoring with automatic refill alerts and mobile tank rental and sales.
5. AVIA Card subscription: One-time administration fee of €10 (excl. VAT) for AVIA Card issuance. Weekly invoicing for fuel and charging transactions. AVIA Card accepted at 2,500+ fuel stations and 1 million+ EV charging points across Europe.
6. Multi Traffic Point (hospitality + automotive): Co-location of food chains (McDonald's, KFC, FEBO, SUBWAY, De Beren, Spare Rib Express), AVIA fuel station, EV fast charging, and WashKing car wash at a single location. Revenue from fuel sales, charging, washing, and potentially foot traffic to food tenants.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

AVIA Marees distributes motor fuels (Euro 95, Super 98, B7 diesel, B0 diesel, HVO100 renewable diesel, hydrogen), AdBlue, and lubricants to B2B customers from its Kolhorn depot with on-site tank installation and GPS monitoring. The company also operates retail AVIA tank stations with car wash, ViaAVIA loyalty, EV charging through AVIA VOLT, multi-modal mobility hubs, AVIA Energie business energy contracts, and a self-service boat-trailer rental. Customers are commercial fleets in agriculture, transport, logistics, and construction, as well as individual consumers in Noord-Holland and Friesland.

Product overview

AVIA Marees is a family-owned fuel and energy company (operating since 1922, part of the AVIA cooperative since 2004) headquartered in Kolhorn, North Holland, operating over 60 retail fuel stations and serving business customers across Noord-Holland and Friesland. Its portfolio spans fossil and renewable fuels (Euro 95, Super 98, B7/B0 diesel, HVO100, hydrogen), fleet management solutions (AVIA Card with access to 2,500+ stations and 1 million+ charge points), EV charging infrastructure (AVIA VOLT AC/DC chargers, including the AVIA VOLT Laadplein Aalsmeer and Multi Traffic Point Hoorn), car wash services (WashKing), energy supply (AVIA Energie dynamic electricity/gas contracts), on-site fuel storage tanks, lubricants, and AdBlue. The company also operates Marees Installatie & Techniek for technical services and participates in the AVIA VOLT Nederland B.V. joint venture for national EV charging tenders and the Fieldlab Waterstof in Agri consortium for agricultural hydrogen logistics.

Differentiator

Problem solved

Functional benefit

Brands

• AVIA Card: Fleet management card for fueling, charging, and washing services with access to 2,500+ stations and 1 million+ charging points across Europe.
• AVIA VOLT
• WashKing
• ViaAVIA
• AVIA Energie
• HVO Ecosave

Products and services

• AVIA Card fleet and fuel card Fleet and fuel card accepted at 2,500+ AVIA stations in the Netherlands and Belgium, allowing business customers to manage and pay for vehicle refueling across the AVIA network.
• AVIA VOLT EV charging solutions EV charging infrastructure and charging plaza network under the AVIA VOLT brand, including dedicated charging plazas such as the Laadplein Aalsmeer site, supported by the AVIA Laden App for charger discovery and payment.
• Motor fuels (gasoline, B7 diesel, B0 diesel) Retail and B2B supply of Euro 95 benzine, Super 98 benzine, B7 diesel, and B0 diesel, sold at AVIA Marees retail tank stations and delivered to commercial customers.
• HVO100 renewable diesel Renewable HVO100 diesel for fleets pursuing CO2 reduction, supplied to B2B customers as part of AVIA Marees' alternative fuels portfolio.
• Hydrogen (Waterstof) for fleets Hydrogen fuel supplied to commercial fleets as part of AVIA Marees' alternative fuels portfolio, supporting zero-emission heavy-duty and transport fleets.
• On-site fuel storage tank solutions Installation of on-site fuel storage tanks at customer locations, including GPS remote monitoring, enabling B2B customers to refuel vehicles and equipment at their own premises.
• Smeermiddelen (Lubricants) Lubricants supplied to B2B customers as part of the company's fuel and lubricant product mix.
• AdBlue AdBlue diesel exhaust fluid supplied to commercial customers and at retail stations for diesel vehicles equipped with SCR systems.
• WashKing car wash Car wash service operated under the WashKing brand at AVIA Marees retail tank station locations for consumer and business vehicle cleaning.
• AVIA Energie business energy supply Business energy contracts supplied under the AVIA Energie brand for commercial customers bundling their energy procurement with AVIA Marees.
• Boatlec self-service boat-trailer rental Self-service boat-trailer rental available at AVIA Marees retail locations, extending the company's mobility services beyond fuel and charging.
• Multi Traffic Point Hoorn mobility hub Multi-modal mobility hub in Hoorn combining AVIA fuel retail, EV charging, and additional mobility services, operated as a multi-use site.

Quantifiable outcome

• CO2 reduction up to 90% using HVO100 instead of conventional diesel
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Loonbedrijf Sturm-Jacobs B.V.coreStrategic or Co-development Partner · 31 March 2026Loonbedrijf Sturm-Jacobs B.V. in Wieringerwerf is the first customer in the Fieldlab Waterstof in Agri project. The company deployed the first JCB hydrogen generator in the Netherlands (presented March 31, 2026). The hydrogen-powered generator supplies electricity to machines on-site during operations, providing a clean and silent alternative to traditional diesel generators. The farm's location serves as a testing ground for machine developers to test hydrogen equipment in practice.
• Tesla / Tesla Supercharger networkcoreTechnology or Integration · 17 November 2025AVIA Card users can now charge at Tesla Supercharger locations (as of November 17, 2025). The integration adds 940 Superchargers across 54 locations in the Netherlands and more than 20,000 chargers at 1,500+ locations across Europe. AVIA Card users can charge via the AVIA Laden App or by adding the AVIA Card as payment method in the Tesla App. Invoicing and transactions remain consolidated in the AVIA Card account.
• SPRILA subsidy program (RVO)minorGTM or Marketing Partner · 25 March 2025AVIA Marees acts as an advisor and facilitator for customers seeking SPRILA subsidies (€60,952,000 total budget in 2025) for EV charging infrastructure installation. The company helps customers calculate potential subsidy amounts and guides them through the application process for AC and DC charging stations and stationary batteries.
• Coöperatie AVIA Nederland joint venture: AVIA VOLT Nederland B.V.coreStrategic or Co-development Partner · 29 August 2023AVIA Marees, together with four other members of Coöperatie AVIA Nederland (Achilles Brandstoffen Maatschappij, AVIA Weghorst, SO Retail, and Vollenhoven), established a joint venture named AVIA VOLT Nederland B.V. The joint venture aims to strengthen the collective position in EV charging infrastructure in the Netherlands through national public and private tenders. For local EV mobility activities, members continue to operate independently under the AVIA VOLT brand.
• Fieldlab Waterstof in Agri consortiumcoreStrategic or Co-development PartnerAVIA Marees serves as the logistics partner in the Fieldlab Waterstof in Agri consortium. The company transports locally-produced green hydrogen from Rainbow Colors in Andijk to local end users in the region, including Loonbedrijf Sturm-Jacobs in Wieringerwerf. Hydrogen is produced via electrolysis using green electricity from solar energy. The consortium includes waterstof production locations and test locations for hydrogen-powered equipment. AVIA Marees connects production with end-users using hydrogen containers transported by tractor to job sites.
• Rainbow ColorscoreStrategic or Co-development PartnerRainbow Colors, a bulb nursery in Andijk, produces green hydrogen using green electricity from solar panels via electrolysis. This hydrogen is transported by AVIA Marees to end users such as Loonbedrijf Sturm-Jacobs. Production of hydrogen is expected to start at the end of 2026. Rainbow Colors is the hydrogen production partner in the Fieldlab Waterstof in Agri consortium.
• Dozy (construction company)minorImplementation/ SI/ Consulting PartnerDozy is the main contractor for the Multi Traffic Point Hoorn project, responsible for construction and ensuring various tenants are established at the location. Dozy is building the WashKing facility expected to open end May 2026.
• McDonald's, KFC, FEBO, SUBWAY, De Beren, Spare Rib ExpressminorChannel Partner/ Reseller/ DistributorSix leading food chains are tenants at the Multi Traffic Point Hoorn location developed by AVIA Marees. The concept co-locates food hospitality with fuel, EV charging, and car wash services. Each tenant operates its own restaurant/drive-in, generating foot traffic for the entire location.
• HYGRO (for Duwaal project)coreStrategic or Co-development PartnerAVIA Marees collaborates with HYGRO on the Duwaal project, building a complete network of hydrogen refueling stations in North-Holland. Green hydrogen is produced in the Wieringermeer using a wind turbine and 2.5 MW electrolyser, transported via pipeline to a new hub along the A7 in Wieringerwerf for 350 and 700 bar dispensing. The project also investigates four additional satellite stations ('from wind to wheel' motto).

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Vollenhoven Bedrijven: Dutch fuel distributor and fellow Coöperatie AVIA Nederland member. Comparable regional station network, B2B fuel delivery and participation in the AVIA VOLT national EV charging JV.
• Achilles Brandstoffen Maatschappij: Dutch regional fuel distributor and fellow Coöperatie AVIA Nederland member. Operates the same AVIA Card, AVIA VOLT EV charging and HVO100 portfolio as AVIA Marees in its own region, making it a directly comparable regional AVIA cooperative peer.
• AVIA Weghorst: Dutch regional fuel distributor and AVIA cooperative co-member in the AVIA VOLT Nederland B.V. joint venture. Runs an analogous station network, B2B delivery and EV charging proposition in its own regional footprint.
• SO Retail: Dutch AVIA cooperative member operating fuel retail stations and participating in the AVIA VOLT Nederland B.V. EV charging joint venture alongside AVIA Marees.

Emerging players

• Fastned: Dutch-listed pure-play DC fast-charging network operator across the Netherlands and Europe. Comparable on the EV charging infrastructure side of AVIA Marees's business but does not operate fuel retail, B2B fuel delivery or hydrogen logistics.
• Allego: European EV charging network and infrastructure operator with strong presence in the Netherlands and Belgium. Competes with AVIA VOLT for public and private charging tenders, including at logistics hubs.

Broad incumbents

• Shell Nederland: Major oil major with a national Dutch fuel station network, Shell Recharge EV charging and hydrogen pilots. Operates at much larger scale across the same mobility and energy transition themes as AVIA Marees.
• TotalEnergies Marketing Nederland: Multinational energy major with Dutch retail stations and EV charging infrastructure. Competes with AVIA Marees on fleet fuel cards, HVO supply and public charging at highway locations.
• BP Nederland (bp pulse): Major incumbent with Dutch retail fuel stations, BP pulse EV charging network and convenience retail. Broader portfolio than AVIA Marees but overlapping on fleet fuel, charging and energy supply.

Regional players

• TinQ: Dutch regional fuel station network operator focused on unmanned automated stations. Comparable retail fuel offering but with a different operating model (unmanned) and no AVIA cooperative alignment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AVIAmareesKolhorn
• LinkedInlinkedin.com/company/avia-marees

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVIA Marees