What Scheerder Drankengroothandel does

Scheerder Drankengroothandel (Drankengroothandel Scheerder B.V.) is a Dutch, family-owned B2B beverage and food wholesaler founded in 1930 and headquartered in Tynaarlo, with additional branches in Amersfoort and Zaandam. The company supplies approximately 10,000 horeca customers (cafés, restaurants, sport clubs, and event organizers) across Midden- and Noord-Nederland, distributing more than 10,000 SKUs across four categories: Vers (fresh produce, dairy, meat, fish), Food (groceries and dry goods), Dranken (beer, wine, spirits, soft drinks, coffee, tea), and Non-food (bar equipment, kitchen supplies, disposables, and cleaning products). Unlike pure-play beverage wholesalers, Scheerder has positioned itself as a one-stop partner for hospitality operators, bundling fresh, ambient, and non-food supply into a single delivery relationship.

The business model is account-based and sales-led: prospective customers must register to access pricing and place orders, with account management and personal consultation on drink menus, margins, and trends forming the core go-to-market. Revenue is generated through transactional wholesale sales prices negotiated per account, with fulfillment handled by the company's own driver fleet from three regional branches. Marketing is primarily through the company website and direct relationship management, with no disclosed digital advertising or formal partnership ecosystem. The company is privately held, with no external investors, no public listing, and no disclosed financial statements. There is no proprietary technology platform beyond a standard e-commerce storefront; no AI/ML capabilities, patents, or APIs are documented.

Name

Scheerder Drankengroothandel

Legal name

Drankengroothandel Scheerder B.V.

Website

https://scheerderdranken.nl

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Scheerder Drankengroothandel is a family-owned Dutch B2B wholesaler, founded in 1930, supplying over 10,000 SKUs of beverages, fresh food, groceries, and hospitality supplies to approximately 10,000 cafés, restaurants, sport clubs, and event organizers across central and northern Netherlands via three regional branches.

Ownership category

akta.pro rank

Product category

Beverage and Food Wholesale Distribution

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Beverage wholesale distribution
• Horeca supply services
• Food wholesale delivery
• Hospitality drink supply
• Fresh produce wholesale

Headquarters

HQ city

Tynaarlo

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beverage wholesale distribution: Revenue is generated through the wholesale sale of beverages (beer, wine, spirits, soft drinks) and food/non-food supplies to B2B customers in the horeca sector. The company acts as a one-stop partner, supplying over 10,000 products across multiple categories. Pricing and order volumes are negotiated via account relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Scheerder Drankengroothandel is a Dutch B2B wholesaler that supplies beverages (beer, wine, spirits, soft drinks, coffee, tea), fresh food (produce, dairy, meat, fish), dry groceries, and non-food hospitality supplies to approximately 10,000 horeca customers including cafés, restaurants, sports clubs, and event organizers. Orders are placed via account-based relationships and delivered by the company's own driver fleet from three regional branches in Amersfoort, Tynaarlo, and Zaandam.

Product overview

Scheerder Drankengroothandel operates as a beverage and food wholesale business offering more than 10,000 products across four main categories: Vers (fresh products including meat, fish, dairy, vegetables, and fruit), Food (dry groceries, bread, pastries, world cuisine, and convenience foods), Dranken (beverages including beer, wine, spirits, soft drinks, and coffee/tea), and Non-food (hospitality supplies including bar equipment, kitchen items, disposables, and cleaning products). The company serves approximately 10,000 customers including cafés, restaurants, sports clubs, and events from three strategic locations in central and northern Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Dranken (Beverages) Wholesale beverage assortment for horeca customers, including beer, wine, spirits, soft drinks, water, energy drinks, juices, smoothies, coffee, tea, and related accessories.
• Vers (Fresh Products) Wholesale fresh produce and perishables for horeca customers, including vegetables, fruit, potatoes, herbs and sprouts, cheese, dairy and salads, meat, fish, shellfish, crustaceans, and convenience products.
• Food (Groceries & Dry Goods) Wholesale dry and ambient grocery assortment for horeca customers, including herbs and spices, sauces, soups, bouillons, marinades, dressings, sweets and snacks, conserves, chips, crackers, bread, bread substitutes, pastries, patisserie, ice cream, rice, pasta, grains, vinegar, oils, fats, world cuisine, fast food snacks, and meal components.
• Non-food (Hospitality Supplies) Wholesale non-food hospitality supplies for horeca customers, including bar equipment, kitchen supplies, disposables, table settings, cleaning and hygiene products, clothing and textiles, office supplies, and terrace and barbecue equipment.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Van Hoeck Group: Dutch regional foodservice wholesaler serving horeca with a broad assortment of beverages, food, and supplies. Comparable in scale, business model, and horeca customer focus, though primarily serving the Zuid-Holland region.
• Hanos: Major Dutch foodservice wholesaler combining cash & carry and direct delivery for horeca across the Netherlands. Comparable in assortment breadth (beverages, food, non-food) and horeca customer focus, though at significantly larger scale.
• Pouw Group: Dutch regional foodservice company offering broad assortment (beverages, food, non-food) to horeca in central Netherlands. Comparable B2B wholesale model with similar customer segments.
• Makro Nederland: Dutch cash & carry and delivery wholesaler for horeca, owned by Metro AG. Comparable B2B model serving hospitality professionals with multi-category assortment including beverages, fresh, and dry goods.
• Bidfood Nederland: Dutch foodservice distributor serving restaurants, hotels, and care institutions with broad B2B wholesale offerings. Similar business model and customer profile, with comparable beverage and food assortment.
• Sligro Food Group: Largest Dutch foodservice wholesaler serving horeca, catering, and institutional buyers with a broad assortment of beverages, fresh food, dry groceries, and non-food supplies. Closely comparable in business model (B2B wholesale to hospitality), customer base, and delivery approach.
• Lekkerkerker: Dutch regional foodservice wholesaler serving horeca with broad product assortment including beverages and fresh food. Comparable in business model, regional footprint, and customer base.

Others

• Royal Swinkels Family Brewers: Dutch family-owned brewer (formerly Bavaria) with own horeca distribution routes. Comparable in family-owned heritage and Dutch market focus, but primarily adjacent as a brewer rather than a multi-category foodservice wholesaler.

Broad incumbents

• Heineken Nederland: Largest Dutch brewer with significant own wholesale and distribution capabilities serving horeca through dedicated routes. Adjacent competitor in beverage distribution, with broader brewing-and-portfolio scale but less multi-category breadth than a dedicated wholesaler.
• AB InBev: Global brewer with Dutch operations and own direct distribution to horeca accounts. Overlaps with Scheerder in beverage wholesale to hospitality but operates at substantially larger scale and with a portfolio-centric rather than multi-category model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/scheerder
• Facebookfacebook.com/scheerderdranken
• LinkedInlinkedin.com/company/scheerder-drankengroothandel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scheerder Drankengroothandel