Animo

What Animo does

Ánimo (legal entity Ánimo Benestar Digital) is a Barcelona-based digital emotional wellbeing platform that targets adolescents aged 12–18 and their families in Catalonia, with stated intent to expand across Spain. The core product is a web platform that combines a daily emotional check-in tool, an encrypted private space where adolescents control what is shared, and direct access to a network of 42 verified, licensed psychologists and specialists with specific expertise in adolescent issues such as anxiety, self-esteem, identity, social media and academic performance. In-person therapy is available through collaborating physical clinics (Centre Silencio Barcelona and Centre L'Arbre in Vilanova i la Geltrú).

The company operates three monetization layers. On the consumer side, it runs a three-tier subscription (Base free, Cura €19/month, Família €39/month) with a free first session and no credit card required to reduce acquisition friction. On the supply side, it charges therapists €9.95/month (with a 3-month €9.95 promotional offer) to join the network, manage their agenda, and receive pre-screened adolescent patients. On the B2B side, it sells a module to educational centers with daily student check-ins and anonymized aggregated dashboards for counselors (compliant with RGPD and LOPDGDD), plus a four-track partner program for brands, foundations, publishers, clinics and insurers starting at €99/month and scaling to €500+/month.

Go-to-market is hybrid and deliberately multi-channel: a product-led growth motion for adolescents and families, an enterprise field-sales motion into Catalan schools and institutes with a dedicated demo flow and pilot offer, and a community-led motion that recruits licensed therapists through a structured 3-step onboarding process. The company is privately held with no disclosed investors, funding rounds, headcount, or revenue, and its technology stack is described as a web platform with encrypted data storage rather than an AI-driven clinical tool.

Name

Animo

Legal name

Ánimo Benestar Digital

Website

https://animo.cat

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Barcelona-based digital emotional wellbeing platform serving adolescents (12–18) and families in Catalonia with encrypted daily check-ins, access to a network of 42+ licensed adolescent psychologists, and B2B modules for educational centers, therapists, and brand partners.

Ownership category

akta.pro rank

Product category

Adolescent Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)

akta.pro secondary industry

Specialized Student Support (Foster/Homeless/Migrant/McKinney-Vento) (EDAJAIAJ)

Keywords

• Adolescent mental health
• Digital therapy platform
• Psychologist network
• Emotional wellness tools
• Educational wellbeing programs

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Plans: Three-tier subscription model: Free base tier with check-in tools and mood history; Cura tier at 19€/month adding 2 monthly sessions and chat access; Família tier at 39€/month adding 4 sessions, family orientation, and up to 3 family members. Subscription-based recurring revenue with monthly billing cadence.
2. Therapist Network Subscription: Therapists pay a subscription fee to join the Ánimo network, currently offered at 9.95€/month after an introductory 3-month promotional period (3 months for 9.95€ one-time). Provides agenda management, patient leads, and practice support.
3. Partnership and Sponsorship: Partnership tiers generating revenue from brands, foundations, publishers, clinics, and insurers: Program sponsorship from 500€/month, featured brand placement from 250€/month, co-created content (custom pricing), and featured therapist/clinic directory placement from 99€/month.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ánimo operates a digital mental health platform that connects adolescents aged 12-18 with a verified network of 42 licensed psychologists specializing in adolescent issues such as anxiety, self-esteem, social media pressure, and academic performance. The platform offers daily emotional check-ins with personalized tool recommendations, encrypted private data storage with adolescent-controlled sharing, and chat access to specialized psychologists through three subscription tiers (Base free, Cura at €19/month, Família at €39/month). It also provides separate B2B modules for educational centers with anonymized aggregated student wellbeing data dashboards and a therapist portal enabling licensed professionals to manage their practice and receive pre-screened patient leads.

Product overview

Ánimo is a digital mental health and emotional wellness platform for adolescents, consisting of a consumer-facing mobile/web application with three subscription tiers (Base free, Cura at 19€/month, and Família at 39€/month), plus two B2B modules for educational centers and therapists. The core platform offers daily emotional check-ins, direct chat access to verified psychologists, and privacy-controlled spaces. The educational centers module provides student check-in tools and aggregated data dashboards for counselors. The therapist platform enables professionals to manage appointments and receive pre-screened patients. A network of verified psychologists and specialists (psychologists, therapists, nutritionists) serves as the service delivery layer, with physical collaboration centers in Barcelona and Vilanova i la Geltrú.

Differentiator

Problem solved

Functional benefit

Products and services

• Adolescent Emotional Wellness Platform Consumer-facing digital mental health subscription service for adolescents aged 12-18 and their families. Includes daily emotional check-ins with personalized tool recommendations based on current emotional state, encrypted private data storage with adolescent-controlled sharing, and direct chat access to verified specialized psychologists. Available in three subscription tiers: Base (free with daily check-in and mood history), Cura (€19/month adding 2 monthly psychologist sessions and chat priority), and Família (€39/month adding 4 monthly sessions plus family guidance for up to 3 family members).
• Educational Centers Wellbeing Platform B2B platform for schools and institutes offering student emotional check-in tools, anonymized aggregate wellbeing dashboards for school counselors, and structured referral pathways to verified psychologists within the Ánimo network. Compliant with LOPDGDD and RGPD for minor data protection, with parental consent workflows for users under 14 years of age. Includes pilot program offers for Catalan schools during the first trimester.
• Therapist Network Portal Professional portal for licensed psychologists and therapists to join the Ánimo network through a structured 3-step onboarding process. Provides agenda management tools, access to pre-screened adolescent patient leads based on platform check-ins, and practice support. Subscription at €9.95/month after a promotional launch offer of 3 months for €9.95 one-time, with limited places per autonomous community to ensure demand balance. Featured therapist and clinic directory placement available from €99/month for additional visibility.

Quantifiable outcome

• 42 psychologists available daily for adolescents

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Centre Silencio BarcelonaminorOthersCollaboration for in-person therapy sessions at their location in Barcelona (C/ Londres, 41 · 08029 Barcelona). Provides physical session space for adolescents who prefer face-to-face therapy, complementing the digital platform.
• Centre L'ArbreminorOthersCollaboration for in-person therapy sessions at their location in Vilanova i la Geltrú (C/ Ramón y Cajal, 4 · 08800 Vilanova i la Geltrú). Extends physical session availability to the Garraf region south of Barcelona.
• Partner Brands (unspecified)minorGTM or Marketing PartnerOpen partnership program for brands, foundations, publishers, clinics, and insurers sharing Ánimo's values. Includes sponsorship of educational center programs (from 500€/month), featured brand placement (from 250€/month), and co-created content opportunities (custom pricing).
• Featured Clinics and Therapist CabinetsminorChannel Partner/ Reseller/ DistributorDirectory listing upgrade program for clinics and therapist cabinets. Priority placement in the psychologist directory and access to qualified leads for a monthly fee starting at 99€.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TherapyChat: Spain-based online therapy subscription platform connecting users to licensed psychologists via chat and video. Closely comparable to Ánimo's Cura/Família tiers in product shape, pricing model, and Spanish-market focus.
• MediQuo: Spanish-founded telehealth platform providing chat-based medical consultations. Comparable as a domestic Spanish telehealth incumbent, though broader in scope (general medicine, not mental health focused).
• Mindgram: Spanish mental wellness platform offering therapy and wellbeing resources to individuals and employers. Overlaps with Ánimo in geography, mental health focus, and subscription-based delivery, though primarily B2B-led.
• ifeel: Spanish-founded digital mental health platform offering online therapy via a network of psychologists, with B2B (employer) and B2C offerings. Comparable to Ánimo in geography, delivery model, and therapist-marketplace structure.
• Siquia: Spanish online psychology marketplace that matches users with psychologists by specialty. Overlaps with Ánimo in the Spanish market, online-only delivery, and licensed-psychologist supply side.

Broad incumbents

• Doctoralia (DocPlanner Group): One of the largest health professional directories and booking platforms in Spain and globally. Comparable as a healthcare marketplace infrastructure player, but operates broadly across all specialties rather than specializing in adolescent mental health.
• Teen Counseling (BetterHelp): Adolescent-focused vertical of BetterHelp, the largest global online therapy subscription platform. Comparable in adolescent specialization and subscription delivery, but at vastly larger scale and global footprint.
• Sanitas (BUPA): Major Spanish health insurer and provider with digital mental health services. Comparable as a scaled Spanish healthcare incumbent with therapist networks and digital channels, though not adolescent-specialized.

Regional players

• OpenUp: European mental health platform operating across multiple EU countries with employer and individual subscriptions. Comparable business model and clinical-supply approach to Ánimo, but focused on broader Europe rather than Spain specifically.

Emerging players

• Koa Health: Digital mental health platform combining evidence-based therapy content, coaching, and clinician matching. Comparable in digital-first mental health delivery and B2B/B2C hybrid model, though with broader adult focus rather than adolescent specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/animo.cat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animo