This is Marketing
THIS IS MARKETING GmbH operates an annual DACH-region online marketing conference and expo at Messe Frankfurt, serving marketing professionals, founders, agencies, and software vendors with tiered ticketing, an exhibitor floor, and a mobile matchmaking app across its annual two-day event.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What This is Marketing does
THIS IS MARKETING GmbH is a German private limited liability company that operates an annual online marketing conference and expo, currently in its seventh edition. Founded in 2018 by co-CEOs Marcel Knopf (also founder of Onepage.io) and Luisa Knopf (also CEO of Business Creator Summit GmbH), the company runs a single two-day flagship event held at Messe Frankfurt, attracting marketing professionals, business owners, agencies, and software vendors across the DACH region. The 2026 edition is scheduled for November 11–12 across the Festhalle, Forum, and newly added Congress Center, with expected attendance of 8,000+ alongside 100+ speakers and 150+ exhibitors.
The core product is the live conference-expo experience, supported by a dedicated iOS/Android mobile application with integrated matchmaking that enables pre-scheduled attendee-exhibitor meetings. Ticketing is operated through Ablefy across three publicly disclosed price tiers — Entrance Pass at €89, Premium Pass at €119, and Platinum VIP at €599 — with a Super Early Bird pricing model. Revenue is generated from three streams: attendee ticket sales, exhibitor booth and sponsorship fees (quote-based, undisclosed), and media partnerships. The Young Innovators program, supported by BAFA government grants covering up to 60% of booth costs, subsidizes participation for early-stage startups meeting eligibility thresholds.
The company pursues a low-cost, organic go-to-market motion relying on the personal networks of its high-profile speakers, past-attendee word-of-mouth, and its owned event website rather than paid advertising. Customer base is diversified across thousands of individual ticket buyers and 150+ exhibitor companies (including Baulig Consulting, IFV Performance, Adbaker, WOWING, and KESCH), with Google Cloud represented on the speaker program and Ablefy as the technology partner for ticketing infrastructure. The company is privately held with no disclosed external funding or parent organization.
This is Marketing firmographics
Firmographics- Name
- This is Marketing
- Legal name
- THIS IS MARKETING GmbH
- Website
- https://event.thisismarketing.de
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- THIS IS MARKETING GmbH operates an annual DACH-region online marketing conference and expo at Messe Frankfurt, serving marketing professionals, founders, agencies, and software vendors with tiered ticketing, an exhibitor floor, and a mobile matchmaking app across its annual two-day event.
- Ownership category
- akta.pro rank
This is Marketing industry classification
Industry- Product category
- Marketing Events and Conferences
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Professional & Association Conferences (MPAGAGAB)
- akta.pro secondary industry
- Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)
Keywords
Where This is Marketing is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
This is Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue from selling attendee tickets at three price tiers (Entrance Pass at €89, Premium Pass at €119, Platinum VIP Pass at €599), sold directly through the event website.
- Exhibitor & Sponsorship Fees: Revenue from companies purchasing exhibition booths and sponsorship packages on the event floor. The event expects up to 150 exhibitors in 2025, with a dedicated Young Innovators subsidized booth program.
- Media Partnerships: Revenue from exclusive media partners who receive visibility and branding in exchange for promotional support of the event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entrance Pass — €89 (Super Early Bird) |
| One time/ perpetual license | Pay-as-you-go | Premium Pass — €119 (Super Early Bird) |
| One time/ perpetual license | Pay-as-you-go | Platinum VIP Pass — €599 (Super Early Bird) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
This is Marketing product offering
Product offeringCore offering
THIS IS MARKETING organizes an annual two-day online marketing conference and expo at Messe Frankfurt (Festhalle, Forum and Congress Center) for the DACH region. The event brings together 100+ speakers and 150+ exhibitors for an expected 8,000+ attendees in 2026, offering keynotes, masterclasses, an exhibition floor, and a matchmaking mobile app. Revenue is generated primarily through tiered ticket sales, exhibitor booth fees, sponsorship packages, and media partnerships.
Product overview
THIS IS MARKETING is a single flagship conference and expo event rather than a software platform with modules. The core offering is the annual two-day Conference & Expo held at Messe Frankfurt, featuring 100+ speakers and 150+ exhibitors. Revenue is generated through tiered ticketing: Entrance Pass (89 EUR), Premium Pass (119 EUR), and Platin VIP Pass (599 EUR), plus exhibitor booth sales. Supporting offerings include the Young Innovators Program with BAFA state funding for qualifying startups, and a proprietary mobile app with matchmaking functionality.
Differentiator
Problem solved
Functional benefit
Brands
- Young Innovators: A program for young, innovative startups to exhibit at the THIS IS MARKETING event with government funding support through BAFA.
- Business Creator Summit
Products and services
- THIS IS MARKETING Conference & Expo Two-day online marketing conference and exhibition held annually at Messe Frankfurt, featuring 100+ speakers, 150+ exhibitors, keynotes, masterclasses, and networking opportunities for marketing professionals, entrepreneurs, agencies, and brands in the DACH region.
- Young Innovators Program Subsidized exhibition program for startups and young companies (up to 50 employees, max EUR 10M revenue, founded within 10 years) offering subsidized exhibition booths and optional masterclass speaking slots, with up to 60% state funding through BAFA.
- THIS IS MARKETING Mobile App Event mobile application available on iOS and Android with integrated matchmaking functionality that allows attendees and exhibitors to plan meetings in advance and discover each other on the platform.
Quantifiable outcome
- Event grew from 1,800 attendees (2022) to 8,000+ expected (2026), representing more than 4x growth in 4 years.
- +2 more outcomes
Companies that use This is Marketing
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
This is Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
This is Marketing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Google CloudminorGoogle Cloud is represented at THIS IS MARKETING through speakers Elise Landman (KI Customer Engineer & KI Technical Lead for KMU EMEA at Google Cloud) and Kristin Trunk (Territory Manager Google Cloud Platform for KMUs in the DACH market). Both speak on AI and cloud topics, positioning Google Cloud within the event's content program.
- BAFA (Bundesagentur für Auslandsangelegenheiten / Federal Agency for Economic Affairs)minorBAFA partners with THIS IS MARKETING to support the Young Innovators Program, which enables eligible startups (up to 50 employees, max €10M revenue, founded within 10 years) to receive up to 60% government funding toward booth rental and booth construction costs at the event.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
This is Marketing competitors and assessment
Company assessmentBroad incumbents
- Dreamforce: Annual customer conference organized by Salesforce, with a significant marketing and digital transformation content track. Comparable as a large B2B conference with a major expo floor targeting marketing and sales leaders, though vendor-owned and broader in scope.
- Web Summit: Large-scale annual tech conference held in Lisbon. Comparable as a mega-scale B2B conference with a strong marketing and growth track, but broader in scope (spans tech, SaaS, policy) and far larger in attendance than THIS IS MARKETING.
Direct peers
- SaaStock: Annual SaaS conference previously held in Dublin. Comparable as an annually-held, European-centric B2B software/SaaS conference combining a speaker-led program with an exhibition floor targeting founders and marketing/sales leaders.
- Social Media Marketing World: Annual social media and digital marketing conference held in the US. Comparable as a professionally-organized marketing conference with a strong speaker lineup, workshops, and networking targeting marketing practitioners and decision-makers.
- DMEXCO: Major digital marketing and tech expo held annually in Cologne, Germany. Comparable as a B2B digital marketing exhibition targeting similar marketing decision-makers, agencies, and technology vendors in the DACH market.
- OMR (Online Marketing Rockstars): Annual online marketing conference and expo held in Hamburg, Germany. Directly comparable to THIS IS MARKETING as the leading DACH-region marketing event with a similar audience of marketers, founders, and martech vendors, but at materially larger scale.
- Growth Marketing Summit: Annual growth marketing conference focused on acquisition, retention, and experimentation tactics. Comparable as a smaller, specialist marketing conference combining a curated speaker program with networking for marketing leaders and practitioners.
- HubSpot INBOUND: Annual marketing, sales, and customer experience conference organized by HubSpot. Comparable as a flagship professional marketing conference combining keynotes, breakout sessions, and an exhibitor floor aimed at marketers and business owners.
- Content Marketing World: Annual content marketing conference organized by the Content Marketing Institute. Comparable as a flagship professional marketing conference with educational tracks, notable speakers, and an exhibitor expo targeting B2B marketers.
- CXL Live: Conversion-optimization and growth marketing event organized by CXL. Comparable as a specialist, education-led marketing conference focused on the same audience of performance marketers and conversion practitioners that THIS IS MARKETING serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
This is Marketing social profiles
Digital presenceThis is Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
This is Marketing leadership team
Management profileNumber of profiles
Profiles2 records
This is Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This is Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This is Marketing
What does This is Marketing do?
THIS IS MARKETING organizes an annual two-day online marketing conference and expo at Messe Frankfurt (Festhalle, Forum and Congress Center) for the DACH region. The event brings together 100+ speakers and 150+ exhibitors for an expected 8,000+ attendees in 2026, offering keynotes, masterclasses, an exhibition floor, and a matchmaking mobile app. Revenue is generated primarily through tiered ticket sales, exhibitor booth fees, sponsorship packages, and media partnerships.
Is This is Marketing a public or private company?
This is Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was This is Marketing founded?
This is Marketing was founded in 2018. It employs 1 to 10 people.
Where is This is Marketing based?
This is Marketing is headquartered in Berlin, Germany, in the Europe region.
How does This is Marketing make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are exhibitor & Sponsorship Fees and media Partnerships.
Who are This is Marketing's main competitors?
Broad incumbents on record are Dreamforce and Web Summit. Direct peers are SaaStock, Social Media Marketing World, DMEXCO, OMR (Online Marketing Rockstars), Growth Marketing Summit, HubSpot INBOUND, Content Marketing World and CXL Live.
Does This is Marketing have an API?
No public API is recorded for This is Marketing.
What industry is This is Marketing in?
This is Marketing's product category is Marketing Events and Conferences. Its primary akta.pro industry code is MPAGAGAB, Professional & Association Conferences, with a secondary code of THAHABAJ, Retail, Consumer Goods & Lifestyle Shows Organizers. Its NAICS code is 56192.