What Smarten Logistics does

Smarten Logistics (legal name AS Smarten Logistics, registration code 10097532) is an Estonian-capital, privately held third-party logistics (3PL) provider headquartered in Rae vald near Tallinn, founded in 1993 and operating for more than 30 years. The company positions itself as the largest 3PL provider in Estonia, with a workforce of 320+ employees, 62,000 m² of warehouse space across two central warehouses (Assaku and Rukki), and regional terminals in Tartu and Jõhvi. Its core customer base is concentrated in Estonian food and beverage, retail/wholesale distribution, and industrial goods, with named enterprise clients including Circle K Eesti, Liviko, Orkla Eesti, Santa Maria (Paulig Group), Antalis, Unibrew, Salvest, Kek, and Abestock.

The service portfolio comprises seven interconnected lines: inventory management (supported by a proprietary warehouse management system with ABC classification and transport delay-based reorder logic), receipt of goods (wireless barcode scanner system), storage (including refrigerated +2 to +6°C capacity and a fine-goods warehouse), assembly/picking (full-pallet and piece-by-piece), value-added services (Estonian-language labeling, promotional packaging, security elements, foreign tax stamp affixing), transport, and bundled "complete logistics solutions." Customs and excise warehousing is delivered through wholly-owned subsidiary S-Marten Ladu OÜ (established 2001). The company integrates the GoSwift inbound booking portal for partners and runs its broader IT infrastructure on Telia data center, server hosting, and cloud services.

Smarten generates revenue through quote-based, multi-year managed-service contracts priced on volume indicators such as pallet quantities, SKU counts, and logistics/transport cost benchmarks. Pricing is not publicly disclosed. The go-to-market is primarily direct B2B sales-led, with a dedicated sales department (Sales Department Manager, Sales Manager, Account Manager, Client Relationship Manager), supported by a website-based price inquiry form and client testimonials. The company is certified to ISO 9001:2015 (since 2011) and ISO 14001 (since 2013), both audited by LRQA, and is a member of ELEA (Estonian Logistics and Freight Forwarding Association) since April 2021. Operations are confined to Estonia, with no disclosed expansion into other Baltic or Nordic markets.

Name

Smarten Logistics

Legal name

AS Smarten Logistics

Website

https://smarten.ee

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Smarten Logistics is Estonia's largest third-party logistics provider, operating 62,000 m² of warehousing across two central warehouses near Tallinn plus regional terminals, serving enterprise food, beverage, retail, and industrial clients with inventory management, storage, picking, value-added services, and transport under multi-year contracts.

Ownership category

akta.pro rank

Product category

Third-Party Logistics Services

NAICS

General Warehousing and Storage (49311), Freight Transportation Arrangement (488510)

SIC

Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ)

akta.pro secondary industries

Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking) (TLAIADAD), Temperature-Controlled Warehousing (Chilled/Frozen) (TLAIACAC), Secure / High-Value Warehousing (Cage/Vault/Controlled Access) (TLAIACAG)

Keywords

• Third-party logistics
• Warehouse management
• Inventory management
• Order fulfillment
• Freight forwarding

Headquarters

HQ city

Rae

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Third-Party Logistics (3PL) Services: AS Smarten Logistics provides a full suite of 3PL services including inventory management, receipt of goods, storage, assembly/picking, value-added services, and transport. Revenue is generated through service fees for logistics operations managed on behalf of clients. The company operates as the largest 3PL provider in Estonia, serving manufacturers, importers, and retail companies with Estonian capital ownership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Smarten Logistics provides third-party logistics (3PL) services in Estonia, operating approximately 62,000 m² of warehouse space across central warehouses in Assaku/Rukki and regional terminals in Tartu and Jõhvi. The company offers a full suite of services including inventory management with proprietary software, goods receipt with barcode scanning, storage (including refrigerated +2 to +6°C and customs/excise warehouses), order assembly/piece-picking, value-added services such as labeling and tax-stamp affixing, and transport. Customers are B2B clients — manufacturers, importers, and retailers — who outsource end-to-end logistics so they can focus on their core business.

Product overview

Smarten Logistics operates as a third-party logistics (3PL) service provider offering a modular suite of warehouse and logistics services. The core portfolio includes seven interconnected service lines: Inventory Management (with proprietary software for ABC classification, order date calculation, and transport assembly), Receipt of Goods (using barcode scanner systems), Storage (with specialized cold storage and fine goods warehouses in Assaku), Assembly/Order Picking (full-pallet and piece-by-piece), Value Added Services (labeling, promotional packaging, security elements, tax stamps), Transport (end-to-end delivery), and Complete Logistics Solutions (a bundled platform combining all services). The GoSwift booking system serves as an operational tool for scheduling inbound deliveries. The services serve industries including food products, manufactured goods, e-commerce, and medicine/healthcare, with key clients such as Circle K, Liviko, Orkla, and Antalis.

Differentiator

Problem solved

Functional benefit

Products and services

• Inventory Management

Quantifiable outcome

• ~800,000 order lines assembled per month
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ELEA (Estonian Logistics and Freight Forwarding Association)minorStrategic or Co-development Partner · 16 April 2021Smarten Logistics was accepted as a member of ELEA at the association's Supervisory Board meeting in April 2021. Membership provides industry visibility, networking, and representation in the Estonian logistics sector.
• TeliacoreTechnology or Integration · 1 January 2019Telia provides Smarten Logistics with a complete IT infrastructure solution for critical information systems, including data center services, server hosting, and cloud services. All future services are planned to be migrated to Telia's cloud infrastructure.
• GoSwiftcoreTechnology or IntegrationGoSwift provides the inbound booking system used by Smarten Logistics for scheduling and managing goods arrivals. The GoSwift platform manages user accounts, booking slots, and queue management for incoming pallets.
• Rakvere Amatikool (Rakvere Vocational School)minorOthersCooperation agreement with Rakvere Vocational School to provide practical knowledge and skills in logistics for students studying logistics. Smarten offers quality professional practice and various opportunities for students.
• Tallinna Tööstushariduskeskus (Tallinn Industrial Education Centre)minorOthersCooperation with Tallinn Industrial Education Centre to provide logistics students with practical training opportunities. Smarten is described as a flexible and good cooperation and internship partner.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Regional players

• Posti (formerly Itella): Posti is the Finnish national postal and logistics group with Baltic contract logistics operations. Comparable to Smarten as a Northern European contract logistics provider offering warehousing, fulfillment, and value-added services to enterprise customers.
• Raben Group: Raben is a major Central/Eastern European contract logistics provider headquartered in Poland, with established Baltic operations. It is comparable to Smarten as a regional 3PL offering warehousing, transport, and value-added services for FMCG and retail customers in adjacent geographies.
• Girteka Logistics: Girteka is one of the largest asset-based transport and logistics providers in the Baltic region, headquartered in Lithuania. While more transport-heavy than Smarten, it is comparable as a major Baltic-based 3PL competitor serving enterprise customers across FMCG and industrial verticals.

Broad incumbents

• GXO Logistics: GXO is a global pure-play contract logistics provider specializing in warehousing, pick/pack, and value-added services for large enterprises. It is a direct comparable to Smarten's core 3PL offering at significantly larger scale, serving many of the same FMCG verticals (food, beverage, consumer goods).
• DB Schenker: DB Schenker operates contract logistics and transport across the Baltics, including Estonia. Comparable to Smarten in providing warehousing and distribution for industrial and consumer clients, with a much broader international network.
• ID Logistics: ID Logistics is a French-headquartered international contract logistics group with growing presence in Eastern Europe. Comparable to Smarten in specializing in dedicated/shared warehousing, pick/pack, and value-added services for retail, FMCG, and e-commerce clients.
• DHL Supply Chain: DHL Supply Chain is the world's largest contract logistics provider, with established operations across the Baltics. It competes with Smarten for enterprise warehousing and fulfillment mandates, particularly from multinational FMCG brands that also feature as Smarten customers (P&G, Santa Maria/Paulig, Unilever).
• Kuehne+Nagel: Kuehne+Nagel is a top global 3PL with contract logistics operations in the Baltic region. Comparable to Smarten in offering integrated warehousing, inventory management, value-added services, and transport for enterprise FMCG and industrial clients.
• DSV: DSV is a Danish global transport and logistics company with strong Baltic operations (DSV Estonia). It is a comparable 3PL and contract logistics provider competing for the same Estonian enterprise customers as Smarten, but at much larger global scale and broader service scope.

Direct peers

• ACE Logistics: ACE Logistics is an Estonian-founded international 3PL with operations across the Baltics and CIS. It is a direct competitor to Smarten in Estonian contract warehousing and distribution, offering similar end-to-end 3PL services to enterprise FMCG and retail clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smartenlogisticsas
• Instagraminstagram.com/smartenlogistics
• LinkedInlinkedin.com/company/smartenlogistics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smarten Logistics