Echeveria

What Echeveria does

Echeveria is a Lebanon-based direct-to-consumer e-commerce company founded in 2020 by co-founders Sara and Mohamad, operating from a 7-person team. The company creates living succulent arrangements combined with proprietary 3D printed eco-friendly pots manufactured from White PLA (polylactic acid) with wood-infused 3D printed bases. Its product portfolio spans four categories: 3D Printed Pots (including The Pastels, Into the Woods, A Pixie World, and Classics collections), customizable everlasting Bouquets, Living Accessories (wearables including rings, headpieces, earrings, necklaces, and pendants featuring real succulents), and Wedding items (bouquets, accessories, and decorative pots).

The underlying value proposition centers on longevity and sustainability: products are designed to be replanted after events, positioning them as keepsakes versus perishable fresh-cut flowers. The company offers online product configurators for both pots (color, shape, size, succulent type from 20+ varieties) and bouquets (style, succulent selections, fillings, outer layers). Pricing is unit-based: 3D printed pots range from $7 (Pixie) to $15 (Regular) plus material charges, succulent rings from $10, headpieces at $50, and wedding bouquets starting at $60. Wedding and custom orders are handled via phone and email quotation rather than self-service checkout.

The go-to-market is exclusively direct-to-consumer through the echeveria.me website, supported by Instagram (@Echeveria.lb) and Facebook organic social channels and a blog/Events content marketing function. Revenue mechanics are one-time product sales plus customization premiums, with a separate bespoke quotation-based pricing for wedding services. The primary customer segments are wedding couples, wearable accessory consumers, private event organizers, and gift shoppers, with Air France listed as a corporate client. Operations are bootstrapped with no disclosed external funding and no parent company.

Name

Echeveria

Legal name

Echeveria

Website

https://echeveria.me

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Echeveria is a Lebanon-based direct-to-consumer e-commerce company founded in 2020 that designs and sells living succulent arrangements, customizable 3D printed eco-friendly pots, wearable plant accessories, and wedding floral pieces, primarily serving wedding couples, gift shoppers, and private event organizers via its website and social channels.

Ownership category

akta.pro rank

Product category

Succulent Arrangements and 3D Printed Planters

NAICS

Florists (45931), Home Furnishings Retailers (44912)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industry

Floral Preservation & Keepsake Services (HSACAOAL)

Keywords

• Succulent arrangements
• 3D printed pots
• Living wearable accessories
• Wedding bouquets
• Customized planters

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: Direct sales of 3D printed pots with succulents, living accessories (rings, headpieces, earrings, necklaces, pendants), and wedding arrangements. Products are sold at fixed prices or customizable configurations with additional costs.
2. Customization Services: Revenue from customized/personalized products including custom messages on pot bases, custom bouquet designs, and custom pot configurations.
3. Wedding Quotation Services: Custom wedding quotation services for bulk or specialized wedding arrangements including bouquets, accessories, and pots.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Echeveria designs, manufactures, and sells living succulent arrangements paired with 3D printed eco-friendly pots (White PLA with wood-infused bases), customizable everlasting bouquets, and living wearable accessories (rings, headpieces, earrings, necklaces, pendants). The product range is sold direct-to-consumer via the company's website and includes a dedicated wedding line of bouquets, accessories, and decorative pots sourced via quotation. Products are intended to be replanted after purchase, functioning as long-lived keepsakes rather than perishable floral arrangements.

Product overview

Echeveria is a Lebanon-based company founded in 2020 that creates living succulent arrangements and botanical art pieces. The company operates as an e-commerce business offering a diverse product portfolio organized into four main categories: 3D Printed Pots (including The Pastels, Into the Woods, A Pixie World, and Classics sub-collections), Bouquets (including customizable everlasting succulent bouquets), Living Accessories (wearables including rings, earrings, headpieces, necklaces, and pendants), and Wedding items (wedding bouquets, wedding accessories, and wedding pots). The company emphasizes sustainability through eco-friendly 3D printed PLA pots and offers extensive product customization options. Products are designed to be long-lasting and can be replanted after events, creating ever-growing memories for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Crystal A 3D printed eco-friendly pot from The Pastels collection made out of White PLA, featuring an Echeveria lilacina plant with a wood-infused 3D printed base that can be customized with a special message. Targeted at gift shoppers and home décor consumers.
• Azura A 3D printed eco-friendly pot from The Pastels collection made out of White PLA, featuring an Echeveria glauca plant with a wood-infused 3D printed base that can be customized with a special message. Targeted at gift shoppers and home décor consumers.
• Rosamel A 3D printed eco-friendly pot from The Pastels collection made out of White PLA, featuring an Echeveria perle von nunberg plant with a wood-infused 3D printed base that can be customized with a special message. Targeted at gift shoppers and home décor consumers.
• Velvet Dream A living succulent ring with green velvet texture featuring Echeveria tomentosa, designed to be replanted to symbolize ever-growing memories. Targeted at weddings and gift shoppers.
• Limeberry Garden A living succulent ring with a fresh breezy green look for a naturally elegant look, perfect for relaxation. Targeted at weddings and gift shoppers.
• Pink Pearl A delicate living succulent ring radiating elegance and simple beauty, perfect for a modest and pure look. Targeted at weddings and gift shoppers.
• Ray in the Clouds An everlasting bouquet made with delicate Echeveria lilacina mixed with soft bunny tail and white limonium, hugged by majestic pampas. Self-sustainable and can last a lifetime. Targeted at weddings and special events.
• Kaleidoscope A colorful succulent arrangement product from the bouquets collection. Targeted at weddings, gifts, and home décor consumers.
• Carèsses et Miel A wedding headpiece featuring succulents designed for a hair down or half updo look. Can be kept in a well-lit environment with indirect sunlight and succulents can be replanted for an ever-growing memory. Targeted at weddings and bridal customers.
• Customize your Pot A customizable 3D printed pot offering options for pot color (white or wood), pot shape (various geometric shapes), pot size (Regular, Mini, Pixie), and succulent type selection from over 20 varieties. Targeted at gift shoppers, home décor consumers, and event organizers.
• Customize your Bouquet A customizable succulent bouquet offering options for bouquet style (one center succulent or multiple succulents), succulent types, fillings (Achillia, Ammobium, Echinops, etc.), and outer layer (Pampas, eucalyptus, etc.). Targeted at weddings, gifts, and private events.
• Wedding Quotation Service A bespoke quotation service for wedding clients covering wedding bouquets, living succulent accessories (rings, headpieces, earrings), and decorative wedding pots. Pricing is determined case-by-case via direct conversation with the Echeveria wedding team. Targeted at engaged couples in Lebanon and international wedding clients.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Air FranceminorOthersAir France is listed as a client in the Our Story section of the website, indicating they have utilized Echeveria's products/services for their operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bloomscape: DTC online plant retailer specializing in potted houseplants with branded planters. Comparable as a digitally native plant brand that pairs living plants with proprietary pots and ships directly to consumers' doors.
• Lula's Garden: Sells live succulent arrangements as gifts and event decor, with curated pot-and-plant combinations shipped DTC. Highly comparable to Echeveria's living succulent bouquets, wearable accessories, and corporate gifting use cases.
• The Sill: A leading DTC plant retailer offering potted houseplants and succulents online. Highly comparable because both sell living indoor plants directly to consumers with curated pot options and a strong brand-driven, content-led marketing approach.

Regional players

• Terrain: Garden and home decor retailer with curated plants, pots, and outdoor living products. Comparable for its lifestyle brand positioning around plants and decorative pots, though primarily US-based and operating physical stores plus e-commerce.

Broad incumbents

• The Bouqs Co. Online flower delivery brand selling bouquets and plants directly to consumers. Comparable as a DTC floral brand serving gifting and event occasions, though primarily focused on fresh-cut stems rather than living succulents.
• UrbanStems: Modern DTC flower and plant delivery brand with strong design and direct-to-consumer logistics. Comparable as a digitally native floral/plant gifting brand, though UrbanStems focuses on fresh-cut flowers versus Echeveria's living succulents.
• 1-800-Flowers.com: Largest US-based floral and gift retailer offering flowers, plants, and gift baskets across occasions including weddings. Comparable as a broad incumbent in the same gifting and event-decoration category, with far greater scale and brand recognition.
• FTD (Florists' Transworld Delivery): Legacy floral wire service and online retailer serving weddings, events, and gifting. Comparable as an incumbent floral marketplace with overlapping wedding and event use cases, though operating at much larger scale and via a partner florist model.

Others

• Hirt's Gardens: Wholesale and retail seller of succulents, cacti, and houseplants. Comparable as a supply-side participant in the succulent value chain; useful for understanding sourcing economics rather than direct competition.

Emerging players

• Etsy Succulent Sellers (e.g., SucculentStudioCo, LivingWreathShop): Independent makers on Etsy selling live succulent jewelry, bouquets, and arrangements for weddings. Comparable as small-batch producers of living succulent accessories that directly compete with Echeveria's wearable and wedding product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Echeveria.lb
• Instagraminstagram.com/echeveria.lb
• LinkedInlinkedin.com/company/echeverialb

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echeveria