Feloosy

What Feloosy does

Feloosy is an AI-native personal finance mobile application built for Egyptian consumers. The company addresses the absence of open banking infrastructure in Egypt by reading bank and wallet SMS messages with a proprietary AI engine that handles Arabic, English and Arabic-Indic numerals, then auto-categorizing and reconciling them into a structured financial ledger that prevents double-counting of salary, installments and card settlements. The app surfaces a unified view of bank balances, gold priced by karat at local Egyptian rates, EGX stocks and outstanding BNPL obligations, and serves Egyptian consumers with bank accounts and mobile wallets who want to track spending, net worth, budgets and installment plans without manual entry.

The product is delivered as a single mobile application on iOS App Store and Google Play, with pixel-correct Arabic RTL support and optional Hijri dates. It bundles nine modules: the AI SMS Engine, an AI Money Assistant (text and voice), Net Worth Tracking, Smart Budgets aligned to the user's payday, an Installments & BNPL Tracker for valU/Aman/Souhoola, a Zakat Engine with live nisab and Hijri hawl tracking, Multi-Currency & FX Tracking, Receipt and Statement Import with deduplication, and a Subscriptions auto-detector. Integrations cover CIB, NBE, Vodafone Cash, InstaPay and the three named BNPL providers; the platform is positioned as aligned with Egypt's Personal Data Protection Law (Law 151/2020) with end-to-end encryption and granular withdrawable consent.

The business model is freemium and product-led: the app is free to start with no public pricing for premium tiers disclosed. Distribution is self-serve through app stores with no direct sales motion. The customer segment is individual Egyptian consumers; Feloosy is privately held, headquartered in Cairo, with 1–10 employees and no disclosed funding rounds or revenue figures. The current marketing tagline frames the platform as serving Egypt and MENA, though only Egypt operations are documented in the source material.

Name

Feloosy

Legal name

Feloosy

Website

https://feloosy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Feloosy is an AI-native personal finance app serving Egyptian consumers. Its proprietary AI SMS engine reads bank and wallet messages in Arabic and English, auto-builds ledgers, tracks net worth across accounts, gold and stocks, and manages budgets, BNPL installments and Zakat.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. App-based personal finance service: Free to start consumer app. Revenue model not publicly disclosed. May transition to freemium or subscription in the future.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Feloosy is an AI-native personal finance mobile application for Egypt that reads bank and wallet SMS messages to automatically build a financial ledger. The app tracks net worth across bank balances, gold, and EGX stocks, manages payday-aligned budgets, reconciles valU/Aman/Souhoola installments, and provides a conversational AI money assistant — all delivered in Arabic and English with RTL support.

Product overview

Feloosy is an AI-native personal finance platform for Egypt and MENA, delivered as a unified mobile application. The core product, the Feloosy App, is powered by an AI SMS Engine that reads bank and wallet messages to automatically build a financial ledger. The platform includes several integrated modules: Net Worth Tracking for assets and investments, Smart Budgets for envelope-style budgeting, an Installments & BNPL Tracker for managing valU/Aman/Souhoola plans, an AI Money Assistant for conversational financial queries, a Zakat Engine for Islamic compliance, Multi-Currency & FX Tracking, and Receipt/Statement Import functionality. All features are built into a single app with Arabic and English support.

Differentiator

Problem solved

Functional benefit

Products and services

• Feloosy App AI-native personal finance mobile application for Egypt that reads bank and wallet SMS messages, automatically builds a financial ledger, tracks net worth across bank balances, gold and EGX stocks, manages payday-aligned budgets, reconciles valU/Aman/Souhoola installments, calculates Zakat, and provides a conversational AI money assistant. Targeted at individual Egyptian consumers with bank accounts and mobile wallets.

Quantifiable outcome

• 96% confidence auto-posting rate mentioned for example transactions

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• CIB (Commercial International Bank)coreTechnology or IntegrationPrimary Egyptian bank whose SMS messages are read by Feloosy's AI engine for transaction capture and reconciliation.
• NBE (National Bank of Egypt)coreTechnology or IntegrationMajor Egyptian state bank whose SMS messages are read by Feloosy for transaction tracking.
• valUcoreTechnology or IntegrationBNPL provider whose installment messages are read and reconciled to prevent double-counting with bank SMS.
• AmancoreTechnology or IntegrationBNPL/financing provider whose installment messages are tracked within Feloosy's installment management feature.
• Vodafone CashcoreTechnology or IntegrationMobile wallet provider whose SMS messages are read alongside bank messages for complete financial picture.
• InstaPaycoreTechnology or IntegrationEgyptian payment network whose transaction messages are captured for reconciliation purposes.
• SouhoolacoreTechnology or IntegrationInstallment financing provider whose messages are tracked within the BNPL management feature.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spendee: Czech-based personal finance app with bank connections, multi-currency wallets, and shared budgets. Direct peer to Feloosy in consumer PFM category with similar categorization and net worth tracking.
• Wallet by BudgetBakers: Czech-based personal finance manager with multi-currency accounts, budgeting, and bank connectivity. Direct peer to Feloosy in PFM category, with similar feature breadth across net worth, budgets, and cash-flow tracking.
• Money Lover: Vietnamese-founded global personal finance app with multi-currency accounts, budgeting, and bank sync across iOS and Android. Direct comparable to Feloosy in PFM product category and self-serve consumer motion, with broader language coverage including Arabic.
• Cleo: US-based AI money assistant that uses conversational AI to answer financial questions and provide spending insights. Direct peer to Feloosy's AI Money Assistant feature, demonstrating the AI-native PFM model at larger scale.
• Monefy: Cross-platform personal finance tracker with multi-currency accounts, budgeting, and bank sync. Direct peer to Feloosy in consumer PFM category, targeting similar self-serve individual users.
• YNAB (You Need A Budget): US-based budgeting-focused personal finance platform with envelope-style budgeting and payday-aligned financial periods. Direct peer to Feloosy's Smart Budgets feature with a closely aligned conceptual model.

Regional players

• Telda: Egyptian consumer fintech offering a digital banking app with spending analytics and budgeting features. Direct regional peer to Feloosy operating in the same Egyptian consumer market with overlapping PFM-adjacent features.
• Sarwa: UAE-based wealth management and investment platform serving MENA consumers with goal-based investing and Shariah-compliant options. Regional peer operating in the same MENA consumer-finance space as Feloosy with overlapping target market.
• Wahed Invest: Global Islamic investment platform with Shariah-compliant portfolios and Zakat calculation. Regional peer to Feloosy's Zakat Engine, addressing the same Muslim consumer finance need at global scale.

Others

• Plaid: US-based financial data aggregation platform connecting consumer apps to bank APIs. Adjacent infrastructure provider whose open-banking rails could eventually replace Feloosy's SMS-based transaction capture approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FeloosyEG
• Facebookfacebook.com/feloosy
• LinkedInlinkedin.com/company/feloosy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feloosy