Black River
Black River Holdings LLC is a privately held Lake Norden, South Dakota real estate firm that acquires and improves value-add multifamily apartments across the Midwest, financing deals through private equity investors and seller carrybacks, and operating them via a centralized property management portal and regional partners.
- Company typePrivate
- Founded-
- HeadquartersLake Norden, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Black River does
Black River Holdings LLC is a privately held real estate holding company headquartered in Lake Norden, South Dakota, that acquires and improves value-add multifamily apartment properties across the Midwest United States, including South Dakota, Minnesota, North Dakota, Nebraska, and Wisconsin. The company targets underperforming assets below market value and applies a value-add playbook consisting of better marketing, quality tenant selection, unit upgrades, common-area improvements, and operating-cost reduction, then either holds stabilized assets for rental income or sells them for gain. It also holds a small number of triple net (NNN) commercial properties, including Welkin and Barnesville.
The firm operates two interlocking business lines: (1) a capital and acquisitions platform that sources off-market deals via a 'Sell to Us' portal and finances them through a combination of private equity investors, seller carryback structures, and its own capital; and (2) an operating platform that runs a Property Manager Portal connecting six wholly-owned property management subsidiaries (Premium, Steffenson, Orange, Mills, EMA, and Amber Horton) plus nine regional third-party operators (BluFrog, Sumac, Swanny, Fogle, Redpoint, Atwood, Connect, Personal Touch). Investors are accredited individuals offered projected returns of 6%+ annually with an 18-month average refinance window.
Black River is led by Peyton Smith (Visionary) and EJ Drake (Asset Manager). The company employs 1-10 people, markets through LinkedIn, Facebook, and Instagram, and has no disclosed patents, certifications, funding rounds, or revenue figures. Its scale today is a 18+ property active portfolio with multiple prior dispositions, focused entirely on the secondary Midwest multifamily market.
Black River firmographics
Firmographics- Name
- Black River
- Legal name
- Black River Holdings LLC
- Website
- https://blackriverholdings.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Black River Holdings LLC is a privately held Lake Norden, South Dakota real estate firm that acquires and improves value-add multifamily apartments across the Midwest, financing deals through private equity investors and seller carrybacks, and operating them via a centralized property management portal and regional partners.
- Ownership category
- akta.pro rank
Black River industry classification
Industry- Product category
- Multifamily Real Estate Investment
- NAICS
- Residential Property Managers (531311), Rental and Leasing Services (532)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)
Keywords
Where Black River is headquartered
LocationHeadquarters
- HQ city
- Lake Norden
- HQ country
- United States
- HQ region
- North America
Markets served
Black River business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Rental Income: Revenue generated from tenant leases across the apartment portfolio
- Property Value Appreciation: Profits realized through property improvements and value-add strategies on multifamily properties
- Refinance Proceeds: Average refinance proceeds of 0% of purchase price with an average time period of 18+ months
- Property Sales: Revenue from selling renovated properties in their portfolio
- Private Equity Returns: Projected 6%+ annually for private equity investors
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Black River product offering
Product offeringCore offering
Black River Holdings LLC acquires, renovates, and operates multifamily apartment communities concentrated in Midwestern U.S. markets, deploying private equity capital alongside value-add operational improvements. The firm also acquires Triple Net (NNN) leased properties and works directly with property owners through a "Sell to Us" channel, offering seller carryback financing, while overseeing its portfolio through a Property Manager Portal and a network of regional property management affiliates.
Product overview
Black River Holdings LLC is a real estate investment company operating as a unified platform focused on acquiring and managing value-add multifamily apartment properties in the Midwest. The company structures deals through private equity investor capital, seller carryback financing, and proprietary capital, then implements value-add improvements through marketing, tenant quality enhancement, unit upgrades, and operational cost reduction. The platform operates two main product lines: (1) a Multifamily Apartments Portfolio encompassing over 20 properties across Minnesota, Nebraska, North Dakota, and South Dakota, ranging from small 11-unit to large 153-unit complexes, and (2) a Triple Net Properties portfolio including commercial assets. The Property Manager Portal serves as the operational hub, connecting to six subsidiary property management brands (Premium Property Management, Steffenson Property Management, Orange Property Management, Mills Property Management, EMA Property Management, and Amber Horton Management) that handle day-to-day property operations. Investment products include private equity opportunities for accredited investors and seller carryback financing structures.
Differentiator
Problem solved
Functional benefit
Products and services
- Multifamily Apartment Acquisition & Value-Add Program
Quantifiable outcome
- 6%+ annual returns for private equity investors
- +1 more outcomes
Companies that use Black River
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Black River technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Black River partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- BluFrog Property ManagementcoreThird-party property management company managing Black River Holdings properties including 402 Apartments (38-unit), 909 Apartments (18-unit), and North Hill Apartments (24-unit). Handles tenant relations, leasing, and property maintenance.
- Sumac Property ManagementcoreProperty management partner for Pineview Apartments (48-unit property) in Wheaton, MN. Manages 1, 2, and 3-bedroom units with amenities including gym, playground, dog park, optional garages, and on-site laundry.
- Swanny Property ManagementcoreProperty management partner for NorthPark Apartments (49-unit property) in Alliance, NE. Manages 1-bedroom units with in-unit laundry and off-street parking.
- Fogle Property ManagementcoreProperty management partner for Motel Alexander (22-unit property) in Alexander, ND. Manages newly renovated hotel-turned-apartments with flexible leasing options and 6 RV sites.
- Mills Property ManagementcoreProperty management partner for 502 Apartments (11-unit property) in Lake Norden, SD. Manages one-bedroom and studio options in second-story location.
- Redpoint PropertiescoreProperty management partner for Eastwood Manor Apartments (36-unit property) in Moorhead, MN. Manages 1, 2, and 3-bedroom units.
- Atwood Property ManagementcoreProperty management partner for Southwood Flats (153-unit property) in Mankato, MN. Manages pet-friendly complex with pool area.
- Connect Property ManagementcoreProperty management partner for The Hoover Estates (72-unit, 3-building property) in North Mankato, MN. Manages units with decks/patios, garage stalls, on-site parking, and laundry room access.
- Personal Touch Property ManagementcoreProperty management partner for Meadowlark Apartments in Dilworth, MN.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Black River competitors and assessment
Company assessmentBroad incumbents
- Invitation Homes: Public REIT that acquires, renovates, leases, and manages single-family rental homes. Comparable to Black River in buy-and-improve residential rental strategy and vertically integrated property management, though at institutional REIT scale.
- Brookfield Real Estate: Global real estate owner/operator with multifamily and residential rental exposure. Comparable to Black River in deploying capital into value-add residential rental strategies across US markets, though at far larger institutional scale and broader geographic reach.
- Tricon Residential: Public REIT (now part of Blackstone) that acquires, develops, and manages single-family rental and multifamily housing across the US Sun Belt. Comparable to Black River in residential rental value-add strategy and vertically integrated operating platform, though at much larger institutional scale.
- Starwood Capital Group: Global real estate investment firm with multifamily and residential rental strategies across US markets. Comparable to Black River in deploying capital into value-add multifamily opportunities and operating residential rental platforms, though at much larger institutional scale.
- American Homes 4 Rent: Public REIT focused on acquiring, developing, and leasing single-family rental homes with in-house property management. Comparable to Black River in value-add residential rental operations, though at much larger institutional scale.
- Mid-America Apartment Communities: Public multifamily REIT focused on garden-style apartment ownership and operations across the US Sun Belt. Comparable to Black River as a multifamily owner/operator with a value-add orientation, though MAA operates at much larger scale and primarily in higher-growth geographies.
- KKR Real Estate: Global real estate PE platform with multifamily and residential rental strategies across the US. Comparable to Black River in deploying capital into value-add residential and multifamily opportunities through pooled investor vehicles, though at institutional scale.
- Blackstone Real Estate: Largest global real estate PE platform with major multifamily and SFR exposure through vehicles like BREIT and BPP. Comparable to Black River as a multifamily value-add capital allocator sourcing individual accredited and institutional investors, though at vastly greater scale and product breadth.
- Pretium Partners: Large alternative asset manager focused on residential real estate (SFR and multifamily) acquisitions, value-add operations, and build-to-rent. Comparable to Black River as a capital-deploying multifamily value-add operator, though at vastly greater scale and institutional LP-backed.
Emerging players
- Roofstock: Online marketplace and investment platform for single-family rental and small multifamily investing, connecting individual investors with operators. Comparable to Black River in serving accredited/individual investors seeking residential rental exposure, though Roofstock is a technology-enabled intermediary rather than a principal acquirer.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Black River social profiles
Digital presenceBlack River financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black River leadership team
Management profileNumber of profiles
Profiles2 records
Black River subsidiaries and ownership
Company hierarchySubsidiaries6 records
Black River funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black River M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black River
What does Black River do?
Black River Holdings LLC acquires, renovates, and operates multifamily apartment communities concentrated in Midwestern U.S. markets, deploying private equity capital alongside value-add operational improvements. The firm also acquires Triple Net (NNN) leased properties and works directly with property owners through a "Sell to Us" channel, offering seller carryback financing, while overseeing its portfolio through a Property Manager Portal and a network of regional property management affiliates.
Is Black River a public or private company?
Black River is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Black River founded?
Black River was founded in -1. It employs 1 to 10 people.
Where is Black River based?
Black River is headquartered in Lake Norden, United States, in the North America region.
How does Black River make money?
Five revenue lines are on record. Rental Income is the primary driver. The others are property Value Appreciation, refinance Proceeds, property Sales and private Equity Returns.
Who are Black River's main competitors?
Broad incumbents on record are Invitation Homes, Brookfield Real Estate, Tricon Residential, Starwood Capital Group, American Homes 4 Rent, Mid-America Apartment Communities, KKR Real Estate, Blackstone Real Estate and Pretium Partners. Roofstock is listed as an emerging player.
Does Black River have an API?
No public API is recorded for Black River.
What industry is Black River in?
Black River's product category is Multifamily Real Estate Investment. Its primary akta.pro industry code is BPAJAMAK, Real Estate Investment Management (Acquisitions & Dispositions). Its NAICS code is 531311 and its SIC code is 6532.