Mills Property Management

What Mills Property Management does

Mills Property Management is a privately-held, family-owned property management company incorporated in 1992 by Mary Jo Minor and headquartered in Brookings, South Dakota. The firm traces its roots to the 1949 H.E. Mills Construction Company founded by Harvey Mills. Mills operates across 35 Eastern South Dakota communities, managing over 3,000 residential units that span conventional apartments and lofts, duplexes and townhomes, single-family homes, income-based affordable housing, and senior (62+) income-based properties. In addition, the company manages retail and office space, storage and garage rentals, and mobile home park lots. An in-house Affordable Housing Compliance department handles regulatory compliance for over 1,000 program units across HUD, Tax Credit, Rural Development, and HOME programs, while a wholly-owned subsidiary, Mills Home Services, provides handyman and construction services to residential and commercial clients.

The company's technology platform centers on a direct-to-consumer website with advanced property search filters (property type, city, availability, bedrooms, bathrooms, price range, and amenities) and the SecureCafe third-party resident portal that enables online rent payment, photo-based maintenance request submission with real-time status tracking, and digital rental applications. The resident portal integrates payment options including card, EFT/automatic withdrawal, check, money order, and cashier's check. Distribution is primarily direct via the website and a Brookings headquarters office that handles inquiries, applications, property tours (virtual and in-person), and owner consultations; the firm also maintains branch offices in Mitchell and Huron.

Mills generates revenue through three primary streams: (1) property management fees charged to property owners for comprehensive services including tenant screening, leasing, advertising, accounting, maintenance, and financial reporting; (2) affordable housing compliance fees for application screenings, certification reviews, audits, and TRACS/EIV processing; and (3) handyman and construction revenue from Mills Home Services. The customer base spans general residential tenants, college students near SDSU and DSU, senior and income-based renters, commercial tenants, and on the B2B side, property owners including partnerships, corporations, individuals, non-profit boards, and investment syndicates. Leadership is multi-generational: Mary Jo Minor serves as Advisory Board Chair and Founder, with Elena McKeown as CEO and Mallory Minor as CFO, supported by a layered management team spanning maintenance, compliance, finance, marketing, HR, and regional property supervision.

Name

Mills Property Management

Legal name

Mills Property Management

Website

https://millsproperty.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Mills Property Management is a privately-held, family-owned property management firm headquartered in Brookings, South Dakota, managing 3,000+ residential and commercial units across 35 Eastern South Dakota communities, including 1,000+ affordable housing program units.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD), Senior & Assisted Living Residential Property Management (BPAJAFAE), Manufactured Housing / Mobile Home Park Management (BPAJAFAG)

Keywords

• Property management services
• Residential rental leasing
• Affordable housing compliance
• Commercial property leasing
• Tenant screening services

Headquarters

HQ city

Brookings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Property Management Fees: Mills Property Management generates revenue by charging property owners fees for comprehensive management services including tenant screening, leasing, advertising, accounting, maintenance, and financial reporting. The company manages over 3,000 residential units across Eastern South Dakota for various client types including partnerships, corporations, individuals, non-profit boards, and investment syndicates.
2. Affordable Housing Compliance Services: Revenue from providing compliance services for affordable housing properties including application screenings, certification reviews, audits and reporting, and TRACS/EIV processing for over 1,000 program units.
3. Handyman/Maintenance Services: Mills Home Services provides handyman and construction services for both residential and commercial properties, including interior/exterior repairs, remodel projects, painting, concrete work, flooring, drywall, and decks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mills Property Management provides comprehensive property management services for owners of residential and commercial rental properties across 35 Eastern South Dakota communities, managing 3,000+ units. Core services include tenant screening, leasing, advertising, accounting, financial reporting, maintenance coordination, and 24/7 resident support. The company also runs its own rental portfolio spanning apartments, townhomes, single-family homes, income-based/senior affordable housing, retail/office space, storage units, and mobile home parks, supported by in-house affordable housing compliance (1,000+ program units) and Mills Home Services handyman division.

Product overview

Mills Property Management is a property management company operating a diverse portfolio of residential and commercial rental properties across 35 Eastern South Dakota communities. The product offering consists of a unified property management platform that manages multiple property types: Apartments and Lofts (standard, student, and luxury), Duplexes and Townhomes, Single Family Homes, Income-Based and Senior Income-Based affordable housing, Retail and Office Space, Storage and Garage rentals, and Mobile Home Parks. The company complements its core rental portfolio with integrated services including Residential and Commercial Property Management for property owners, Affordable Housing Compliance Services (managing 1,000+ program units since 1992), and Mills Home Services handyman/construction division. Residents access services through an Online Resident Portal integrated with SecureCafe for rent payments and maintenance tracking. The company was founded in 1992 by Mary Jo Minor, growing from an initial 300-unit portfolio to over 3,000 units today.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management Services

Quantifiable outcome

• Manages over 3,000 residential units across Eastern South Dakota
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asset Living: National multifamily and affordable housing property manager with strong affordable program unit expertise. Comparable on third-party residential management and affordable housing compliance services.
• Dominium: U.S. apartment owner and manager specializing in affordable housing through LIHTC, HUD, and HOME programs. Comparable as an affordable-housing-focused peer with similar program-compliance expertise.
• FPI Management: Multifamily property manager with affordable housing expertise including LIHTC and HUD programs. Comparable on third-party management of conventional and income-restricted residential units.
• The Michaels Organization: National affordable housing property manager specializing in LIHTC, HUD, and mixed-income communities. Directly comparable for Mills' affordable housing compliance practice and program-unit expertise.
• WinnCompanies: National multifamily and affordable housing manager with deep expertise in HUD, LIHTC, and Section 8 program compliance. Comparable on affordable housing program management and diversified residential portfolio.

Broad incumbents

• Lincoln Property Company: National multifamily property manager and developer with residential and commercial exposure. Comparable as a scaled incumbent offering full-service management across multiple property types.
• Greystar Real Estate Partners: Largest U.S. multifamily property management and investment company operating across the country. Comparable as an incumbent broad-spectrum operator covering residential and student housing.
• JLL Residential (JLL): Global real estate services firm operating multifamily property management with substantial affordable and conventional portfolios. Comparable as a broad incumbent offering full-service management across segments.

Regional players

• Lloyd Companies: Sioux Falls-based real estate developer, manager, and investor operating multifamily, commercial, and senior housing across the Upper Midwest. Directly comparable as a South Dakota-headquartered peer with diversified property management offerings.
• Hegg Companies: Sioux Falls-based real estate firm providing multifamily and commercial property management in South Dakota and surrounding states. Comparable as a regional competitor with overlapping apartment, commercial, and development services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MillsProperty
• LinkedInlinkedin.com/company/mills-property-management
• Instagraminstagram.com/millsproperty
• Xx.com/millsproperty

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mills Property Management