Vinoterra
Vinoterra is a German online wine retailer (Weinhandel Mark Hintzen) selling 700+ curated wines from independent European winemakers directly to consumers and small B2B buyers via its e-commerce storefront, with shipping across Germany and the EU.
- Company typePrivate
- Founded-
- HeadquartersPlanegg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Vinoterra firmographics
Firmographics- Name
- Vinoterra
- Legal name
- Vinoterra Weinhandel Mark Hintzen
- Website
- https://vinoterra.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vinoterra is a German online wine retailer (Weinhandel Mark Hintzen) selling 700+ curated wines from independent European winemakers directly to consumers and small B2B buyers via its e-commerce storefront, with shipping across Germany and the EU.
- Ownership category
- akta.pro rank
Vinoterra industry classification
Industry- Product category
- Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Vinoterra is headquartered
LocationHeadquarters
- HQ city
- Planegg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Vinoterra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Wine and Beverage Retail: Direct e-commerce retail of wines, spirits, olive oils, vinegars, and delicacies. Customers purchase individual bottles or wine packages through the online storefront with transaction-based pricing per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual wine bottles with per-liter pricing displayed |
| Unit Pricing | Pay-as-you-go | Standard shipping within Germany |
| Transaction based/ take rate | Pay-as-you-go | Payment methods including PayPal, credit card, direct debit, giropay |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vinoterra product offering
Product offeringCore offering
Vinoterra is a German online wine retailer offering more than 700 characterful wines from authentic winemakers worldwide, with curated categories spanning red, white, rosé, sparkling, sweet, organic, natural, and alcohol-free wines. The shop also retails fine spirits, olive oils, vinegars, gourmet delicatessen, wine glasses, and accessories, and partners with Vinvia to offer wine tasting seminars.
Product overview
Vinoterra is a German online wine retailer offering a curated selection of over 700 characterful wines from authentic winemakers worldwide. The core offering consists of the main e-commerce platform complemented by specialized product sub-categories: organic wines (BIOWEINE), natural wines (NATURWEINE), alcohol-free wines, sweet wines, Port wine & Sherry, wine packages, special bottle formats, wine glasses & accessories, fine spirits, olive oils, vinegars, and gourmet delicatessen items. The company also provides wine seminars through a partnership with Vinvia. Wines are available by origin (Germany, France, Italy, Austria, Spain, Portugal), grape variety, taste profile (dry, semi-dry, sweet), and wine type (red, white, rosé, sparkling). The platform emphasizes wines with character from real winemaker personalities, conducting rigorous sensory testing before adding products to their portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Wines More than 700 characterful wines sourced from authentic winemakers across Germany, France, Italy, Austria, Spain, Portugal, and other origins, spanning red, white, rosé, sparkling, sweet, dessert, organic, natural, alcohol-free, and fortified varieties, available for purchase by the bottle through the online shop.
- Wine Packages (Weinpakete) Curated wine bundles and gift sets combining multiple bottles for occasions such as gifting, tastings, and discovery, sold as bundled units on the online shop.
- Special Bottle Formats (Sonderformate) Wines offered in non-standard bottle sizes including Magnum (1.5L) and half-bottle formats, allowing customers to purchase larger or smaller formats for specific occasions.
- Fine Spirits (Edle Brände) Distilled spirits including brandy and other noble spirits sourced from specialized producers, sold alongside the wine portfolio for customers seeking complementary alcoholic beverages.
- Olive Oils (Olivenöl) Extra virgin olive oils from Mediterranean producers in various bottle sizes, including organically certified Italian options, priced from €14.80 to €79.00.
- Vinegars (Essig) Specialty vinegars including balsamic and wine vinegars, offered as complementary gourmet pantry items alongside the wine selection.
- Delicatessen (Delikatessen) Gourmet food items including verjus (green grape juice) and other specialty products, sold as accompaniments to the wine portfolio.
- Wine Glasses and Accessories (Gläser & Zubehör) Wine glasses, decanting aids, corkscrews, and other wine accessories sold as companion items to wine purchases.
- Wine Seminars (Weinseminare) Wine tasting courses and wine education events offered in partnership with Vinvia, available for private wine enthusiasts as well as professionals from wine trade and gastronomy.
Quantifiable outcome
- 2-3 day standard delivery time
Companies that use Vinoterra
Customer profileSegments2 records
Ideal customer profiles2 records
Vinoterra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Vinoterra partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VinviacoreVinoterra partners with Vinvia (Der Weg zur Weinkultur) to offer wine seminars and wine events for private wine lovers and professionals from wine trade and gastronomy. Vinvia provides structured wine education and tasting skills training, complementing Vinoterra's retail offering with experiential wine education.
- UPScoreUPS serves as Vinoterra's primary shipping partner for domestic and international deliveries. The partnership ensures reliable wine delivery using PTZ-certified packaging for glass bottle protection, with replacement guarantee for any breakage during transport.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Vinoterra competitors and assessment
Company assessmentDirect peers
- Vicampo: German online wine retailer curating wines from European winemakers, with similar self-serve e-commerce and producer-story-led merchandising. Closely overlaps Vinoterra's curation-led DTC positioning.
- Rindchen's Weinkontor: Berlin-based curated wine retailer with both e-commerce and event formats. Comparable to Vinoterra on curation of 'characterful' wines and wine education through tastings and seminars.
- Wine in Black: Berlin-based online wine club and retailer selling curated wines to German consumers with a subscription-led GTM. Directly comparable to Vinoterra's curated, online-first German wine retail model.
- Ludwig von Kapff: Established German online wine specialist offering curated wines and corporate gifting. Comparable to Vinoterra on portfolio breadth, curation focus and direct-to-consumer delivery.
- Reidemeister & Ulrichs: Long-established German specialty wine merchant with strong e-commerce operation and curated portfolio. Comparable to Vinoterra on merchant model and curated wine positioning.
Regional players
- Wein & Co: Austrian wine retailer with online and physical stores, owned by Hawesko. Comparable to Vinoterra in customer experience and curated wines, but focused primarily on the Austrian market.
Broad incumbents
- Hawesko Holding: Germany's largest specialty wine retailer, operating multiple online and offline brands (Hawesko, Jacques' Wein-Depot, Wein & Co). A broad incumbent competing with Vinoterra across online and omnichannel wine retail.
- Mack & Schühle: Large German wine and spirits distributor and brand owner supplying retail and on-trade channels. Comparable to Vinoterra in product breadth (wine and spirits) but operates at scale on the wholesale layer.
Emerging players
- BodeGaaal / BODEGAS Wein: Smaller German online wine retailer focusing on Spanish and Mediterranean wines. Comparable to Vinoterra's regional-origin curation approach and self-serve e-commerce.
- Flaschenpost: German alcohol delivery platform scaling across beverages including wine. Comparable to Vinoterra in online alcohol delivery mechanics but broader in beverage scope and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Vinoterra social profiles
Digital presenceVinoterra compliance and trust
Trust signalCompliance8 records
Vinoterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinoterra leadership team
Management profileNumber of profiles
Profiles1 record
Vinoterra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinoterra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinoterra
What does Vinoterra do?
Vinoterra is a German online wine retailer offering more than 700 characterful wines from authentic winemakers worldwide, with curated categories spanning red, white, rosé, sparkling, sweet, organic, natural, and alcohol-free wines. The shop also retails fine spirits, olive oils, vinegars, gourmet delicatessen, wine glasses, and accessories, and partners with Vinvia to offer wine tasting seminars.
Is Vinoterra a public or private company?
Vinoterra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinoterra founded?
Vinoterra was founded in -1. It employs 11 to 50 people.
Where is Vinoterra based?
Vinoterra is headquartered in Planegg, Germany, in the Europe region.
How does Vinoterra make money?
One revenue line is on record: wine and Beverage Retail.
Who are Vinoterra's main competitors?
Direct peers on record are Vicampo, Rindchen's Weinkontor, Wine in Black, Ludwig von Kapff and Reidemeister & Ulrichs. Wein & Co is listed as a regional player. Broad incumbents are Hawesko Holding and Mack & Schühle. Emerging players are BodeGaaal / BODEGAS Wein and Flaschenpost.
Does Vinoterra have an API?
No public API is recorded for Vinoterra.
What industry is Vinoterra in?
Vinoterra's product category is Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 4453.