MOIS

What MOIS does

MOIS, legally incorporated as MODELOS INNOVADORES SIMPLIFICADAS SAS, is a Colombian ready-to-eat food company founded in 2019 and headquartered in Medellín, Antioquia. The company develops and markets a multi-brand portfolio of preservative-free prepared meals, including Cazuelitas (traditional Colombian stews such as ajiaco), MOIS (Mexican-style dishes and core ready-to-eat products), Croko (breaded chicken), Mahati (seafood-based products), Divali (bakery items), Frigoher (frozen/refrigerated meals), and Froupp (family-sized meal packages). Recipes are formulated by expert chefs using natural ingredients, with a stated '100% free of added preservatives' positioning that differentiates the offering from conventional processed ready-to-eat competitors.

The company operates a dual-channel go-to-market model: direct-to-consumer e-commerce through its owned storefront at mois.com.co (with home delivery currently restricted to the Medellín metropolitan area), and retail distribution through more than 2,800 stores across the Medellín region. Primary customer segments are busy working professionals, families with children, and retirees/active seniors — all seeking convenience combined with natural ingredient positioning. The company has reported operations for over five years and scaled to 2,800+ retail points of presence by 2024, though it has not disclosed revenue, headcount, funding rounds, or institutional investment.

The business model is unit-pricing consumer product sales (one-time purchases) without disclosed subscription mechanics or B2B/institutional channels. MoIS is privately held with no disclosed parent company, no venture capital or institutional investors identified, and no management team information made public. The competitive advantages cited are brand recognition in the Medellín ready-to-eat category, proprietary recipe library, and research-driven product development. Geographic scope is restricted to a single Colombian city for DTC, with retail penetration reported regionally.

Name

MOIS

Legal name

MODELOS INNOVADORES SIMPLIFICADAS SAS

Website

https://mois.com.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MOIS (Modelos Innovadores Simplificadas SAS) is a Colombian ready-to-eat food company founded in 2019 and headquartered in Medellín, operating a multi-brand portfolio of preservative-free prepared meals distributed via 2,800+ retail stores and a Medellín-only DTC e-commerce channel targeting busy professionals, families, and retirees.

Ownership category

akta.pro rank

Product category

Ready-to-Eat Foods

NAICS

Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Shelf-Stable Ready-to-Eat Meals & Meal Kits (Packaged) (CRADAAAJ)

akta.pro secondary industries

Shelf-Stable Prepared Meals (Ready-to-Eat/Heat) (CRADADAL), Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM), Prepared Meat Meals (RTE/RTH) (AFANAFAA)

Keywords

• Ready-to-eat meals
• Prepared foods
• Natural ingredients
• Packaged foods
• Frozen meals

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Ready-to-Eat Foods: Direct sale of prepared food products including cazuelitas (stews), chicken dishes, seafood, and other ready-to-eat meals through e-commerce and retail channels. One-time purchase model per product unit.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

MOIS develops, manufactures, and sells ready-to-eat (Ready To Eat) food products under multiple sub-brands including Cazuelitas, MOIS, Croko, Mahati, Divali, Frigoher, and Froupp. Products are 100% free of added preservatives, made with natural ingredients, and follow recipes created by expert chefs. The portfolio covers Colombian stews, Mexican-style dishes, breaded chicken, seafood, breads and pastries, frozen/refrigerated meals, and family-sized meal packages.

Product overview

MOIS is a Colombian ready-to-eat (Ready To Eat) food company with more than 5 years in the market, operating as a multi-brand portfolio. The company develops products through research using natural ingredients and recipes created by expert chefs. The portfolio consists of multiple sub-brands: Cazuelitas (traditional Colombian stews like ajiaco), MOIS main brand (Mexican dishes, chicken products), Croko (breaded chicken items), Mahati (seafood products), Divali (bread products), Frigoher (frozen/refrigerated products), and Froupp (family-sized meal packages). Products are 100% free of added preservatives and are distributed through over 2,800 stores in Medellín, Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• Cazuelitas: Ready-to-eat cazuela (stew) products line under the MOIS brand
• MOIS
• Croko
• Froupp
• Divali
• Mahati
• Frigoher

Products and services

• Cazuelitas Ready-to-eat Colombian cazuelas (stews) including traditional dishes such as ajiaco and soups, positioned as convenient meals for busy families. Sold preservative-free through retail stores and e-commerce in Medellín.
• MOIS (Main Brand) The primary MOIS brand line of ready-to-eat meals including Mexican-style dishes, chicken-based dishes, and other prepared foods free of added preservatives. Distributed through retail and e-commerce channels in Medellín.
• Croko Ready-to-eat breaded chicken product line including contramuslo apanado (breaded chicken thigh) and chicken wings in various flavors, formulated without added preservatives. Sold through retail distribution and e-commerce.
• Mahati Ready-to-eat seafood product line including tilapia dishes, shrimp preparations, gratinated crab, and seafood cazuelas, formulated without added preservatives. Distributed through retail and e-commerce channels in Medellín.
• Divali Ready-to-eat bread and pastry product line expanding MOIS's preservative-free portfolio beyond main dishes into baked goods. Sold through retail and e-commerce channels.
• Frigoher Frozen and refrigerated ready-to-eat product line including chicken items and prepared meals formulated without added preservatives, designed for retail distribution and household consumption.
• Froupp Family- and group-sized ready-to-eat meal packages designed for sharing occasions such as family gatherings at vacation homes, formulated without added preservatives and distributed through retail and e-commerce channels in Medellín.

Quantifiable outcome

• Presence in 2,800+ retail stores demonstrates market penetration

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• FrigoherminorOthersLogo visible under 'NUESTROS ALIADOS' (Our Allies) section on portfolio page. Nature of partnership not explicitly defined - appears to be a business ally or supplier relationship.
• DivaliminorOthersLogo visible under 'NUESTROS ALIADOS' (Our Allies) section. Unspecified business partnership or supplier relationship.
• MahatiminorOthersLogo visible under 'NUESTROS ALIADOS' (Our Allies) section. Unspecified business partnership or supplier relationship.
• CrokominorOthersLogo visible under 'NUESTROS ALIADOS' (Our Allies) section. Unspecified business partnership or supplier relationship.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Team Foods Colombia: Colombian food manufacturer focused on oils, fats, and prepared food ingredients used in both retail and foodservice. Comparable as a regional food producer serving Colombian retailers and consumers, with overlap in ingredient sourcing and prepared-food channels.

Direct peers

• Sigma Alimentos: Mexican-headquartered leading producer of refrigerated and prepared foods (ham, sausages, ready-to-eat meals, frozen meals) with strong Latin American distribution. Most directly comparable to MOIS in terms of product format (chilled prepared meals) and regional retail reach.
• Fresh & Ready Foods: US-based processor and distributor of fresh ready-to-eat sandwiches, salads, and meals sold through retail and foodservice. Directly comparable to MOIS in refrigerated prepared-meals format and clean-label positioning, though serving a different geography.

Broad incumbents

• Alpina: Large Colombian dairy and packaged food manufacturer with a growing footprint in ready-to-eat and prepared meals. Comparable to MOIS as a domestic incumbent operating across multiple meal-occasion categories in the same Colombian retail environment.
• ConAgra Brands: US-listed packaged food company with major frozen and shelf-stable prepared meal brands (Healthy Choice, Marie Callender's, Banquet). Relevant benchmark for product positioning, shelf-life strategies, and clean-label RTE merchandising comparable to MOIS's offer.
• Grupo Bimbo: Global bakery and packaged food company with leading presence across Latin America, including Divali-style bread and adjacent ready-to-eat formats. Overlaps with MOIS where the Divali sub-brand enters baked goods and on meal-occasion occasions.
• Colombina: Colombian multinational packaged food company with a wide range of grocery and food-service products sold through the same retail channels as MOIS. Comparable as a domestically established CPG player competing for shelf and consumer mindshare in Colombia.
• Kraft Heinz: Global packaged food major with significant shelf-stable prepared meals and meal-kit offerings (Kraft, Heinz, Devour). Comparable as a large-scale competitor that could enter or expand preservative-free RTE in Latin America and pressure MOIS at retail.
• Nestlé (Colombia / Latin America): Global packaged food giant with extensive RTE and refrigerated meal offerings (Maggi, Stouffer's, Lean Cuisine style SKUs) sold across Latin America. Competes with MOIS for the same Colombian consumer wallet through local manufacturing and broad distribution.

Emerging players

• Sabormex / La Costeña (LATAM prepared foods): Latin American shelf-stable prepared food producer best known for ready-to-eat and convenience food categories across the region. Comparable to MOIS in the ambient prepared-meals segment and in serving similar Latin American consumer purchase occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MOISsoluciones

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOIS