MooF Digital Agency

Name

MooF Digital Agency

Legal name

MooF Dijital Reklam Ajansı

Website

https://moof.com.tr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

MooF Digital Agency is a performance-focused digital advertising agency founded in 2008 in Istanbul, Turkey. It manages Google Ads, social media, and programmatic campaigns for 60+ brands across e-commerce, B2B, and consumer segments.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAD

Digital Performance Marketing (SEM, Paid Social, Programmatic)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAABAA

Full-Service Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Performance marketing services
• Google Ads management
• Social media advertising
• Programmatic advertising
• Conversion rate optimization

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising Management Services: The agency generates revenue by providing digital advertising management services across Google Ads, Meta, social media platforms, and programmatic networks. Revenue is derived from service fees based on managed advertising budgets and/or retainer arrangements for strategic consulting and campaign management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MooF Digital Agency is a performance-focused digital advertising agency founded in 2008 that plans, executes, and optimizes paid advertising campaigns for brands across Google Ads (Search, Display, Shopping, Performance Max, YouTube, Gmail, Remarketing), social media platforms (Facebook, Instagram, TikTok, LinkedIn, Pinterest, X), and programmatic channels (DV360, Criteo). The agency operates on managed-service retainers and budget-based engagements, managing monthly advertising budgets exceeding 5 million TL for 60+ active clients. Services are bundled as Google Ads Management, Social Media Advertising, and Programmatic Advertising with supporting capabilities in conversion rate optimization and retargeting.

Product overview

MooF Digital Agency is a performance-focused digital advertising agency founded in 2008, offering a unified suite of digital marketing services rather than a modular software platform. The core offering comprises Google Ads Management (covering Search, Display, Shopping, Performance Max, Demand Gen, YouTube, Gmail, and Remarketing), Social Media Advertising (Facebook, Instagram, X/Twitter, TikTok, LinkedIn, Pinterest), and Programmatic Advertising via DV360. These core services are supported by add-on capabilities including Google Analytics & Conversion Optimization and Criteo Retargeting. All services are managed by the agency team rather than delivered as self-service software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management Comprehensive managed-service Google Ads offering covering Search Network, Display Network, Shopping, Performance Max, Demand Gen, Remarketing, YouTube, and Gmail campaigns with continuous optimization for brands seeking measurable paid search performance.
• Social Media Advertising Paid social media advertising management across Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and Pinterest with audience targeting, creative production, and engagement optimization for brands targeting consumer and professional audiences.
• Programmatic Advertising & DV360 Automated digital ad buying and optimization using programmatic technology, DSP/DMP platforms, and Google DV360 for demographic and behavioral targeting with ROI-focused campaign delivery.
• Google Analytics & Conversion Optimization Conversion rate optimization (CRO) service using Google Analytics to analyze visitor behavior and A/B testing frameworks to improve website performance and campaign outcomes.
• Criteo Retargeting Personalized retargeting advertising using Criteo's commerce media platform to re-engage website visitors who did not convert, with dynamic product recommendations for e-commerce clients.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Google Partner (Premier Partner)coreChannel Partner/ Reseller/ DistributorOfficial Google Partner status demonstrating proven expertise in Google Ads platform. Enables access to Google's latest features, training resources, and support. The partnership validates MooF's capability to manage Search, Display, YouTube, and Shopping advertising campaigns effectively.
• Meta Business PartnercoreChannel Partner/ Reseller/ DistributorCertified Meta Business Partner for Facebook, Instagram, Messenger, and WhatsApp advertising solutions. Provides access to advanced Meta advertising tools, technical support, and best practices for managing campaigns across Meta's ecosystem.
• Criteo PartnercoreTechnology or IntegrationCommerce media partnership specializing in retargeting and personalized advertising for e-commerce. Criteo's technology enables MooF to deliver customized retargeting campaigns that drive conversion rates and sales for retail clients.
• Yandex PartnerminorChannel Partner/ Reseller/ DistributorPartnership for Yandex advertising platform covering Turkey and Eastern European markets. Enables management of Yandex Direct campaigns for clients targeting audiences in these regions.
• TikTok PartnercoreChannel Partner/ Reseller/ DistributorOfficial TikTok Partner for reaching Gen Z and young audiences. Enables creation of creative, dynamic campaigns using TikTok's trending advertising models. Partnership serves brands seeking viral success and authentic connections with younger demographics.
• Google Display PartnercoreChannel Partner/ Reseller/ DistributorSpecialized partnership for Google's display advertising network. Enables delivery of brand messaging to millions of potential customers through intelligent targeting, remarketing, and rich media formats.
• LinkedIn PartnercoreChannel Partner/ Reseller/ DistributorLinkedIn advertising partnership specializing in B2B marketing. Enables targeting of professionals and decision-makers using LinkedIn's advanced targeting options and advertising models.
• Taboola PartnerminorChannel Partner/ Reseller/ DistributorNative advertising partnership through Taboola's network of leading publishers. Enables delivery of brand content when users are most open to discovering new content, driving qualified traffic to client sites.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hype (Turkey): Turkish digital agency offering performance marketing, social media advertising, and programmatic services — a directly comparable domestic competitor to MooF in Istanbul.
• WebFX: US-based performance digital marketing agency offering Google Ads, paid social, SEO, and CRO services to mid-market clients. Directly comparable to MooF in service mix, performance-marketing orientation, and mid-market focus, though operating at significantly larger scale.
• KlientBoost: Performance marketing agency specializing in PPC, paid social, and CRO with a strong emphasis on A/B testing and conversion optimization — closely mirroring MooF's CRO-led and Google Ads-centric service offering.
• Disruptive Advertising: Performance-driven digital ad agency focused on paid search, paid social, and lifecycle marketing for mid-market and ecommerce brands. Comparable in agency model, platform mix, and customer segment.
• Brainlabs: Global digital media agency built around data science and programmatic, with deep Google Ads and DV360 expertise. Highly comparable in the programmatic and Performance Max capabilities MooF promotes, though operating at considerably larger scale.
• PM5 Digital: Istanbul-based performance marketing agency offering Google Ads, Meta, and programmatic services to Turkish brands. The most direct domestic peer to MooF in geography, service mix, and target customer.
• Adphorus (now part of Kepler Group): Performance marketing agency historically focused on Facebook, Instagram, and programmatic campaigns — overlapping MooF's paid social and DV360 service lines for similar advertiser profiles.

Regional players

• Resolution Digital: APAC-based performance marketing agency offering paid search, paid social, and programmatic services. Comparable in agency operating model and channel mix, but serves a different geography than MooF's Turkey-centric base.

Broad incumbents

• Wpromote: Large US digital marketing agency spanning paid media, SEO, and creative — overlapping with MooF in performance channel execution while operating as a much broader, full-service incumbent.

Others

• Criteo (as a platform peer): Commerce media platform whose retargeting technology MooF resells. While not a direct agency competitor, Criteo represents the underlying technology partner in MooF's ecommerce retargeting offering and an adjacent ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/moofistanbul
• YouTubeyoutube.com/@MooFistanbul1
• Facebookfacebook.com/moofistanbul
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/moofdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MooF Digital Agency