XTEND Design
XTEND Design is a Prague-based interdisciplinary architecture and design studio serving space-tech startups, government agencies (NASA), and international enterprises with architecture, brand identity, 3D visualization, and web design services spanning earth and space applications.
- Company typePrivate
- Founded2005
- HeadquartersCovent Garden, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What XTEND Design does
XTEND Design (legal entity XTEND DESIGN s.r.o.) is a privately held interdisciplinary architecture and design studio headquartered in Prague, Czech Republic, with an additional office in London and distributed team members across the USA, Sweden, and Italy. Founded in 2005 by Tomas Rousek and Veronika Rousek Rabas, the firm was originally incorporated as A-ETC s.r.o. and rebranded in 2019 to its current identity. The company positions itself at the intersection of space architecture and conventional earth-based design, with active operations spanning two decades.
The studio delivers a broad service portfolio across four primary surfaces: aerospace and terrestrial architecture (space habitats, lunar bases, SMR nuclear facilities, residential villas, commercial offices, corporate headquarters), brand identity and graphic design (logos, brand guidelines, brochures, merchandise), 3D visualization and animation (architectural renders, CGI for automotive marketing, VR presentations using VRgineers VRHero 5K Plus headsets), and web design/development. Technical differentiators include proprietary expertise in microwave sintering of regolith for lunar construction (pioneered through SinterHab for NASA JPL), artificial gravity habitat design, and 3D printing for space and terrestrial applications. The firm does not sell software products, APIs, or recurring licenses — output is delivered as project-based professional services.
XTEND generates revenue primarily through fixed-price project fees (ranging from €600 for template design to €10,000 for high-end 3D animation, with bespoke architectural studies priced at €5,000–€8,000), supplemented by founder-led keynote speaking engagements. The customer base is highly diversified across space-tech startups, government agencies (NASA JPL, UJV Rez), and international enterprises (LEGO, ŠKODA Auto, SKANSKA, Shell, Vodafone, Johnnie Walker, Czechoslovak Group). Go-to-market relies on portfolio-driven discovery, earned media coverage, founder-led speaking, and direct outreach via Cal.com-booked discovery calls, with no institutional funding, channel partners, or sales team disclosed.
XTEND Design firmographics
Firmographics- Name
- XTEND Design
- Legal name
- XTEND DESIGN s.r.o.
- Website
- https://xtenddesign.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XTEND Design is a Prague-based interdisciplinary architecture and design studio serving space-tech startups, government agencies (NASA), and international enterprises with architecture, brand identity, 3D visualization, and web design services spanning earth and space applications.
- Ownership category
- akta.pro rank
XTEND Design industry classification
Industry- Product category
- Architecture and Design Services
- NAICS
- Industrial Design Services (541420), Interior Design Services (541410), Graphic Design Services (541430), Other Specialized Design Services (54149)
- akta.pro primary industry
- Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)
- akta.pro secondary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where XTEND Design is headquartered
LocationHeadquarters
- HQ city
- Covent Garden
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
XTEND Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design Services (Architecture, Branding, Graphic, 3D): Project-based fees for architecture studies, brand identity, graphic design, 3D rendering/animation, and web design/development. Pricing ranges from €600 (templates) to €8,000 (office interior design study). Additional revisions billed at €80/hour.
- Speaking & Consulting: Revenue from keynote speaking engagements by founder Tom Rousek at space, architecture, and sustainability conferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Logo Design |
| One time/ perpetual license | Multi-year contract | Templates Pack |
| One time/ perpetual license | Multi-year contract | Brand Identity |
| One time/ perpetual license | Multi-year contract | Brochures & Banners |
| One time/ perpetual license | Multi-year contract | Merchandise |
| Hybrid | Multi-year contract | Company Website |
| One time/ perpetual license | Multi-year contract | Product Design |
| One time/ perpetual license | Multi-year contract | 3D Render |
| One time/ perpetual license | Multi-year contract | 3D Animation |
| One time/ perpetual license | Multi-year contract | Design Study of Family House |
| One time/ perpetual license | Multi-year contract | Design Study of Office Interior |
| One time/ perpetual license | Multi-year contract | Custom Solution & Research |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
XTEND Design product offering
Product offeringCore offering
XTEND Design is an interdisciplinary architecture and design studio that delivers aerospace, residential, commercial, and office architecture alongside brand identity, graphic design, 3D visualization, product design, and web design services. The firm works on both space applications (lunar habitats, satellite concepts, space station interiors) and conventional Earth-based projects for startups and international corporations. Pricing is project-based, ranging from €600 templates to €10,000 3D animations and custom architectural studies at higher price points.
Product overview
XTEND Design is an architecture and design studio (not a software product company) that provides interdisciplinary design services spanning aerospace architecture, residential/commercial architecture, product design, brand identity, web design, 3D visualizations, and VR experiences. The company works on projects for both Earth-based and space applications, serving clients ranging from startups to international corporations. Services include architecture and space projects, design work, brand/logo design, websites, product designs, and 3D renders/animations. As a service-based studio rather than a product company, XTEND Design does not offer a unified software platform or modular product suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Logo Design Custom logo design service starting from €1,000, including 3 initial concepts, 2 rounds of revisions, and final files in vector and raster formats. Sold as a fixed-price package.
- Brand Identity Comprehensive brand identity package at €2,500 including brand guidelines document, typography & color palettes, usage guidelines, logo, and templates pack.
- Templates Pack Custom presentation template, professional business card design, and print-ready files packaged for €600.
- Brochures & Banners Custom layout and graphics for brochures and banners at €800, including 2 concepts.
- Merchandise Design Custom merchandise design for t-shirts, mugs, and other branded items at €700.
- Company Website Design & Development Company website design and development starting from €3,000, with pricing varying based on complexity, features, and content.
- Product Design Product design service at €2,000 including sketching & ideation, 3D concept development, and final 3D model.
- 3D Render 3D rendering service priced €1,000–€2,000, delivering minimum 4K resolution images with realistic lighting and textures, and optional multiple camera angles.
- 3D Animation 3D animation service priced €2,000–€10,000, with smooth and dynamic motion, Full HD or 4K resolution, and optional sound design.
- Design Study of Family House Architectural design study for a family house at €7,000, including initial concept & layout, preliminary floor plans, and basic 3D visualization.
- Design Study of Office Interior Design study for office interior at €8,000, including space planning & flow, material & finish selection, and conceptual renderings.
- Custom Solution & Research Custom architectural and design research engagement starting at €5,000 for unique architectural challenges, specialized research, or highly customized design requirements.
- Space Architecture Services Interdisciplinary space architecture concepts including SinterHab (3D-printed lunar module), HDU mission work, AG_HAB/AG_LAB/AG_X artificial gravity habitation designs, satellite visualizations, lunar rover concepts, and greenhouse structures for analogue missions.
- Keynote Speaking Engagements Speaking engagements by founder Tom Rousek at space, architecture, and sustainability conferences on topics spanning Future in Space, Sustainable Architecture, and Mega Projects.
Quantifiable outcome
- 19 exhibitions in Europe and America
- +3 more outcomes
Companies that use XTEND Design
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles4 records
XTEND Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
XTEND Design partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, key and supporting.
- DOT ArchitectscoreLong-standing collaboration partner on architectural projects including Villa Z, Rezidence Rooseveltova, Na Panenske Office building, and Vodafone FUEL. DOT Architects serves as lead architect on joint projects while XTEND contributes design concepts.
- VRgineerskeyTechnology partner for SKANSKA FUTURE OFFICE IN VR project. VRgineers provided VRHero 5K Plus professional VR headsets and technical support for development in Unreal Engine, serving as equipment sponsorship.
- CIIRC CVUT (Czech Institute of Informatics, Robotics and Cybernetics)keyConstructed carbon-material space shuttles similar to Formula 1 technology and 3D iron printing for LEGO in space project. Partnership enabled construction of space shuttle payloads.
- SOSA (Slovak Organisation for Space Activities)keyResponsible for flight and landing operations of LEGO in space balloon launches. Partnership enabled the 35km altitude space flights.
- PlanetumsupportingTechnical guarantor for LEGO in space project, providing technical oversight for balloon launch operations.
- Kreativ GangkeyCreative agency that invented and managed the LEGO in space campaign for LEGO Czechia & Slovakia. XTEND Design designed the space shuttle. Partnership combined creative campaign management with technical design execution.
- Hilase CentrekeyDeveloped custom lidar technology for TROLL satellite in collaboration with TRL Space. Partnership enables space debris and satellite mapping capabilities.
- ZaitrakeyProvided AI-based onboard software for TROLL satellite that processes data and sends it to Earth.
- EDEN ISS Consortium (German Aerospace Centre, LIQUIFER Systems Group, Airbus Defence and Space, Thales Alenia Space, Alfred Wegener Institute, etc.)keyMulti-national European consortium developing ground demonstration of plant cultivation technologies for safe food production in space. XTEND contributed greenhouse structure design. The facility was tested during an analogue mission in Antarctica (2018–2021).
- European Science FoundationkeyLead of BIOWYSE (Biocontamination Integrated cOntrol of Wet sYstems for Space Exploration) consortium for safe water and habitat management on ISS and future space missions. XTEND's previous entity A-ETC s.r.o. was a consortium member.
- Tetris Design and BuildcoreDesign and build partner on multiple projects including RayService hi-tech office interior (main designer), ComAp headquarters, and Vortex sustainable gallery. Tetris handles construction management while XTEND contributes design concepts.
- First FloorsupportingAgency partner for SKANSKA Praga Studios visualizations and SKANSKA Future Office in VR projects.
- Punctum ImagessupportingAgency partner for ŠKODA Karoq CGI Architecture project. XTEND provided concepts; Punctum Images created final visualizations with Fallon agency and ŠKODA marketing team.
- KA ProductionsupportingPartner company for Smart wine shops chain WinePoint project alongside DOT Architects and Profectus.
- ProfectussupportingPartner for WinePoint project and Fleret Premium Fruit Spirits branding. Profectus provided consulting while XTEND delivered design services.
- NilobitsupportingPartner company for Selezione Casillo website project.
- SPIN – Space Innovations LLCkeyDesign partner for Omicron Space Hotel concept, an interdisciplinary concept design for space hotel using Russian modules.
- Foster+PartnersupportingJosef Musil from Foster+Partner served as Specialist Modelling Group contributor on AG_LAB variable gravity laboratory project with NASA Habitation Team.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
XTEND Design competitors and assessment
Company assessmentBroad incumbents
- Pentagram: Largest independent design consultancy with multi-disciplinary practices in graphic design, brand identity, and product design. Comparable to XTEND in offering brand identity and graphic design services at premium pricing for enterprise clients.
- Hassell: International architecture and design practice with interdisciplinary studios. Larger incumbent with overlapping architecture, interior, and urban design offerings similar to XTEND's interdisciplinary profile and global project reach.
- SOM (Skidmore, Owings & Merrill): Major global architecture, engineering, and planning firm with space and aerospace projects. Larger incumbent operating broadly across design disciplines with overlapping space and industrial design capabilities.
Direct peers
- IDEO: Global design and innovation firm with strong industrial design and product design practice. Comparable to XTEND in offering interdisciplinary design work combining product, brand, and spatial design for enterprise clients.
- Foster + Partners: Global architecture firm with a dedicated Space Architecture practice that has collaborated with NASA and European Space Agency. Listed as a strategic collaborator of XTEND on the AG_LAB project with NASA Habitation Team; closely comparable in space architecture positioning.
- MVRDV: Innovative Dutch architecture firm working across architecture, urbanism, and research-driven design. Comparable profile to XTEND in taking on exploratory, interdisciplinary briefs and publishing design research.
- BIG (Bjarke Ingels Group): Innovative architecture firm known for conceptual and exploratory projects including space-adjacent designs. Comparable to XTEND as a forward-leaning design studio that takes on unconventional briefs and pursues interdisciplinary work.
- Heatherwick Studio: Interdisciplinary design studio combining architecture, product design, and brand experience work. Comparable to XTEND as a multi-disciplinary design studio blending physical architecture with product and brand commissions at premium pricing.
- Snøhetta: Interdisciplinary design practice working across architecture, landscape, product design, and graphic design. Comparable to XTEND's interdisciplinary service model spanning space, architecture, branding, and product work.
- AI SpaceFactory: Space architecture and construction technology firm that won NASA's 3D-Printed Habitat Challenge. Direct peer to XTEND Design in the niche of space architecture and 3D-printed habitats, including microwave-sintering regolith construction techniques similar to XTEND's SinterHab concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
XTEND Design social profiles
Digital presenceXTEND Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
XTEND Design leadership team
Management profileNumber of profiles
Profiles5 records
XTEND Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XTEND Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XTEND Design
What does XTEND Design do?
XTEND Design is an interdisciplinary architecture and design studio that delivers aerospace, residential, commercial, and office architecture alongside brand identity, graphic design, 3D visualization, product design, and web design services. The firm works on both space applications (lunar habitats, satellite concepts, space station interiors) and conventional Earth-based projects for startups and international corporations. Pricing is project-based, ranging from €600 templates to €10,000 3D animations and custom architectural studies at higher price points.
Is XTEND Design a public or private company?
XTEND Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was XTEND Design founded?
XTEND Design was founded in 2005. It employs 11 to 50 people.
Where is XTEND Design based?
XTEND Design is headquartered in Covent Garden, United Kingdom, in the Europe region.
How does XTEND Design make money?
Two revenue lines are on record. Design Services (Architecture, Branding, Graphic, 3D) is the primary driver. The others are speaking & Consulting.
Who are XTEND Design's main competitors?
Broad incumbents on record are Pentagram, Hassell and SOM (Skidmore, Owings & Merrill). Direct peers are IDEO, Foster + Partners, MVRDV, BIG (Bjarke Ingels Group), Heatherwick Studio, Snøhetta and AI SpaceFactory.
Does XTEND Design have an API?
No public API is recorded for XTEND Design.
What industry is XTEND Design in?
XTEND Design's product category is Architecture and Design Services. Its primary akta.pro industry code is EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows), with a secondary code of BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541420.