What Obsession does

Obsession is a private Dutch event-production firm headquartered in Alphen aan den Rijn, Netherlands, founded in 2000. Per its public description, the company organizes "sustainable live, digital, and hybrid events as strategic communication for brands," positioning event production as a brand-marketing channel rather than as logistics alone. The firm's stated scope spans three delivery formats — live, digital, and hybrid — and frames environmental sustainability ("sustainable events") as a core service attribute, suggesting an explicit go-to-market around ESG-aligned brand experiences.

According to firmographics, Obsession operates with 11-50 employees and is structured as a privately held for-profit company. The website listed is obsession.nl, and one attempted retrieval of that domain returned only a loader/verification page rather than substantive product, pricing, or team data; as a result, no information on proprietary technology platforms, customer roster, revenue model, pricing tiers, certifications, awards, or partnership ecosystem could be extracted from the input. The business model is therefore best characterized as a boutique services firm selling event-marketing engagements to brand clients, but specific deal structure (project-based, retainer, or managed-service) and customer segments remain unconfirmed by the available data.

From a strategic-intelligence standpoint, Obsession presents as an established but small, niche event-marketing boutique in the Benelux market with a sustainability-differentiated proposition and hybrid-format readiness. The principal data gaps — revenue, pricing, customer concentration, funding, leadership, AI/tech stack, and recent strategic moves — limit any deeper assessment of growth, defensibility, or exit potential.

Name

Obsession

Website

https://obsession.nl

Company type

Private

Founded year

2000

Headcount range

11–50 employees

Short description

Obsession is a privately held Dutch event-production firm founded in 2000 and based in Alphen aan den Rijn, Netherlands. Employing 11-50 staff, it organizes sustainable live, digital, and hybrid events as strategic brand-communication engagements for brand clients.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Advertising Agencies (54181), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Live event production
• Hybrid event management
• Sustainable events
• Brand event communication
• Corporate event services

Headquarters

HQ city

Alphen Aan Den Rijn

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Obsession organizes sustainable live, digital, and hybrid events as strategic communication for brands. The company plans and executes event experiences designed to serve brand marketing and communication objectives across in-person, online, and combined formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Event Organization
• Digital Event Organization
• Hybrid Event Organization

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Jack Morton Worldwide: Jack Morton is one of the world's largest brand experience agencies, delivering live, digital and hybrid events for global brands. It is a broad incumbent comparable to Obsession in service category but operating at vastly greater scale and geographic reach.
• George P. Johnson Experience Marketing: GPJ is a global experiential marketing agency producing large-scale events, brand activations and hybrid experiences for enterprise clients. It shares Obsession's live/digital/hybrid event positioning and strategic communication orientation but serves much larger multinational accounts.
• Sparks: Sparks is a global experiential marketing agency designing brand experiences, live events, and digital activations. Comparable in offering and strategic brand communications positioning but operating globally with significantly larger scale than Obsession.

Emerging players

• Optimist Inc. Optimist is an independent creative agency producing brand experiences, campaigns and activations with a focus on cultural relevance. It overlaps with Obsession in the strategic-communication-and-activation space but with a stronger creative/identity emphasis and a different geographic footprint.

Direct peers

• MKG: MKG is an experiential marketing agency producing live and digital brand experiences with a creative-strategic approach similar to Obsession's. It is directly comparable in service offering and category positioning, though US-headquartered and serving different geographies.
• Live Union: Live Union is a UK-based live and digital events agency producing brand experiences and strategic communications for corporate clients. Comparable to Obsession in service mix and strategic-communication framing, though it operates at a slightly larger scale and serves different geographies.
• BVA International: BVA is a Dutch event and communications agency organizing corporate events, conferences, and brand activations across the Benelux region. It is a close functional peer with overlapping service categories, similar mid-sized headcount, and shared Dutch market exposure.
• Gielissen Interiors & Events: Gielissen is a Dutch full-service events and interiors agency offering live, hybrid and brand activation services to corporate clients. It is the closest geographic and capability peer to Obsession, operating from the Netherlands with a similar mid-sized headcount and brand-comms focus.
• DEEP Agency: DEEP is a UK-based creative communications and events agency delivering brand experiences, conferences and hybrid events. It mirrors Obsession's emphasis on strategic brand communications delivered through live and digital event formats, making it a close functional peer despite UK focus.
• D&B Eventmarketing: D&B Eventmarketing is a Dutch agency specializing in corporate events, brand activations and incentive programs. It directly competes with Obsession in the Netherlands on corporate live and brand activation work for similar mid-market client profiles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/obsession2251ap
• Facebookfacebook.com/ObsessionEvenementen
• LinkedInlinkedin.com/company/obsession-evenementen-communicatie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obsession