Alura

What Alura does

Alura is a Brazilian online technology education platform that sells subscription-based self-paced learning and postgraduate credentials to both individual learners and corporate clients. Its core product is an online school delivering 2,250+ courses across eight domains (AI, Innovation & Management, Programming, Front-End, Data Science, DevOps, UX & Design, Mobile), delivered through three individual subscription tiers (Plus, Pro, Ultra at R$158.60–416/month on 2-year terms) and three corporate tiers (Corp, Corp Plus, Corp Premium at R$100–158/seat/month), plus postgraduate diplomas under the Póstech brand in partnership with FIAP. The platform is augmented by Luri, a proprietary AI assistant trained on Alura's own content with text, vision (Luri Vision), and recommendation capabilities, and is anchored by a 130,000+-member Discord community, a YouTube channel exceeding 33 million views, and the Hipsters Network podcast network as top-of-funnel acquisition channels.

The business operates a hybrid go-to-market: product-led growth for individual subscribers (free Imersões reaching 1.8M+ people, self-serve checkout, 7-day money-back guarantee) and dedicated enterprise sales/account management teams serving 9,000+ corporate clients including Banco do Brasil, Nubank, Bradesco, Carrefour, Suzano, Serpro, Meta, Oracle, and others. Distribution is concentrated in Brazil, with five physical Póstech poles (São Paulo, Rio de Janeiro, Porto Alegre, Belo Horizonte, Recife). Alura is privately held and operates as a core brand of Grupo Alun, the 2025-formed conglomerate combining Alura with FIAP, PM3, and StartSe under founder Paulo Silveira as Chief Vision Officer and Adriano Almeida as CEO of Alura.

Monetization rests on multi-year individual subscriptions, recurring corporate per-seat contracts, postgraduate tuition, and ancillary services such as Talent Lab (Ultra-exclusive career acceleration) and Skills & Go short-format AI courses; enterprise integrations (SSO via OKTA/Google Workspace, LMS sync, REST APIs) indicate a deliberate upmarket motion within the existing corporate base.

Name

Alura

Legal name

Alura

Website

https://alura.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Alura is Brazil's largest online technology school, offering 2,250+ subscription courses across AI, programming, data, and DevOps to individual learners and 9,000+ corporate clients, augmented by a proprietary AI assistant (Luri), postgraduate degrees via FIAP, and a 130,000+ member community.

Ownership category

akta.pro rank

Product category

Online Technology Education

NAICS

Computer Training (611420), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional & Career Skills Tutoring Platforms (Coding, Data, Business) (EDANAGAI)

akta.pro secondary industries

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• Online technology education
• Corporate learning platform
• AI learning assistant
• Postgraduate tech programs
• Developer training courses

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Subscription Plans: Subscription-based revenue from individual learners. Three tiers: Plus (R$158.60/month), Pro (R$209.30/month), and Ultra Lab (R$416.00/month). All billed annually for 2-year commitments with discounts up to 35% off.
2. Corporate Training Plans: B2B enterprise subscriptions: Corp (R$100/person/month), Corp Plus (R$124/person/month), Corp Premium (R$158/person/month). Includes dedicated customer success, custom content upload, and AI-powered training features.
3. Postgraduate Programs (Pós Tech): Specialized postgraduate courses in partnership with FIAP. 360 hours over 10 months, priced at R$735/month (18x) or R$580/month for Alura/FIAP alumni. 20% discount for existing students.
4. Custom Corporate Programs: Customized training programs, MBA, leadership development, and social impact programs (Include, CRESCER SEMPRE) for enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Alura operates Brazil's largest online technology school, delivering 2,250+ courses across eight thematic schools (AI, Programming, Front-End, Data Science, DevOps, UX & Design, Mobile, and Innovation & Management) through subscription plans for individuals and per-seat corporate plans for businesses. The platform integrates a proprietary AI assistant called Luri (including Luri Vision for image analysis) to personalize learning, recommend study plans, and answer questions. Complementary offerings include postgraduate degrees (Pós Tech, in partnership with FIAP), a career acceleration program (Talent Lab), free immersive bootcamps (Imersões), live short-format courses (Skills & Go), and an enterprise B2B division branded as Alun Business.

Product overview

Alura is Brazil's largest online technology school, operated as a platform-plus-modules architecture. The core Alura Platform (alura.com.br) delivers 2,250+ courses across 8 schools (AI, Programming, Front-End, Data Science, DevOps, UX & Design, Mobile, and Innovation & Management) via subscription plans (Plus, Pro, Ultra) ranging from R$158–416/month for 2-year terms. The AI layer is powered by Luri, a proprietary conversational assistant with text, vision, and recommendation capabilities. Enterprise clients are served through Alun Business (the corporate B2B division), offering Corp/Corp Plus/Corp Premium plans (R$100–158/person/month) with LMS integrations, APIs, and dedicated success management. The broader product portfolio includes Pós Tech (joint postgraduate degrees with FIAP, R$580–735/month), Skills & Go (live AI courses), Talent Lab (career mentoring, Ultra-exclusive), a Discord community (130,000+ members), Hipsters Network podcasts, and YouTube content. Over 6 million learners and 9,000+ companies have been impacted by the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Talent Lab: Exclusive career acceleration program for Ultra plan subscribers providing personalized mentoring, exclusive job opportunities, networking with major companies, and advanced experiences to elevate seniority.
• Luri
• Luri Vision
• Alura Língua
• Skills & Go
• Pós Tech
• Imersões

Products and services

• Alura Online Learning Platform Brazil's largest online technology school offering 2,250+ courses across 8 schools (AI, Programming, Front-End, Data Science, DevOps, UX & Design, Mobile, Innovation & Management) via individual subscription plans (Plus, Pro, Ultra). Serves tech professionals, students, and career changers with structured career paths, certificates, and an integrated AI assistant.
• Alun Business (Corporate Training) B2B enterprise learning division offering per-seat subscription plans (Corp, Corp Plus, Corp Premium) with management dashboards, Luri AI for enterprise learning, LMS integrations, dedicated customer success, and custom content upload. Serves companies across financial services, retail, technology, telecom, healthcare, manufacturing, and government.
• Pós Tech (Alura + FIAP Postgraduate Program) Joint 100% online postgraduate (lato sensu) program offering 17 technology specializations (Dev, Data, AI, Cyber, Tech & Business). Each program is 360 hours over 10 months with hands-on learning, Hackathons, CTFs, and MEC-recognized certificates. Prices range from R$580/month (18x) for Alura/FIAP alumni to R$735/month for general admission.
• Talent Lab Career acceleration service exclusive to Ultra plan subscribers that connects learners to the tech job market through personalized mentoring, exclusive job listings, strategic networking events, and international career guidance.
• Luri AI Assistant Alura's proprietary AI assistant integrated into the learning platform. Luri answers study questions, explains exercises, generates learning plans, summarizes content, and provides personalized recommendations. Luri Vision extends the assistant with visual analysis of screenshots and images. Available across Plus, Pro, and Ultra subscription tiers with escalating capabilities.
• Skills & Go Short-format live online courses with reduced class sizes focused on mastering AI tools and techniques. Designed for professionals who need rapid upskilling.
• Imersões (Immersions) Free intensive short programs that take learners from zero to their first real project, building alongside market experts using innovative technologies. Over 1.8 million people have started their tech journey with Imersões.

Quantifiable outcome

• 6+ million students transformed their careers
• +5 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SantandercoreStrategic or Co-development Partner · 19 March 2026Santander partnership offering 36,000 free scholarships for technology and AI training programs in 2026. Programs span 8-16 weeks covering Python, machine learning, AI governance, agile methodologies, data-driven decision-making, and AI-assisted negotiation. 35,000 applicants selected via online test, 350 advance to hands-on immersion.
• FIAPcoreStrategic or Co-development PartnerJoint postgraduate programs (Pós Tech) combining Alura's online learning platform with FIAP's academic credentials. Programs include Dev, Data, IA, Cyber, and Tech & Business specializations. 360 hours over 10 months with MEC-recognized certificates.
• Grupo AluncoreStrategic or Co-development PartnerParent company formed in 2025 combining Alura, FIAP, PM3, and StartSe into the largest tech education ecosystem in Latin America. Paulo Silveira serves as Chief Vision Officer, Adriano Almeida as Alura CEO.
• Casa do CódigominorStrategic or Co-development PartnerPublisher partnership providing eBooks included in Pro and Ultra plans for additional learning resources.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pluralsight: Enterprise-focused technology skills platform offering cloud, software development, and AI training with skills assessments and analytics. Closely comparable to Alun Business (Alura's corporate division) in serving enterprise L&D needs.
• Rocketseat: Brazil's largest direct competitor in online tech education, focusing on full-stack, front-end, and mobile/web development career tracks. Now owned by Mercado Livre, it competes with Alura for the same Brazilian tech learner and corporate training budgets.
• DataCamp: Subscription-based online learning platform specializing in data science, AI, and analytics skills for individuals and enterprises. Comparable to Alura's data science and AI school segments in both consumer and B2B motion.
• DIO.me: Brazilian digital innovation school offering tech bootcamps, courses, and corporate training with a focus on employability. Overlaps significantly with Alura's career-track, corporate, and postgraduate offerings in the Brazilian market.
• Codecademy: Subscription-based interactive platform for learning programming and data skills, including AI and web development. Directly comparable to Alura's programming, front-end, and back-end career tracks for individual learners.
• Trybe: Brazilian online technology school offering subscription-based courses in programming, data, and digital skills with strong employer partnerships. Directly comparable business model and target audience to Alura's individual subscription tiers.
• Let's Code: Brazilian coding bootcamp and tech education provider offering full-stack, data, and AI programs with both individual and corporate B2B offerings. Competes with Alura in Brazilian tech upskilling and reskilling segments.

Broad incumbents

• Udemy: Global online learning marketplace with a massive course catalog covering tech, business, and design. Operates Udemy Business for enterprise L&D, directly competing with Alura's corporate training and individual subscription offerings.
• Coursera: Global MOOC platform partnering with universities and companies for online courses, certificates, and degree programs. Competes with Alura in Brazilian tech learner segment and increasingly in enterprise L&D.

Emerging players

• Origamid: Brazilian online platform specializing in front-end, UX/UI, and web design education with subscription and individual course models. Partial overlap with Alura's front-end and UX & Design schools, particularly for individual learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/aluraonline
• YouTubeyoutube.com/alura
• Facebookfacebook.com/aluraonline
• LinkedInlinkedin.com/company/aluracursos
• Instagraminstagram.com/aluraonline
• TikToktiktok.com/@aluraonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alura