Room
Room (room.sh) provides an embeddable collaborative video room REST API (the Holodeck Workspace API) that lets SaaS platforms integrate real-time video, whiteboard, chat, and file-sharing rooms into their own products. It operates as a product under Lessonspace Inc. and is in private beta.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Room does
Room (operating as room.sh) is a collaborative video room API platform that enables software companies to embed real-time collaboration capabilities — video rooms, whiteboards, multi-page canvases, chat, and file sharing — into their own products via a single unified REST API called the Holodeck Workspace API (v1.0.0). The platform presents a dual-interface architecture connecting a "holodeck" frontend to any controlling application, with JWT (HS256) authentication, webhook support for session/user/chat events, role-based access control (read-only, master, guest), per-pairing end-to-end-encrypted private chat, and configurable AV recording with locality routing. The company is a product/brand under Lessonspace Inc. (USA), which serves as the parent entity and primary commercial vehicle; room.sh is currently in private beta or available through Lessonspace.
Room.sh serves B2B customers — SaaS companies and software platforms — that need to add collaborative capabilities without building the underlying infrastructure themselves. Its known live deployments are Lessonspace (a white-labeled online classroom product for tutoring companies and education platforms) and Coroom (a consumer-facing team collaboration application for recurring weekly meetings). The business model centers on API/platform licensing and white-label / OEM embedding, though specific pricing is not publicly disclosed. Go-to-market is exclusively API-first, with onboarding mediated through Lessonspace or via private-beta invitation rather than open self-service signup. The company is privately held, founded in 2019, has 1–10 employees, and has no disclosed funding rounds; the founder is identified as Matthew Henshall.
Room firmographics
Firmographics- Name
- Room
- Legal name
- Lessonspace Inc.
- Website
- https://room.sh
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Room (room.sh) provides an embeddable collaborative video room REST API (the Holodeck Workspace API) that lets SaaS platforms integrate real-time video, whiteboard, chat, and file-sharing rooms into their own products. It operates as a product under Lessonspace Inc. and is in private beta.
- Ownership category
- akta.pro rank
Room business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- API / Platform Licensing (implied): As a B2B API platform offering a unified UI and API to create and manage online collaborative rooms, room.sh monetizes by licensing its technology to companies that embed collaborative rooms into their own products. The private beta status and exclusive API-first access model suggest a subscription or usage-based commercial arrangement, though specific terms are not publicly disclosed.
- White-Label / OEM Embedding: Room.sh is designed specifically for embedding and integration into third-party products, as evidenced by its white-label use in Lessonspace and Coroom. Revenue likely derives from OEM/white-label licensing agreements where partners embed the collaborative room capability into their own branded products.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Room product offering
Product offeringCore offering
Room (room.sh) provides a single embeddable API that lets software developers add a full multi-party collaborative room — video conferencing, interactive whiteboard, and document markup — directly inside their own applications. The API exposes JWT-authenticated room creation, server-side recording, webhooks, and end-to-end encryption, and can be embedded via iframe, React Native, or Capacitor so that customers do not need to build the underlying real-time media stack themselves.
Product overview
Room.sh offers a collaborative room technology platform consisting of the core Room.sh API product and related applications. The core product is a Collaborative Video Room API that provides a unified UI and infrastructure for creating and managing online collaborative rooms. The ecosystem includes Lessonspace (the parent company providing white-labeled online classrooms for education platforms with student/teacher management and analytics) and Coroom (a consumer application for recurring team meetings). Room.sh's API can be embedded and integrated into third-party products, while Lessonspace provides a ready-made implementation, and Coroom serves as the consumer-facing product.
Differentiator
Problem solved
Functional benefit
Brands
- Coroom: An application for keeping teams, partners, and clients in sync using recurring meeting rooms to keep work moving forward week after week
Products and services
- Room (Holodeck Workspace API) Embeddable real-time collaboration API that lets software developers add multi-party video conferencing, interactive whiteboard, and document markup rooms inside their own applications via iframe, React Native, or Capacitor, with JWT auth, webhooks, server-side recording, and end-to-end encryption.
- Lessonspace White-labeled online classroom platform built on the same Room engine, used by educators and tutoring organizations to deliver live, interactive lessons with video and whiteboard.
- Coroom Consumer iOS app that lets individuals spin up collaborative rooms with video and whiteboard, serving as a consumer-facing surface and reference implementation of the Room API.
Companies that use Room
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Room technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Room partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lessonspace Inc.coreLessonspace Inc. is the parent company and primary commercial vehicle for room.sh. Room.sh's API is currently available through Lessonspace or via private beta invitation. Lessonspace uses room.sh's Holodeck Workspace API as the infrastructure layer for its own white-labeled online classroom product, and its platform serves as the commercial channel through which room.sh's technology reaches end customers in the education vertical.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Room competitors and assessment
Company assessmentDirect peers
- 100ms: 100ms provides a video and audio SDK with prebuilt UI components for embedding real-time collaboration (including whiteboards and recording) into apps. It is closely comparable to room.sh's combined video-room-plus-canvas-plus-chat offering.
- Vonage Video API: Vonage Video API (formerly TokBox/OpenTok) provides an embeddable WebRTC video platform with archiving, session management, and SDKs. It competes for the same embedded video-collaboration workload that room.sh targets via its Holodeck API.
- Agora: Agora is a real-time engagement platform offering SDKs for voice, video, and interactive live streaming across web and mobile. It targets the same 'communication infrastructure for application developers' category as room.sh, though at significantly greater scale.
- LiveKit: LiveKit is an open-source WebRTC platform offering SDKs and cloud infrastructure for embedding real-time video, audio, and data into applications. It targets the same developer persona and embeddable-collaboration workload as room.sh's Holodeck Workspace API.
- Daily.co: Daily.co provides a drop-in video and audio calling API (Daily Prebuilt) and WebRTC SDKs that developers embed directly into web and mobile products. It competes head-to-head with room.sh on the same 'embeddable collaboration infrastructure' use case for SaaS companies and software platforms.
- Whereby: Whereby offers embeddable video meeting rooms via an SDK and prebuilt components, historically focused on telehealth, coaching, and education use cases. It is a direct analog to room.sh's recurring-room, white-label model, especially via the Lessonspace education beachhead.
- Dyte: Dyte offers a video SDK and prebuilt UI components for embedding real-time communication into products, with explicit focus on developer ergonomics and plug-and-play collaboration rooms. Overlaps directly with room.sh's API-first embeddable positioning.
Emerging players
- Dolby.io: Dolby.io provides communications APIs (real-time voice/video, messaging, media processing) for developers building collaborative products. It overlaps with room.sh's developer-facing communications API category while bringing a wider media-processing portfolio.
- Stream: Stream provides developer APIs for chat, video, activity feeds, and moderation, and competes for the same 'embedded real-time collaboration' workloads as room.sh, particularly around chat-with-rooms and in-app video.
Broad incumbents
- Zoom Video SDK: Zoom's Video SDK lets developers embed Zoom-powered video and audio experiences into their own applications, leveraging Zoom's global media infrastructure. It is a broader incumbent offering overlapping with room.sh's core embeddable-room use case, but as part of a much wider communications portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Room social profiles
Digital presenceRoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Room leadership team
Management profileNumber of profiles
Profiles1 record
Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Room
What does Room do?
Room (room.sh) provides a single embeddable API that lets software developers add a full multi-party collaborative room — video conferencing, interactive whiteboard, and document markup — directly inside their own applications. The API exposes JWT-authenticated room creation, server-side recording, webhooks, and end-to-end encryption, and can be embedded via iframe, React Native, or Capacitor so that customers do not need to build the underlying real-time media stack themselves.
Is Room a public or private company?
Room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Room founded?
Room was founded in 2019. It employs 1 to 10 people.
How does Room make money?
Two revenue lines are on record. API / Platform Licensing (implied) is the primary driver. The others are white-Label / OEM Embedding.
Who are Room's main competitors?
Direct peers on record are 100ms, Vonage Video API, Agora, LiveKit, Daily.co, Whereby and Dyte. Emerging players are Dolby.io and Stream. Zoom Video SDK is listed as a broad incumbent.
Does Room have an API?
Yes. Room.sh provides a REST API called the Holodeck Workspace API that powers interactive collaborative spaces. It presents two interfaces - one for the room frontend (holodeck) and another for applications that want to control and manage rooms. The API supports: room creation with webhook configuration, session management with configurable idle timeouts (default 300 seconds for users, 300 seconds for sessions), page management (create, read, update, delete, duplicate, export), messaging/chat functionality with encryption key retrieval, file upload/download, room statistics, waiting room knock validation, leader controls (terminate session, redirect users), and room import/export capabilities. Authentication uses JWT tokens signed with HS256 algorithm via URL parameters. The API includes webhook support for session events (start, idle, end), user events (join, idle, leave), and chat events. Currently available through Lessonspace or in private beta. Developer documentation is at room.sh/docs.