What Voila! Creative Studio does

Voila! Creative Studio is a Los Angeles-based custom design and fabrication studio founded in 2008 by Katrien Van der Schueren. It originated as a high-end custom framing business operating from the front space of the founder's art studio on La Brea Avenue, and has since expanded into a full-service fabrication operation spanning custom furniture, mirrors, Venetian plaster sculpture, Liquid Metal finishing, art creation, tapestries, and event/set production. Its core technical capabilities rest on proprietary craft methods developed by Van der Schueren across plaster, resin, concrete, and Liquid Metal, supplemented by a curated global network of artisan partners that provides scalable execution across materials (plaster, metal, wood, textile, paint, concrete).

The studio serves a B2B client base anchored in the Architecture & Design (A&D) community — interior designers and architects — alongside luxury hospitality brands (Four Seasons Residences, Four Seasons Costa Palmas, The Hotel Californian), luxury retailers (Carolina Herrera NY), publishers (TASCHEN America), healthcare and entertainment operators (Parsley Health, Great Park Ice, Stillhouse), and high-end residential clients. Customer relationships tend to be multi-year and project-based, with documented engagements such as 300+ custom pieces for The Hotel Californian and a 10+ year relationship with TASCHEN America. Revenue is generated through one-off project commissions rather than recurring or productized contracts.

The business operates strictly by appointment from a single LA studio, with no public pricing, no e-commerce, and no disclosed headcount beyond a 1-10 person range. Strategic partnerships — including the 2019 'Voila X Mexico' alliance with a Mexican weaving manufacturer and a World Tree partnership for sustainable Empress Splendor wood — have expanded the material palette and geographic reach into Mexico and other luxury markets, while the company has remained privately held and self-funded under the founder's ownership and creative direction.

Name

Voila! Creative Studio

Legal name

Voila! Creative Studio

Website

https://voilacreativestudio.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Voila! Creative Studio is a Los Angeles-based custom design and fabrication studio serving interior designers, architects, and luxury hospitality and retail brands with handmade furniture, Venetian plaster sculpture, custom mirrors, framing, and bespoke art installations founded by Katrien Van der Schueren in 2008.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Furniture Fabrication: One-stop shop for custom furniture design and fabrication. Works with clients to realize visual concepts within budgetary parameters, producing custom upholstery, woodwork, and specialty installations.
2. Art Creation & Consultation: Art creation for residential and commercial projects. Services include creating or curating unique styles for interiors, including eye-catching works of art published in collections worldwide.
3. Custom Framing: High-end custom framing services from historical preservation to modern statement pieces, including antique distressing and mirror plates. Originally the core business when Katrien opened Voila!
4. Plaster Furniture and Sculptures: Custom Venetian plaster furniture and sculptural pieces for the A&D community and global brands.
5. Tapestry and Woven Creations: Partnership with Mexican weaving and tapestry manufacturer to deliver all-natural floor and wall coverings with authentic organic elements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Voila! Creative Studio is a Los Angeles-based design fabrication studio that designs and fabricates custom furniture, artwork, plaster sculptures, mirrors, tapestries, and high-end custom framing for interior designers, architects, hospitality brands, and luxury retailers. The studio operates as a one-stop shop that takes client visual concepts from design through fabrication and installation, leveraging proprietary techniques developed by founder Katrien Van der Schueren and a global artisan network for scalability.

Product overview

Voila! Creative Studio is a single unified offering — a Los Angeles-based design fabrication studio providing comprehensive custom furniture and art fabrication services. The portfolio includes Custom Furniture (upholstery, woodwork, specialty installations), Custom Mirrors, Custom Venetian Plaster, Art Creation & Consultation, Tapestries and Woven Creations via Voila X Mexico partnership, Custom Framing, Liquid Metal Finishing, and Events Production. The studio utilizes proprietary methods developed by founder Katrien Van der Schueren and incorporates sustainable Empress Splendor wood from World Tree partnership. Services span design consultation through fabrication and installation for hospitality, brands, residential customers, real estate projects, events, and set decors.

Differentiator

Problem solved

Functional benefit

Brands

• Voila X Mexico: Tapestries and woven creations partnership with Mexico's premiere weaving and tapestry manufacturer, launched in 2019.

Products and services

• Custom Furniture Fabrication Bespoke furniture design and fabrication services including upholstery, woodwork, and specialty installations for commercial and residential projects commissioned by interior designers, architects, and brands.
• Custom Venetian Plaster Furniture and Sculptures Custom Venetian plaster furniture and sculptural pieces produced using proprietary methods developed by founder Katrien Van der Schueren, available to the architecture and design community and global brands.
• Art Creation and Consultation Art creation and curation services for residential and commercial projects, setting tones and producing unique artworks that reside in high-end private residences and public locations across the globe.
• Voila X Mexico Tapestries and Woven Creations Custom one-of-a-kind all-natural floor and wall coverings produced in partnership with a Mexican weaving and tapestry manufacturer, exploring techniques from skilled artisans in famous weaving locations.
• Custom Framing High-end custom artwork framing and consultation services spanning historical preservation, modern statement pieces, antique distressing, and mirror plate work, offered from the front space of the Los Angeles studio.
• Custom Mirrors Custom-designed and fabricated mirrors including specialty designs such as the Kobalt Music Mirror, featuring unique frames and finishing techniques.
• Liquid Metal Finishing Proprietary Liquid Metal finishing technique developed by founder Katrien Van der Schueren for application to furniture and sculptural elements.
• Design and Fabrication Studio Services Comprehensive design consultation, fabrication, and installation services delivered from a Hollywood creative space, combining expertise in plaster, resin, concrete, sculpture, and multi-material work for commercial and residential projects.
• Events Production Fabrication Art production and custom fabrication services for events, set decoration, and temporary installations.

Quantifiable outcome

• Created over 300 custom pieces for The Hotel Californian project
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• World TreecoreStrategic or Co-development Partner · 1 January 2019Voila has partnered with World Tree, an organization whose programs are based on the Empress Splendor tree (Paulownia). Grown in eco-timber farms across North and Latin America, these trees reach hardwood maturity in 8-12 years compared to 20-30 years for most trees. Voila incorporates Empress Splendor wood into production of custom furniture, fine art framing, sculpture, custom crating and more. The partnership supports Voila's commitment to ecologically responsible options and sustainable materials.
• Mexico Weaving and Tapestry ManufacturercoreStrategic or Co-development Partner · 1 January 2019In 2019 Voila partnered with one of Mexico's premiere weaving and tapestry manufacturers. Through this Voila X Mexico initiative, they deliver one-of-a-kind all-natural designs and creations including floor and wall coverings that add authenticity and organic elements to spaces. The partnership enables exploration of techniques taught by skilled artisans from famous weaving locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holly Hunt: Holly Hunt is a high-end design house producing custom furniture, lighting, textiles, and accessories primarily for the interior design and architecture community. Like Voila!, it serves luxury residential and hospitality clients with bespoke fabrication rather than mass-market retail.
• Palecek: Palecek designs and manufactures custom indoor and outdoor furniture, rugs, lighting, and accessories with strong emphasis on natural and sustainable materials, particularly for luxury hospitality and residential projects. Shares Voila!'s custom-fab model for designers and its sustainability-oriented sourcing narrative.
• Arteriors: Arteriors designs and fabricates custom lighting, furniture, and decorative accessories for the interior design trade, including hospitality and luxury residential projects. Comparable custom fabrication through-the-trade model with designer and specifier channels.
• Christopher Peacock: Christopher Peabody designs and fabricates bespoke luxury cabinetry, kitchens, and furniture for ultra-high-end residential and hospitality clients. Comparable to Voila! in serving luxury interior designers with custom, project-based fabrication and a strong craftsmanship brand.
• Lee Industries: Lee Industries is a custom upholstered furniture manufacturer that produces bespoke seating and case goods to specification for interior designers and hospitality brands. Comparable to Voila! in serving the A&D community with project-based custom fabrication and a focus on craftsmanship.

Broad incumbents

• Roche Bobois: Roche Bobois is a global luxury furniture and interior design brand with showrooms worldwide, offering high-end and customizable furniture collections. Comparable to Voila! in luxury end-market focus but operates at portfolio scale with design collaborations rather than bespoke fabrication per project.
• Room & Board: Room & Board is a US modern furniture retailer offering American-made and custom-upholstery options across residential and contract channels. Adjacent to Voila! in custom and craft-leaning furniture for designers and consumers, but with a much larger scale and productized offering.
• Bernhardt Furniture: Bernhardt is a large established manufacturer of high-end residential and contract furniture serving designers, hospitality, and retail customers. Overlaps with Voila!'s hospitality and residential custom work but at meaningfully greater scale and broader product portfolio.
• Restoration Hardware (RH): RH is a large luxury home furnishings brand offering furniture, lighting, and decor with an emphasis on craftsmanship and scale across physical galleries and hospitality. Overlaps with Voila!'s luxury residential and hospitality positioning but competes through productized, in-house production rather than per-project custom fabrication.
• Williams-Sonoma Home: Williams-Sonoma Home is the luxury home furnishings arm of Williams-Sonoma, offering furniture, lighting, and decor with custom upholstery options. Targets a similar affluent residential customer as Voila! but through retail and productized channels rather than per-project custom fabrication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/voilacreativestudio
• Instagraminstagram.com/voilacreativestudio
• Xx.com/voilastudioLA
• LinkedInlinkedin.com/company/voila-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voila! Creative Studio