Smartbetting.ai

What Smartbetting.ai does

Smartbetting.ai is an AI-powered sports betting platform operated by Cashmagnet Ltd, focused on U.S. sports bettors (NFL, NBA, MLB, college athletics, soccer, esports). The company was founded in 2025 and is headquartered as a private limited company with 1–10 employees. Its core product is a proprietary AI engine that claims to process 1M+ rows of historical and real-time sports data across 100+ leagues and 10+ sports to generate predictive betting insights, identify positive-expected-value opportunities, and detect market inefficiencies and odds mispricing.

The product portfolio consists of a premium AI-generated betting tips subscription (delivered via email after signup) and a suite of five free web-based calculators: Kelly Criterion, Poisson Distribution, Expected Value, Odds Converter, and Arbitrage. The platform is fully self-serve and accessible via desktop and mobile browser without download. A community-driven betting tips section combines user-submitted picks with AI-generated premium tips, creating a hybrid engagement model. Go-to-market is product-led growth via the free calculator suite functioning as a top-of-funnel lead-generation layer, supported by SEO-driven content marketing (educational articles published Sept 2025–Jan 2026) and organic social presence on LinkedIn, X, and Facebook.

The business model is subscription-based recurring revenue from the premium AI tips product; no pricing tiers or subscription fees are publicly disclosed. The company has not raised institutional funding, has no disclosed enterprise customers, and relies on individual consumer / SMB bettors acquired through organic channels. There is no disclosed management team, no patents or trademarks, no third-party data partnerships, and no disclosed revenue or subscriber figures, leaving the commercial scale of the venture unverified.

Name

Smartbetting.ai

Legal name

Cashmagnet Ltd

Website

https://smartbetting.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Smartbetting.ai is an AI-powered sports betting platform for U.S. bettors that combines free betting calculators (Kelly, Poisson, EV, Odds Converter, Arbitrage) with a premium subscription for AI-generated betting tips delivered via email.

Ownership category

akta.pro rank

Product category

Sports Betting Analytics Software

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

akta.pro primary industry

Tipsters, Picks & Betting Advice Lead Gen (MPAEAMAE)

akta.pro secondary industries

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Gaming & Interactive Entertainment Personalization (HDAAAGAF)

Keywords

• Sports betting analytics
• AI betting predictions
• Betting calculators
• Sports betting tools
• Expected value betting

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. AI-Powered Betting Tips (Premium): Premium AI-generated sports betting tips delivered to subscribed users via email. Combines proprietary machine learning models with expert analysis to identify high-value betting opportunities across U.S. sports markets.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Smartbetting.ai operates an AI-powered sports betting analytics platform that delivers premium, AI-generated betting tips via email subscription and provides free, professional-grade betting calculators (Kelly Criterion, Poisson, Odds Converter, Expected Value, Arbitrage) as a self-serve web product. Its proprietary AI engine processes 1M+ rows of historical and real-time data across 100+ leagues and 10+ sports to identify high-probability outcomes and market inefficiencies for U.S. sports bettors.

Product overview

Smartbetting.ai is an AI-powered sports betting platform operated by Cashmagnet Ltd, combining a core product of AI-optimized betting tips with a suite of betting calculators. The platform processes millions of data points across 100+ leagues and 10+ sports to deliver real-time insights and expert analysis. The product portfolio centers on AI-generated betting recommendations (Betting Tips) complemented by five analytical calculators: Kelly Criterion Calculator for optimal stake sizing, Poisson Distribution Calculator for score probability modeling, Odds Converter for format conversion, and Expected Value Calculator for edge quantification. The platform emphasizes data-driven decision-making over emotional or gut-feel betting.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Platform processes 1M+ rows of data across 100+ leagues and 10+ sports
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dimers: Dimers provides AI-driven sports betting predictions, picks, and analysis across U.S. sports leagues. It targets the same bettor persona seeking data-driven, model-based betting insights as Smartbetting.ai.
• Action Network: Action Network is a leading sports betting analytics, picks, and odds platform serving U.S. sports bettors. It directly competes with Smartbetting.ai on AI-driven predictions, betting calculators, and premium tip subscriptions across NFL, NBA, and MLB.
• OddsJam: OddsJam provides odds comparison, positive EV betting alerts, and arbitrage tools for U.S. sports bettors. Its EV and arbitrage tooling directly overlaps with Smartbetting.ai's Expected Value and Arbitrage calculators and premium tip product.
• Sports Insights: Sports Insights is a sports betting data and handicapping service offering odds screens, betting trends, and professional picks. Its subscription-based professional picks model is comparable to Smartbetting.ai's premium tips offering.
• Unabated: Unabated is a sports betting analytics platform offering odds screens, derivatives, and professional-grade tools for serious bettors. Its focus on advanced mathematical tools mirrors Smartbetting.ai's Kelly Criterion, Poisson, and EV calculator suite.
• BettingPros: BettingPros delivers AI-powered sports betting picks, predictions, and consensus data across major U.S. sports. It competes head-to-head with Smartbetting.ai's premium AI tips product and targets the same U.S. sports bettor segment.
• BetQL: BetQL is a sports betting data and analytics platform offering predictions, trends, and betting tools for U.S. sports. Its model of monetizing proprietary analytics to consumers directly parallels Smartbetting.ai's AI tips subscription approach.
• Outlier.bet: Outlier.bet offers sports betting analytics, public betting data, and AI-assisted picks across U.S. sports markets. It overlaps with Smartbetting.ai in serving data-driven individual bettors with model-based recommendations.

Emerging players

• RebelBetting: RebelBetting specializes in sports betting arbitrage and value betting tools across multiple sports. While it overlaps on the arbitrage/value-bet calculator side, it is more focused on European soccer markets and serves a narrower use case than Smartbetting.ai.
• Pikkit: Pikkit is a sports bet tracking and analytics app for individual bettors. While its core offering (bet tracking) differs from Smartbetting.ai's prediction focus, it serves the same data-savvy U.S. sports bettor persona and overlaps in analytics tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/smartbetting_ai
• Facebookfacebook.com/SmartbettingAI
• LinkedInlinkedin.com/company/smartbetting-ai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartbetting.ai