The Right + The Left

What The Right + The Left does

The Right + The Left is a UK-based marketing consultancy founded by Sarah Fleming in 2020 and registered in Altrincham, Greater Manchester. The firm operates a three-pillar service framework — Connect the Strategy, Connect the Plan, Connect the Process — delivered through fractional CMO engagements, strategic advisory workshops, and thought-leadership content. It serves enterprise and mid-market clients across pharma, retail, healthcare, hospitality, and financial services, with named engagements including Johnson & Johnson, Slug & Lettuce, and Bourne Leisure, and reports having worked with 100+ brands since inception.

The business is structured as a small consultancy in the 1–10 employee band, with founder Sarah Fleming bringing 15+ years of marketing experience and external recognition including selection for the Creative Equals Future Leaders 2020 programme. Service delivery is positioned as geography-independent, with engagement executed via video conferencing (Zoom, Microsoft Teams) for both UK and international clients. The consultancy has extended its offering with a specialist Women in Marketing service line and a fractional CMO retainer model alongside the core framework.

Revenue is generated through project-based advisory work, workshop fees, and ongoing fractional CMO retainers. The go-to-market is founder-led, with ecosystem credibility reinforced by Sarah Fleming's Co-Presidency of Bloom North and speaking engagements with industry bodies such as the IPA. There is no disclosed funding, headcount growth, or AI/technology capability; the firm's competitive position rests on the founder's individual expertise, codified methodology, and community standing within the UK marketing sector.

Name

The Right + The Left

Legal name

The Right & The Left Limited

Website

https://therightandtheleft.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Right + The Left is a UK-based marketing consultancy founded by Sarah Fleming in 2020, offering fractional CMO services, strategic marketing advisory, and workshops to enterprise and mid-market clients across pharma, retail, healthcare, hospitality, and financial services.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Management Consulting Services (54161), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Thought Leadership & Executive Visibility (BPAFADAG)

akta.pro secondary industry

Corporate & Leadership Development (BPACANAA)

Keywords

• Marketing strategy consulting
• Brand positioning services
• Comms planning consultancy
• Fractional CMO services
• Marketing effectiveness advisory

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Marketing Consultancy Services: Revenue generated through consultancy engagements including project-based work, as-needed consultant support, sprint approaches, workshops, mentoring, training, fractional CMO/MD services, and thought leadership/keynote delivery. Services are tailored to brand positioning, marketing strategy, comms planning, and process optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Right + The Left is a marketing consultancy that helps brands be seen and remembered through integrated strategic services. Offerings are organized into three core pillars: Connect the Strategy (audits, positioning, propositions, comms planning, data/CRM, segmentation, measurement), Connect the Plan (workshops, mentoring, training), and Connect the Process (best practice integration and process optimization), supplemented by fractional CMO/MD, thought leadership content, and bespoke workshops.

Product overview

The Right + The Left is a marketing consultancy offering a unified service portfolio built around three core pillars: Connect the Strategy, Connect the Plan, and Connect the Process. The company provides strategic consultancy services (positioning, propositions, customer journey mapping, comms planning), integrated marketing planning (workshops, mentoring, training), and process optimization (best practice integration). Additional offerings include Thought Leadership content creation, Fractional CMO/MD services, and Bespoke Workshops. The company, led by Founder Sarah Fleming, primarily serves brands seeking to improve their visibility and marketing effectiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• Connect the Strategy Strategic consultancy service covering insight gathering, marketing audits, positioning, propositions, customer journey mapping, comms planning, data/CRM and segmentation, and measurement and effectiveness, sold to brands seeking to sharpen their marketing strategy.
• Connect the Plan Integrated marketing planning service including the Power of Connection Workshop, bespoke workshops, mentoring, and training to build joined-up marketing plans that optimize every tactic, for marketing teams and brands.
• Connect the Process Process optimization service that implements best practice integration to deliver effective marketing and reduce spend, designed for in-house teams seeking better operating models.
• Fractional CMO/MD Fractional Chief Marketing Officer or Managing Director service delivered on a project-by-project basis to direct strategy and fill senior marketing team gaps, targeted at brands needing senior leadership on a part-time or interim basis.
• Thought Leadership Research, shaping, and writing of keynotes and thought leadership content, plus delivery of keynote presentations on industry topics to teams and at events, for organizations seeking senior marketing perspectives.
• Bespoke Workshops Immersive-format tailored workshops designed and delivered for specific teams, brands, or business needs, for organizations wanting hands-on strategic facilitation.
• Women in Marketing Talks and workshops focused on elevating women in the marketing industry, delivered to teams and at events, for organizations seeking to support gender diversity and women's progression in marketing.

Quantifiable outcome

• 96% of marketing isn't remembered - The Right + The Left aims to help brands be part of the 4% that is effective

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hallam: UK digital marketing agency offering integrated strategy, brand, and performance marketing services to mid-market and enterprise clients — comparable in offering breadth and mid-sized UK agency positioning.
• Livity: Independent UK marketing and youth-focused agency offering brand strategy, creative and digital services — comparable as a smaller, founder-led creative/strategy agency competing for similar UK enterprise budgets.
• W Communications: UK-based PR, communications and brand strategy agency working with consumer, tech and health brands — comparable in integrated communications and brand positioning services for enterprise clients.
• Propeller: Brighton-based digital marketing agency focused on integrated strategy, content, and performance for growth-stage and enterprise brands — directly comparable in integrated planning and brand-led marketing services.
• 1000heads: Social media and word-of-mouth marketing agency with strategy, comms planning and brand experience capabilities — overlapping with The Right + The Left's comms planning and integrated marketing offerings.

Broad incumbents

• C Space: Global consumer insights and marketing consultancy advising brands on customer-led growth, brand strategy and innovation — comparable at the strategy tier though larger and more research-led.
• Bray Leino: Established UK full-service marketing communications group offering brand strategy, advertising, and digital services — broader incumbent in the same integrated marketing space.
• Hotwire: Global communications and marketing agency with strategy, PR and brand experience capabilities — relevant overlap on the comms planning and integrated marketing services The Right + The Left delivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-right-the-left

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Right + The Left