Mixed Hockey Club HBS

What Mixed Hockey Club HBS does

Mixed Hockey Club HBS Bloemendaal (MHC HBS) is a Dutch member-owned field hockey association (vereniging) founded in 1919, headquartered at Complex Bleek en Berg in Bloemendaal, Noord-Holland, Netherlands. The club operates a complete lifecycle hockey programme from Funkey (age 5) and Puppies (age 6) through youth O8–O18, elite Tophockey squads (Dames 1 in Promotieklasse, Heren 1 in Overgangsklasse), adult recreational categories (Trim hockey, Hockey7, Walking Hockey for 65+), G-hockey for players with disabilities, and Zaalhockey indoor competition during winter. It serves approximately 1,400 members, draws more than 4,000 weekly visitors to its three artificial turf fields and two grass fields, and is supported by roughly 150 active volunteers.

The club does not operate a proprietary technology platform; its technology footprint is limited to standard club administration tooling (LISA membership software), the public mhchbs.nl website, the "Mijn Habie" member portal, and social media channels (Instagram, Facebook, Twitter). Product and programme operations are delivered physically on-site using the club's own infrastructure and a small professional staff of approximately 14, augmented by the volunteer base, partner-supplied coaching, and third-party camp operators (Vinea).

HBS's revenue model is diversified across recurring membership subscriptions (seasonal fees ranging from €181 for G-Jeugd to €538 for O18–O11 youth, €510 for senior/veteran), tiered corporate sponsorship (main sponsors Pink Elephant, Huijg Sport, Indian Maharadja; gold sponsors including Van Engelen Makelaars, Notaris JVC, Hedin Automotive, Wimarbo, The Harlem Social Club), facility rental for clubhouse, meeting rooms, and fields, clubhouse bar and catering operations, and an internal bond-loan programme (€300,000 obligatielening) for field renewal. Distribution is direct via online membership registration and direct corporate sponsorship sales, with the HBS Business Club (≈28 member companies) serving as a B2B networking channel.

Name

Mixed Hockey Club HBS

Legal name

Mixed Hockey Club HBS Bloemendaal

Website

https://mhchbs.nl

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Mixed Hockey Club HBS Bloemendaal is a Dutch member-owned field hockey association founded in 1919, serving about 1,400 members across youth, elite, recreational, disability, and senior (65+) categories at its Bleek en Berg complex in Bloemendaal through subscription memberships, sponsorship, and facility rental.

Ownership category

akta.pro rank

Product category

Field Hockey Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Field hockey club
• Amateur sports association
• Youth hockey programs
• Recreational hockey leagues
• Sports facility rental

Headquarters

HQ city

Bloemendaal

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: The primary revenue stream consists of annual membership fees charged to all members. Fees vary by category (senior, youth, trim, G-hockey, walking hockey, students) and include optional add-ons such as top hockey surcharges, training team surcharges, and equipment/material fees. Indoor hall hockey is billed separately in October.
2. Sponsorship: HBS generates revenue through multiple sponsorship tiers: main sponsors (Hoofdsponsor) such as Pink Elephant, Huijg Sport, and Indian Maharadja; gold sponsors including Van Engelen Makelaars, Notaris JVC, Hedin Automotive, Wimarbo, The Harlem Social Club; and numerous other sponsors. Sponsorship revenue comes from logo placements on clothing, field signage, event naming rights, website exposure, and the HBS Business Club.
3. Facility Rental: The club rents out clubhouse spaces, meeting rooms, and sports fields for events, school sports days, clinics, and other activities. Revenue is generated through venue and equipment rental, with optional bar services coordinated with the bar manager.
4. Field Bond Loan (Obligation Plan): HBS raised €300,000 through a club bond (obligatielening) from members and businesses to finance the renovation of field 3 and field 5. Participants lend money for 5 or 10 years and receive annual repayments plus interest, with portions donated back as tax-deductible gifts.
5. Clubhouse Operations (Bar & Catering): The club generates ancillary revenue from the bar and catering operations within the clubhouse, including the third half (derde helft) after matches and events. Bar duties are rotated among members and parents as part of volunteer obligations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Mixed Hockey Club HBS Bloemendaal is a Dutch non-profit field hockey association (vereniging) that provides organized hockey training and competition for approximately 1,400 members across all ages, from age 5 through seniors over 65. The club operates youth development programs (Funkey, Puppies, O8-O18, G-hockey for players with disabilities), senior recreational and elite competitive teams (Tophockey, Promotieklasse/Overgangsklasse), indoor hockey (zaalhockey), tournaments, holiday camps, and ancillary services such as clubhouse rentals, sponsorship programs, and a business networking club.

Product overview

MHC HBS is a traditional Dutch hockey club offering a comprehensive portfolio of hockey programs and club services. The club operates a multi-tiered hockey program including Tophockey (competitive elite teams D1/H1 competing in promotion class), Senioren Breedte Hockey (recreational adult programs including trim hockey, Hockey7, and walking hockey for 65+), and extensive youth development (Funkey for ages 5, Puppies through O18). Supporting services include Zaalhockey (indoor winter hockey), tournament organization (Eggzperience, CeeDee), hockey camps, clubhouse/facility rentals, business networking club, and sponsorship packages. The club has approximately 1,400 members and operates from Complex Bleek en Berg in Bloemendaal with four fields (2 water-based, 1 sand-filled, 2 grass) and a clubhouse built in 2011.

Differentiator

Problem solved

Functional benefit

Brands

• Eggzperience: The annual Easter tournament hosted by MHC HBS, known as one of the most beautiful Easter tournaments in the Netherlands, featuring national and international senior teams competing for the coveted first prize.
• CeeDee Toernooi
• HBS Business Club
• Scoren met Sportplezier

Products and services

• Jeugd Hockey Programma (Youth Hockey Programs) Comprehensive youth hockey programs for children ages 5-18, including Funkey (ages 5-6), Puppies (age 6), O8-O18 teams, G-Hockey for children with disabilities, and talent development programs for top youth players.
• Senioren Breedte Hockey (Senior Recreational Hockey) Recreational hockey programs for adults including Jong Senioren (18-25), Senioren 25+, Veteranen (30+ and 45+), Trim hockey (social/training hockey), Hockey7 (seven-a-side), and Walking Hockey (65+).
• Tophockey (Elite Hockey) Elite competitive hockey program featuring Dames 1 (Promotieklasse), Heren 1 (Overgangsklasse), Dames 2, and Heren 2 teams competing at national levels.
• Zaalhockey (Indoor Hockey) Indoor hockey training and competition during winter months (November-February) following special zaalhockey rules with five players per team plus keeper.
• Clubhuis en Faciliteiten (Clubhouse and Facilities Rental) Clubhouse rental, field rentals, meeting rooms, and event spaces available for sports days, clinics, parties, and corporate events. Includes café and professional kitchen.
• Toernooien (Tournaments) Organized tournaments including Eggzperience (Easter tournament), CeeDee Tournament (Pinkster weekend), Family and Friends Tournament, and Youngest Youth Day.
• Hockeykampen (Hockey Camps) Holiday hockey camps organized in collaboration with Vinea during May and summer vacations, offering training for all ages and skill levels including goalkeeper training.
• HBS Business Club Networking club for entrepreneurs connecting sports and business through exclusive events at unique locations, with approximately 28 member companies.
• Sponsoring & Teamsponsoring Corporate sponsorship packages offering visibility through clothing branding, event naming, banners, flags, website exposure, and business club membership.

Quantifiable outcome

• Approximately 1,400 members served
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered primary/major, core, gold sponsor and minor.

• Pink Elephantprimary/majorGTM or Marketing PartnerPink Elephant serves as one of the main sponsors (hoofdsponsor) of MHC HBS. The partnership provides Pink Elephant with prominent brand visibility on club materials, clothing, and at club events.
• Huijg Sportprimary/majorGTM or Marketing PartnerHuijg Sport, based in the Cronjé in Haarlem, is the official kit supplier (hofleverancier) of HBS. They are the exclusive provider authorized to place the HBS logo on clothing and equipment. The partnership includes a 20% discount for team clothing.
• Indian Maharadjaprimary/majorGTM or Marketing PartnerIndian Maharadja is the sponsor providing the official club kit (tenue) for HBS members, including shirts, skirts, shorts, and socks for both home and away matches.
• KNHB (Koninklijke Nederlandse Hockey Bond)coreStrategic or Co-development PartnerHBS is a member of the KNHB and participates in official KNHB competitions. HBS is the first club in the Netherlands to implement the KNHB's 'Scoren met Sportplezier' (Scoring with Sporting Pleasure) pilot program for youth, focusing on team cohesion, sportivity, and inclusion. The KNHB actively supports this 3-year partnership.
• KNHB - Scoren met Sportplezier PilotcoreStrategic or Co-development PartnerHBS and the KNHB have partnered since season 2023-2024 on the 'Scoren met Sportplezier' pilot. This is a 3-year program (2023-2026) focused on team cohesion, self-confidence, handling emotions, and growth mindset among youth. The KNHB provides expertise, exercise materials, and support for coaches and trainers.
• Van Engelen Makelaarsgold sponsorGTM or Marketing PartnerGold sponsor of MHC HBS, providing financial sponsorship in exchange for brand visibility at the club.
• Notaris JVCgold sponsorGTM or Marketing PartnerGold sponsor of MHC HBS, providing financial sponsorship in exchange for brand visibility at the club.
• Hedin Automotivegold sponsorGTM or Marketing PartnerGold sponsor of MHC HBS (Volvo dealer), providing financial sponsorship in exchange for brand visibility at the club.
• Wimarbogold sponsorGTM or Marketing PartnerGold sponsor of MHC HBS, providing financial sponsorship in exchange for brand visibility at the club.
• The Harlem Social Clubgold sponsorGTM or Marketing PartnerGold sponsor of MHC HBS, providing financial sponsorship in exchange for brand visibility at the club.
• VineaminorChannel Partner/ Reseller/ DistributorVinea organizes hockey camps at the HBS complex during May and summer holidays. HBS provides the venue and associated facilities, benefiting from the activity and community engagement.
• Sport Support / Oldstars Walking Hockey (Ouderenfonds)minorStrategic or Co-development PartnerWalking Hockey at HBS was originally initiated as part of the Oldstars Walking Hockey program by the Ouderenfonds (Elderly Fund), rolled out nationwide through Sport Support. HBS now manages its Walking Hockey program independently.
• Veilige Sport Nederland (Centrum Veilige Sport)minorStrategic or Co-development PartnerHBS works with Centrum Veilige Sport Nederland on safeguarding and preventing cross-border behavior (discrimination, bullying, sexual harassment, aggression). The center provides resources and support for HBS's two vertrouwenscontactpersonen (trusted contact persons).

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hockey Club Rotterdam: Major Rotterdam hockey club with multiple teams across age groups and competitive levels. Directly comparable to HBS in scale, programming breadth, and member-based non-profit structure.
• Schaerweijde: Zeist-based hockey club with strong tophockey tradition and broad recreational programming. Directly comparable to HBS as a Dutch member-owned hockey club operating at national competitive levels.
• HDM (Hockey Den Haag Mix): Den Haag hockey club operating in the same Dutch Hockey Bond ecosystem as HBS. Comparable as a member-owned hockey club with tophockey, breadth hockey, and full youth development pathways.
• Klein Zwitserland: Den Haag-based hockey club with a long history and full programming from youth to seniors. Comparable to HBS as a member-owned Dutch hockey club operating in a similar regional catchment model.
• Amsterdam Hockey & Bandy Club (AH&BC): Historic Amsterdam hockey club (founded 1890s) with comparable structure to HBS — multi-tier youth, senior, and recreational programs, volunteer-driven operations, and a long heritage brand in the Randstad.
• HGC (Haagsche Hockey Club): Den Haag-based hockey club with strong historical brand and competitive teams. Comparable to HBS as a long-established Dutch hockey club serving a regional catchment with broad programming.
• Pinoké: Amsterdam-based hockey club competing in the top national leagues. Directly comparable to HBS as another large Dutch member-owned hockey club with full lifecycle programming, tophockey teams, and broad community programming.
• Oranje-Rood: Eindhoven-based hockey club formed via merger, competing in the Overgangsklasse/Promotieklasse. Comparable to HBS in tophockey positioning, member-driven non-profit structure, and programming breadth.
• Push: Amsterdam-based hockey club competing in the Dutch hockey pyramid. Comparable to HBS as a regional member-owned hockey club with full lifecycle programming and competitive ambitions.

Others

• KNHB (Koninklijke Nederlandse Hockey Bond): The national Dutch hockey federation of which HBS is a member. Not a peer but a closely-related ecosystem participant — KNHB organizes the competitions in which HBS's teams compete and co-develops the 'Scoren met Sportplezier' pilot with HBS.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hbsbloemendaal
• Facebookfacebook.com/HBSGhockey
• Instagraminstagram.com/hbs_lostandfound
• LinkedInlinkedin.com/company/mixed-hockey-club-hbs

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixed Hockey Club HBS