UGC Creators Club

What UGC Creators Club does

UGC Creators Club, doing business as Japan Creator Advisory, is a Tokyo-based sole proprietorship founded and operated by Asaka Kubota that provides full-service creator marketing for brands entering or scaling in the Japanese market. The agency bundles strategy consulting, vetted Japanese creator sourcing from its own coaching network, bilingual (English/Japanese) campaign execution, compliance management, posting coordination, and performance reporting, with content typically live in Japan within 14–18 days of kickoff and creator rosters delivered within three business days of brief. Customers include enterprise brands such as Amazon Photos, Loop Earplugs, Dash Living, Soniox, and the US agency Level Agency, alongside SMBs such as Dermis and Adaptolatte.

The business operates three service tiers under Japan Creator Advisory — Consulting, Creator Sourcing & Hiring, and Done-For-You Campaign Management — and monetizes creators separately through a paid membership product (¥5,500/month) that delivers video training, twice-weekly live coaching, a members-only job board, and tiered community access. A complementary Recruitment service places trained community graduates into Japan businesses needing content or social-media talent on flat placement fees. Go-to-market is sales-led via the agency website and free discovery calls, with a separate agency-partnership channel for marketing agencies lacking Japan execution capability.

No proprietary technology, platform, or API is disclosed; the offering is service-delivery driven, with results supported by named case studies (e.g., Soniox 608K+ views and 99%+ non-follower reach; Dash Living +40% instant booking uplift; Adaptolatte 3.80% CTR versus ~1% industry average). The firm also signals a Dubai-based agency sub-brand, indicating geographic intent beyond Japan, and operates without disclosed external funding.

Name

UGC Creators Club

Legal name

Asaka Kubota (individual business owner)

Website

https://ugccreators.club

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

UGC Creators Club (Japan Creator Advisory) is a Tokyo-based creator marketing agency that helps DTC, enterprise, and agency clients run bilingual UGC campaigns in Japan, supported by a vetted creator roster and a paid creator training membership.

Ownership category

akta.pro rank

Product category

Creator Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)

akta.pro secondary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

Keywords

• Creator marketing services
• Influencer marketing agency
• User generated content
• Japan market entry
• Creator talent sourcing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Campaign Services: Full-service creator marketing for brands entering or scaling in Japan, including strategy, creator sourcing, bilingual execution, and campaign management. Revenue generated through project-based service fees for done-for-you campaign management, consulting, and creator recruitment placement services.
2. Creator Community Membership: Monthly subscription membership (¥5,500/month including tax) providing step-by-step video training modules, twice-weekly live coaching calls, members-only job board, and tiered creator community. Delivered immediately upon registration and payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

UGC Creators Club provides creator marketing services for brands entering or scaling in Japan, delivering strategy, vetted Japanese creator talent sourcing, and end-to-end bilingual campaign execution (briefing, content coordination, posting, compliance, performance reporting) without clients needing an in-house Japan team. It additionally offers a subscription-based creator training community and a recruitment/placement service connecting trained creator graduates with businesses needing in-house social content talent.

Product overview

UGC Creators Club operates as a Japan-focused creator marketing agency and education platform with two core divisions: (1) Japan Creator Advisory — a full-service offering providing strategy consulting, creator talent sourcing from their vetted network, and done-for-you campaign management for brands entering or scaling in Japan; and (2) UGC Creators Club Community — a subscription-based coaching and membership program training creators to build UGC careers with video modules, live coaching, and job board access. The Japan Creator Advisory service is structured in three tiers (Japan Creator Consulting, Creator Sourcing & Hiring, and Done-For-You Campaign Management), while the community product offers recruitment pathways to connect trained creators with businesses needing social talent.

Differentiator

Problem solved

Functional benefit

Products and services

• Japan Creator Advisory Full-service creator marketing partner for brands entering or scaling in Japan, providing strategy, vetted Japanese creator talent sourcing, bilingual execution, and end-to-end campaign management from discovery to reporting under a single managed engagement (briefing, content coordination, posting, compliance, performance reporting).
• UGC Creators Club Community Subscription-based creator training and community program for aspiring and working UGC creators, providing step-by-step video training modules, twice-weekly live coaching calls, a members-only job board with brand opportunities, and tiered community access in English and Japanese.
• Recruitment (Talent Placement) Talent placement service that connects businesses in Japan needing social media or content creation talent with trained creator graduates of the firm's JP coaching program for in-house or freelance roles, charged via a flat placement fee for direct hire.

Quantifiable outcome

• 99%+ non-follower reach on campaigns (pure discovery content)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IZEA: Influencer marketing technology and services company providing managed campaigns for brands. Comparable mixed platform/agency model targeting enterprise brand spend on creator content.
• CreatorIQ: Enterprise creator marketing platform used by global brands to manage influencer programs at scale. Broader incumbent with technology platform plus services; competes for the same enterprise brand budget UCC targets.
• LTK (formerly rewardStyle): Global creator commerce platform connecting influencers with brands for performance-driven campaigns. Comparable influencer-marketing mission for consumer brands; much broader scale and product surface than UCC.
• Hakuhodo: One of Japan's largest advertising agencies with digital and influencer divisions. Competes for brand Japan marketing budgets via scale and established brand relationships, an incumbent threat to UCC's market.
• Grin: Creator marketing platform providing influencer discovery, relationship management, and ROI analytics to direct-to-consumer brands. Comparable end-customer (DTC brands) with a tech-platform-plus-services model vs. UCC's pure services approach.
• Captiv8: Influencer marketing platform combining a creator marketplace with managed services for brands. Competes for the same enterprise brand marketing budget that UCC sells into.
• Dentsu: Global advertising holding company headquartered in Japan with significant creator/influencer capabilities. Largest incumbent in Japan brand marketing with resources to enter or expand in creator marketing at any time.

Direct peers

• Aspire (formerly AspireIQ): Creator marketing platform and agency offering influencer sourcing, campaign management, and reporting for global brands. Directly comparable as a service-led creator marketing vendor serving international brands, similar GTM to UCC's agency arm.
• Obviously: Full-service influencer marketing agency serving global consumer brands with strategy, talent, and campaign execution. Closest direct peer as a service-first creator agency operating in the same brand-services category.

Emerging players

• Shopify Collabs: Shopify-native creator marketing and affiliate platform for DTC merchants. Comparable end-customer (DTC brands) and emerging threat to independent agencies as platforms bundle creator tools into existing brand stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ugccreators.agency
• LinkedInlinkedin.com/company/ugccreatorsclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UGC Creators Club