What YESS! does

YESS! is a privately held leadership development and management consulting firm headquartered in Golden Valley, Minnesota (Minneapolis metro), founded by Sue Hawkes and operating with 1-10 employees. The company serves executives, business owners, managers, and entrepreneurs who are building or scaling their organizations, and is structured around the proprietary YESS! 5 Star Success System. The core service is certified Expert EOS Implementer™ consulting — the Entrepreneurial Operating System — delivered as multi-session engagements alongside in-person workshops (including the Minneapolis-based How to Be a Great Boss Workshop), keynote speeches at conferences and retreats, and a year-long Leading U coaching program. Sue Hawkes and Dan Hawkes are the certified implementers; Dan's track record spans 150+ businesses ranging from startups to $100M in revenue across retail, service, non-profit, manufacturing, healthcare, legal, and financial industries.

YESS! monetizes through five distinct streams: (1) professional services fees for EOS implementation and workshops ($1,500 per individual workshop ticket, $7,500 for a group of six), (2) self-paced online course bundles delivered via a LearnWorlds platform and sold at three escalating tiers — Catalyze at $927, Maximize at $2,597, and Mastery at $4,497, (3) one-time product sales including the 'Chasing Perfection' book at $19.95, the Maximizing Success Journal at $24.95, and the Unf♥ckwithable® branded apparel and accessories line at $15-$60, (4) a 'Share the Goodness' affiliate/referral program that rewards advocates with free products at referral thresholds, and (5) keynote speaking fees. Distribution is hybrid, combining direct sales for enterprise EOS and workshop engagements with self-serve e-commerce for digital products and merchandise.

The company's technology stack is intentionally lean: LearnWorlds for online course delivery and community forums, WooCommerce for the storefront, and standard content marketing surfaces (daily blog with 1,900+ posts, the Intentional Greatness Podcast with 176+ episodes, plus LinkedIn, YouTube, Instagram, and Facebook). YESS! holds registered trademarks on 'Unf♥ckwithable®' and 'Intentional Greatness®', maintains a strategic core partnership with EOS Worldwide as a licensed implementer, and has earned media features in Forbes, Inc., Entrepreneur, Fast Company, Thrive, and NY Daily News.

Name

YESS!

Legal name

YESS!

Website

https://sayyess.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

YESS! is a Minneapolis-based leadership development and EOS implementation consultancy serving executives, business owners, and managers through certified EOS implementation, workshops, keynote speeches, and the Leading U online coaching program.

Ownership category

akta.pro rank

Product category

Leadership Development & Management Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Executive Presence & Communication Coaching (EDABANAE), Manager & Team Leader Onboarding (EDABAOAC), Thought Leadership & Executive Visibility (BPAFADAG), Corporate Leadership & Management (EDAGANAA)

Keywords

• Leadership development
• EOS implementation
• Executive coaching
• Corporate training
• Team workshops

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services (EOS Implementation & Workshops): Fee-for-service engagements including EOS implementation for businesses, team workshops, and speaking engagements. Pricing varies by engagement type - workshops range from $1,500 individual to $7,500 for group bookings.
2. Online Learning Subscriptions & Courses: Self-paced online courses sold individually or as bundled programs (Leading U). Includes Catalyze ($927), Maximize ($2,597), and Mastery ($4,497) bundled offerings. Courses cover leadership, communication, delegation, and accountability topics.
3. Books & Publications: Sale of 'Chasing Perfection' book ($19.95), Maximizing Success Journal ($24.95), and combined book+journal package ($39.95). Bulk case of 24 books available for $450.
4. Merchandise: Branded merchandise including Unf♥<kwithable® apparel (t-shirts, sweatshirts, sweatpants) and accessories (coasters). Prices range from $15-$60.
5. Affiliate/Referral Program: 'Share the Goodness' affiliate program offering free products (book after 25 referrals, journal after 25 referrals, coasters after 10 referrals) as acquisition incentive.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

YESS! is a leadership development and management consulting firm that helps leaders and business owners build accountable, high-performing organizations. Its core services include EOS (Entrepreneurial Operating System) implementation for entrepreneurial businesses, in-person team workshops, keynote speeches, and the year-long Leading U online coaching program. The portfolio is rounded out by self-paced individual courses, books, journals, and branded merchandise marketed through the firm's learning platform and e-commerce storefront.

Product overview

YESS! is a leadership development company offering a comprehensive suite of products and services centered around the YESS! 5 Star Success System and EOS (Entrepreneurial Operating System) implementation. The core offerings include EOS Implementation for business alignment, Team Workshops for interactive learning, Keynote Speeches for conference engagements, and the Leading U Program for year-long leadership coaching. These are delivered through multiple channels: in-person workshops (including the How to Be a Great Boss Workshop), online self-paced courses organized into three escalating bundles (Catalyze with 3 courses, Maximize with 6 courses, and Mastery with all 10 courses), the Intentional Greatness Podcast, and published books including Chasing Perfection. Supplementary products include the Maximizing Success Journal, Self-Care Hacks eBook, and Unf♥<kwithable branded merchandise. The company is led by CEO Sue Hawkes and serves executives, business owners, and managers seeking to build accountable teams and winning cultures.

Differentiator

Problem solved

Functional benefit

Brands

• Leading U: Year-long leadership and management coaching program with self-paced courses, community forum, and IDS Gym sessions
• Unf♥<kwithable®
• YESS! 5 Star Success System

Products and services

• EOS Implementation Comprehensive business system engagement in which certified Expert EOS Implementers deploy the Entrepreneurial Operating System to align clients to achieve Vision, Traction, and Healthy. Targets entrepreneurial businesses from start-ups to $100M in revenue and 5 to 250 employees.
• Team Workshops In-depth, interactive workshops led by Sue Hawkes to assist leaders in solving challenges and creating sustainable solutions. Topics include Navigating Difficult Conversations, How to Be a Great Boss, Results Guaranteed Communication, and Gold Standard Leadership.
• Keynote Speeches Internationally recognized keynote speaking engagements for conferences, retreats, and business groups. Topics include EOS: Get a Grip on Your Business, Stop Chasing Perfection, Gold Standard Leadership, and Unlocking Accountability.
• Leading U Program Year-long leadership and management coaching program built around self-paced courses, a community forum, and IDS Gym sessions. Designed for leaders ready to address the conversations they avoid and the systems they wish they had sooner.
• Chasing Perfection Book Best-selling book by Sue Hawkes providing actionable practices to conquer self-doubt while maximizing success, targeted at leaders seeking to eliminate barriers to full leadership potential.
• Maximizing Success Journal Two-volume journal set designed to help leaders stay intentional and document thoughts, obstacles, and achievements daily for a full year.
• Self-Care Hacks eBook Digital eBook providing self-care hacks to become Unf♥ckwithable without burning out, designed for leaders during challenging times.
• Unf♥ckwithable Branded Merchandise Clothing and merchandise featuring Unf♥ckwithable branding including V-neck tees, sweatshirts, sweatpants, men's tees, and coasters.
• 10/27 How to Be a Great Boss Workshop Full-day interactive in-person workshop teaching managers how to become a more effective boss, delegate effectively, and increase accountability. Held in Minneapolis, MN.
• Unf♥ckwithable Coasters Set of four coasters featuring the Unf♥ckwithable brand messaging.

Quantifiable outcome

• Reduced productivity losses from ineffective leadership (up to 30% improvement potential)
• +2 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EOS WorldwidecoreImplementation/ SI/ Consulting PartnerSue Hawkes and Dan Hawkes are certified Expert EOS Implementers™ with EOS Worldwide. They implement the Entrepreneurial Operating System (EOS) for businesses, helping companies achieve Vision, Traction, Healthy. Dan has extensive experience across retail, service, non-profit, manufacturing, healthcare, legal, and financial industries.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sandler Training: Sandler Training is a global sales and leadership training franchise offering workshops, online courses, and coaching to SMB and mid-market clients. Its hybrid in-person plus self-paced learning model and premium workshop pricing are directly comparable to YESS!'s approach.
• GiANT Worldwide: GiANT Worldwide provides leadership development, executive coaching, and culture transformation programs for SMB and mid-market clients. Its target market, methodology mix, and company size closely mirror YESS! as a similarly scoped leadership-development boutique.
• Conscious Leadership Group: Conscious Leadership Group is an executive coaching and leadership development firm focused on SMB and mid-market operators, similar to YESS!'s EOS-led leadership practice. Both serve founder/owner-led businesses seeking accountability and culture change.
• VitalSmarts: VitalSmarts (now part of Crucial Learning) delivers training on difficult conversations, influence, and accountability—topics directly mirrored in YESS!'s Navigating Difficult Conversations and Feedback Fix courses. It is a comparable niche leadership-training brand with both instructor-led and digital offerings.

Broad incumbents

• Development Dimensions International (DDI): DDI is a global leadership development firm offering assessment, training, and coaching to mid-market and enterprise clients. It competes with YESS! in the leadership and management training space, but at significantly larger scale and with broader assessment-based offerings.
• The Ken Blanchard Companies: Blanchard delivers leadership training, coaching, and situational leadership programs to organizations of all sizes. It overlaps with YESS!'s leadership and management development offerings but operates as a large, established incumbent with a much wider portfolio.
• The Center for Creative Leadership (CCL): CCL is a global leadership research and development institution offering assessments, executive education, and coaching. It competes for enterprise leadership-development budgets that YESS! also targets through EOS implementations and executive workshops.
• FranklinCovey: FranklinCovey is a large established leadership and execution training provider offering workshops, coaching, and content (e.g., The 7 Habits). It competes with YESS! for enterprise leadership-development budgets but at a much broader scale and across many more frameworks.
• Dale Carnegie & Associates: Dale Carnegie provides long-running leadership, communication, and sales training courses globally. Its course-based delivery model and target audience (individual professionals and corporate teams) directly overlap with YESS!'s online courses and workshops.

Others

• EOS Worldwide: EOS Worldwide is the operating-system platform whose tools YESS! implements. It is the closest ecosystem partner: Sue and Dan Hawkes are certified Expert EOS Implementers™ on its network, and YESS!'s Strong in Six podcast is published through EOS Worldwide, making it both the upstream framework and a peer for EOS-led coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SueHawkesYESS
• YouTubeyoutube.com/@SueHawkesYESS
• Facebookfacebook.com/YESScoaching
• LinkedInlinkedin.com/company/suehawkesyess
• Instagraminstagram.com/suehawkes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YESS!