PT KIA Indonesia Motor

What PT KIA Indonesia Motor does

PT KIA Indonesia Motor is a private, for-profit automotive dealership headquartered in Jakarta, Indonesia, operating as the local retail and distribution vehicle for the Kia brand in the Indonesian market. The company specializes in the sale of Kia passenger vehicles and, based on standard dealership operating models, is likely also responsible for associated after-sales services, parts, and related retail activities for the Kia marque. Its digital presence is anchored at the official Kia Indonesia domain (kia.com/id/id), indicating alignment with Kia's regional brand infrastructure rather than a fully independent dealer sub-brand.

With an estimated 251-500 employees, PT KIA Indonesia Motor sits in the mid-market segment of Indonesia's automotive retail landscape. Its Jakarta base — the country's largest metropolitan market and primary commercial hub — places it in the most consequential sales territory for new-vehicle retail in Indonesia. The private ownership status (no public listing disclosed) and single-brand focus suggest a franchise-style operating model tied to Kia's regional and global brand strategy.

The input data available for this entity is limited to firmographic information (name, location, headcount band, ownership status, and official website URL). No data is provided on revenue, dealership network footprint, leadership team, financing partnerships, inventory mix, recent strategic initiatives, regulatory actions, or technology stack. As a result, deeper strategic, financial, or operational analysis is constrained to inferences from the firmographic baseline.

Name

PT KIA Indonesia Motor

Website

https://heylink.me

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

251–500 employees

Short description

PT KIA Indonesia Motor is a private, mid-sized Kia car dealership based in Jakarta, Indonesia, specializing in Kia vehicle sales and distribution. Operating with 251-500 employees, it serves as a core part of Kia's brand presence in the Indonesian automotive market.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. PRO Subscription: Monthly or annual subscription tiers providing enhanced features including 100 links (vs 50 in free), advanced analytics, custom branding, themes, and reduced transaction fees.
2. Advertising Revenue (AdSense): Users can monetize their link pages through Google AdSense integration, earning revenue from ad clicks displayed on their pages.
3. Payment Processing: Transaction fees charged on sales processed through the platform: 9.9% + 30c for Starter tier and 3.9% + 30c for PRO tier.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

PT KIA Indonesia Motor is an authorized car dealership in Jakarta, Indonesia that sells new Kia vehicles to consumers. As the local brand representative for Kia in Indonesia, the company operates a physical dealership offering sales of Kia automobiles and related after-sales support for the Indonesian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Kia New Vehicle Sales Retail sales of new Kia passenger vehicles to individual consumers in Indonesia through the Jakarta dealership and the official Kia Indonesia website channel.

Quantifiable outcome

• 11,725,103 customers from 195 countries
• +1 more outcomes

Segments6 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• KODE.linkcoreTechnology or IntegrationKODE.link is the company's QR code solution provider, powering custom QR code generation for HeyLink.me users. Integrated into the platform as a core feature for link scanning and offline-to-online connection.
• Google AdSensecoreTechnology or IntegrationGoogle AdSense integration enables HeyLink.me users to monetize their link pages through targeted advertising. Users earn revenue when visitors click on ads displayed on their pages.
• InstagramcoreTechnology or IntegrationNative integration allowing users to display Instagram feeds and connect their Instagram profile to their link pages.
• TikTokcoreTechnology or IntegrationIntegration for sharing TikTok content directly on HeyLink.me pages.
• YouTubecoreTechnology or IntegrationAllows users to share YouTube videos and content directly through their link pages.
• FacebookcoreTechnology or IntegrationIntegration for adding Facebook videos to link pages.

Scale indicators3 records

Broad incumbents

• Inchcape plc: Global automotive distributor across multiple emerging markets. Comparable as a multi-OEM distributor with global reach; though not focused on Indonesia, it represents the broader 'authorized distributor' peer set and provides a benchmark for distributor economics.

Regional players

• Group 1 Automotive: Large US-based automotive dealership group. Comparable scale dealership and parts/service operating model, though focused on the US rather than Indonesia.
• Pendragon plc: UK-based automotive retailer and distributor. Comparable retail/dealer operating model for car sales, service, and parts, though in a different geography.

Direct peers

• PT Astra International: Indonesia's largest diversified automotive group and Toyota distributor. Comparable as a major multi-brand automotive distributor operating at scale in the same Indonesian market, with similar retail, aftersales, and financing business model.
• PT Honda Prospect Motor: Authorized Honda distributor and assembler in Indonesia. Closely comparable single-OEM authorized distributor structure, serving Indonesian consumers with new vehicles, parts, and service.
• PT Toyota Astra Motor: Joint-venture Toyota distributor for Indonesia, the country's market leader. Same authorized-distributor role as PT KIA Indonesia Motor, with national dealer footprint, aftersales, and parts operations.
• PT Indomobil Sukses Internasional: Indonesian multi-brand automotive distributor and assembler (Suzuki, Nissan, Volkswagen, Volvo among others). Directly comparable business model of authorized distribution, retail, and aftersales across multiple OEMs in Indonesia.
• PT Suzuki Indomobil Motor: Suzuki's authorized Indonesian distributor. Operates with the same model of new-vehicle distribution, dealer network management, and aftersales parts/service.
• PT Hyundai Motors Indonesia: Sister Hyundai distributor in Indonesia under the same Hyundai Motor Group. Closest analogue given shared parent OEM group, overlapping dealer footprint, and parallel EV localization strategy.
• PT Mitsubishi Motors Krama Yudha Indonesia: Authorized Mitsubishi Motors distributor in Indonesia. Directly comparable authorized-OEM distributor with parallel retail/service network across Indonesian provinces.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/kiamotorsid
• Facebookfacebook.com/kiamotorsindonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT KIA Indonesia Motor