S.E.R.V.E. Program
S.E.R.V.E. Program, Inc. is a Florida-based compliance training provider, founded in 1990, delivering DBPR-approved alcohol server and food handler certification courses to the state's hospitality industry through online self-serve registration and on-site enterprise training.
- Company typePrivate
- Founded1990
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What S.E.R.V.E. Program does
S.E.R.V.E. Program, Inc. is a Florida-based compliance training provider founded in 1990 that delivers alcohol server education and food safety certification courses primarily to the state's hospitality industry. Its core offerings are the Florida Responsible Vendor Course (priced at $12.95 per employee) and the Florida Food Handler Course (priced at $10.00 per employee), both approved by the Florida Department of Business and Professional Regulation (DBPR) and recognized by the Division of Alcoholic Beverages & Tobacco (DAB&T). The platform is a standard web-based learning management system that provides 24-hour access to course materials, certificates, legislative updates, and records management for enrolled establishments and individual food workers. Ancillary services include monthly Certified Professional Food Managers (CPFM) review classes, on-site enterprise training, mystery shopping, random beverage-law inspections, government compliance notifications, and a drug-free workplace certification pathway delivered through a NIDA-certified laboratory partner.
Revenue is generated almost entirely through low-fee, one-time course licenses priced at $10-$12.95 per seat, with no disclosed subscription or recurring contract layer. Distribution combines a self-serve e-commerce website (serveprogram.com) for SMBs and individual learners with a direct sales motion for on-site enterprise training. Operations are confined to a single Fort Lauderdale headquarters and a recurring monthly in-person CPFM class at the Holiday Inn in Hollywood, FL. Customer verticals span restaurants, hotels, theme parks, cruise lines, airlines, nightclubs, liquor stores, bowling centers, convenience stores, and taverns across Florida.
S.E.R.V.E. Program firmographics
Firmographics- Name
- S.E.R.V.E. Program
- Legal name
- S.E.R.V.E. Program, Inc.
- Website
- https://serveprogram.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- S.E.R.V.E. Program, Inc. is a Florida-based compliance training provider, founded in 1990, delivering DBPR-approved alcohol server and food handler certification courses to the state's hospitality industry through online self-serve registration and on-site enterprise training.
- Ownership category
- akta.pro rank
S.E.R.V.E. Program industry classification
Industry- Product category
- Hospitality Compliance Training
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro industry
- Food Safety & Workplace Sanitation (HACCP, Hygiene)Hospitality & Food ServiceEducation/Corporate Training & Professional Development/Industry-Specific Professional Training (e.g., Healthcare, Manufacturing, Construction)Food Safety & Quality Scheme Certifications (GFSI Programs)Agriculture & Food Production/Food Safety, Testing & Certification/Certification Services (Organic, Non-GMO, etc.)Pre-Assessment, Gap Assessment & Certification Readiness ServicesAgriculture & Food Production/Food Safety, Testing & Certification/Food Safety Certification Bodies (ISO 22000, FSSC 22000, BRCGS, SQF)
Keywords
Where S.E.R.V.E. Program is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
S.E.R.V.E. Program business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Responsible Vendor Training Course: One-time course fee for alcohol server training and certification required for compliance with Florida Responsible Vendor Act.
- Food Handler Course: One-time course fee for Florida Food Worker certification approved by DBPR, required for all food workers in the state.
- Insurance Premium Reduction Services: Companies offering up to 20% insurance premium reduction for participation in the responsible vendor program, and optional 5% Workman's Compensation discount for drug-free workplace certification.
- Inspection and Mystery Shopping Services: Random alcoholic beverage law inspections, monthly supervisor inspections, and mystery shopping evaluations for client establishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Florida Responsible Vendor Course - $12.95 per employee |
| One time/ perpetual license | Pay-as-you-go | Florida Food Handler Course - $10.00 per employee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
S.E.R.V.E. Program product offering
Product offeringCore offering
S.E.R.V.E. Program delivers approved alcohol server training (Florida Responsible Vendor Course) and food safety certification (Florida Food Handler Course) to hospitality establishments and individual food workers across Florida. It supplements these courses with the Employee Food Preparation Safety Program, National Food Managers Certification, monthly Certified Professional Food Managers (C.P.F.M.) review classes, on-site training, inspections, mystery shopping, records maintenance, and government compliance notifications.
Product overview
S.E.R.V.E. Program, Inc. is a comprehensive alcohol education and food safety training company offering multiple interconnected programs. The core offerings include the Florida Responsible Vendor Course ($12.95) and Florida Food Handler Course ($10.00), both approved by DBPR. These programs are designed to meet state and federal requirements and work in tandem with supporting services including the Employee Food Preparation Safety Program, National Food Managers Certification, and monthly CPFM review classes. Additional services include government compliance notification, business security training, inspections, mystery shopping, and records maintenance. The company also provides insurance discounts and Workman's Compensation discounts for participating establishments.
Differentiator
Problem solved
Functional benefit
Products and services
- Florida Responsible Vendor Course Alcohol education training program for servers and vendors that addresses ID checking, serving practices, drug activity awareness, and Florida Responsible Vendor Act compliance. Priced at $12.95 per employee and approved by DBPR and DAB&T.
- Florida Food Handler Course Online food worker training program approved by the Department of Business and Professional Regulation (DBPR), required for every food worker in Florida. Priced at $10.00 per employee, with certification valid for three years.
- Employee Food Preparation Safety Program Training program covering personal hygiene, prevention of cross-contamination, receiving and storing foods, and proper cooking and holding temperatures for food service employees.
- National Food Managers Certification National Food Safety Manager training, testing, and certification program for managers working in the food service sector.
- Monthly C.P.F.M. Review Certified Professional Food Managers review class and exam held the 2nd Tuesday of each month at 10:00 am at the Holiday Inn in Hollywood, FL, with additional classes held at restaurant establishments by appointment.
- Inspections and Mystery Shopping Random alcoholic beverage law inspections, monthly supervisor inspections, and mystery shopping evaluations covering civil premise liability, criminal beverage law, illegal drug trafficking, and ID checking.
- Government Compliance Notification Services Notification services to the Division of Alcoholic Beverages & Tobacco confirming establishment participation in the Alcohol Beverage Educational Training Program.
- Business Security/Safety Training Comprehensive security training for employees addressing proper and adequate safety measures to protect customers, staff, and establishments.
- Records Maintenance and Management Maintenance of all paperwork and records as required by law in both alcohol and food safety training programs, including employee applications, acknowledgments, and training records.
Quantifiable outcome
- Up to 20% reduction in insurance premiums for participating establishments
- +3 more outcomes
Companies that use S.E.R.V.E. Program
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
S.E.R.V.E. Program technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
S.E.R.V.E. Program partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Smith and Klein (NIDA-certified laboratory)minorProvider of employee drug-testing services for establishments seeking Workman's Compensation drug-free workplace discounts. SERVE can arrange for employee drug-testing at a discounted fee through this NIDA-certified laboratory.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
S.E.R.V.E. Program competitors and assessment
Company assessmentDirect peers
- eFoodHandlers: Online food safety training provider offering state-approved food handler certificates. Comparable to SERVE because it sells low-cost, self-paced online courses to hospitality workers meeting state-mandated training requirements, including Florida.
- ServSafe (National Restaurant Association): National leader in food handler and food manager certification, directly competing with SERVE's Food Handler Course and CPFM review. Highly comparable because it sells approved, regulatorily-mandated food safety training to the same hospitality customer base, including Florida operators.
- AAA Food Handler: Food handler and food manager certification provider serving US hospitality operators. Comparable to SERVE's Florida Food Handler Course and National Food Managers Certification programs, with similar online delivery and ANSI accreditation.
- 360training (Learn2Serve): Online regulatory-compliance training marketplace offering state-approved food handler and alcohol seller/server courses. Highly comparable to SERVE because it sells low-priced, self-serve online courses ($10–$15 range) meeting the same state-mandated compliance needs for hospitality workers.
- TIPS Training (Health Communications Inc.): Leading US provider of responsible alcohol server training (TIPS, ServSafe Alcohol). Directly competes with SERVE's Florida Responsible Vendor Course, addressing the same use case — compliant alcohol service for hospitality workers — and is offered both online and onsite to bars, restaurants, and hotels.
- StateFoodSafety: Provider of state-specific food handler and food manager courses, including Florida. Competes with SERVE's Florida Food Handler Course and CPFM program, offering similar ANSI-approved, DBPR-accepted online certification at comparable price points.
- Responsible Training: Provider of responsible alcohol service training courses, often serving Florida and other states. Directly competes with SERVE's Responsible Vendor Course for alcohol-server certification demand from the same hospitality customer base.
- ServSafe Alcohol (NRA): NRA's alcohol-server training program is a direct competitor to SERVE's Responsible Vendor Course, targeting the same hospitality venues for state-compliant alcohol service training, often positioned at a premium to local providers like SERVE.
Broad incumbents
- National Restaurant Association: The trade association whose ServSafe brand dominates food safety training. Comparable as a broad incumbent because it sells food safety and alcohol service training across all 50 states and is the default compliance brand SERVE competes against in Florida.
- Vector Solutions (Training Cloud): Enterprise SaaS training platform used by hospitality and foodservice operators for compliance, safety, and workforce training. Comparable to SERVE as a broader incumbent offering online, regulatorily-aligned training to similar hospitality buyers, albeit with a wider scope and enterprise sales motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
S.E.R.V.E. Program social profiles
Digital presenceS.E.R.V.E. Program compliance and trust
Trust signalCompliance5 records
S.E.R.V.E. Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
S.E.R.V.E. Program leadership team
Management profileNumber of profiles
S.E.R.V.E. Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S.E.R.V.E. Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S.E.R.V.E. Program
What does S.E.R.V.E. Program do?
S.E.R.V.E. Program delivers approved alcohol server training (Florida Responsible Vendor Course) and food safety certification (Florida Food Handler Course) to hospitality establishments and individual food workers across Florida. It supplements these courses with the Employee Food Preparation Safety Program, National Food Managers Certification, monthly Certified Professional Food Managers (C.P.F.M.) review classes, on-site training, inspections, mystery shopping, records maintenance, and government compliance notifications.
Is S.E.R.V.E. Program a public or private company?
S.E.R.V.E. Program is a private company. It is classified as unknown and is currently operating.
When was S.E.R.V.E. Program founded?
S.E.R.V.E. Program was founded in 1990. It employs 1 to 10 people.
Where is S.E.R.V.E. Program based?
S.E.R.V.E. Program is headquartered in Fort Lauderdale, United States, in the North America region.
How does S.E.R.V.E. Program make money?
Four revenue lines are on record. Responsible Vendor Training Course is the primary driver. The others are food Handler Course, insurance Premium Reduction Services and inspection and Mystery Shopping Services.
Who are S.E.R.V.E. Program's main competitors?
Direct peers on record are eFoodHandlers, ServSafe (National Restaurant Association), AAA Food Handler, 360training (Learn2Serve), TIPS Training (Health Communications Inc.), StateFoodSafety, Responsible Training and ServSafe Alcohol (NRA). Broad incumbents are National Restaurant Association and Vector Solutions (Training Cloud).
Does S.E.R.V.E. Program have an API?
No public API is recorded for S.E.R.V.E. Program.
What industry is S.E.R.V.E. Program in?
S.E.R.V.E. Program's product category is Hospitality Compliance Training. Its primary akta.pro industry code is EDABAEAN, Food Safety & Workplace Sanitation (HACCP, Hygiene), with a secondary code of EDABALAO, Hospitality & Food Service. Its NAICS code is 611430 and its SIC code is 8200.