Simplified Payments
- Company typePrivate
- Founded1999
- HeadquartersHockessin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Simplified Payments firmographics
Firmographics- Name
- Simplified Payments
- Legal name
- Simplified Payments, Inc.
- Website
- https://simplifiedpayments.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Simplified Payments industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (522220), Activities Related to Credit Intermediation (5223)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- E-commerce & Digital Checkout Installment Financing (FSAKAFAC), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Simplified Payments is headquartered
LocationHeadquarters
- HQ city
- Hockessin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simplified Payments business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Payment Processing Transaction Fees: Standard transaction fees charged on credit and debit card payments processed through their platform.
- Merchant Surcharge Revenue: Revenue generated from the 3% surcharge applied when customers choose to pay by credit card, which is passed through from the consumer to the merchant.
- Gift Card & Loyalty Programs: Fees associated with gift card production, digital gift card deployment, and loyalty program management services.
- Business Financing Services: Flexible financing solutions offered to business customers as part of their service portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Merchant Surcharge Program |
| Transaction based/ take rate | Pay-as-you-go | Cash Discount Program |
| Other | Multi-year contract | Custom Enterprise Solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Simplified Payments product offering
Product offeringCore offering
Simplified Payments is a payment processing company that provides omni-channel payment acceptance solutions for businesses, including retail point-of-sale, eCommerce, mobile, mail/telephone orders, and text-to-pay transactions. Its core differentiator is a merchant surcharge and cash discount program that enables businesses to pass credit card processing fees to consumers, potentially reducing processing costs to zero, supported by security features such as point-to-point encryption and tokenization.
Product overview
Simplified Payments is a payment processing company offering a modular platform of merchant services. The core offering consists of omni-channel payment solutions that accept card-present, card-not-present, mobile, and e-check transactions across retail, restaurant, B2B, and e-commerce channels. This core platform is complemented by specialized products including a Merchant Surcharge and Cash Discount program designed to eliminate credit card processing fees, and a Gift Card and Loyalty program with physical cards, digital gift cards, and a white-labeled mobile app. Additional add-on services include business financing, payroll processing, and accounts payable automation. The company also provides payment consulting services and security features including PCI DSS compliance, point-to-point encryption, and tokenization.
Differentiator
Problem solved
Functional benefit
Products and services
- Merchant Surcharge & Cash Discount Solutions A fully compliant program that enables merchants to pass credit card processing fees directly to consumers or offer cash/debit discounts, with the goal of reducing credit card processing expenses to zero.
- Omni-Channel Payment Solutions A unified payment acceptance platform supporting retail point of sale, mail and telephone orders, e-commerce, subscriptions and recurring billing, text-to-pay, and mobile payments through a single integrated system.
- Gift Card & Loyalty Programs Gift card program providing physical and digital gift card issuance with loyalty tracking functionality, including a white-labeled mobile app compatible with iOS and Android platforms.
- Mobile Payments Payment solutions enabling businesses to accept transactions anywhere using cell phones, tablets, or wireless terminals.
- e-Check Electronic check acceptance processing as a cost-effective alternative to card payments, expanding payment options for merchants.
- Business 2 Business (B2B) Payments Specialized payment solutions designed for B2B businesses to accept and process credit card payments efficiently and cost-effectively from corporate clients.
- Retail & Restaurant Point of Sale Solutions Retail processing solutions ranging from traditional payment terminals to sophisticated integrated point-of-sale systems for retail and restaurant environments.
- Business Financing Flexible financing options provided to merchants as part of the payment ecosystem.
- Payroll Services Payroll processing services offered to merchants as part of the payment ecosystem.
- Accounts Payable Accounts payable automation and processing services for merchants.
- Payment Consulting Services Professional consulting services to evaluate, optimize, and execute payment processing strategies tailored to merchant needs.
- eCommerce / Card Not Present Solutions Reliable, fast, secure eCommerce technology that is simple to use and easy to implement for online card-not-present payment acceptance.
Quantifiable outcome
- Reduce credit card processing expenses to ZERO through compliant surcharge and cash discount programs
Companies that use Simplified Payments
Customer profileSegments6 records
Ideal customer profiles6 records
Simplified Payments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Simplified Payments partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Simplified Payments competitors and assessment
Company assessmentBroad incumbents
- PayPal: Broad incumbent in SMB and online payments with PayPal Here and Braintree - overlapping payment processing and merchant services offering.
- Fiserv: Large-scale merchant acquirer and fintech provider - competes broadly with Simplified Payments across SMB and enterprise merchant services.
- Global Payments: Top-tier global merchant acquirer with significant US SMB presence through Heartland and other brands - directly comparable large-scale incumbent.
- Stripe: Global online payment processing giant with developer-first APIs - comparable on eCommerce and card-not-present processing though with materially greater scale and developer ecosystem.
Direct peers
- Toast: Restaurant-focused POS and payment platform - closely comparable for restaurant merchants within Simplified Payments' vertical mix.
- Heartland Payment Systems: Established US merchant acquirer and payment processor serving SMB and mid-market merchants with omnichannel processing, POS, and payroll - a close comparable in product scope, customer profile, and sales motion.
- Stax (by Fattmerchant): Subscription-based payment processor for SMBs offering flat-rate pricing and integrated software - directly comparable business model and merchant profile.
- Payment Depot: Membership-based payment processor targeting SMBs with interchange-plus pricing and cost-reduction focus - directly comparable pricing model and target segment.
- Square (Block): Dominant SMB payment processor and POS provider with broad software ecosystem - direct competitor across retail, restaurant, and eCommerce payment acceptance.
- Clover (Fiserv): Integrated POS and payment processing platform for SMBs and restaurants - directly comparable omni-channel product offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Simplified Payments social profiles
Digital presenceSimplified Payments compliance and trust
Trust signalCompliance2 records
Simplified Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplified Payments leadership team
Management profileNumber of profiles
Simplified Payments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplified Payments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplified Payments
What does Simplified Payments do?
Simplified Payments is a payment processing company that provides omni-channel payment acceptance solutions for businesses, including retail point-of-sale, eCommerce, mobile, mail/telephone orders, and text-to-pay transactions. Its core differentiator is a merchant surcharge and cash discount program that enables businesses to pass credit card processing fees to consumers, potentially reducing processing costs to zero, supported by security features such as point-to-point encryption and tokenization.
Is Simplified Payments a public or private company?
Simplified Payments is a private company. It is classified as unknown and is currently operating.
When was Simplified Payments founded?
Simplified Payments was founded in 1999. It employs 11 to 50 people.
Where is Simplified Payments based?
Simplified Payments is headquartered in Hockessin, United States, in the North America region.
How does Simplified Payments make money?
Four revenue lines are on record. Payment Processing Transaction Fees are the primary driver. The others are merchant Surcharge Revenue, gift Card & Loyalty Programs and business Financing Services.
Who are Simplified Payments's main competitors?
Broad incumbents on record are PayPal, Fiserv, Global Payments and Stripe. Direct peers are Toast, Heartland Payment Systems, Stax (by Fattmerchant), Payment Depot, Square (Block) and Clover (Fiserv).
Does Simplified Payments have an API?
No public API is recorded for Simplified Payments.
What industry is Simplified Payments in?
Simplified Payments's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAKAFAC, E-commerce & Digital Checkout Installment Financing. Its NAICS code is 52232 and its SIC code is 6159.