Backyard Butchers

What Backyard Butchers does

Backyard Butchers, LLC is a Texas-based, family-owned direct-to-consumer meat delivery company founded in 2020 and headquartered in San Antonio. The company sells USDA Certified Select, Choice, and Prime grade steaks, chicken, seafood, and pork through curated subscription and one-time-purchase meat boxes, including The Steakhouse Reserve, The Backyard Box, The Farmhouse Box, The Tailgate Box, and The Essentials Box, priced between $129 and $337. Its core technology stack combines a Shopify-powered e-commerce storefront with Rivo-powered loyalty infrastructure (Prime Club) and subscription management supporting 4-, 6-, or 8-week auto-delivery cadence, backed by FedEx 2-Day fulfillment with eco-friendly insulated packaging and dry ice for cold chain integrity.

The company operates a hybrid go-to-market combining nationwide DTC shipping to all 48 contiguous US states with a physical pop-up open-air market presence across Washington, Wisconsin, Tennessee, and other states. Revenue is generated through recurring subscriptions (with a 10% discount and bonus ribeyes), one-time box purchases, add-on products including beef tallow and the Texas Two Step seasoning system, and pop-up retail sales. Marketing leverages Instagram, Facebook, TikTok, email, a referral program ($50 off for referee, $100 off for referrer), TV/radio advertising, and a tiered Prime Club loyalty program with Premium ($250) and Gold ($400) tiers offering escalating rewards.

Backyard Butchers sources from local ranchers across Texas and the Midwest with no growth hormones, antibiotics, or preservatives, and claims 98% grass-fed / 2% grain-finished beef. Products are flash-frozen at peak freshness and guaranteed for 2 years in the freezer, supported by a 14-day return policy and 100% satisfaction guarantee. The company is co-founded by Tyler Spell, remains privately held with no disclosed institutional funding, and has expanded its SKU portfolio and physical footprint while maintaining family-owned operational independence.

Name

Backyard Butchers

Legal name

Backyard Butchers, LLC

Website

https://backyardbutchers.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Backyard Butchers is a Texas-based, family-owned direct-to-consumer meat delivery company selling USDA-certified beef, chicken, pork, and seafood boxes via subscription and one-time purchases, shipping nationwide to 48 states with pop-up retail markets.

Ownership category

akta.pro rank

Product category

Online Meat Retail

NAICS

Meat Retailers (445240), Meat Retailers (44524), Meat Processed from Carcasses (311612)

SIC

Meat Packing Plants (2011), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRAHAHAB

Butcher Shops & Meat Markets

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

Keywords

• Meat delivery service
• Subscription meat boxes
• USDA certified meats
• Premium beef products
• Direct-to-consumer meat

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Meat Box Subscriptions: Recurring subscription revenue from monthly/periodic meat box deliveries with 10% discount and bonus items (free ribeyes). Subscription options include delivery every 4, 6, or 8 weeks.
2. One-Time Box Purchases: Individual one-time purchases of meat boxes (The Steakhouse Reserve, The Backyard Box, The Farmhouse Box, Tailgate Box, Essentials Box) without subscription commitment.
3. Add-On Products: Additional products including beef tallow (15oz jar $23.99, 1 gallon $69.99), Texas Two-Step seasoning system ($11.99 each), and specialty items sold alongside main boxes.
4. Pop-Up Market Retail: Physical retail sales at pop-up open-air markets across the country, offering same-day purchases of meat products and specialty items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Backyard Butchers is a Texas-based farm-to-table meat company that sells USDA-certified premium meat boxes — including steaks, chicken, seafood, and pork — directly to consumers via subscription and one-time purchases. Products are flash-frozen at peak freshness, vacuum-sealed, and shipped nationwide with free delivery to 48 contiguous US states, cutting out retail middlemen.

Product overview

Backyard Butchers is a farm-to-table meat delivery company offering premium, USDA-certified meat boxes delivered nationwide. The core product portfolio consists of three signature subscription boxes—The Steakhouse Reserve Box (premium Choice cuts), The Backyard Box (best-selling beef box), and The Farmhouse Box (family-size with variety including pork and chicken)—alongside specialty boxes (The Tailgate Box, The Essentials Box). The company also sells complementary products including beef tallow cooking oils (1-gallon and 15-oz varieties) and the Texas Two Step seasoning system (All-Purpose Base plus seasoning blends). Products feature 100% American beef, no growth hormones or antibiotics, flash-frozen and vacuum-sealed packaging, with free shipping across 48 contiguous states. The business operates subscription and one-time purchase models with a loyalty program (Prime Club) and physical pop-up market locations.

Differentiator

Problem solved

Functional benefit

Products and services

• The Steakhouse Reserve Box Premium steak box featuring USDA Choice cuts including T-Bone steaks, bone-in ribeyes, fillet mignon, and sirloin steaks. Contains no growth hormones or antibiotics, 98% grass-fed and 2% natural grain-finished, Texas born and pasture-raised. One-time: $337.49, Subscription: $303.74 (10% off).
• The Backyard Box Signature best-selling beef subscription box containing NY strip steaks, flat iron steaks, beef tenderloin tips, and T-bone steaks. Made with 100% U.S. beef born and ranch-raised in Texas. One-time: $274.99, Subscription: $247.49 (10% off).
• The Farmhouse Box Family-size meat subscription box offering variety with sirloin steaks, beef tenderloin tips, bone-in pork chops, and marinated chicken breasts. Features 100% American beef and premium pork and chicken. One-time: $237.00, Subscription: $213.30 (10% off).
• The Tailgate Box Specialty meat box designed for game-day and family gatherings, containing chuck tenders, beef tips, thick-cut pork chops, beef back ribs, and pork baby back ribs. One-time purchase: $129.00.
• The Essentials Box Introductory meat box providing variety of premium proteins including chuck tenders, beef tips, pork chops, ribs, ribeye steaks, and burger patties for grilling, smoking, and weeknight dinners. One-time purchase: $175.00.
• 100% Pure Beef Tallow (1 Gallon) Premium all-natural cooking fat rendered from high-quality beef suet with high smoke point, suitable for frying, roasting, sautéing, and baking. All-natural with no additives or preservatives. 7lb pail. One-time: $69.99, Subscription: $62.99 (10% off).
• 100% Grass-Fed Beef Tallow (15 oz. Jar) All-natural cooking fat made from grass-fed beef suet, versatile for cooking, skincare, and candle-making with high smoke point and rich savory flavor. Unit price: $23.99.
• Step Two: Texas Style Rub Salt-free seasoning blend designed as step two of the Texas Two Step system, providing smoky Texas-inspired flavor for layering on brisket, ribs, steaks, pork, and chicken. Price: $11.99 each.
• Step Two: Beef Rub 100% salt-free beef-forward seasoning blend for step two of the Texas Two Step system, adding bold beef flavor to steaks, brisket, burgers, ribs, and roasts without additional salt.

Quantifiable outcome

• Products guaranteed for 2 years in freezer with no loss of flavor or quality
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Texas Children's HospitalminorOthersBackyard Butchers partners with Texas Children's Hospital as part of their community giving and generosity commitment. The company believes in giving back to communities they serve.
• Local Ranchers (Texas and Midwest)coreStrategic or Co-development PartnerPartnership with local ranchers across America who are proactive about animal wellness and ethical practices. Ranches in Tyler, TX and throughout Texas and the Midwest supply beef. All partners committed to no growth hormones, no antibiotics, ethical treatment.
• USDA DistributorscoreStrategic or Co-development PartnerAll beef sourced from USDA distributors, some local and some out-of-state. Products are USDA Certified Select, Choice and Prime. Meat is 100% American-raised, grass-fed and grain-finished.
• FedExminorChannel Partner/ Reseller/ DistributorFedEx 2-Day shipping used for order fulfillment. Orders placed before 5:00PM CT on Sundays shipped the following Tuesday via FedEx 2-Day shipping.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Greensbury Market: Greensbury is an online butcher specializing in grass-fed, organic, and pasture-raised meats and seafood for DTC home delivery. It overlaps in product (variety meat boxes, freezer-shipping logistics) and customer (health-conscious families).
• Carnivore Club: Carnivore Club is a subscription-based DTC jerky and cured-meat company shipping curated monthly boxes. It is comparable in the subscription-box format and meat-e-commerce channel but is a niche adjacency rather than a direct fresh-meat competitor.
• Moink: Moink is a subscription-based farm-to-door meat delivery service specializing in ethically-raised beef, pork, chicken, and lamb. It overlaps directly with Backyard Butchers on subscription e-commerce and ethical-sourcing messaging, though skews closer to small-farm produce.

Direct peers

• Porter Road: Porter Road is an online butcher selling curated meat boxes from pasture-raised animals, emphasizing dry-aging and wholesaler-style cuts. It overlaps in e-commerce-first meat box retail, artisan sourcing, and family-meal positioning.
• ButcherBox: ButcherBox is the most direct competitor — a subscription-based DTC meat delivery service offering grass-fed beef, organic chicken, and pork. It targets the same family/value-driven customer and competes head-on with Backyard Butchers on subscription pricing and curation.
• Crowd Cow: Crowd Cow is a venture-backed DTC meat company delivering curated boxes of beef, chicken, pork, and seafood from individual farms. It overlaps directly in product format (boxes), category breadth (beef/pork/chicken/seafood), and customer (premium home-cooking families).
• US Wellness Meats: US Wellness Meats is an online retailer shipping grass-fed and pasture-raised meat directly to consumers nationwide. Overlap with Backyard Butchers in DTC meat, health-positioned sourcing, and freezer-shipping distribution.

Broad incumbents

• Omaha Steaks: Omaha Steaks is an established nationwide mail-order meat brand offering curated beef, pork, seafood, and gift boxes via direct ship. It overlaps with Backyard Butchers in DTC meat boxes shipped nationwide but operates a much broader portfolio with a heritage gift-giving positioning.
• FreshDirect: FreshDirect is an established online grocer delivering perishable foods including fresh cuts of meat, produce, and prepared meals. While not a subscription model, it competes with Backyard Butchers for the same household-proteins wallet share via home delivery of fresh meats.
• Snake River Farms: Snake River Farms is a premium American Wagyu and dry-aged beef brand selling curated boxes via DTC. It overlaps with Backyard Butchers on premium meat boxes and nationwide DTC delivery, but skews more gift/occasion-driven and higher-priced.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thebackyardbutchers
• Instagraminstagram.com/backyardbutchers
• TikToktiktok.com/@backyardbutchers
• LinkedInlinkedin.com/company/backyard-butchers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backyard Butchers