Name

Keramika Soukup

Legal name

KERAMIKA SOUKUP a.s.

Website

https://keramikasoukup.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Tile Retail

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

akta.pro primary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

akta.pro secondary industries

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Restroom Hygiene & Odor Control Distribution (CRAOAGAF)

Keywords

• Ceramic tile retail
• Bathroom fixtures
• Sanitary ware
• Construction chemicals
• Bathroom design services

Headquarters

HQ city

Krimice

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales - Retail E-commerce: One-time purchase model for tiles, bathroom fixtures, and sanitary ware sold through the company's e-commerce platform. Customers purchase individual products at listed prices with delivery costs added.
2. Product Sales - In-store: Physical retail sales at company showrooms in Prague, Pilsen, and Horažďovice. Sales staff provide in-person consultation and assistance.
3. Developer Services: Specialized B2B services for developers including 3D bathroom design and project consultation for construction and renovation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Keramika Soukup is a Czech retailer and distributor of ceramic wall and floor tiles, bathroom fixtures (faucets, showers, washbasins, toilets, bidets, bathtubs), bathroom furniture and accessories, construction chemicals, and specialized sanitary ware for public-sector facilities. The company operates a single-country e-commerce platform and three physical showrooms in Prague, Plzeň, and Horažďovice, and additionally offers 3D bathroom design renderings and dedicated project services for developers and construction companies.

Product overview

Keramika Soukup is a Czech e-commerce retailer specializing in tiles, bathroom fixtures, and construction materials. The product portfolio consists of a comprehensive range of bathroom products organized into distinct categories: tiles and floor coverings (wall tiles, floor tiles, 2cm outdoor tiles, mosaics, facade tiles), bathroom fixtures (faucets, showers, washbasins, toilets, bidets, bathtubs), bathroom furniture (cabinets, mirrors, lighting), bathroom accessories (soap dispensers, towel holders), bathroom heating (radiators), public sector equipment ( vandal-resistant fixtures, sensor faucets), and construction chemicals (adhesives, grouts, waterproofing). The company operates physical showrooms in Prague, Plzeň, and Horažďovice alongside its e-commerce platform, offering services including 3D bathroom design, bathroom studio consultations, and developer services for large-scale projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiles and Floor Tiles (Obklady a dlažby) Ceramic wall tiles, floor tiles, 2cm outdoor tiles, stair/terrace/balcony tiles, facade tiles, and mosaics for interior and exterior residential and commercial applications, sold per square meter.
• Faucets and Taps (Vodovodní baterie) Water faucets and taps including washbasin, bathtub, shower, kitchen, and bidet faucets, plus basin valves and bathtub drains, for residential bathroom and kitchen installations.
• Thermostatic Faucets (Termostatické baterie) Thermostatic washbasin, bathtub, shower, and central faucets with closing valves for temperature-controlled water delivery in residential and commercial bathrooms.
• Showers and Shower Enclosures (Sprchy a sprchové kouty) Complete shower offering including shower sets, enclosures, trays and accessories, heads, overhead showers, hoses, channels, rods, side showers, panels, and shower accessories for residential bathrooms.
• Washbasins and Accessories (Umyvadla a příslušenství) Washbasins, double washbasins, small basins, columns and semi-columns, and washbasin accessories for residential and commercial bathrooms.
• Bathroom Furniture (Koupelnový nábytek) Bathroom cabinets, mirrors, lighting, shelves and racks, vanity tops, stools, and accessories for bathroom interiors.
• Baths and Accessories (Vany a příslušenství) Bathtubs, bath screens, and bath accessories for residential bathroom installations.
• Toilets and Accessories (WC a příslušenství) Wall-hung WC complete sets, WC combi units, close-coupled toilets, WC seats, control buttons, urinals, urinal dividers, and toilet accessories for residential and public restrooms.
• Bidets (Bidety) Electronic bidets, classic bidets, bidet seats, bidet sprayers, and bidet accessories for residential bathrooms.
• Bathroom Accessories (Koupelnové doplňky a vybavení) Bathroom accessories including soap dispensers, toilet brushes, toilet paper holders, towel holders and hooks, toothbrush holders, soap dishes, wire products, waste bins, shelves, grab bars, laundry baskets, towel dryers, hand dryers, clothes dryers, and accessory sets.
• Bathroom Heating (Koupelnové vytápění) Bathroom radiators and accessories designed for heating bathroom spaces.
• Public Sector Bathroom Equipment (Veřejný sektor) Specialized public-sector sanitary ware including antivandal faucets, public toilets and restrooms, washbasins and washbasin channels, urinals and urinal channels, sluices, shower programs, soap and disinfectant dispensers, towel dispensers, toilet paper dispensers, and hand dryers for schools, sports facilities, healthcare facilities, and transportation hubs.
• Construction Chemicals (Stavební chemie) Construction chemicals for tile installation and surface treatment including tile adhesives, grouting materials, self-leveling screeds, sealing mortars, penetration agents, waterproofing and sealing tapes, silicones and sealants, mounting adhesives, PU foams and acrylates, chemical anchors, and paint and grout impregnation.
• Bathroom Studio Consultation (Koupelnové studio) In-store bathroom design consultation services offered at showroom locations in Prague, Plzeň, and Horažďovice, providing customers with personalized assistance for planning bathroom renovations.
• 3D Bathroom Design (3D návrhy koupelny) 3D visualization and design services producing graphic renderings for bathroom remodeling projects, helping customers preview their layout and product selections.
• Developer Services (Developerský servis) Project-based services for developers and construction companies covering large-scale bathroom and tile installations, including project consultation, 3D design, and coordinated supply of materials across categories.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Rako: Czech ceramic tile manufacturer and brand carried by Keramika Soukup; comparable through the tile category and a regional player in the Czech and Central European market.

Direct peers

• Siko koupelny: One of the largest Czech bathroom and kitchen retail chains with showrooms and direct e-commerce; competes head-to-head with Keramika Soukup on tiles, bathroom fixtures, and sanitary ware, including B2B developer services.
• Koupelny Ptáček: Czech bathroom retailer with showrooms and online store offering tiles, fixtures, and sanitary ware; competes directly with Keramika Soukup in the same product categories and B2C/B2B segments.

Broad incumbents

• Hornbach: Major European DIY/home improvement retailer with Czech operations carrying tiles, bathrooms, and building materials; broader assortment but overlapping on the bathroom and tile category.
• OBI: International home improvement retailer with Czech stores offering tiles, bathroom fixtures, and installation services; broader home improvement portfolio but overlapping core categories.
• Bauhaus: Large-format DIY chain operating in the Czech Republic with a dedicated bathroom and tile assortment; competes broadly with Keramika Soukup across construction materials and finishes.
• Grohe: Leading global manufacturer of bathroom and kitchen faucets/shower systems with Czech distribution; comparable as a major brand supplier within the faucets and shower category.
• Ideal Standard: International bathroom solutions brand with Czech presence, covering sanitary ware, faucets, and shower systems; comparable through overlapping product categories and shared B2B/developer channels.
• Villeroy & Boch: Global premium bathroom brand with tiles and sanitary ware sold through Czech showrooms and dealers; comparable as a brand supplier within the same product universe.

Emerging players

• Laufen: European bathroom brand (ceramics, fixtures, sanitary ware) with Czech market presence; comparable through overlapping bathroom product categories and shared distribution channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/keramikasoukup
• Facebookfacebook.com/keramikasoukup.cz
• LinkedInlinkedin.com/company/keramika-soukup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keramika Soukup