Via Marte
Via Marte is a Brazilian women's fashion footwear manufacturer and retailer, founded 1977, operating three factories producing 5M pairs annually and selling boots, sneakers, sandals, and bags through its own VTEX e-commerce site, marketplace, B2B reseller network, and exports to 5 continents.
- Company typePrivate
- Founded1977
- HeadquartersNova, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Via Marte does
Via Marte is a Brazilian women's fashion footwear manufacturer and retailer operating under the legal entity Calçados Marte Ltda., founded in 1977 and headquartered in Nova Hartz, Rio Grande do Sul. The company runs three domestic factories producing approximately 5 million pairs of footwear annually across categories including boots (botas), sneakers (tênis), sandals (sandálias), formal shoes (sapatos), and adjacent bags (bolsas), with size coverage 33-40 and retail unit pricing between R$89 and R$700. Its catalog spans 1,800+ footwear SKUs and 148 bag SKUs, with continuous seasonal releases and promotional campaigns (Liquida Inverno VM, Novidades).
The business operates through four distribution channels: a direct-to-consumer e-commerce site built on VTEX, an in-house marketplace hosting third-party sellers, a B2B reseller network across Brazil managed by regional sales representatives and gated by CNPJ/state registration, and international wholesale exports to 5 continents. Revenue is generated through unit-priced retail transactions with installment payment options (credit card up to 10x, PIX with 5% discount, boleto), supplemented by marketplace seller commissions. The company's core go-to-market is social-media-led, with 5M+ fans across Instagram, Facebook, YouTube, TikTok, Pinterest, X, and WhatsApp driving top-of-funnel acquisition.
Commercially, Via Marte is a vertically integrated mid-market consumer brand with no external funding, no parent company, no disclosed enterprise customers, and a privately held structure under Director Daniel Marcelino Gewehr. Operations are supported by a Conduct Committee, a Data Protection Officer (Carla Elisa Haag), LGPD compliance infrastructure, and a Sustainability Policy aligned with the UN 2030 Agenda implemented in December 2021.
Via Marte firmographics
Firmographics- Name
- Via Marte
- Legal name
- Calçados Marte Ltda.
- Website
- https://viamarte.com.br
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Via Marte is a Brazilian women's fashion footwear manufacturer and retailer, founded 1977, operating three factories producing 5M pairs annually and selling boots, sneakers, sandals, and bags through its own VTEX e-commerce site, marketplace, B2B reseller network, and exports to 5 continents.
- Ownership category
- akta.pro rank
Via Marte industry classification
Industry- Product category
- Women's Fashion Footwear
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162)
- SIC
- Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Luxury & Designer Footwear Retail (CRAAADAH)
Keywords
Where Via Marte is headquartered
LocationHeadquarters
- HQ city
- Nova
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Via Marte business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct retail sales of women's footwear and accessories through viamarte.com.br. One-time purchase transactions with installment payment options up to 10x without interest. Marketplace model with multiple sellers processing their own orders and customer service.
- Marketplace Seller Fees: Via Marte operates as a marketplace platform where third-party sellers list products. Each seller handles their own inventory, fulfillment, and customer service. Via Marte likely earns commissions or fees from these marketplace transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Boots (Botas) |
| Unit Pricing | Pay-as-you-go | Sneakers (Tênis) |
| Unit Pricing | Pay-as-you-go | Sandals (Sandálias) |
| Unit Pricing | Pay-as-you-go | Bags (Bolsas) |
| Subscription | Monthly | Payment Options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Via Marte product offering
Product offeringCore offering
Via Marte designs, manufactures, and retails women's fashion footwear and accessories under the Via Marte brand. The product assortment spans boots, sneakers, sandals, formal shoes, and handbags, sold primarily through its own viamarte.com.br e-commerce store and via a marketplace of third-party sellers, with wholesale distribution through a physical retail reseller network in Brazil and exports to international markets across 5 continents.
Product overview
Via Marte is a Brazilian women's footwear and accessories brand that operates as an e-commerce platform selling multiple product lines including boots (botas), sneakers (tênis casuais, tênis esportivos, tênis street), sandals (sandálias), formal shoes (sapatos sociais, sapatilhas), and bags (bolsas crossbody, bolsas tote, bolsas shoulder, bolsas bowling, bolsas hobo). The company manufactures in Brazil with three factories and exports to five continents, producing 5 million pairs per year.
Differentiator
Problem solved
Functional benefit
Products and services
- Botas (Boots) Boots featuring lace-up closure, tractor-style soles for stability, and decorative elements such as glitter on laces or chain details. Includes combat boots (coturno), Western boots, Chelsea boots, and montaria boots designed for the Brazilian women's fashion market.
- Tênis (Sneakers) Casual sneakers with box soles, chunky soles, and running-style soles. Includes casual, casual esportivo (sport casual), and street styles with various materials like knit, napa, and synthetic materials, targeted at the Brazilian women's fashion market.
- Sandálias (Sandals) High-heel sandals with fine or block heels, featuring decorative elements like glitter and buckle closures. Designed for formal occasions and special events for Brazilian women.
- Sapatos (Formal Shoes) Formal women's shoes including slingback styles, scarpin pumps, and oxford-style shoes with elegant designs for professional and formal occasions.
- Bolsas (Bags) Handbags and accessories including crossbody bags, tote bags, shoulder bags, bowling bags, and hobo bags. Made with materials like synthetic PU, craquele, mini floater, Napa, and various textures, complementing the Via Marte footwear lines.
Companies that use Via Marte
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Via Marte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Via Marte partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Pagar.mecorePayment gateway provider for secure credit card transaction processing. Card data is recorded directly in Pagar.me's database, not accessible by Via Marte, ensuring PCI compliance and security.
- CorreioscoreBrazilian postal service handling product deliveries. PAC (standard) and SEDEX (express) shipping options; up to 2 delivery attempts for PAC, 3 for SEDEX; automated tracking integration.
- Credit Card NetworkscorePayment processing infrastructure including Visa, Mastercard, Elo, American Express, HiperCard, Diners Club, and Discover. Secure transaction processing through payment gateway partners.
- Regional Sales RepresentativescoreB2B sales network of regional representatives managing dealer relationships across different regions of Brazil. Coordinates orders, product grades, payment terms, and dealer inquiries.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Via Marte competitors and assessment
Company assessmentDirect peers
- Havaianas: Havaianas, owned by Alpargatas, is the iconic Brazilian mass-market footwear brand with global distribution. Comparable to Via Marte in Brazilian origin, mass-market accessibility, vertical manufacturing in Brazil, and strong brand-led consumer marketing.
- Piccadilly: Piccadilly is a Brazilian comfort-focused women's footwear brand with wide size range and own retail. Comparable to Via Marte on women's-only target demographic, Brazilian manufacturing base, and consumer-direct pricing strategies.
- Schutz: Schutz is a Brazilian women's fashion footwear brand targeting trend-driven consumers via DTC e-commerce and own stores. Comparable to Via Marte in target demographic (young, fashion-forward Brazilian women), price positioning, and seasonal product refresh cadence.
- Melissa: Melissa is a Brazilian fashion footwear brand (owned by Grendene) known for trendy, design-forward plastic and vegan shoes targeting young women. Directly comparable to Via Marte on fashion positioning, Brazil-based manufacturing, designer collaborations, and young female demographic.
- Anacapri: Anacapri is a Brazilian women's footwear brand owned by Arezzo, focusing on fashion-forward casual and dress styles. Comparable to Via Marte on women's fashion footwear, Brazilian DTC focus, and price positioning in the mid-market fashion segment.
- Usaflex: Usaflex is a Brazilian women's comfort footwear brand with own retail and e-commerce. Comparable to Via Marte as a Brazilian footwear manufacturer-retailer targeting women, with size-inclusive offerings and installment-payment-driven pricing.
- Carmen Steffens: Carmen Steffens is a Brazilian women's fashion footwear brand sold through own stores and department-store channels. Comparable to Via Marte on women's fashion footwear, multi-channel retail in Brazil, and emphasis on design-led collections.
- Azaleia: Azaleia is a Brazilian women's footwear brand with strong wholesale and own-store distribution. Comparable to Via Marte on women's fashion footwear, multi-channel Brazilian distribution (wholesale + retail + e-commerce), and volume-scale manufacturing.
- Arezzo: Arezzo is Brazil's largest publicly-traded women's footwear retailer, operating multi-brand portfolio (Arezzo, Schutz, Anacapri, Alme) with own retail, e-commerce, and wholesale across Brazil. It is the most directly comparable peer to Via Marte on women's fashion footwear DTC, brand strategy, and distribution model.
Broad incumbents
- Grendene: Grendene is a publicly-traded Brazilian footwear conglomerate (parent of Melissa, Rider, Ipanema) with large-scale manufacturing and global distribution. Comparable to Via Marte as a larger incumbent operating across multiple brands and price points with Brazilian manufacturing scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Via Marte social profiles
Digital presenceVia Marte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Via Marte leadership team
Management profileNumber of profiles
Profiles2 records
Via Marte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Via Marte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Via Marte
What does Via Marte do?
Via Marte designs, manufactures, and retails women's fashion footwear and accessories under the Via Marte brand. The product assortment spans boots, sneakers, sandals, formal shoes, and handbags, sold primarily through its own viamarte.com.br e-commerce store and via a marketplace of third-party sellers, with wholesale distribution through a physical retail reseller network in Brazil and exports to international markets across 5 continents.
Is Via Marte a public or private company?
Via Marte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Via Marte founded?
Via Marte was founded in 1977. It employs 1,001 to 5,000 people.
Where is Via Marte based?
Via Marte is headquartered in Nova, Brazil, in the Latin America region.
How does Via Marte make money?
Two revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are marketplace Seller Fees.
Who are Via Marte's main competitors?
Direct peers on record are Havaianas, Piccadilly, Schutz, Melissa, Anacapri, Usaflex, Carmen Steffens, Azaleia and Arezzo. Grendene is listed as a broad incumbent.
Does Via Marte have an API?
No public API is recorded for Via Marte.
What industry is Via Marte in?
Via Marte's product category is Women's Fashion Footwear. Its primary akta.pro industry code is CRAAADAH, Luxury & Designer Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.