West Kent Mind

What West Kent Mind does

West Kent Mind is a registered charity (Charity No. 1044977, Company No. 03026457) operating as an independent local Mind within the national Mind federation, serving the Sevenoaks, Tonbridge & Malling, and Tunbridge Wells districts in West Kent, England. The organisation delivers community-based mental health support through a portfolio of interconnected services: Fast-Track Counselling at £55 per session and Affordable Counselling at £20-35 per session (with a pay-it-forward cross-subsidy model), the National Lottery-funded Creative Minds arts programme (94 participants, 192 workshops in year 3, 24 Creative Agents trained in 2024/25), wellbeing groups, social and activity groups, a Children and Young People Early Intervention Service for ages 11-18, and the Future Minds school-based programme. The technology footprint is minimal: service delivery relies on in-person sessions across multiple venues, standard video conferencing (Zoom), and online contact/referral forms rather than proprietary technology. For employers, West Kent Mind offers Mental Health First Aid training, workplace wellbeing workshops, and the Changemaker corporate partnership programme built on the Mental Health at Work Commitment framework; the Associate Counsellor directory extends private practitioner capacity. Revenue is generated through a hybrid model combining unit-priced service fees, corporate partnership income (notably the TN Card business network, which has raised over £44,000 over four years), grants (National Lottery Community Fund, Sevenoaks District Council, Big Give), individual donations, and a weekly lottery. The charity holds the Mind Quality Mark, is a Mental Health at Work Commitment signatory, and is registered with the Fundraising Regulator and ICO. The leadership transitioned in December 2025 with the departure of long-serving CEO Stevie Rice and the appointment of Pip Lawrence as Interim Chief Operating Officer.

Name

West Kent Mind

Legal name

West Kent Mind

Website

https://westkentmind.org.uk

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

West Kent Mind is a registered charity serving the Sevenoaks, Tonbridge & Malling, and Tunbridge Wells districts, delivering community-based mental health services including counselling, creative arts programmes, wellbeing groups, children and young people services, and workplace training, as an independent local Mind within the national Mind federation.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Mental health counselling
• Wellbeing group programmes
• Workplace mental health training
• Children mental health support
• Community mental health charity

Headquarters

HQ city

Sevenoaks

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Counselling Service Fees: Revenue generated from counselling sessions including Fast-Track Counselling (£55/session) and affordable counselling (£20-35/session). The Fast-Track programme operates a pay-it-forward model where fees support the affordable counselling service.
2. Training and Workshop Fees: Income from workplace mental health training, Mental Health First Aid courses, and educational workshops delivered to businesses, schools, and community groups.
3. Donations and Fundraising: Charitable donations from individuals, corporate partners (Changemaker Programme), and community fundraising activities including events, challenges, and the weekly lottery.
4. Corporate Partnerships: Revenue through the Changemaker Programme where businesses pay to participate in workplace wellbeing initiatives, with funds supporting community mental health services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

West Kent Mind is a local mental health charity that delivers paid and subsidised counselling (Fast-Track Counselling at £55/session and Affordable Counselling at £20-35/session), creative-arts wellbeing programmes (Creative Minds), wellbeing groups including nature-based therapy, and workplace mental health training and corporate partnerships (Changemaker Programme). It also runs an Early Intervention Service for children and young people (11-18) and a directory of vetted Associate Counsellors. Services are delivered face-to-face across West Kent and online via video and telephone.

Product overview

West Kent Mind operates as a local mental health charity offering a portfolio of interconnected support services. The core offerings include Fast-Track Counselling (quick-access paid counselling at £55/session) and Affordable Counselling (subsidised therapy at £20-35/session funded through a pay-it-forward model), alongside Creative Minds — a National Lottery-funded arts programme featuring creative workshops, the Creative Agent Development Programme, and various wellbeing activities. The organisation provides Wellbeing Groups including social activities, walk-and-talk sessions, and nature-based programmes at Bradbourne Lakes. For organisations, West Kent Mind offers Mental Health First Aid Training, Workplace Wellbeing programmes, and the Changemaker corporate partnership programme. Children's services include the Early Intervention Service for ages 11-18. A network of vetted Associate Counsellors provides additional private counselling options. All services are integrated through a shared mission to help individuals get well, stay well, and thrive.

Differentiator

Problem solved

Functional benefit

Brands

• Creative Minds: An arts-based mental health programme delivering creative workshops including visual arts, dance, poetry, music, and creative writing to support mental wellbeing. Funded by the National Lottery Community Fund, it serves adults in West Kent.
• Fast-Track Counselling
• Changemaker Programme

Products and services

• Fast-Track Counselling Quick-access paid counselling for adults, up to 24 sessions at £55/session, with a £15 one-off assessment. Delivered face-to-face in Sevenoaks or online via video. Operates a pay-it-forward model where revenue directly subsidises the Affordable Counselling service for lower-income clients.
• Affordable Counselling Subsidised therapy for adults at £20-35 per session, up to 24 weekly sessions, delivered face-to-face or online by qualified therapists and trainees. Funded via the pay-it-forward mechanism from Fast-Track Counselling.
• Creative Minds Creative-arts wellbeing programme featuring watercolour, silk painting, poetry, dance, Dungeons & Dragons, creative writing, and a Creative Agent Development Programme for participant artistic and professional growth. Funded by the National Lottery Community Fund. Winner of the Kent Mental Wellbeing Awards 2025.
• Wellbeing Groups Community-based groups supporting mental health management, including social and activity groups, walk-and-talk sessions, yoga, and nature-based activities at locations including Bradbourne Lakes.
• Children and Young People Early Intervention Service Mental health early intervention service for children and young people aged 11-18 in West Kent, providing accessible support to address mental health needs before they escalate.
• Mental Health First Aid Training Two-day training course delivered to workplaces and individuals following the Mental Health First Aid England curriculum, teaching delegates to identify, understand and help people with mental health issues.
• Workplace Wellbeing Training Business-focused training and workshops helping West Kent organisations build healthier, more resilient workplaces and support employee mental health.
• Support Programmes Structured programmes providing ongoing support for individuals managing mental health problems, including information, resources, and therapeutic interventions.
• Social & Activity Groups Community groups connecting individuals experiencing anxiety or depression with others in friendly, safe, and supportive environments, offering structured activities and peer support.
• Changemaker Programme Flexible workplace wellbeing partnership programme for businesses built on the Mental Health at Work Commitment framework, helping organisations move from reactive to proactive mental health support while contributing to community services via a pay-it-forward model.
• Bradbourne Lakes Wellbeing Programme Outdoor wellbeing support at Bradbourne Lakes in Sevenoaks, including Eco Counselling (one-to-one nature-based therapy), Walk & Talk peer support groups, and Outdoor Yoga. Sessions target adults experiencing anxiety, depression, or low wellbeing. Funded by Sevenoaks District Council.
• Future Minds, Fund and Flourish School and community-based mental health programme delivering training and workshops for children and young people in West Kent schools and communities.
• Associate Counsellor Service Directory of vetted professional private counsellors aligned with West Kent Mind's mission, offering clients choice of practitioners with varying availability, session limits, and pricing. Includes concessionary rates from some counsellors.

Quantifiable outcome

• 94 programme participants supported in year 3 of Creative Minds
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• TN CardmajorGTM or Marketing Partner · 1 January 2022Local business network partnership raising funds for West Kent Mind. Over 4 years, TN Card has raised over £44,000, with £357 raised in the most recent month. Partnership includes podcast appearances and community championing.
• National MindcoreStrategic or Co-development PartnerWest Kent Mind is part of the Mind federation of around 100 local Minds. National Mind develops strategies, campaigns, and standards that local Minds implement to guide their collective mission of better mental health for all.
• TM ActiveminorGTM or Marketing PartnerEvent support partner for Mental Elf Festive Fun Run, providing assistance with event logistics.
• Aylesford Football ClubminorGTM or Marketing PartnerCommunity sports partner hosting matches to raise awareness and funds for West Kent Mind, particularly during World Mental Health Day.
• Sevenoaks Town FCminorGTM or Marketing PartnerCommunity partner hosting matches for Wear It Blue campaign to raise mental health awareness and funds.
• The Amelia ScottminorGTM or Marketing PartnerCultural venue in Tunbridge Wells hosting Creative Minds celebration events and exhibitions.
• Local West Kent BusinessescoreGTM or Marketing PartnerBusinesses participating in the Changemaker Programme, a workplace wellbeing initiative where organisations support employee mental health while contributing to community mental health services through a pay-it-forward model.
• Big GiveminorGTM or Marketing PartnerParticipated in Big Give Small Charity Week campaign where donations were matched, helping raise funds for Early Intervention Service for Children and Young People.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Together for Mental Wellbeing: UK mental health charity delivering support services, community programmes, and recovery-focused interventions. Comparable in offering local personalised support, group programmes, and person-centred recovery services similar to West Kent Mind's wellbeing groups.
• Anxiety UK: UK charity providing direct support services for people with anxiety, stress, and anxiety-based depression, including counselling and therapy. Comparable in service mix and charity scale to West Kent Mind, with similar hybrid fee/subsidised model.
• Charlie Waller Trust: UK mental health charity focused on depression prevention and mental health education, particularly workplace and young people training. Directly comparable to West Kent Mind's Mental Health First Aid training and workplace wellbeing programmes, and shares a similar charity-scale operating footprint.
• North Kent Mind: Adjacent local Mind charity serving North Kent with counselling, wellbeing groups, and workplace training. Closest structural peer — same federation, similar local-charter model, overlapping service mix (paid and subsidised counselling plus community programmes).

Broad incumbents

• YoungMinds: UK charity focused specifically on children and young people's mental health. Directly comparable to West Kent Mind's Children and Young People Early Intervention Service (ages 11-18) and Future Minds programme, but operating at national advocacy and services scale.
• Mental Health Foundation: UK charity focused on mental health research, policy, and public education. Adjacent to West Kent Mind's training and education mission (mental wellness education, stress management education) but operates at national advocacy and research scale rather than direct service delivery.
• Turning Point: UK social enterprise providing mental health, substance use, and learning disability services across multiple regions. Comparable service categories (counselling, wellbeing, community support) but with much larger national footprint and contract-based commissioning.
• Rethink Mental Illness: National UK mental health charity providing support services, advice, and campaigning. Comparable mission and service categories (counselling, peer support, workplace training), but operates at significantly greater national scale with different organisational structure.
• Samaritans: UK-wide mental health charity providing emotional support via helpline and outreach. Comparable mental health mission and reliance on volunteers/donations, but operating a fundamentally different delivery model (listening service rather than counselling/therapy).
• Mind (National): National federation of ~100 local Minds including West Kent Mind. Provides brand standards, policy campaigns, and the Mental Health at Work Commitment framework. Operates as the umbrella incumbent that defines West Kent Mind's service quality and governance standards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/westkentmind
• Xx.com/WestKentMind
• Facebookfacebook.com/WestKentMind
• LinkedInlinkedin.com/company/west-kent-mind

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Kent Mind